That said, like most marketing tools, video marketing comes with both universal and industry-specific benefits. While everyone can reap the former, increasingly more marketers focus on the latter. For them, entertaining a new tool comes down not to its general appeal or performance but to what it can do for them. If you’re among them or otherwise involved in the eCommerce industry, this article is for you.

Key benefits of video marketing for eCommerce

Since video marketing comes with an array of benefits, here we’ll highlight the seven most notable ones for the industry. In no particular order, our picks are the following.

#1 Higher conversion rates and more sales

Starting with the ultimate metric of success, video marketing directly increases conversion rates and final sales. Many web professionals and Website Design Companies would vouch for the fact that video marketing improves conversion rates. In turn, more sales improve customer lifetime value (CLV). Notably, using CRM alongside it also has the potential to be quite valuable toward this same goal. Delivering valuable, relevant video content throughout the customer journey is exactly the goal video marketing seeks to achieve, after all.

The impact of CRM on customer lifetime value would warrant its own article to cover thoroughly, but simply consider video marketing’s standalone benefits to conversion rates:

• Using video on landing pages can increase conversions by 86%
• Websites that use video have a 4.8% conversion rate, compared to 2,9% for those who don’t use video
• 44% of potential buyers are more likely to buy a product after watching a video about it

There’s no doubt about it; video marketing boosts sales.

#2 Better customer retention 

Conversions aside, video marketing also directly enhances customer retention rates. As outlined above, it finds applications throughout the sales funnel, including:

• Initial marketing, e.g., social media video content
• On-page experience, e.g., product videos
• Post-sale engagement, e.g., tutorial/how-to videos

In combination, these applications significantly improve the user experience (UX) and help foster loyalty. This is among the key benefits of video marketing for eCommerce, as it’s a vital metric for the industry. To illustrate this, simply consider the following:

• It costs 7x more to acquire a new customer than it does to retain an existing one
• Despite being 21% of one’s customer base, loyal customers account for 44% of total revenue and 46% of orders
• Existing customers are 50% more likely to try out a new product than new customers

In turn, loyal customers often become brand ambassadors, raising your brand awareness.

#3 Better search engine visibility

That said, conversion and retention begin with lead generation. A vital series of practices in this regard is Search Engine Optimization (SEO), as it boosts online visibility.

If you’re unaware of the practice, SEO optimizes content and pages for search engines. It does so by adhering to search engines’ ranking criteria, primarily including page authority and content quality. In turn, it allows businesses to rank higher in search engine results pages (SERPs) and attract more traffic.

In this regard, too, video marketing shines through. Websites using video are 53 times more likely to rank on the first page. In addition, the average user spends 88% more time on pages with videos. Time on page is a key user engagement signal which enhances SEO – so the more you satisfy customers with video, the more likely you are to attract more customers through a better SEO score.

#4 Improved lead acquisition

Once you’ve attracted the attention of potential customers, the next step comes in lead acquisition. Perhaps unsurprisingly, the benefits of video marketing for eCommerce also extend to this phase.

As the above sources show, video marketing directly enhances engagement and facilitates lead acquisition. Examples of relevant statistics here include:

• Adding a video to marketing emails can boost click-through rates by 200-300%
• 50% of online consumers start considering a purchase after seeing a product video
• More than half of social media users engage with brands after seeing a video

These types of interactions all constitute an engagement with your brand. Whether you’re using video marketing on TikTok or email, many marketing channels stand to benefit from it – and acquire more leads.

#5 Raising brand awareness 

Still, before all marketing optimization efforts can begin, your brand needs to become known. Through robust SEO, word-of-mouth marketing, and other means, all businesses’ first and most crucial goal is to generate awareness. Almost half of all marketers cite brand awareness as their campaigns’ primary goal.

There are two primary ways to generate brand awareness; SEO and social media marketing. And as we highlighted above, the benefits of video marketing for eCommerce make it a perfect fit for both:

• Pages with video rank higher in SERPs. They allure visitors to stay longer and often incite engagement. All of these factors reassure search engines of a page’s quality and boost its SEO score.
• Social media marketing thrives on video. Most platforms are strongly visual, and video attracts the eye; Facebook alone has more than 8 billion video views per day. Video incites engagement, often generating leads – which is why influencer marketing is thriving.
• On-site video content caters to both crowds. Whether visitors make it to your website through search engines or social media links, videos will keep them engaged and make their visit memorable.

No matter which way you go about it, video marketing can be an invaluable asset for your brand awareness campaigns.

#6 Building credibility and trust

Beyond first impressions and positive initial awareness, businesses need to establish themselves as credible. Search engines value credibility, and so do customers. Here, too, video marketing can help immensely.

Consider such types of trust-building and trust signals as:

• Showcasing your expertise on video. Use educational videos, as they best demonstrate that you’re an authority in your field, and customers appreciate them dearly.
• Offering customer testimonials as trust signals. Most customers read reviews, and customer testimonial videos are a highly digestible form of trust-building.
• Proving your professionalism through video production quality. No matter the type of video or its use, high production quality speaks volumes about a business all on its own.

Once you establish your credibility, customers and search engines alike will prefer you over the competition.

#7 Future-proofing for mCommerce

And finally, rounding up the benefits of video marketing for eCommerce, we can conclude with its affinity for mobile devices. After all, this is a highly notable perk for the eCommerce industry regarding future-proofing.

Indeed, mCommerce seems set to make a sizable impact on the industry. As increasingly more consumers use mobile devices to make purchases, in many ways, it already is:

• This year, it’s expected that 8% of all retail transactions will take place on mobile devices.
• Since 2017, mobile traffic has consistently surpassed desktop traffic, according to Statista.
• Shopify forecasts that social commerce will rise by 5.2% this year, reaching $101.1 billion.

In specific cases, this trend may be even more notable. In 2016, for example, Google outlined a shopper who saw 89% of all her e-commerce retail interactions occur on mobile devices. If this is indicative of where consumers are heading, mCommerce will indeed emerge shortly.

What this trend outlines is the need for businesses to better cater to mobile users. Thankfully, video marketing aligns itself perfectly with this need. More than 60% of YouTube’s views are on mobile devices, and studies show that users prefer to consume video on mobile devices. For them, video marketing produces higher view completion and engagement rates, driving brand awareness to success.

Conclusion

In summary, leaning into video marketing today is, arguably, the best way to future-proof eCommerce. It’s a powerful marketing tool with an inherent affinity for both SEO and social media marketing. The benefits of video marketing for eCommerce expand to brand awareness, lead acquisition, customer retention, and more. While brief, we hope you found this article informative and, hopefully, inspiring. If you have a video marketing project in mind that you’d need specific help with, please feel free to contact us today. Our teams are available seven days a week and will be more than happy to assist you.

Description: From higher engagement rates and credibility to enhanced SEO, discover the most vital benefits of video marketing for eCommerce.

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The scientific side of aerial photography

Let’s start by exploring the reasons why scientists and geographers might find aerial photography useful:

• Aerial photos provide a clear insight into how humans are using the land available to them. By mapping out the locations of buildings and other man-made features, we can keep tabs on how humans make use of the landscape over time.
• Climate scientists use aerial photography to track natural changes over time. For example, taking aerial photographs over a sheet of polar ice can help scientists to know how quickly that ice is melting. Alternatively, these photographs can help climate scientists track the rise in sea levels.
• Cartographers and topologists need aerial photographs of terrain which is difficult to reach or analyze on foot. In order to create an accurate map of land including gradients, aerial photographs need to be obtained.
• Geographers can use aerial photography to analyze the changes that take place in the ground before disasters like landslides take place.
• Urban planners might find it extremely useful to analyze aerial photographs of proposed development sites. If a new shopping mall or sports stadium is planned, it will require a detailed examination of the surrounding land.

Personal and business applications of aerial photography

As well as a scientific study, there are multiple reasons why individuals and businesses might want to take aerial photographs:

• If you are selling your house, capturing striking overhead images of your home can be instrumental in swaying a doubtful buyer. This type of marketing presentation can also help prospective buyers gauge how your home looks against the surrounding neighborhood.
• Certain businesses might seek out aerial photography to help add powerful imagery to their websites. A photo of their headquarters from above is not only visually impressive but also can metaphorically support an extra level of confidence exuded from a company that doesn’t like to settle for the bare minimum (ground-level photos).
• Construction companies greatly benefit from aerial photographs. Documenting their building progress over time and showing off their design and architectural prowess can be widely encompassed from a bird’s eye view. It may also help them to identify any defects at key stages before it becomes too late to rectify them.

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Jack Vale is a writer in partnership with Ximplifi vacation rental accounting service. 

The post Applications of Aerial Photography appeared first on COLDEA Productions, LLC.

When two of your favorite brands collaborate to create a limited-time product, the joy you feel as a consumer is often unmatched. This relatively simple marketing tactic can help boost a brand’s revenue at up to 25x less cost than digital marketing methods.

Examples of brand collaboration

Still not too sure what we mean by ‘brand collaboration’? It can be tough to think of examples, but there are some brand collaborations that have been going on for such a long time that it doesn’t feel like a collaboration:

• McDonald’s & Marvel/Pokemon/Doraemon and many other movie franchises. The fast food giant frequently partners with these companies to produce toys to go inside their meals for children. 
• Supreme and Louis Vuitton. This is a great example of two very different brands collaborating to expand their respective audiences. Both are fashion brands, but Louis Vuitton traditionally appeals to a more mature audience, whereas Supreme is favored by younger people. When they worked together to produce bags, both customer groups were excited to try them.
• Balenciaga and Crocs famously collaborated back in 2021, when they released ‘Balenciaga Stiletto Crocs’. Of course, these shoes weren’t designed with sales in mind, but rather increasing publicity for both brands. Since becoming an internet meme, both Balenciaga and Crocs will have benefitted from the extra coverage.

So, why do brands collaborate?

As can be seen in the few examples given above, there are two main reasons a brand would consider teaming up with another brand to produce a product, content, or other marketing materials:

1. The brands want to create new content for their own audience, so partner up with other brands to spice up their offering.
2. The brands occupy relatively similar domains, so they work together to produce something which will capture the imagination of each other’s audience, therefore growing their own.

These reasons can be broken down further into smaller reasons, which could also be key drivers for brands to collaborate:

• Brands might want to dramatically boost their following on social media, which could be achieved through increased exposure to collaboration.
• Create new opportunities for customer feedback. A collaboration is sure to get a brand hearing from its customer base!
• Similarly, an inspiring collaboration could promote more user-generated content like forum posts, reviews, or even memes.

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Jack Vale is a writer in partnership with Tablebases.com, leading supplier of table bases for business and homes.

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Increased Efficiency

Especially for topics that are already inherently complex, a text-heavy document will only do more to confuse your audience. Plus, our attention spans are only getting shorter, so looking at a long and dense article explaining a sophisticated topic may be intimidating for many. 

So, you may want to opt for content delivery in a way that is much more efficient than explaining away the subject in walls of text. With a well-made animation or infographic, you can quickly convey your message in a way that won’t bore your audience. 

They Stand Out

In a world where we’re inundated with advertisements, billboards, brochures, articles, and a mountain of other information, animations can stand out from the rest and catch your audience’s attention.

Plus, using colorful animations and graphics can even help your audience remember the subject matter better. Thus, visuals that are pleasing to the eye and thoughtfully made to match the complex topic can be very beneficial.

Easily Simplified

Chances are, you’ve heard the phrase “a picture is worth a thousand words”. This could not be more true when you’re trying to explain something complex. With a complicated subject, sometimes using more words to describe and explain the topic can only cause more confusion. 

Thus, using graphics and animations can help drive the point home in a simple manner without getting too granular in explaining the subject from top to bottom. 

Allows for Humor

Emotions, sarcasm, and irony are not easily conveyed over text, so using animations allows you to lighten up a heavy topic with elements of humor. For any given audience, they will respect the comedic relief that you injected into the animation, which may even help them to digest the topic better. 

So no matter what type of audience you’re trying to inform, animations can help you explain a complex topic with ease. 

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Bailey Schramm is a writer in partnership with steel piping distributors, Fed Steel. 

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What are the government regulations for seating?

Find your local code requirements to know how many square feet need to be allocated to each customer, as well as the minimum aisle space between adjacent tables and chairs. The North American Association of Food Equipment Manufacturers (NAFEM) have supplied the following information:

• School cafeteria: 9-12 sq.ft.
• Banquet room: 10-11 sq.ft.
• Table service: 11-14 sq.ft.
• College/Business cafeteria: 12-15 sq. ft.
• Table service for hotel/restaurants: 15-18 sq. ft.
• Commercial cafeteria: 16-18 sq. ft.
• Counter service restaurant: 18-20 sq. ft.

Consider wheelchair space for those with disabilities, too. The Americans with Disabilities Act requires 36” wide aisles to leave plenty of space for wheelchair users.

According to restaurant design experts, the optimum distance between tables is 38-45cm. 

How should I space my tables apart?

Now that you know the general industry requirements, the rest is up to you! Think about the type of atmosphere you want to create, and how easily people and objects will need to maneuver around your restaurant. 

If you are aiming for an intimate atmosphere with plenty of space for customers to enjoy each other’s company, consider fewer tables or spacing them further apart. Customers expecting a fine-dining experience won’t appreciate being seated in very close proximity to other diners.

Is your restaurant going to use trolleys to deliver food to tables? In that case, you will want to leave plenty of room for your waiters to push trolleys between tables. 

Should I put tables in different rooms?

This depends entirely on the atmosphere you want to create. If your aim is a bustling restaurant with plenty of character, you might want to consider putting all of your tables together in one room. Bear in mind that this can create a loud space which can make it difficult for diners to hear each other speak.

If you are aiming for a more relaxed restaurant with the option to dine privately, consider using multiple rooms for your tables. With only a couple of groups of diners per room, the experience will feel more personalized and relaxed. 

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Written by Jack Vale

The post Guide to Restaurant Table Spacing appeared first on COLDEA Productions, LLC.

It might seem trivial, but your choice of flatware can have a significant impact on your diners’ experience. Your dishes and cutlery should complement the rest of your restaurant’s decor. Do you have a sleek, modern vibe in your restaurant? Make sure you pick some simple flatware that fits the bill. However, if your place is more high-end and full of intricate designs, you would do well to pick a similarly ornate set of flatware.

Here are some other tips to think about when choosing the right flatware for your restaurant:

• How can you match the flatware to your expected clientele? If you have designed your restaurant to attract older guests who appreciate rustic charm and old-fashioned designs, you might want to choose heavier flatware with larger and more decorative handles. If you expect diners to be in and out of your restaurant without a second thought, pick some lighter, no-frills flatware.

• Ensure all necessary flatware is included. You don’t want to open your restaurant and discover that you are lacking soup spoons or butter knives! Carefully consider which utensils might be required for the items on your menu and create flatware placements accordingly.

• Calculate how much you will need. Once you have picked out your perfect flatware, you should decide how many dozens you need to order. Always go for more than you predict you will need! You’ll be surprised how much flatware gets accidentally discarded (or even taken home by diners)! For your most common pieces of flatware such as a fork, you should multiply the number of seats you are serving by four. Then, divide the result by 12 to work out how many dozens you should order.

Your restaurant’s flatware will have a bigger impact on your customers than you think! It will also be a part of your restaurant for years to come, so be sure to take your time picking a set that matches your restaurant perfectly.

–

Written by Jack Vale

The post Choosing Flatware for Your Restaurant appeared first on COLDEA Productions, LLC.

Follow AirBnb & Local Rules

Before you start renting out two or more properties on AirBnb, you need to be aware of some of the regulations they have so you’re adhering to the rules at all times. Importantly, even if you’re operating multiple properties, you can only have one account on the platform. So, don’t create separate accounts for each property, or you could face some problems with the company and your account. 

In addition to AirBnb’s rules, your local city or state may have regulations around how many properties one can list as short-term rentals, so make sure to double-check what rules apply to you so you don’t end up making a costly mistake or being unable to list your property. 

Utilize a Property Management Company 

One duty that hosts have on AirBnb is to respond to messages and inquiries quickly, or else you could face troubles with your accounts and your listings. So if you find yourself unable to respond to all the messages you’re receiving for each of your properties, you may need to outsource some of the work.

Hiring a property management company allows them to respond to messages for you, and you’ll pay them a small percentage of your rental income as compensation. Plus, you can benefit from the expertise of property management companies that are seasoned in managing multiple AirBnb properties from one account. 

Enlist the Help of a Co-Host

Lastly, another great way to keep things squared away when leasing out more than one AirBnb property is to use a co-host. They can help you respond to guest issues and questions, and provide you with valuable tips and suggestions from their point of view.

It can be great to share the workload of managing multiple AirBnb properties together, though you should be aware of some of the rules that AirBnb has, including not allowing AirBnb users to be added as a co-host for multiple properties. So dig into the regulations a bit to make sure you’re adhering to all rules because the last thing you want is to end up with your account banned and being unable to rent out your multiple properties. 

Leasing out multiple properties on AirBnb can be a challenging yet rewarding endeavor, so follow some of these tips above to give yourself the recipe to success. 

–

Bailey Schramm is a writer in partnership with Ximplifi vacation rental accounting solutions. 

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• Create trustworthy environments. Many times, long-distance communication issues arise when one person is being less than responsive. If you know that you are heading into business with communicative and reliable people, you won’t need to worry so much about your business relationship.

• Schedule periodic in-person meetups, if possible. Long-distance business relationships can become strained over time. As both parties settle into the routine of daily video calls, any creative spark can be worn down by the monotony. If you can, schedule in-person meetups to keep things fresh and trust levels high!

• Lean on communication tools that work best for you. Depending on your organizational needs as a company, there may be some conferencing tools that work better than others. Video conferencing isn’t always a tool that’s frequently necessary, especially with our ability to file share, email, and even send faxes online in today’s technological world. Skype remains the most commonly used video conferencing software internationally and is a viable option. Many companies since the pandemic have however moved over to platforms like Zoom and Google Meet, while Microsoft Teams is ever increasing in popularity. 

• Hire effective communicators. The ability to communicate via video calls is something to establish during your interview process. As well as core competencies for the role, evaluate how clearly candidates communicate. Can they hold your attention with their voice and explain things clearly? Do they smile and use humor to build trust?

• Be as flexible as possible. With teammates living across different time zones, encourage everyone to be flexible when scheduling meetings. If you strongly prefer to have meetings before lunchtime, be mindful that this could be too early in the morning for someone on the other side of the world.

• Be respectful of other people’s time. When someone is just a face on your screen, it can be easy to unwillingly dismiss their daily life and demand too many things from them. Everyone is dealing with their own personal stressors every day, so be sure to check in with them and make sure they are feeling fine before discussing work. 

–

Written by Jack Vale

The post Tips for Long Distance Business Communication appeared first on COLDEA Productions, LLC.

Why Video Marketing is Efficient for Business Owners?

Video marketing is one of the most effective ways to reach out to customers and promote your business. Customers can see products in action, learn about new services, and get help picking the right product for them. Additionally, video marketing allows you to create a more personal connection with your customers, building trust and loyalty. 

Here are five reasons why video marketing is powerful for businesses: 

1.  Video Marketing Is Engaging: Videos are more engaging than any other type of content because they allow customers to see products in action and hear about new services in a way that’s easy to understand. 
2.  Video Marketing Is contagious: Studies have shown that when people watch videos about something they’re interested in, they tend to become more interested in that thing as well. 
3.  Video Marketing Is Personalized: When you create a video that’s customized for your audience, it becomes much more likely that they’ll take action on it. 
4.  Video Marketing Isn’t Complicated: Online videos are easier than ever to create – and customers love them! It’s no wonder why so many companies are turning to video marketing. 
5.  Video Marketing is Just as Effective as Traditional Marketing: In fact, it can be more effective. When a person engages with your video, they’re more likely to spend money on your product or service than someone who just saw it on a billboard or in print. 

TikTok for Marketing: Pros and Cons

Video marketing is growing in popularity, and there are many platforms out there to choose from. While some are better for certain businesses than others, what’s the most powerful for a business?

Pros of TikTok for Marketing:

-TikTok is very user-friendly. Anyone can start using it without any prior video editing experience.

-It’s versatile. You can use TikTok to create videos specifically for Instagram, Facebook, or even YouTube.

-The platform is growing fast. In 2018, it was estimated that TikTok had 200 million monthly active users. That number grew to 1 billion this year.

-TikTok videos are short and sweet. They’re easy to share and hard to forget.

Cons of TikTok for Marketing:

-There isn’t a lot of room to be creative with TikTok videos. They need to be short and sweet, and they can’t be too complex or technical. This makes them more suitable for simple marketing campaigns rather than more elaborate strategies.

-TikTok videos don’t usually have a lot of SEO potential. They’re short, which makes them hard to optimize. The videos also don’t have a lot of relevant keywords that users can use to find them.

-TikTok videos are only available on mobile devices and work best on smartphones. Since they’re always streaming and there isn’t much storage space, you need to be able to take your phone with you at all times. In a world where people are constantly searching for new ways to communicate and share information,

Why Start Using TikTok for Marketing?

While it may not be as well known as some of the other social media apps out there, TikTok has become one of the most powerful tools for marketing businesses. Here are five reasons why: 

1.  TikTok is easy to use: If you’re already using Facebook, Twitter, or Instagram, then you’ll have no problem uploading and sharing your TikTok videos with your followers. Many business owners find that they spend less time editing their videos and more time engaging with their followers. You can convert the ai video generator from your other social media platforms and use the preferred video type for that platform.
2.  There’s a huge audience for TikTok videos: According to studies, TikTok has a monthly 1 billion monthly active users as of the data for January 2022.
3. TikTok videos are shareable: Unlike some other forms of video content, like YouTube videos, which need to be edited before they

What can you do to make it more engaging?

1.  Make a video case. Before you start filming, make a case for why video is the best marketing medium for your business. Convince your team and clients that video is not just another way to produce content—it’s an essential part of your strategy.
2.  Use video to explain your product or service. The video should help customers understand what you offer and why it’s valuable. Use videos to showcase how your product or service works, demonstrate how it can solve a problem, or show off customer testimonials.
3.  Use video to engage customers on a deeper level. Video can be used to build trust and connect with customers on a deeper level than text or images can alone. Use videos to show employees interacting with customers, show how your product or service makes people’s lives better, or show off how you’re solving a specific problem.
4.  Use video to build relationships with customers. Video can help you build stronger relationships with your customers. Videos can be used to educate your customers on specific features of your product or service, show how your team works, and emphasize the merits of using your product over another product.
5.  Use video to promote sales. Video is increasingly being used by companies to increase website traffic and drive more sales.

Conclusion

In the end, the most powerful form of business is video marketing. It can grab and keep people’s attention for extended periods and can be used to build brand awareness and create customer relationships. Video marketing is also cost-effective, which makes it a valuable tool for businesses of all sizes.

The post TikTok and Video Marketing is Very Powerful For A Business appeared first on COLDEA Productions, LLC.

In short, video is an excellent modality for effective branding.

But it isn’t just about providing a video — it’s about providing video content that is clearly and identifiably branded. And the best way to brand something? By using your logo.

Let’s get into the specifics of the most effective ways to include your logo in a branded video.

Add Your Logo In Your Intro

Video credit: Dribble

There are plenty of suggestions, tutorials, and opinions on the most important content to include in your video intro. But for branding purposes, your logo should definitely be involved. If you haven’t gotten one yet, try and get one from a logo creator software like DesignMantic. 

However, it’s not really enough just to highlight your logo on the screen at the beginning of the video content. You want your logo to have an impact, and you can help it along by including a music sting, sound effect, animation, or brief clip to add weight to your great logo design.

Research suggests that the first ten seconds of a video is all-important when it comes to capturing interest and inducing engagement. After that, the likelihood of sustained engagement falls off sharply.

So make sure that your intro, with your logo, is included within that first ten seconds. 

Branding your video with your logo isn’t just about reminding them of the name of your company — it’s about giving them a taste of your brand personality. If you can include your logo in an intro that involves a thought-provoking question or something funny, it will connect the two in the mind of the viewer, giving them a reaction of, “Oh, I recognize that logo — I like this brand, because it’s interesting.”

And Don’t Forget About The Outro

Intros and outros are often used as a group for video marketing purposes, because they are both integral to video branding. But your bumpers don’t have to match up completely.

It’s a good idea to avoid simply repeating your intro as an outro. That’s a good way to make sure your audience clicks out of the video before they get to the end.

You do, however, want your outro to match your branding stylistically. So you can certainly use your logo once more in your outro content. Just mix up the accompanying content around it.

Product (And Brand) Placement

Paid product placement is a big deal in movies and TV, with companies spending millions of dollars to have their products represented in the media. 

Since you’re creating your own content, it’s the perfect spot to include your own products — and you don’t even have to create an extra placement budget. Along with the products themselves, you can insert the brand logo.

How you do this will vary depending on the type of content you’re creating, but here are a few examples:

• In creating a tutorial, make sure to use products that your brand makes, and show the products themselves, complete with logo. Take a look at the example of the tutorial below. This makeup tutorial by L’Oréal  prominently features their products such as the micellar water and mascara. Viewers can get a clear view of the company’s brand identity design on their screens. 

• In creating an informational video, cite expert advice backed by your own brand. You can include a link to your website and make it a clickable version of your logo.
• In creating a testimonial, make sure that the product or brand is mentioned by name and include the logo on-screen when the name is spoken. In this video, HP created a testimonial video for their Indigo Digital Presses and it showcases their logo in the bottom corner throughout the duration. So while the product is mentioned by real customers using it for their businesses, the company also incorporates its icon which can be seen until the very end.

• In facilitating customer-created content, ask them to pose next to or display the branded product.

Add In A Watermark

Watermarks are excellent identifiers, and you can add one into your video to make sure that everyone knows where the content originally came from. 

If you think about it, there’s really not that much of a difference between a logo and a watermark and the two can work interchangeably as well. With a watermark, you are basically using a simpler or monochrome version of your brand symbol to mark ownership of digital content such as videos or images. Most of the time these are included with opacity to the max so that they don’t interfere with the video content or cover part of the screen. A logo on the other hand, like the above examples you’ve seen, are pretty much visible and have a dominant role in video branding, like this tutorial. 

Sometimes, you could use a watermark or a logo to help people become familiar with it and increase brand awareness. Consider the example given above to get a better idea. 

The image above is actually from a tutorial by Tronix which I captured to show the difference. You can see it being used as a watermark in the side of the video below which tells the viewer that it is unique content created by the brand. As it shouldn’t be distracting or overpowering, the symbol is lighter in color. 

There are plenty of free (and paid, of course) software programs out there that allow you to insert a watermark into every frame of your video, or just into certain sections. Software programs like InShot and Kapwing are free and easy to use. Just upload your logo and/or other text content.

Logo Bug

A logo bug is similar to a watermark, though it is usually placed in the video in a way that won’t interfere with the actual video content, such as in the lower corner away from the main action. In the example here, Callaway Golf has incorporated their logo bug within the tutorial video about their golf clubs. 

Logo bugs also serve as a continual placement of your logo, providing a constant reminder of the brand behind the video. 

You can choose to use your full logo, if it shows up well against video backgrounds. Alternatively, this might be a good time to create another version of your logo design to adapt it into a simple, stripped-down iteration.

Be Careful About Placement

Many videos that are branded with a logo place it in the lower right hand corner. This is very typical practice, unlike websites, which typically place the logo in the upper left, interestingly enough.

However, there should be caution used here. It’s good practice to provide closed captioning for your content— not only is that more inclusive for the hard of hearing, but viewers are often watching short videos on lunch breaks, at work, at school — places where they don’t really want the video to be loud or even heard at all. Around 50% of consumers say that captions are important because they watch content with the sound off.

Image: Wave.video

But captioning tends to run along the lower third of the screen, and may extend almost to the corners. So extensive captioning could actually obscure your logo if you’ve chosen that placement.

Consider other placements, such as the upper right hand side. Or you could go the website-design route and place it in the upper left.

Using Your Logo In Video Branding

If you’re getting ready to unleash some video content, congratulations! A branded video is one of the most effective ways of advertising your company, garnering shares and likes, and attracting new customers or viewers.

Video content is always a good idea, and the scope of creativity for videos is practically endless. No matter what company you run or brand you represent, video has a place in your branding process.

Remember that it’s more than just where, when, and how you place your logo throughout your video content — it’s also a matter of the quality of the video itself.

After all, a great logo isn’t going to help your brand if the video content surrounding it is irrelevant. 

The best plan is to think about content first and usage of the logo later. Focus your skills and energies on creating a great video that provides value to the viewer, whether for educational, informational, or entertainment purposes.

Once you have the framework of a great video, then you can fit your logo in using one or more of the ideas we’ve listed above.

The post How to Use Your Video for Branding with a Logo appeared first on COLDEA Productions, LLC.