Choose the Right Venue

Finding the right venue is an important decision that will impact the success and execution of your event. Maybe you already have a location on-site that you can use, such as a ballroom or event hall, or you need to rent out a location elsewhere. Either way, you need to make sure it can accommodate the number of attendees you expect, the entertainment and catering you’re planning for, and any other stipulations your company might have. 

Set a Schedule

Depending on the size of your company and the number of awards you plan to give out, these events can feel a bit lengthy for audience members if not planned properly. 

During event planning, it’s important to set a structured flow or schedule to ensure that the night has a nice pacing to it. Each company will have different preferences and criteria for the various segments they’ll include. However, teams should coordinate a rough timeline for opening remarks, video elements, and individual awards to keep the night running smoothly. 

Add Audience Engagement

To help keep everyone engaged, consider adding multimedia elements or entertainment to create a memorable experience for all. This might include live performances from bands or DJs, photo booths, a pre-recorded “Year in Review” video, networking segments, and other types of sessions that keep the night from feeling monotonous. 

Prepare Personalized Awards

When it comes to award distribution, creating personalized certificates, medals, and trophies adds a special touch that makes the award feel even more meaningful to the recipient. 

As opposed to receiving a general award, seeing their name listed alongside their achievements can make employees feel valued and seen by company leadership. Though it may cost a bit more to add customization, the impact on employee morale can be worth it. 

Capture the Event

If you want the awards ceremony to truly be a night that you’ll never forget, consider hiring a professional video production company. They can take footage throughout the night to capture the event’s most memorable moments and produce a compelling video recapping the special event. 

Copies of the video can be distributed to anyone who wasn’t able to attend in person, to award recipients as a nice commemoration for their achievements, and for future event promotion to generate interest in the next year’s celebration.

–

Written by Bailey Schramm in partnership with Bauhaus 2 Your House designer furniture.

The post Corporate Awards Event Tips appeared first on COLDEA Productions, LLC.

The Impact of Visual Content on Brand Perception

First impressions are important for a business, and in today’s digital world, they are influenced by visuals like never before. Studies show that visual information is remembered significantly better than text. Professional photography and videography create a powerful impression to your work by:

• Establishing credibility and trust with potential customers
• Conveying your brand’s commitment to high quality standards and attention to detail
• Creating emotional connections through powerful visual storytelling
• Setting your brand apart from competitors who use stock photos

Professional Visual Content Drives Engagement 

The statistics speak for themselves:

• Posts with high-quality images receive 94% more views than those without
• Video content generates 1200% more shares than text and images combined
• 88% of consumers say product videos help them make purchasing decisions
• Website visitors spend 88% more time on pages with quality videos

The Power of Professional Videography

1. Enhanced Customer Experience

Videos allow potential clients to:

• Observe products in action
• Get a clear understanding of complex services
• Connect with your brand personality and voice
• Build trust through testimonials and demonstrations

2. Improved SEO Performance

Professional video content can notably boost your search engine rankings by:

• Increasing time spent on your website
• Reducing bounce rates
• Generating more backlinks
• Improving social sharing metrics

3. Versatile Marketing Asset

Professional videos can be reused for:

• Social media campaigns
• Email marketing
• Trade shows and events
• Training materials
• Product demonstrations

Key Advantages of Creating Professional Photography for Your Brand

1. Consistency in Brand Identity

Professional photographers know how to help your brand stay consistent in message and tone across platforms so that people remember you. 

2. Versatile Image Library

A professional photo session will supply you with a host of high quality images intended for use in:

• Website and landing pages
• Social media posts
• Digital marketing materials
• Print advertisements
• Product catalogs

3. Unique Visual Storytelling

Unlike stock photos, professional photography tells a story unique to your brand, showcasing:

• Your actual products and services
• Your team and workplace culture
• Behind-the-scenes moments
• Real customer interactions

Investment in Quality Pays Off

While professional photography and videography require an initial investment, the returns are substantial and bring growth to your business by:

• Higher conversion rates
• Increased customer trust
• Better brand recognition
• Improved social media engagement
• Extended content lifecycle

Making the Right Choice for Your Brand

When choosing a professional visual content company to partner with, consider:

1. Their portfolio and experience in your field
2. Technical expertise and equipment quality
3. Understanding of current visual trends
4. Ability to align with your brand vision
5. Post-production capabilities and turnaround time

Conclusion

It’s an age where visual content dominates, making professional photography and videography the key to your future success. Strong visuals will elevate your business and take you to the top of the game by making you visually unique, standing out from the competition and fostering trust with your customers to create lasting relationships that you can monetize.

FAQs Regarding Professional Photography and Videography

How should I estimate the cost for hiring photography and videography services? 

Investment in quality content can vary based on your requirements. Generally falling between $1000 to $5000 for a complete brand photography package and $2500 to $10000 for video production services. Although this initial cost may appear substantial at glance, the return on investment (ROI) in terms of conversion rates and brand image enhancement validates it as a valuable expenditure. 

How frequently should I refresh the elements of my brand? 

It’s a good idea to update your visual materials every 12 to 18 months to ensure your brand stays fresh and interesting! For social media and continuous marketing efforts, more frequent updates may be helpful depending on the industry and your marketing plans. 

What’s the difference between professional and amateur photography/videography?

Professional visual content producers provide:

• High quality camera and sound equipment and lighting
• Technical expertise and experience
• Understanding of brand storytelling
• Post-production skills
• Knowledge of marketing and advertising requirements
• Consistency in quality and style

How much time is usually required for a photo or video session to be completed? 

For a brand package a photoshoot usually lasts from 4 to 6 hours on average. For video production, work typically involves 1 to 3 days of filming, plus time for planning and editing. The schedule can change depending on the project’s size and complexity.

Do I have to invest in both photography and videography for my brand? 

Most brands find value in using both photography and video for their marketing needs as they each serve different purposes. Photography is great for showcasing products and team members for marketing materials. Videos are more effective in demonstrating processes, sharing customer testimonials and establishing connections with the audience. The ideal strategy usually involves combining both mediums to achieve good results. 

What should I prepare before a professional shoot?

To make the most of your professional shoot:

• Define clear goals and desired outcomes
• Create a shot list or storyboard
• Prepare locations 
• Plan wardrobe and production design
• Create a schedule
• Discuss usage rights and deliverables
• Share reference images or videos you like

Can I use the photos and videos across all my marketing channels?

Usage rights should be discussed with your visual content provider before the shoot. Typically, professional packages include full usage rights for marketing purposes, but it’s important to clarify specific terms, especially for commercial use or paid advertising.

Ready to upgrade your brand’s visuals? Contact Coldea Productions at contact@coldeaproductions.com or call us at 1310 975 4642 and let’s discuss how we can produce some quality content that’ll make your brand stand out from all the rest.

The post Why Professional Photography and Videography Are Essential for Your Brand  appeared first on COLDEA Productions, LLC.

If you are putting in the time and effort to create videos in a corporate setting, make sure that the content is engaging and interesting. Many people have short attention spans, so you want to deliver a message that will capture and hold their attention. Here are a few tips to help you create engaging corporate videos:

Tell a Story

There is a real power in storytelling because you can capture people’s attention and even foster an emotional connection at the same time. Storytelling is a great way to not only get your message across, but also make it memorable for the viewers – helping people retain the information you are sharing.

When you are telling the story, make sure that it aligns with your company values and mission. The more you incorporate powerful storytelling in your messaging, the more effective your videos will be.

Visual Appeal

High quality visuals make the videos more interesting and will keep people watching until the end. This is one of the reasons why professional video production is worth the investment, because it’s difficult to get the same level of quality with a DIY approach.

Different types of visual storytelling techniques can be used to showcase your products, facilities, team members, and more. Structure the videos to contain various visual elements while striving to keep them concise and to the point.

Optimization for Different Platforms

Where will you be publishing these videos? It depends on the purpose of the video and the message you are sharing. Keep in mind that different platforms have unique video requirements, so you should share this information with your video production team. For example, the format for a video presentation will be quite different than a short-form video shared on Facebook, Instagram, YouTube, or TikTok.

Proper formatting ensures that the video fits the platform correctly. You need to know the aspect ratios for each of the platforms that will be hosting the video. Also, it’s recommended that you add captions to make it more accessible for everyone.

Track Your Results

Once your videos are live, watch the performance metrics to see which videos are performing the best. This information is essential to help you see how the audience is responding to your messages. Then, you can use these insights to improve video production in the future to match the messaging and style that resonates with your target demographic – increasing the overall effectiveness of your video marketing strategy over time.

–

Written by Becki Andrus in partnership with leading stethoscope distributor Stethoscope.com

The post How to Create Engaging Corporate Videos appeared first on COLDEA Productions, LLC.

Video content then is a great way to catch viewer’s attention in a venue where the average time it takes an attendee to pass a booth is roughly 5 seconds; it’s a powerful way to create brand recognition; it’s a means of drawing viewers into your booth to have meaningful discussions and make partnerships, and it’s a potent reinforcement tool for the messages you deliver. Moreover, video content need not be a bank breaker. Certainly, professional video production is a worthwhile investment, but on a shoestring budget, you can use even high-quality phone cameras to create short videos that link to online content.

If you are considering creating video content for your next trade show presentation (and you should), then here are some things to consider:

• Content doesn’t have to be limited to the show: Sending out a pre-video via email that advertises your attendance, the location of your booth, and any presentations you may be giving is a great way of creating hype. After the event, you can follow up with short videos as well, such as comments you received from attendees.

• Find the sweet spot: Videos should be no longer than 5 minutes with the shortest videos presented on a loop outside the booth. In the booth, you can use longer videos not only to reinforce content and further educate your viewer but also as a distraction for those waiting to speak to you while you’re with another customer.

• Keep it simple: Minimize text and only use graphs, charts, or data to emphasize your most important points. You want your video presentation to be uncluttered.

• Better to avoid sound: In large crowded venues, the sound is likely to be swallowed by ambient noise and looped sound may only become an annoyance when played over and over. Furthermore, the sound inside the booth may distract from the important conversations you’re trying to have with potential clients.

• Consider using interactive video content: A key aim of video content is to catch your viewer’s attention and one easy way to do this is to make content interactive. Touch screens, motion sensor monitors, and even QR codes are easy ways to engage your viewer with your content.

• Present well: Knowing your audience and the type of content they seek is an important first step to drawing them in, but there are other important considerations that may seem simple but that can be easily overlooked. Use large monitors that can be easily seen, particularly for video displays outside the booth. And be sure to position them high so they can be seen above crowds. You can even include a large QR code as part of your content so that the attendee in a hurry can scan and watch your video on their smartphone as they go.

• Reuse content: While you may want to create several shorter videos that can be looped at a single trade show so as to avoid a sense of repetition, you can reuse your content later on social media, your website, and in emails.

–

Ivan Young is a writer in partnership with Marv Golden Pilot Supplies. 

The post Engaging Video Production for Trade Shows appeared first on COLDEA Productions, LLC.

Today, the picture has changed entirely. With technology making it possible to work remotely, many people now have the freedom to set up shop wherever they want. 

Since 2010, coworking spaces have become a popular way to work and socialize in an office environment without being tied down to one company. Here are the benefits of coworking spaces in 2022

Increases Productivity

The reason why many companies opt for this setup is that it improves employee productivity. 

Unlike a professional office space where employees keep each other’s hair, coworking spaces encourage collaboration among peers. 

They help foster relationships between employees and feel comfortable enough to discuss their ideas openly. 

You can use the workspace anytime during hours, which means employees don’t have to run errands when they feel like working late into the night or on weekends. 

Coworking spaces offer flexibility in terms of space, so if you need to work from a café one day, you can pick up your laptop and head over there. 

There will always be someone around to answer your questions or help you out with anything that you need help with.

Flexible schedules

The biggest benefit of coworking spaces in 2022 is the flexibility it offers. Flexibility is the key to succeeding in a rapidly changing workforce. 

Coworking spaces give their members the ability to choose what they do and when. They can work in a group setting or alone in a private space. 

They can work any time of day or night of the year. They can work with others or without others. They can work on one project for a few hours and then switch to another without closing out the first one.

Coworking spaces are all about freedom. Members are free from sitting at home all day waiting for someone else to call them into the office or having to go into an office every day at 9 am, even though they don’t feel like it until noon. 

And because there is no one telling them what project to work on when and for how long, members have more time and energy for the projects that mean the most to them.

Partnership Opportunities

It is very important for small businesses to network with other growth businesses. 

The act of networking creates new relationships and opens the door for new opportunities that may be beneficial for business growth. 

Coworkers can use their connections from the shared office space to get their business name out there. 

Creating relationships with other coworkers makes it easier for businesses in a coworking space to find ways to increase sales and fetch more clients.

Also, working in coworking spaces can develop a solid reputation through networking and sharing ideas.

It saves on cost

Coworking spaces help save on cost. This is because the facilities are affordable — you can rent a desk by paying a monthly fee that’s nearly half of what you’d pay in a typical office space.

The coworking spaces provide you with basic amenities like Wi-Fi and phone service, printer and fax machine, scanner, and projector screens. 

Similarly, if you’re looking to save time, then coworking spaces provide you with meeting rooms where you can meet your clients and do business without much hassle.

Boosts Creativity

In a study by Stanford researchers, those who worked in a coworking environment were more productive and had better work-life balance than the control group. 

The researchers concluded that the biggest factor was “having an office where you could close a door and focus without distractions (noise, people dropping in).”

Ultimately, coworking spaces encourage creativity and innovation because they bring together thinkers from different industries, skill sets, and backgrounds. 

Coworking spaces offer various working styles, including focused work, collaboration, intense work, or general socializing amongst peers. 

Many coworking spaces host workshops or meet-ups that bring people together with common interests to share ideas and form new relationships.

Creates a foundation for good work-life balance

Coworking spaces give you a clear physical separation from your work environment. This creates an opportunity to maintain a healthy work-life balance. 

When you are not in a coffee shop or library, you will have no choice but to separate work and home life. This is crucial for your physical and mental health.

Work-life balance is crucial for your professional success as it gives you opportunities to create a more productive environment. 

Working from anywhere lets you choose the option that works best for you; this is crucial for optimal performance.

Coworking Spaces offer a Sense of Community

Coworking spaces are part community center, innovation incubator, and workplace. 

They facilitate the kind of collaboration that makes people feel like they’re working together on something bigger than themselves.

They’re also a way for companies to keep an eye on the competition. Companies can see what other companies think and do, which can be important in later negotiations.

Coworking Spaces offer Cost Sharing

Lastly, coworking spaces offer cost sharing. Coworking spaces offer furniture and administrative services at a significantly lower price than what would be possible if each member had to purchase these items on their own. 

Not only does this help individuals save money, but it also cuts down on waste by reducing the excess amount of items purchased by people working alone in their homes or offices.

Cost sharing also applies to other costs that may come up over time due to the nature of some businesses such as digital marketing or travel expenses for business trips or conferences.

Bottom Line

It is expected that with the rapidly increasing number of freelancers and self-employed people, coworking spaces will be on the rise. 

While they can sometimes be considered a luxury, it is clear that many people see value in this way of working and toiling at coworking spaces than in coffee shops or libraries. 

Coworking spaces are gaining traction because they offer a balance between the too extreme options of office life and complete freelance freedom.

The post Benefits of coworking spaces in 2022 appeared first on COLDEA Productions, LLC.

It’s an excellent way to improve your marketing strategy. There are many benefits to using video marketing over more traditional approaches:

1. Video Boosts Sales
2. Video Shows Amazing RIO
3. Video Is More Trustworthy
4. Video Is Amazing for SEO
5. Video Is Appealing to Mobile Users
6. Videos Encourage Sharing
7. Videos are Engaging
8. Videos Are Superior to Other Marketing Forms.

Videos are made to be watched and watched they are. Over five million videos are watched daily, just on youtube. Here are some video production tips to help you create your videos in a professional and engaging manner.

Story-Driven Videos
Story-Driven videos are a great way to generate sales and make a meaningful ROI. Lots of videos focus on selling, but you need to encourage that point, not shove it in everyone’s face. Your video should have a compelling and story-driven narrative. Remember, the studies show that video content is king!

Make them Short and Interesting
Video marketing tips might sound hard to learn, but videos sure are an effective marketing tactic! You need to make them short, compelling, and catchy. One-fifth of your viewers will leave your video is nothing less than 10 seconds. Make sure you keep them hooked and tell your story quickly!

Be Funny and Up With The Trends
You need to be up with the trends in order to keep up with the competition. Users don’t love anything quite as much as up to date businesses and up to date humor. Remember, video marketing is essential!

Utilize memes, funny images, humor, and friendly, conversational approach in order to improve your SEO, ROI, and possibly get a new customer to your business.

Tag Your Video
What good is your high-quality video if it is not SEO optimized? You need to place enough tags in your videos to make sure they are seen by lots of people. Host the video on your own domain, tag it, share it, and make it easily shareable my enabling embedding. Keep sitemaps in mind as well.

Invest Into a Good Camera
One of the essential parts of good video production and quality is getting yourself a quality camera. When you are choosing a camera for your business, you need to make sure it can deliver high-quality video. If you have a good camera, you have finished half of your work already.

Inform, don’t Annoy
You need to inform your customers without annoying them. Most of your customers are visual learners, and you really need to convey your message in a friendly and informative manner. You don’t need to be overbearing, keep it simple, and tell your story!

Video marketing might be the most important marketing tool in your arsenal. Any size business can prosper by using this tactic.

The most important part of video marketing is doing it correctly. If you plan on doing video marketing yourself, quality is of the utmost importance.

Having a bad video can not only ruin your marketing tactic, but it can also harm your business. You need to make sure you’re providing only the best of the best.

If you are making the video yourself, you need to take care and make it HD, HQ, quick and simple.

If you don’t want to do this yourself, hiring a professional video editing and production company might be the better option, but it will cost you.

Do not take this cost as an expense – it’s a much-needed investment. The ROI of good video marketing is impressive. A professional video production company will produce a high-quality video that you can use to stay one step ahead of the competition.

If you opt to make the video yourself, you will need to know some tips and tricks to do it properly. Don’t worry, we’ve got your back.

Plan Ahead
You can’t just make it on the spot – the process requires some intense planning. Think about organization, sets, costumes, lighting options. Research what you are doing thoroughly, and you will be able to make the most out of these video production tips.

Effects!
The effects are amazing and can make your video that much better. They can be used to enhance or decrease any part of the video you like and can give real-life realism to the video you are shooting. Vibes and themes are everything, and adding quality effects to your videos can really give them a new life.

Sound Matters
One of the biggest mistakes that people make when producing their own material is making a great video with poor sound quality. Use a lapel or lavalier microphone to make sure that your sound is terrific, and that it is going to perform well with the video.

Quality is all about consistency! If the sound is terrible, you can try to fix it yourself in the editing process.

Lighting
Another extremely important aspect of any quality video is the lighting. You can have the quality camera, editing crew, and writers working 24/7, but if your video has bad or poor lighting, it is doomed to fail. You don’t want to overlight your video either, having a proper lighting rig or setup is essential.

Utilize Tech
A fantastic way to prove your point and improve your video production quality is by utilizing the latest tech. You don’t want stiff, monotonous and one angled video, do you? Drones are a great option you should consider investing in!

Frame Your Work
When you have shot the best video in the world, the only thing that remains is to frame it properly. Cropping is your friend, and before you get to the editing process, you should keep it in mind. Shooting your video while thinking of the editing process makes for the best product.

In conclusion, you need to know the ins and outs of videos to make the best ones. You can utilize these video production tips or hire a video editing service to make your life that much easier.

You need to be consistent with the quality and provide a quality video, to establish a quality service. If you’ve done everything right, your business should be booming, and your ROI should be incredible.

The post Successful Video Production: Why Quality Is Key and How To Get It! appeared first on COLDEA Productions, LLC.

Virtually every firm engages in adverts or commercials to promote their business. These adverts are usually aired live on various media. From radio to television and even digital media. These adverts comprise of motion pictures or kindly put videos. If you are probably wondering why brands go through the stress of putting these videos together then you will find the answers to what you seek. Below is all you need to know about the importance of photos and videos for branding.

For recognition and association

People remember mostly the things they see and the things they hear. Photos tend to have a longer-lasting impression than just prints. This is because they paint a more vivid image to your customers than prints. Imagine being able to narrate a picture in motion? It would be amazing. With a video, you will not be hoping that your customers will be able to recognize your brand via its name and logo. Instead, you will be illustrating and affirming the fact that you are the one. This brings us to my next point.

It is a more personal approach

It is very hard to paint a vivid picture using just words. You will have to put in some very serious effort as regards your use of words else, you will not have the desired effects. With pictures, however, you will be able to tap into the psyche of your customer or potential customer. This is because human beings always seek to give interpretation to everything. As long as your image is not vague, it will easily drive home your point. Videos are on another level. They work magic especially when you use the “you, yourself, I and myself” while presenting it. Sometimes you watch a video and begin to believe that the presenter was talking to you alone.

Promoting and strengthening brand identity

This is quite similar to my first point. They are both results of the consistent use of photos and videos for brand marketing. Not using photos and videos when marketing your brand is similar to a music artiste dropping only an audio version of his song. Neither of you will go far. This is the reason why most musicians make an effort to shoot videos for most of their songs. This due to the fact that pictures and videos have a strong impression on people. When you consistently use them to promote your brand, you also strengthen your brand identity and make it a recognizable brand.

Building trustworthy relationships and promoting sales

I do not think you will want to buy a product without a brand label on it. The reason is simple; you cannot trust a brand that is not a recognizable brand. On the other hand, you will consider buying a product that has its brand label branded on it. The same principle applies to the use of photos and videos. When videos and pictures of your adverts are made available to the public, they will recognize you as a brand and will trust you. This will cause them to patronize you if they were not doing so before. If they are already patronizing you, they will not hesitate to recommend you to others. People are more likely to patronize you when you are “visible” than when you are not.

The use of videos is very important for your brand especially in the areas of marketing. The effect they have on people is tremendous. However, they will only continue to work wonders if your products and services are an equal match.

The post The Importance of Photos and Videos For Branding appeared first on COLDEA Productions, LLC.

A well-functioning social media presence can do wonders for your business. You have already created accounts and profiles to promote your activity on Facebook, Linkedin, Twitter, Instagram, YouTube and despite this, your sales are always at the same point. Every effort you make to be present on social networks is ineffective if they do not generate any commitment. The source of your difficulties may be a lack of strategy or a lack of engaging content.

How to create engaging marketing content?

So it will be a question of creating a content which will reinforce your presence on the social networks and this can only be favorable thanks to the establishment of a continuous watch by a company specialized in the numerical management like eCommerce development company or eCommerce development, who can define with you a marketing content management strategy, improve and preserve your online presence with specific tools.

Do you know what remarkable content is?

The remarkable content is distinguished by the fact that it is tailored for a particular audience and provides a precise answer. It is first and foremost a strong attempt to solve the problem of its audience. It is a content that pushes the reader to exclaim, to jump, to make him think of his 18 years. This content is shared on social networks like a virus, he comments dozens of times. After long weeks, we always remember. This is the type of content you need to produce today! The benefits of good content are many:

• It will drain additional traffic to your corporate site;
• It will better position your site on the search engines;
• It will generate leads;
• It will bring sales in the medium term;
• Lastly, he will position you as an expert, a specialist in your field.

One of the fatal mistakes that people make is to create content without considering their real target.

Define the concern of your audience

Why is it important to track the concern of your audience? Because you will not have anything to say to them if you do not know what they need, the ones they are suffering from. At best, you will be producing inappropriate content for your current audience. You will be disappointed that no one comments on your publication, does not share. And that’s not what you want.

Create content that focuses on the interests of your ideal client

Defining content is good or bad is difficult because it is very much related to the perception of your target audience. What is considered good and relevant for some will not necessarily be for others! Voting content will be considered relevant if it responds to a nagging request or a need for information. If you find and create content in accordance with this request, the engagement will surely follow. Unfortunately, you are not alone on the internet! Therefore having relevant content is not enough, because there are thousands of resources on the internet that can meet the expectations of your ideal customer.  A new challenge is emerging then, how to attract the attention of your target ?! One of the ways you have is to pay attention to your title. It must be neat and engaging, it must clearly describe the information that the user will find in your content.

Create engaging and provocative content

Do you know what makes popular articles on social networks? It is their ability to elicit the opinion of readers. Your content should always be designed so that it appeals to the reader.  This can be through direct solicitations such as rhetorical questions, calls to action at the end of the article, or indirect ones like using factual facts. Still, the reader must feel concerned about your content, he must recognize himself in the content. The second technique is to use provocative topics or the use of titles based on snapshots. The only way to maintain success over the long term is to continually engage people with its content.

Create graphical elements that invite interactivity

Studies have shown that man learns faster when it is represented by images. The visual actually allows a welded anchor of information in the human cerebral cortex. It is not for nothing that you see people more captivated when there is an image, not to mention that the visual look pretty. You now have reasons to use it in your content. It can be photos, screenshots, computer graphics or videos If you want your audience to interact with you on social networks, make it easy for them! Integrate graphics and interactive elements into your content. To do this, you can rely on the tools offered by social networks. For example, with your Facebook page, you can customize the tabs, add visuals or use the applications that are available to you. These tools and applications will help you create more visible and engaging pages for your audience who will be more able to interact with you. These custom pages can be designed to include a wide variety of features that your target will find, no doubt, interesting. Once you’ve caught your target’s attention with your content, the second step is to engage your readers, catch their attention long enough for them to read through your prose! To achieve this, you need an extra boost, a seductive element that will take you to the next stage.

Write well and without mistakes

Who likes to read a text full of grammatical mistakes, spelling or typing? Nobody. And the thing is, you can have the best content in the world, but if you’ve left a lot of mistakes here and there, then you’ve gone very wrong.  Use nouns or adjectives instead of adverbs. Have you mastered the art of using complex and voluminous sentences? Know that you annoy your readers.  The simple sentence is to be prioritized. Adopt the structure subject + verb + complement. Make life easier for everyone. You have no chance to distinguish yourself positively with a bad writing style and mistakes to infinity.

Write as simple as possible

Do you know the mental game that comes into play when you write to children? Your brain is making an effort to simplify the transmission of knowledge.  Do the same with your readers, forget that they are adults and educated. By grace, give up your pedantic and philosophical language. Your readers do not need an umpteenth course in literature.  What your reader needs are to quickly consume your content. Besides, you know, he has no time before him; he is a being in a hurry, too solicited by his environment.

Create content with your fans

What better way to generate commitment than to involve real people, to make real sharing experiences! Your best ambassadors are your fans, your customers! Create photo albums, videos highlighting your customers. Videos in which they use your products, photos on which they have seen them attending your conferences … (Of course, it is advisable to always ask them their authorization)

Create original content

Content is created every day on the web. You have decided to create content too? The entire better. But you will have to stand out from the crowd. As we know, it is difficult today to create content from scratch.

So many blogs or people have already addressed the topic you want to address. But you have to find out how you are going to be different. It’s up to you to create lightweight content, but do not forget this: our old Google friend is watching. Your content must be distinguished by its depth; the angle you will approach must appear new. It is in this logic that you will have the chance to be seen, and by men and by search engines.

Put a personal touch into your content 

A good way to boost engagement on your social networks is to share a bit of yourself, to show behind the scenes of your activity or to lift (a little) the veil on your private life. In general, people who follow you appreciate this type of more personal sharing that generates more commitment. These strategies are obviously applicable to all social networks, but let’s take the example of Twitter this time. Sometimes solo entrepreneurs only put their business name, and their business name on Twitter does not know their name or their first name. This is a shame because sharing your identity is one way to make your account more “human”. If your Twitter is a collaborative account, you can name the contributors in the bio space. Participate in conversations, show yourself grateful when people share your content. A simple “thank you” will be appreciated; a response to a message will probably increase the engagement of your audience. Spice up your tweets with a hint of humor.

Create gifts, set up contests

To make your content more attractive, you can offer contests, promotions, gifts that will interest your ideal customer enough to join you.

Write concise and accurate

The web is like a battleground where you continually fight against several other factors in order to attract readers’ attention. They have unread mails in their mail, they have messages on their Facebook account. There are so many distractions around them that it’s hard for them to pay attention to something more interesting. If your content is concise, accurate and well presented, readers will appreciate it for sure.

There is no point in making long texts. It’s not the length that counts or the quantity, it’s the quality and the relevance that make the difference. That not one useless word is, therefore, part of your text. You must struggle to decide the word that goes beyond and that does not bring anything extra.

Use a magnetic and electrical title

Always focus on creating strong titles. A good title attracts readers’ interest and invites them to read your content. A Copyblogger study shows the following statistics:

• 80% of people will read your titles;
• But only 20% of these people will read the rest of your content.

This statistic highlights the crucial importance of the title, which becomes just as important as the content itself. The first reason why readers click on an article or other content comes from the design of the title. Captivating catchy titles pique curiosity and motivate the reader to take an interest in your content.

Enjoy the power of video

It’s no secret that video is a very powerful tool that will allow you to increase your community’s engagement on social networks. To take full advantage of this tool, use a catchy title, a tempting description, … The more your content will generate commitment, the more it will be visible on the news feeds of your fans and followers and more it could become viral! To conclude, we can say that being present on social networks is not enough to improve your visibility if there is no commitment. Without interaction with your target audience, without commitment on your part, your efforts will be useless. By making the decision to register on social networks, put in place a strategy that will allow you to generate maximum commitment!

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The attached certificate stands for high-quality UBS communication with in-depth knowledge in the areas of video presentation, brand design and brand tonality. We are particularly pleased that the One Point Wealth Management Project has been included in the “UBS Brand Spotlight Gallery 2017”.

” Your good work makes you a certified UBS Brand Partner. Congratulations! “

We would like to thank UBS for the opportunity to work with them and look forward to exciting projects in 2018.

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Real estate video presentation and video marketing

Video marketing and real estate video presentations have become one of the most significant pieces of the real estate marketing puzzle. A few years back, they were more of uniqueness, but have moved into the must-have category. If produced correctly, a real estate video presentation could significantly separate serious inquiries from the “just looking.”

A well-produced real estate video will include panoramic/Aerial and 360-degree content that is easy to navigate, well-rehearsed audio, if narrated, and music in the background. The goal is to keep an engaged and captive audience. The length of the video it is critical. Too long and you’ll lose them. A couple of minutes should be more than enough time to convey the story of the real estate presentation.

Facts that Make Video Marketing Impossible to Resist

• Online video consumption increased by 38% between May 2011 and May 2012
• Dr. James McQuivey of Forrester Research says a minute of video is worth 1.8 million words
• 81% of senior marketing executives now use online video content in their marketing programs, up from 70% in 2011, as reported by MarketingProfs.
• Over 1 billion unique users visit YouTube every month (source: YouTube, 2013)
• People are most likely to engage with branded content on social media that contains pictures (44%) and videos (37%) (Source: Performics, 2012)

Please feel free to reach out if we can be of assistance to you or your company.

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