• Social media interactions toward videos rose by 48% due to event videos, especially live streams, which enhance audience engagement.
• Video sharing allows communities to develop while drawing more users into content creation activities, resulting in a better brand reputation.
• Event highlights from original recordings maintain audience interest while boosting content visibility to reach new audiences after the event’s conclusion.

The present digital world has developed event videos that firmly push social media audiences to become more involved. The online sharing of event essence through videos allows brands to broaden their customer base and develop communities that sustain memorable interactions. This article investigates various approaches event videos use to boost social media engagement through statistical data and expert knowledge.

The Rise of Video Content on Social Media:

Social media becomes more successful when video content plays a major role in strategic plans. Statistics show that 80% of social media marketing groups make video content their prime focus, as it effectively grabs viewers and keeps them engaged. Users are drawn toward video content because it delivers immersive experiences, thus making video a requirement for brands trying to reach their target consumers.

The social media algorithm system ranks video content first. Online videos posted by HubSpot data indicate that they fetch 48% higher engagement than any other content session. These data points reveal the increasing need for brands to embed videos into their marketing strategies since digital competition demands relevance in business operations.

Enhancing Engagement Through Event Videos:

The unique nature of event videos enables the presentation of genuine experiences, generating viewer attention by creating inclusive experiences. The rise of live streaming content on TikTok has become popular among users since 64% of them choose to watch live broadcasts. Audiences now prefer real-time participation through virtual means because this trend shows how people want to join events while they happen.

Facebook users engage more frequently with live videos because they achieve 1.59% engagement compared to the 0.92% engagement rate of pre-recorded videos. The live engagement rate rises because real-time content attracts immediate viewer responses, including comments and shares, with instant reactions.

Building Community and Fostering Interaction:

Social media uses event videos to build stronger communities among its users. When brands broadcast events, they open their program to audience participation, which creates both connection and inclusion among viewers. The effect of events intensifies when platforms enable users to create their own content during these occasions. Social media users become more engaged when brands launch event hashtags, which effectively drive audience members to submit their personal accounts during special occasions.

Research indicates that 70% of consumers tend to post-event videos on social media platforms because of their powerful viral effects. Social media sharing of event content allows better reach extension through peer sharing and builds trust because users more frequently find peer-shared content credible.

Leveraging Influencers and Real-Time Content:

The alliance between influencers and events enhances the level of audience participation. When influencers join an event, they deliver their existing audience base, improving overall visibility. During the Democratic National Convention, credentialing more than 200 influencers enabled them to reach up to 500 million social media accounts through different platforms. Such event promotion methods allow both the growth of key messages and the attraction of new audiences through genuine content delivery.

Twitter and behind-the-scenes presentations in real-time help maintain audience interest and foster their commitment to the broadcast. When Twitter platform users incorporate video in their tweets, they encounter 10 times better engagement results than tweets missing video content.

The Role of Event Videos in Different Industries:

The event video format enables multiple business sectors to enhance their audience reach. The fashion brands Prada and Gucci utilize live streaming during their fashion shows to connect with worldwide viewers. Event video engagement has increased in the wedding industry because couples now broadcast their marriage ceremonies from Bali and other exotic destinations to involve distant family members in special moments.

Video content delivers many other benefits to corporate events. The live-streaming technique enables tech conferences, product launches, and industry summits to connect audiences across the globe by providing real-time access to essential information and professional networking channels. Event videos help build brand authority through exhibitions of inventive thinking and leadership expertise.

Post-Event Engagement and Content Repurposing:

Event videos last longer than the actual duration of the event. Events stay engaging for the audience by distributing event recaps and unique interviews following the main show. Utilizing event footage to create brief segmented media products such as clips or memes allows content use across various audience platforms.

Fashion brands successfully use event videos to keep their audience engaged. The fashion industry leveraged influencer partnerships during Fashion Month Spring/Summer 2025 to produce video content that received millions of views, thus proving that proper event video execution is impactful.

Boosting Social Media Engagement with Event Videos:

The emotional value of event videos is substantial because personal occasions, such as weddings in Bali, become more meaningful through them. By using live-streaming, couples enable their loved ones across global distances to watch their ceremonies happen live and make their celebration available to broader groups of people. Summarized videos of special occasions such as a wedding in Bali succeed in increasing viewer shares because of their stunning natural beauty combined with cultural charm. Event videos demonstrate their ability to connect viewers with events while simultaneously allowing everyone to re experience these unique lifetime experiences.

Best Practices for Maximizing Engagement with Event Videos:

The following practices will help social media users unlock event videos’ maximum potential:

• You should prepare a strategic approach before making event video content, which specifies essential moments to record and targeted platforms for distribution.
• Approach social interaction through elements that allow viewers to join Q&A sessions, using polls and shout-outs to connect instantly.
• Every social media platform demands particular video optimization because users reveal different preferences and technical requirements.
• The success of social campaigns improves through partnerships with influencers who represent your target audience.
• Performance analytics tools should be used to measure engagement metrics, which will help refine upcoming strategies through data-based insights.

Conclusion:

Social media engagement receives powerful momentum through event videos, which serve as an effective dynamic presentation method. Online presence strengthens, and relationship-building between brands and their audience happens when brands record live events to generate interactive communities. By implementing event videos with proper strategic planning and collaborative efforts, brands achieve better results when dealing with the modern digital environment.

The post How Event Videos Can Drive Audience Engagement on Social Media appeared first on COLDEA Productions, LLC.

1. Use the Right Gear

Airshows demand specialized equipment to capture fast-moving subjects. Here are some essentials:

Camera and Lenses: A DSLR or mirrorless camera with fast autofocus is ideal. Use a telephoto lens (e.g., 100-400mm) for close-up shots of aircraft in flight and a wide-angle lens for capturing the atmosphere on the ground.

Tripod or Monopod: A monopod provides stability while allowing flexibility to track moving planes.

Filters: Polarizing filters can reduce glare and enhance sky contrast, while neutral density filters help when shooting at slower shutter speeds in bright conditions.

2. Master Your Camera Settings

To handle the dynamic environment of an airshow, adjust your camera settings to capture crisp, high-quality shots:

Shutter Speed: Use a fast shutter speed (1/1000s or faster) to freeze jets mid-flight. For propeller planes, slower speeds (around 1/200s) create motion blur in the propellers, giving a sense of movement.

Autofocus: Set your camera to continuous autofocus (AI-Servo on Canon, AF-C on Nikon) to track fast-moving aircraft.

Burst Mode: Use continuous shooting mode to take a series of photos, increasing the chances of capturing the perfect moment.

3. Position Yourself Strategically

Arrive early to scout the best location for shooting. Look for spots near the center of the showline for the most action-packed views. Avoid backlit positions by considering the sun’s angle, as shooting into the sun can result in underexposed subjects or lens flare. If possible, shoot during the “golden hours” (early morning or late afternoon) for better lighting and dramatic skies.

4. Anticipate the Action

Airshows are fast-paced, so preparation is key. Research the event schedule and learn about featured aircraft to anticipate key moments, such as takeoffs, aerobatic stunts, or formation flights. Listen to announcers, as they often provide cues about upcoming maneuvers.

5. Focus on Composition and Context

While close-up shots of planes are exciting, don’t forget to capture the atmosphere and storytelling elements:

Wide Shots: Include crowds, hangars, or the airfield to convey the scale and energy of the event.

Details: Focus on unique features like cockpits, nose art, or pilots preparing for flight.

Sky: Frame your shots to include clouds or smoke trails for added drama. Use leading lines from the planes’ paths to guide the viewer’s eye.

6. Capture Video Strategically

If hired to shoot videos as well as photos, switch between wide and telephoto lenses for variety. Use a gimbal or tripod for smooth video footage, and pan slowly to follow aircraft movement. For dynamic shots, use slow motion to emphasize dramatic maneuvers.

7. Post-Processing and Editing

After the event, use editing software to enhance your images. Adjust contrast, saturation, and sharpness to bring out details. For RAW images, correct exposure and tweak highlights to perfect your shots.

—

Written by Jack Vale

The post Tips for Photographing an Airshow appeared first on COLDEA Productions, LLC.

Review the Event Schedule

When you’re hired, request a conference schedule from the event coordinator. If it’s early enough that this isn’t yet prepared, make sure to get one in the weeks before the event. This will help you plan out your shots and get a feel for the general flow, keeping you from feeling overwhelmed on the night of the event. 

You can work with the coordinator to understand what their expectations are for the event footage. Namely, you’ll want to highlight any segments on the schedule that they are particularly interested in capturing and what they’d like you to skip over. You should collaborate on a general goal or narrative for the video, ensuring you get the proper shots during actual filming. 

Do a Practice Run

They say that practice makes perfect, and this couldn’t be more true for corporate event videography. Especially if you’re new to filming corporate events, the setting, lighting, and sound considerations are much different from the casual events you might be familiar with. For instance, the lighting at these events will typically be darker than at weddings or birthday parties you might have filmed before, which can take a bit of an adjustment to get used to.

If possible, see if you can access the venue on the days leading up to the event. This will give you ample time to prepare and ensure you have all the right equipment to capture quality video. 

Stabilize Your Shots

While this might seem like a no-brainer, it’s also easier said than done – especially if you don’t plan for the proper equipment. Stable footage is easy on the eyes and helps you appear as a true professional. 

When preparing for the event, make sure you have a tripod or monopod for still shots and a three-axis motorized gimbal for filming on the move. Consider renting this equipment if you don’t have the money to purchase it outright, which you can see as an investment in your career.  

Shoot B-Roll

During filming, don’t forget to capture B-roll content! Your future self will thank you when it comes time to edit the footage. This includes getting candid shots of event set-up, attendees filing into the venue, group mingling, and more.  

B-roll can add another dimension to your final product and keep the video from feeling too monotonous. Plus, it offers a great way to capture the buzz and excitement of the event outside of the keynote speeches. Not to mention, it provides an easy way to transition between different segments of the evening and fill in any gaps for a more cohesive narrative. 

–

Written by Bailey Schramm in partnership with Faxage online faxing services.

The post Convention and Conference Event Videography appeared first on COLDEA Productions, LLC.

Pre-Production: Planning Makes Perfect

A successful event video starts long before the first frame is shot. Here’s where meticulous planning separates the amateurs from the pros:

• Understanding the Event: Delve into the details of the wedding. Research the location, its culture, and potential logistical challenges. Talk extensively with the couple. What’s their vision for the video? Are there specific moments they want captured? Do they have a preferred style (cinematic, documentary, etc.)?
• Shot List and Storyboarding: Create a shot list that outlines the key moments you’ll capture, from getting ready to the reception. Storyboarding goes a step further, visually planning your shots to ensure a cohesive narrative flow.
• Location Scouting: If possible, visit the wedding venue beforehand. Familiarize yourself with the lighting conditions, potential shooting angles, and potential audio challenges (e.g., ocean waves, wind).

Gear Up for Success: Essential Equipment

Destination weddings often involve travel. Pack light but smart:

• Cameras: A versatile camera body with the ability to shoot high-quality video is essential. Consider a mirrorless camera for its compact size and excellent image quality. Pack a backup camera body in case of unforeseen circumstances.
• Lenses: Pack a range of lenses to capture everything from wide panoramic shots of the venue to intimate close-ups of the couple. A good all-around zoom lens will be your best friend, but a prime lens for low-light situations might also be useful.
• Audio: Capture crisp audio with a shotgun microphone mounted on your camera or a separate audio recorder with a lavalier microphone for the couple. Consider wind protection for outdoor locations.
• Tripod and Stabilizer: A sturdy tripod ensures stable shots for ceremonies and speeches. A handheld stabilizer helps smooth out camera shake when capturing dynamic footage.

• Drone (Optional): While regulations vary, a drone can capture stunning aerial shots of the wedding venue and surrounding landscape. Ensure you have the necessary permits and are comfortable operating a drone safely.

Capturing the Magic: Techniques and Tricks

Now comes the fun part: filming the wedding! Here are some pro techniques to elevate your footage:

• Lighting is King: Natural light is your best friend, but be prepared to adapt. Use a diffuser to soften harsh midday sun, and bounce light with a reflector during shade. For low-light situations, consider using an LED light panel.
• Shot Variety: Avoid static shots. Move around, experiment with different angles, and incorporate close-ups, medium shots, and wide shots to create a dynamic visual experience.
• B-Roll is Your Best Friend: B-roll footage refers to supplemental shots that set the scene and tell a story beyond the main action. Capture details like the venue décor, guests arriving, cultural elements, and scenic beauty of the destination.
• Audio Matters: Pay close attention to audio quality. Monitor sound levels throughout the event and adjust accordingly. Utilize a separate audio recorder with a lavalier microphone for clear dialogue capture.

• Capture the Unexpected: While sticking to your shot list is important, be prepared to capture candid moments and unexpected reactions. These often become the most treasured parts of the final video.

Capturing a Wedding: Embrace the Uniqueness

Destination weddings add an extra layer of complexity and opportunity:

• Cultural Sensitivity: Be respectful of local customs and traditions. Research any cultural sensitivities regarding photography or videography.
• Embrace the Location: Showcase the unique beauty of the wedding destination. Capture the local landscape, architecture, and cultural elements that set this wedding apart.
• Be Flexible and Adaptable: Travel throws curveballs. Be prepared to adjust your plans due to weather changes, unexpected logistical challenges, or limited access to certain areas.
• Capture the Journey: A wedding is more than just the ceremony. Document the couple’s journey – their pre-wedding exploration, interactions with guests from different backgrounds, and the overall experience of celebrating in a new place.

Post-Production: Weaving the Story Together

The editing room is where your raw footage transforms into a captivating narrative. Here’s where the magic happens:

• Organize Your Footage: Import your footage into your editing software and create a well-organized system for managing clips. Label clips clearly, categorize them by event segment, and utilize color coding or markers for easy access.
• Assemble the Rough Cut: Start by stringing together your footage in chronological order. This rough cut will serve as a foundation for your final edit.
• Storytelling Through Editing: The true art of videography lies in crafting a story through editing. Look for emotional moments, natural transitions, and opportunities to use pacing to build anticipation. Don’t be afraid to experiment with creative cuts, slow-motion effects, and B-roll footage to enhance the narrative flow.
• Color Grading: Color grading establishes the mood and visual style of your video. Explore different color palettes that complement the wedding theme and destination location.
• Sound Design: Clean up your audio by removing background noise and ensuring dialogue clarity. Add subtle sound effects that enhance the atmosphere of the video, and incorporate music that complements the overall mood.

Wedding Specifics in Post-Production

When editing a wedding video, remember these points:

• Showcase the Location: Throughout the editing process, weave in B-roll footage that highlights the destination’s beauty. Use creative transitions to connect these shots to the main event, creating a sense of place and immersion.
• Incorporate Local Elements: Include subtle audio elements like traditional music or sound effects that nod towards the local culture.
• Capture the Journey: Use your footage to tell the story of the couple’s journey, from travel to pre-wedding activities and post-wedding celebrations. This adds depth and personalizes the videography beyond just the ceremony itself.

Additional Tips and Considerations

Here are some additional points to consider:

• Client Communication: Maintain open communication with the couple throughout the editing process. Share rough cuts and solicit their feedback to ensure the final product reflects their vision.
• Delivery Formats: Offer your video in a variety of formats, including high-resolution for online sharing and a compressed version for easier sharing on social media.
• Marketing Yourself: Showcase your wedding videography skills by creating highlight reels or short teasers that showcase your work. Share these on your website and social media platforms to promote your services.

By following these techniques and embracing the unique opportunities presented by a wedding, you can create a video that captures the essence of the celebration, the beauty of the location, and the love story that brought everyone together. Remember, event videography is an art form. Don’t be afraid to experiment, find your own style, and most importantly, capture the magic of the moment for your clients to cherish for years to come.

The post Event Coverage Like a Pro: Techniques and Tricks of Videography appeared first on COLDEA Productions, LLC.

A distinguished red carpet affair that was hosted at the Fine Arts Theatre on the iconic Wilshire Blvd in Beverly Hills, this small film festival hasn’t been able to meet for the last two consecutive years.

Hosted by actress Zana Marjanovic, who was born in Sarajevo, Bosnia and Herzegovina. Now blessed to be a home resident of LA. Zana has starred in several acclaimed films such as The Land of Blood and Honey, written and directed by Angelina Jolie, Broken with Lily James and Cillian Murphy where she appeared opposite Academy Award Nominee Tim Roth, and A Rose In Winter, centered on the Women’s rights movement at the onset of National Socialism in Germany.

Featured Films

SEEfest is a pioneer for the concept of regional, cross-border programming sharing issue-driven films that capture the bigger picture about South East Europe. Each and every film promoted in this year’s festival was conceptualized, written, produced, and or directed by Eastern European talent and it was our pleasure to take part in such a platform.

Some of the feature-length films included in this event were:

• As Far As I Can Walk, 92 Minutes, Serbia, Luxembourg, 2021, Directed by Stefan Arsenijevic
• Blindfold 105 Minutes, Ukraine, 2020, Directed by Taras Dron
• Blue Moon 85 Minutes, Romania, 2021, Directed by Alina Grigore
• The Delta Of Bucharest 92 Minutes, Romania, 2020, Directed by Eva Pervolovici
• Dida 78 Minutes, Serbia, Switzerland, 2021, Directed by Nikola Ilić
• Expecting A Grain Of Sand 67 Minutes, Turkey, 2021, Directed by Asli Akdag
• Freestyle To Montenegro 72 Minutes, Albania, 2021, Directed by Ardit Sadiku
• The Image Machine Of Alfredo C. 76 Minutes, Italy, Albania, 2021, Directed by
• Klondike 100 Minutes, Ukraine, Turkey, 2022 Di, Directed by Maryna Er Gorbach
• Looking For Horses 87 Minutes, Bosnia & Herzegovina, 2021, Directed by Stefan Pavlović
• Murina 92 Minutes, Croatia, Brazil, United States, Slovenia, 2021, Directed by Antoneta Alamat Kusijanovic
• Perpetuity 77 Minutes, Hungary, 2021, Directed by György Pálfi
• Reconciliation 82 Minutes, Slovenia, Albania, 2021, Directed by Marija Zidar
• Solitary Romania, United States, 2022, Directed by Tudor Munteanu
• Sughra’s Sons 85 Minutes, Azerbaijan, France, 2021, Directed by Ilgar Najaf
• Women Minor Speculations 60 Minutes, Croatia, 2021, Directed by Nicole Hewitt

Honorees

Zana had the privilege to honor event sponsors and to shed light on other causes SEEfest supports, including the Gabrielino-Tongva Nation indigenous territory where our event took place in the greater Los Angeles Basin.

Consulates

Among the distinguished guests were a number of Easter European Consulates and dignitaries including the Consul General of Romania, Cosmin Dumitrescu, Ambassador Jaroslav Olša, Jr. consulate general of the Czech Republic, and Aneta Campbell, cultural attache.

Also in attendance were Dr. Michael Postl, Consulate General with Simone Bliss from the Austrian Consulate, and Boyko Hristov, Consulate General with Vera Ancheva from the Bulgarian Consulate.

Zana also honored attendees and supporters Laura Sittoni Miller from the Austrian Trade Commission and Okko-Pekka Salmimies, Consul General of Finland.

Sponsors

The Festival would not be possible without the support of organizations such as SEEfest’s co-presenter, ELMA, the Foundation for European Language and Movies in America, and yours truly, the video production company for this event, Coldea Productions.

Other event sponsors included:

• California Arts Council
• HFPA
• LA County Arts & Culture
• ERS UCLA – Center for European and Russian Studies
• Austiran Consulate General LA
• Voxx Studios
• Calypso Media
• Blue Heron Foundation
• S2 Components
• Villa Aurora, Thomas Mann House
• Coldea Productions
• Austrian-American Council North America West
• Cinecitta
• Creating Creators
• Consulate General of Switzerland in San Francisco

Red Carpet Video Interviews

Coldea Productions was in action on the red carpet to capture interviews with attendees, filmmakers, and honorees.

Tudor Munteanu – Actor

We caught an interview with the director of the drama about a former inmate marathon runner, Solitary, Tudor. He shared the inspiration for his film being the number of Romanians that are among the 600 thousand people across the globe that participate in ultra and extreme marathons.

Being an immigrant from Romania himself, he was eager to share the stories of thriving Romanian survivors. “We’re always one foot in one country and one foot in another. We lose touch with the past but we try and integrate here… You’re always juggling. It’s fascinating but you have to embrace it to love it.”

Ajay Mehta – Actor / Producer

When questioned as to why he was particularly interested in Eastern European filmmaking as opposed to any of their counterparts, here’s the insight he shared.

“Eastern Europe, in particular, was closed off for so many years, under the Soviets Union. Once the Soviet Union was disbanded, they were able to come out and start expressing and sharing their stories… You never know what comes up from different storytellers.”

Stefania Magidson – Author

Honoree and recipient of the Humanitarian Legacy Award for her work as founder of the Blue Heron Foundation, we stopped Stefania Magidson for a quick chat.

She shared that her foundation has been working in Eastern Europe for 20 years but with the development of recent events, they expanded the scope of their work to help refugees and send medical aid to Ukraine.

“The work for the Ukrainian crisis that we’ve all experienced has been a terrible tragedy and I believe the only silver lining during this time is the rekindling of our belief in humanity. I’m hoping more and more people jump in to help and tilt the balance of the world toward the light, toward the good.”

Supporting Filmmakers and Global Creative Talent

As a filmmaker, I was touched to be part of such an inspirational event in both a production role as well as a sponsor. The many artists, directors, cultures, organizations, and dignitaries that showed their support gave a much-needed platform for the South Eastern European point of view.

The post Coldea Productions Films, Sponsors, and Shares SEEfest: South East European Film Festival, Red Carpet Film Festival at Fine Arts Theatre appeared first on COLDEA Productions, LLC.

Video content then is a great way to catch viewer’s attention in a venue where the average time it takes an attendee to pass a booth is roughly 5 seconds; it’s a powerful way to create brand recognition; it’s a means of drawing viewers into your booth to have meaningful discussions and make partnerships, and it’s a potent reinforcement tool for the messages you deliver. Moreover, video content need not be a bank breaker. Certainly, professional video production is a worthwhile investment, but on a shoestring budget, you can use even high-quality phone cameras to create short videos that link to online content.

If you are considering creating video content for your next trade show presentation (and you should), then here are some things to consider:

• Content doesn’t have to be limited to the show: Sending out a pre-video via email that advertises your attendance, the location of your booth, and any presentations you may be giving is a great way of creating hype. After the event, you can follow up with short videos as well, such as comments you received from attendees.

• Find the sweet spot: Videos should be no longer than 5 minutes with the shortest videos presented on a loop outside the booth. In the booth, you can use longer videos not only to reinforce content and further educate your viewer but also as a distraction for those waiting to speak to you while you’re with another customer.

• Keep it simple: Minimize text and only use graphs, charts, or data to emphasize your most important points. You want your video presentation to be uncluttered.

• Better to avoid sound: In large crowded venues, the sound is likely to be swallowed by ambient noise and looped sound may only become an annoyance when played over and over. Furthermore, the sound inside the booth may distract from the important conversations you’re trying to have with potential clients.

• Consider using interactive video content: A key aim of video content is to catch your viewer’s attention and one easy way to do this is to make content interactive. Touch screens, motion sensor monitors, and even QR codes are easy ways to engage your viewer with your content.

• Present well: Knowing your audience and the type of content they seek is an important first step to drawing them in, but there are other important considerations that may seem simple but that can be easily overlooked. Use large monitors that can be easily seen, particularly for video displays outside the booth. And be sure to position them high so they can be seen above crowds. You can even include a large QR code as part of your content so that the attendee in a hurry can scan and watch your video on their smartphone as they go.

• Reuse content: While you may want to create several shorter videos that can be looped at a single trade show so as to avoid a sense of repetition, you can reuse your content later on social media, your website, and in emails.

–

Ivan Young is a writer in partnership with Marv Golden Pilot Supplies. 

The post Engaging Video Production for Trade Shows appeared first on COLDEA Productions, LLC.

Here are some questions to ask yourself before you begin:

• What do you want to get out of this conference? You must have a goal in mind for the conference, otherwise, you wouldn’t be thinking about planning one! Be sure to have defined targets in mind which will help you to plan your conference with more clarity.

• Who will likely attend the conference? If you can accurately profile your audience, you will be able to make decisions to satisfy their needs and tastes. From the seminars and guest speakers to the entertainment and selection of food, you can be guided in these decisions by knowing which demographics are likely to attend.

• Can you settle on a theme for the conference? Every business needs an overarching theme that ties it all together. Usually, this might be a 2-3 word title that sums up the purpose of the event. Feel free to add a short tagline to help explain the conference in a little more detail. 

If you can successfully answer these questions, you’re well on your way to producing your conference! Once you have a solid idea of the basics, it’s time to dive into some specifics.

• Create a team with four main roles. Split your team into four categories: physical planning (handling bookings and other admin), marketing (those in charge of promoting the event and selling tickets), admin (the main port of call for anyone with questions about the event), and facilitators (people willing to help physically set up the event and take care of any odd jobs that arise).

• Choose a venue in plenty of time. According to Federico Roccatagliata, you would need to book a 500+ attendee event up to a year in advance. For smaller events of fewer than 100 guests, you might be able to get away with booking a few months in advance. Be sure to factor in venue size, location, and availability of tech when choosing your spot.

• Book your speakers and plan your agenda. A conference is nothing without key speakers! Invite some of the leading names in your field and explain why it would benefit them to speak at your conference. Meanwhile, continue fine-tuning your agenda. What times would the speakers be on stage? When would lunch be served? Should the conference start early in the morning or finish late in the evening?

• Plan for video use. These days, a business conference is more than a series of lectures. Each speaker is usually assisted by graphics, videos, and other technology. You might even want to record a video of the event for later promotional use. Make sure your team grabs footage from the start, middle, and end of the event, and keep in mind to use a variety of angles and video effects such as time lapses.

–

Jack Vale is a writer in partnership with Tablebases.com, supplier of table base solutions for businesses.

The post Conference Production Checklist appeared first on COLDEA Productions, LLC.

X tips for great shots at a music festival

• Focus on things other than the artists. Your first instinct might be to ensure you don’t miss a second of the artist’s set, but your task is to sell the vibe of the entire event! That means filming and taking photos of audience members dancing and having fun. You could also consider taking some wide shots of the landscape. After all, you were hired to use your photography skills to sell this festival to people who might be undecided about attending in the future!

• Know when sunset will happen. Approximately 75% of the usable shots you take at a music festival will happen during the hour in which the sun is setting. This is because the faint glow of the sun creates aesthetically pleasing lighting which flatters the artists, audience, the set, and just about everything else at the festival. Remain on the lookout for great shots when the sun is up, but be aware that the glare can be difficult to work with.

• Concentrate on your shot list. If you’ve been hired to shoot the festival, you likely have a list of shots that your publisher wants. Be sure to capture all the photos and videos requested of you! Unless you’re shooting for a music magazine or another publication focused on the artists, you will want to capture extra shots like the campsite and any other attractions at the festival.

• Invest in some reliable equipment. If shooting a festival, you will want to depend on a quality camera like a Sony A7 III or a Nikon Z7. Bring a mid-range zoom lens, wide-angle lens, and a portrait lens to make sure you’re covered for all types of shots you might want to take.

• Be courteous in the photo pit. At most festivals, a dedicated area for photography will be located between the stage and the first row of spectators. Be sure to use this area to take detailed shots of the stage, but be aware of your surroundings – you don’t want to mess up the photos of fellow photographers! When you’re finished at the front of the pit, move to the side so others can take their photos.

–

Jack Vale is a writer in partnership with fence rental supplier Viking Fence.

The post Essential Tips for Music Festival Photo/Video Production appeared first on COLDEA Productions, LLC.

The event was hosted by Hon. Cosmin Dumitrescu, Consul General of Romania in Los Angeles, with the support of Hon. Robert Wunderlich, Mayor of Beverly Hills, and emceed by Aura Imbarus.

The goal of this incredible event was to aid in providing humanitarian relief for refugees in Romania. It’s not a matter just for Ukraine or even just for Europe, but for the world and the UN. 

Of the million fleeing refugees, over 200,000 have found shelter in Romania since the beginning of the war, and over 60,000 Romanian families have opened their homes and their hearts. 

The support must continue until the war is choked out and well beyond. Musicians and artists performed to show their support of this event and to generate financial benefits for The Romanian Red Cross,  Habitat For Humanity, and Save The Children.

“We must always take sides. Neutrality supports the oppressor, never the oppressed.” – Elie Wiesel, Holocaust Survivor.

Host Aura Imbarus reiterates that Romania wholeheartedly rejects Russia’s irresponsible behavior and calls for a cease of military aggression and an immediate withdrawal of all military forces from Ukraine’s internationally recognized borders. 

The Romanian people wish to promote international rules and universal values by finding ways to alleviate the suffering of the Ukrainian people. This event is one of those relief channels.

The Mayor

Mayor of Beverly Hills, the Hon. Robert Wunderlich spoke of his support for the Ukrainian people and their fight to protect their land, their culture, their democracy, and their freedom. He described the war raging across the ocean as nothing that’s been seen since WWII and  “era-defining and horrific.”

The Beverly Hills City Hall has been showing signs of support by lighting up its building with the colors of Ukraine. They have also been flying the blue and yellow flag of the Eastern European country in highly visible places, so those of us far away continue to be reminded and to actively support the cause. 

The Consul General

Hon. Cosmin Dumitrescu, Consul General of Romania in Los Angeles, believes the Ukrainian people are simply striving to preserve what we enjoy here. 

Without freedom, there is only pain. The people there are fighting, the men, the families, and the children are running. They’re fleeing across every border they can, including in the Consul General’s home country of Romania, Poland, Hungary, and Moldova, to save their own lives, to find freedom. 

“This freedom is what unites us. Humanity is the definition of the culture of freedom. Aggression, war, and crime have nothing to do with free civilization, and nothing to do with our basic values that are the core engine of our nations.” 

The Athlete

Women’s gymnastics first perfect ten score earner, Nadia Comaneci of Romania, also shared her support for this event via a virtual message. 

“Sport is a beautiful attribute of civilization for non-violence and peace between people. Almost half a million refugees have already crossed Romanian borders from the beginning of the war in Ukraine. 

We all gather here tonight to express our solidarity with the Ukrainian people and to support three of the biggest NGOs active in assisting refugees: The Romanian Red Cross,  Habitat For Humanity, and Save The Children. 

“I strongly encourage you to join me to express your solidarity and to support The ones that are now working on the ground to help the people in need coming from Ukraine.”

The Painter

Antonio Del Prete is an Italian painter and sculptor whose work has been exhibited internationally. His art has been included in a special viewing at the Vatican by Pope Francis and was featured in the Italian Bible of Contemporary Art Atlanta Contemporanea as one of the 800 Italian artists that have influenced contemporary art between 1950 and 2020. 

 At this Extraordinary Concert event, he donated a stunning piece of art “RESIST” – Mixed Media – Acrylic and Water-miscible oil Paint and Swarovski on Canvas to the cause-at-hand to specifically benefit the younger generation of children who have been mercilessly uprooted from their motherland. It is best described in his own words:

“The girl that I represent in my painting, she wears a Ukrainian flag. The mask we all know represents the idea of resilience, not as a word but as a state of mind: RESIST. 

The box she holds in her hand is the box of dreams that any child is entitled to. Liberating butterflies symbolizes change, hope, and life. Butterflies fly to a crown of flowers representing beauty and love… 

May love fulfill and conquer all our hearts because, without love, nothing is possible.”

The Refugees

Here the event shared moving footage of actively fleeing refugees, mostly on foot, trying to find a safe space — children walking in the snow. Families huddled under tents. Emergency services give aid wherever possible. 

Buses loading people up by the dozens to ship them farther from the front lines. Homes full of Ukrainian strangers being embraced by the love of Romanians. Tears, fear, grief, and love are the core of this footage.  

The Musical Stylings of the Globally Renowned Fatu Family

Not only did Sophie Fatu, the young and gifted jazz singer, open the event with an endearing version of the U.S. national anthem, but she reappeared in the event later with her mother Victoria Fatu in a vocal and piano duet. 

Sophie may be a familiar name as the talented tot has made appearances on hit shows such as Little Big Shots with Steve Harvey and The Ellen Degeneres Show, and America’s Got Talent.

She’s held roles on TV shows like Will and Grace, Goliath, The Kids Are Alright, and has even starred on the big screen with Mel Gibson and Charlie Hunnam in the 2021 release, Last Looks.

Sophie’s mother, the internationally recognized and decorated pianist Victoria Fatu began studying music at the tender age of eight. She earned her bachelor’s and master’s degrees at the Moscow State Conservatory in Russia.  

Victoria has claimed victories in numerous international competitions and received multiple grants from major music foundations. She has also made many global appearances and performed with prestigious symphonies as well as a recent role as a soloist at Carnegie Hall.

Together, the pair gave a lovely jazz version of “Yesterday” by the Beatles. As you would expect, talent runs in the family. Sophie’s Father, Cristian Fatu made an appearance later in several duets. As well as Victoria’s prolific solo rendition of “Sonata Quasi Fantasia” by Beethoven.

The Strong Ukrainian Voice

Anxious to represent his country and contribute to the success of this event, Ukrainian-born Ivan Krasovsky made a special in-person appearance. Ivan is a baritone-tenor and soloist of the Academic Song and Dance Ensemble of The State Border Guard Service of Ukraine who took the win at nearly every vocal competition he entered for many years.

The vocalist belted skilled and emotive renditions of the national anthem of Ukraine, “My Dear Mother,” and “Red Ruta.” He shared that the current tragedy hit especially close to home as his mother still resides in Ukraine, near the Romanian border. 

“It’s a very safe place now Chernivtsi, at this time, but I am not sure that this place will be safe tomorrow…Thank you from each of us for your support.”

The Strings and Keys Duets

Evgeny Tonkha and Cristian Fatu took center stage to offer their strings in support of this fundraising event. I have worked with Cristian in the past, where we created an in-depth musician spotlight piece to showcase his global, masterful work over the last several decades. You can view that piece here. 

Cristian is an award-winning violinist, a member of the New West Symphony, and has performed at Carnegie Hall. He holds a bachelor’s degree from The National Music University of Bucharest and a Master’s and Artist’s diploma from Park University, Missouri and is a top prize winner at more than 25 national and international violin competitions in his native Romania and abroad.

Evgeny graduated from the Russian Academy of Music and did his postgraduate studies at The Hans Eisler Academy of Music in Berlin. Among his many accolades and achievements, he has been collaborating with The Berlin Philharmonic Orchestra for over fifteen years and was the first prize and the gold medal winner at the 12th International Cello Competition in the Czech Republic. In collaboration with Nathan Franco, he founded a new K-17 concert series in Los Angeles and teaches at MiMoDa Studio. 

Cristian opened their segment with a peek into the heart behind the musicians with this event. 

“We are musicians from all different countries. I’m from Romania, Evgeny and Victoria are from Russia. Then we have Dan, who’s originally from China, and Elisabetta from Italy. 

And then we have Sophie, who was born here; she’s an American. So what we want to show here is that the people are good. People want to work together.”

From China to UCLA in Support of Ukraine

Dan Yu was originally born in China and emigrated with his parents in the late 90s. He studied Piano Performance at UCLA where he earned his Bachelor’s degree and claimed many other piano honors and competitions. 

He was also accompanied by Cristian on the violin and performed :Balada” by C. Porumbescu, “Melodya” by Myroslav Skoryk, and “Allegro Assai from Drei Klavierstücke D946” by Franz Schubert. 

The Ukrainian Violinist

Yakov Konvitser is a Ukrainian violin performer who had numerous concerts and was involved in the 2017 is a multicultural project entitled Everyone is a Friend in Odessa. Accompanied by audio, Yakov gave lively violin performances of “Romanian Potpourri” and “Tango” by Piazzolla.

The Artists

The prestigious international art dealer, Leon Weinstein, has been in the art world for over 20 years supporting and advancing visual arts. His Beverly Hills-based organization, Weinstein Art Management, organizes art exhibitions, cultural events, and promotes various forms of art and artists. 

He took the podium to introduce three Ukrainian artists who were anxious to do their part in relief efforts. 

Andrew Atroshenko

The internationally renowned romantic impressionist artist’s original work is usually listed in galleries for $20,000 to $50,000. For this fundraiser, he graciously donated a giclée (an inkjet-printed copy that is signed and numbered by the artist’s hand) of a beautiful woman in a black and red evening gown. These giclées usually sell in the range of $2,000. 

Dmitri Danish

Dmitri Danish’s work in painted cityscapes is recognized the world over. He was born in Kharkiv, Ukraine, and most of his family and many of his friends still reside in his home country. He donated a delightful cityscape giclée that usually sells for around $1,500, while the original paintings are priced between $15,000 to $20,000.

Michael and Inessa Garmash

These two are a rare artist couple and are originally from Luhansk, Ukraine. Inessa was born in Lipetsk, Russia. Together, they specialize in romantic impressionistic paintings of young ladies in both surreal and ordinary settings. The giclée they donated is of a young woman in white looking down. 

The Songbird

Italian-born Elisabetta Russo, the widely acclaimed operatic performer and vocalist, was accompanied by Victoria Fatu on the piano for her masterful renditions of “Lascia ch’io pianga” by G.F. Handel, and “Non ti scordar di me” by E. Curtis.

She is globally recognized for her roles in both Don Pasquale Cosi Fan Tutte Rigoletto and Falstaff and musical theater performances of The Phantom of the Opera. Elisabetta has also collaborated with Andrea Bocelli, David Foster, and notable other film composers and Oscar winners, as well as appearances at New York Fashion Week, Staples Center, and Caesar’s Palace. 

The Little Romanian Picasso

Alexandra Nechita is a Romanian-American line-drawing artist who has been hailed as a true artistic force. Her captivating talent has been recognized by art critics around the world, inspiring the media to give her the pet name of “Petit Picasso.” 

She shared that her husband grew up in Ukraine until he was ten years old. Their family is deeply connected to the Ukrainian people and share in their current grief. 

Alexandra is a master of line and color and the strokes of her brush paint with their own visual language. She created a line drawing specifically for this event which was auctioned live for charity and collected $15,000. 

The Councilman 

Council member (Former Mayor of Beverly Hills) John A. Mirisch shared the Beverly Hills Council’s official resolution that was passed shortly after the Russian attack on Ukrainian soil. They condemned the Russian government’s actions and in a show of support, made Ukrainian president Volodymyr Zelenskyy an honorary citizen of their fine city. 

The Eyebrow Queen

Anastasia Soare is the founder and CEO of Anastasia Beverly Hills and is commonly known as the “Eyebrow Queen.” She came to the United States as apolitical refugee from Romania over thirty years ago. The plight of the Ukrainian people struck a deep chord for the cosmetics multi-millionaire and she participated in in this event to encourage generous donations and additional support for the Ukrainian refugees. 

The Jewish Siren

Svetlana Portnyansky is one of the most extraordinary performers of the international jewish scene and she’s often compared in the press to the likes of Barbara Streisand. She’s also performed with internationally acclaimed stars such as Steve Allen, Lionel Hampton, Maximilian Shell, Debbie Friedman, Bruce Adler, and many other accomplished musicians. 

With her voice, Svetlana is forging a bond between all global Jewish communities and shows her support for the Ukrainian people by singing a traditional folk song, “Dark Eyes and Brown Eyebrows.” She also graced viewers with “Wild Hackberry,” “Ukraine,” and “Rumania, Rumania!”

The Cause

This event was intended to be a channel to aid in the relief of Ukrainian refugees flooding into Romania by supporting their own local charities, The Romanian Red Cross, Habitat For Humanity, and Save the Children Romania. You can learn more about those relief efforts here.

As a filmmaker, I was touched to be part of such a well-attended and highly supportive evening. The many cultures, artists, and dignitaries that came together created a bond and showed the Ukrainian people they are not alone. Solidarity for Democracy and Freedom-Solidarity For Ukraine.

Photos: Richard Liukis

Video: COLDEA Productions, LLC

The post An Extraordinary Concert: Solidarity for Democracy and Freedom-Solidarity For Ukraine appeared first on COLDEA Productions, LLC.

That said, website photography alone has the potential to win the modern marketing game for your brand. Additionally, placing a particular emphasis on the photography of your brand and products can help your company stand out from its rivals in the industry.

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Let’s get you started:

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To Sum it Up

At some point in our lives, we all have felt the power of photography. So, why not use it to your advantage and apply it to enhance your brand awareness? However, there are many ways you can do it. However, one of the most effective is collaborating with your website to reap the benefits of online marketing strategies.

With the help of this article, you get all the necessary information you need to get the benefits of great photography on your website. Make sure you use it to your advantage.

The post The Power of Website Photography in Marketing Your Brand appeared first on COLDEA Productions, LLC.