The Significance of Product Demonstration Videos

Product demonstration videos help bridge the gap between customer interest and purchasing decisions by offering an overview of your product’s functionality and benefits in real-world scenarios. According to recent studies, the majority of consumers are more inclined towards making a purchase after viewing a product demonstration video. (Hubspot)

Planning Your Video

Establish Structure and Storyline

Before filming, plan your objectives and write out a script that aligns with your product’s message effectively. Highlight unique features of your product and address specific issues it solves. Develop a narrative that:

• Presents a problem
• Introduces your product as the solution
• Emphasizes its advantages
• Incorporates step-by-step instructions
• Includes timestamps for longer videos
• Features a compelling call to action (CTA)

Keep Message Concise

In a world where attention spans are short and viewers value concise content that gets right to the heart of things – it’s crucial to keep your product demonstration video within the 2 to 3 minute mark. If you’re dealing with complex information, think about dividing it into a series of videos, each focusing solely on one key aspect of your product.

Highlight Practical Uses

Showing customers how your product fits into real life scenarios allows them to imagine how it can make a difference in their lives. By presenting practical use cases and testimonials from users along with relatable examples you can highlight the effectiveness and user friendliness of your product. 

Emphasize Benefits

It’s essential to not only describe your product’s functionality, but also showcase how it enhances the user experience. Instead of overwhelming audiences with technical details, illustrate how the features address a particular issue or improve their daily lives. Utilize before-and-after scenarios and real life examples to establish a connection with viewers.

Use High Quality Visuals and Sound

Ensure that you incorporate high resolution video along with clear audio and professionally lit surroundings to enhance the overall appeal. Use smooth camera movements and showcase your product from different angles as it enables viewers to see every detail. Adding captions enhances accessibility and viewer engagement. 

Incorporate Visual Elements

Show your product in action. Use close-ups to highlight unique features and show how they work in detail. Zooming in on components or offering 360-degree views builds trust and interest by providing a thorough insight into the product.

Using text and graphics helps viewers grasp information better and stay engaged. Incorporate text overlays to highlight key points, showcase specifications, or display calls to action. Leverage graphics and animations to simplify complex features and present technical elements in an appealing manner. 

Optimize for Mobile

Tailor your demo video for mobile devices by using clear visuals and text that can be read on smaller screens. Avoid viewers clicking away by optimizing load times. Create different versions of your video content for specific platforms like social media, with square or vertical formats and incorporate captions. For email campaigns, include visually appealing thumbnails to improve click-through rates.

Distribute on Different Platforms

Boost the visibility of your video by spreading it across various channels. Post on social media, embed it on your product page on the website, and integrate it into email campaigns for wider outreach. For B2B products consider incorporating it into presentations or showcasing at webinars and trade shows to maximize its effectiveness through increased exposure. 

Mistakes to Avoid

• Creating videos that are excessively long 
• Overloading with technical information
• Using poor-quality sound
• Neglecting mobile users
• Omitting the call-to-action

Tips for Production

Before Filming Starts

• Create a script
• Put together a shot list
• Prepare your location
• Test gear

During Filming

• Use proper lighting
• Monitor audio levels
• Film multiple takes
• Make sure to maintain focus and framing

After Filming

• Incorporate branded elements in post-production
• Add some background music
• Add graphics
• Optimize pacing of the video 

Summing Up

A successful product demonstration video combines effective storytelling with creative presentation to highlight product benefits. Following these guidelines will help you produce captivating and informative videos that help customers make confident purchasing decisions. Embrace storytelling techniques and high-quality standards while promoting your video strategically to maximize its impact. 

The post Key Tips for Making Compelling Product Demonstration Videos appeared first on COLDEA Productions, LLC.

The Impact of Visual Content on Brand Perception

First impressions are important for a business, and in today’s digital world, they are influenced by visuals like never before. Studies show that visual information is remembered significantly better than text. Professional photography and videography create a powerful impression to your work by:

• Establishing credibility and trust with potential customers
• Conveying your brand’s commitment to high quality standards and attention to detail
• Creating emotional connections through powerful visual storytelling
• Setting your brand apart from competitors who use stock photos

Professional Visual Content Drives Engagement 

The statistics speak for themselves:

• Posts with high-quality images receive 94% more views than those without
• Video content generates 1200% more shares than text and images combined
• 88% of consumers say product videos help them make purchasing decisions
• Website visitors spend 88% more time on pages with quality videos

The Power of Professional Videography

1. Enhanced Customer Experience

Videos allow potential clients to:

• Observe products in action
• Get a clear understanding of complex services
• Connect with your brand personality and voice
• Build trust through testimonials and demonstrations

2. Improved SEO Performance

Professional video content can notably boost your search engine rankings by:

• Increasing time spent on your website
• Reducing bounce rates
• Generating more backlinks
• Improving social sharing metrics

3. Versatile Marketing Asset

Professional videos can be reused for:

• Social media campaigns
• Email marketing
• Trade shows and events
• Training materials
• Product demonstrations

Key Advantages of Creating Professional Photography for Your Brand

1. Consistency in Brand Identity

Professional photographers know how to help your brand stay consistent in message and tone across platforms so that people remember you. 

2. Versatile Image Library

A professional photo session will supply you with a host of high quality images intended for use in:

• Website and landing pages
• Social media posts
• Digital marketing materials
• Print advertisements
• Product catalogs

3. Unique Visual Storytelling

Unlike stock photos, professional photography tells a story unique to your brand, showcasing:

• Your actual products and services
• Your team and workplace culture
• Behind-the-scenes moments
• Real customer interactions

Investment in Quality Pays Off

While professional photography and videography require an initial investment, the returns are substantial and bring growth to your business by:

• Higher conversion rates
• Increased customer trust
• Better brand recognition
• Improved social media engagement
• Extended content lifecycle

Making the Right Choice for Your Brand

When choosing a professional visual content company to partner with, consider:

1. Their portfolio and experience in your field
2. Technical expertise and equipment quality
3. Understanding of current visual trends
4. Ability to align with your brand vision
5. Post-production capabilities and turnaround time

Conclusion

It’s an age where visual content dominates, making professional photography and videography the key to your future success. Strong visuals will elevate your business and take you to the top of the game by making you visually unique, standing out from the competition and fostering trust with your customers to create lasting relationships that you can monetize.

FAQs Regarding Professional Photography and Videography

How should I estimate the cost for hiring photography and videography services? 

Investment in quality content can vary based on your requirements. Generally falling between $1000 to $5000 for a complete brand photography package and $2500 to $10000 for video production services. Although this initial cost may appear substantial at glance, the return on investment (ROI) in terms of conversion rates and brand image enhancement validates it as a valuable expenditure. 

How frequently should I refresh the elements of my brand? 

It’s a good idea to update your visual materials every 12 to 18 months to ensure your brand stays fresh and interesting! For social media and continuous marketing efforts, more frequent updates may be helpful depending on the industry and your marketing plans. 

What’s the difference between professional and amateur photography/videography?

Professional visual content producers provide:

• High quality camera and sound equipment and lighting
• Technical expertise and experience
• Understanding of brand storytelling
• Post-production skills
• Knowledge of marketing and advertising requirements
• Consistency in quality and style

How much time is usually required for a photo or video session to be completed? 

For a brand package a photoshoot usually lasts from 4 to 6 hours on average. For video production, work typically involves 1 to 3 days of filming, plus time for planning and editing. The schedule can change depending on the project’s size and complexity.

Do I have to invest in both photography and videography for my brand? 

Most brands find value in using both photography and video for their marketing needs as they each serve different purposes. Photography is great for showcasing products and team members for marketing materials. Videos are more effective in demonstrating processes, sharing customer testimonials and establishing connections with the audience. The ideal strategy usually involves combining both mediums to achieve good results. 

What should I prepare before a professional shoot?

To make the most of your professional shoot:

• Define clear goals and desired outcomes
• Create a shot list or storyboard
• Prepare locations 
• Plan wardrobe and production design
• Create a schedule
• Discuss usage rights and deliverables
• Share reference images or videos you like

Can I use the photos and videos across all my marketing channels?

Usage rights should be discussed with your visual content provider before the shoot. Typically, professional packages include full usage rights for marketing purposes, but it’s important to clarify specific terms, especially for commercial use or paid advertising.

Ready to upgrade your brand’s visuals? Contact Coldea Productions at contact@coldeaproductions.com or call us at 1310 975 4642 and let’s discuss how we can produce some quality content that’ll make your brand stand out from all the rest.

The post Why Professional Photography and Videography Are Essential for Your Brand  appeared first on COLDEA Productions, LLC.

While social media’s influence is undeniable, we recommend focusing on newer platforms and content formats that resonate with modern audiences. For example, TikTok’s engaging short videos and Instagram Reels that capture quick attention are perfect for not just showcasing your collection, but also telling a memorable story. Each strategy we’ve developed maximizes the potential of these platforms, transforming every post and update into a chance for a viral moment that boosts your brand’s visibility.

Establishing a Strong Brand Identity:

From your initial apparel concept to the design of your swing tags, your brand identity should be evident throughout your clothing line. Even a logo created using a logo maker should be prominently featured. It’s crucial to define what your brand represents and stands for early on, ensuring that every decision during your setup process aligns with your brand’s unique identity.

One effective way to differentiate your brand is to create a tagline, slogan, or rallying cry that resonates emotionally with your target market. For instance, if your target audience consists of women who love to travel, consider rallying them around a common theme, such as the freedom or empowerment gained from exploring the world. A tagline like “Travel With Attitude” or “Wear The Power” can be both catchy and add a unique dimension to your brand. Brainstorming tagline ideas is just as important as developing brand name ideas, as both are critical components of a successful fashion marketing strategy.

Leveraging Digital Tools for Visual Impact:

Once you’ve designed your clothing line and created tech packs detailing the manufacturing specifics of each piece, including fabric and trims, and produced quality-tested samples, the next step is to enhance your brand’s visual appeal. In today’s visually oriented fashion marketing landscape, utilizing the latest digital tools can greatly boost your brand’s visibility and engagement.

This section delves into how to effectively use advanced visual tools like Canva, Adobe Spark, and Augmented Reality (AR) filters to craft dynamic and immersive content that captivates your audience. Canva and Adobe Spark, in particular, democratize the process of creating professional-quality visuals, making it accessible even for those with limited graphic design skills. These platforms offer extensive libraries of customizable templates, photos, and icons, enabling you to create visually consistent social media posts, online ads, and other marketing materials that align with the latest design trends and your brand’s unique aesthetic.

Maximizing Social Media Influence in Fashion:

Social media continues to be a crucial platform for fashion brands aiming to increase visibility and connect with consumers. As the digital landscape evolves, it’s essential for brands to actively engage and innovate on these platforms. This section examines how to harness the power of emerging social media trends, specifically the growing impact of TikTok and Instagram Reels, to keep your brand leading the fashion industry.

Building an Effective Website for Your Brand:

If you want to sell products, having a website is essential. However, this task shouldn’t be underestimated, as your website serves as the online storefront for your brand and is a crucial element in attracting new audiences. It may also be beneficial to start a blog to educate your customers and share your vision, helping them connect with your brand before making a purchase.

Once you’ve purchased your domain name and set up server and email hosting, the next step is to decide how much of the website setup you can handle on your own and where you might need professional assistance. Key aspects to consider during this process include, but are not limited.

The Rise of Influencer Marketing and Blogger Outreach:

What once seemed like vague marketing jargon has become one of the most popular promotional strategies in the fashion industry. Influencer marketing and blogger outreach involve partnering with influential social media personalities to promote your brand and products on their platforms, with the goal of converting their followers into your customers. A remarkable 92% of marketers who use this method report finding it “highly effective,” indicating widespread satisfaction among clients.

While influencer marketing and blogger outreach can be components of your social media plan, they have now evolved into standalone strategies within the marketing plans of many global brands. Given the complexity and breadth of this space, it’s advisable to consider hiring a blogger outreach specialist who has a database and contact list of relevant influencers. This specialist can help you connect with key figures in your niche and build beneficial working relationships.

Conclusion:

Manufacturing your custom clothing can be one of the most challenging aspects of launching your own fashion business, but it’s not the only obstacle you’ll face in turning your brand into an internationally recognized name. After overcoming the often difficult process of creating the products for your new brand, the next crucial step is to effectively promote your custom clothing line to begin selling.

The post 5 Tips for Creating Engaging Product Videos for Your Custom Clothing Line appeared first on COLDEA Productions, LLC.

There are different types of iron casting that can be used, depending on the size of the run, the complexity of the project, and the specific type of metal being used.

History of Iron Casting

Historians have suggested that iron casting dates far back in history, with the earliest discovered cast component dating to 3200 BCE. Even though iron was discovered before this time, civilizations didn’t know how to use casting – to melt and pour iron into molds. Instead, they hammered or pounded the metal to form the weapons and tools they were creating.

Examples of some of the earliest iron casting are in China, at the Zhongyue Temple in Dengferg: 4 statues located outside of the temple.

Starting around 645 BCE, iron casting began to evolve. Chinese metal experts started using sand molding. Then, around the 1st century BCE, blast furnaces were discovered. This process used hot combustion air to melt the iron. This method eventually made its way to Europe in the 1100s.

Advances in Iron Casting Technology

Today, iron casting is common and easily accessible. Now, computational models can be used to manage the properties and microstructure of cast iron.

The austempering process was developed in 1972, which is a process that moves the metal through a sequence:

• Carburizing
• Preheating
• Washing
• Tempering
• Cooling

The benefit of this process is that it reduces the price and increases productivity, making it a competitive solution compared to conventional heat treatments. It can be used commercially for mass production.

In the 1990s, automatic ladle pouring systems came online. These ladles can hold up to 5,500 lbs. They are automated to pour into mold lines that are continuously moving, and can also accommodate different grades of iron that are being poured. One notable drawback to these automated ladles is that they don’t have heated vessels, which means that the iron must be poured within 5 – 6 minutes to ensure optimal temperature.

Innovative Technology for Iron Casting

Today, technology continues to innovate the iron casting industry. In 2014, a robot was launched that can withstand the harsh heat conditions in the furnace. This robot is capable of performing many different activities, such as sample measurement and automatic temperature maintenance. The main benefit of using robot technology is that it improves both the efficiency and safety of iron casting.

The latest focus in the industry is to develop iron-making technologies that help to reduce CO2 emissions. Breakthroughs are already occurring, and it will be interesting to see how the industry continues to evolve in the coming years.

–

Written by Becki Andrus

The post The Art of Iron Casting appeared first on COLDEA Productions, LLC.

It might seem trivial, but your choice of flatware can have a significant impact on your diners’ experience. Your dishes and cutlery should complement the rest of your restaurant’s decor. Do you have a sleek, modern vibe in your restaurant? Make sure you pick some simple flatware that fits the bill. However, if your place is more high-end and full of intricate designs, you would do well to pick a similarly ornate set of flatware.

Here are some other tips to think about when choosing the right flatware for your restaurant:

• How can you match the flatware to your expected clientele? If you have designed your restaurant to attract older guests who appreciate rustic charm and old-fashioned designs, you might want to choose heavier flatware with larger and more decorative handles. If you expect diners to be in and out of your restaurant without a second thought, pick some lighter, no-frills flatware.

• Ensure all necessary flatware is included. You don’t want to open your restaurant and discover that you are lacking soup spoons or butter knives! Carefully consider which utensils might be required for the items on your menu and create flatware placements accordingly.

• Calculate how much you will need. Once you have picked out your perfect flatware, you should decide how many dozens you need to order. Always go for more than you predict you will need! You’ll be surprised how much flatware gets accidentally discarded (or even taken home by diners)! For your most common pieces of flatware such as a fork, you should multiply the number of seats you are serving by four. Then, divide the result by 12 to work out how many dozens you should order.

Your restaurant’s flatware will have a bigger impact on your customers than you think! It will also be a part of your restaurant for years to come, so be sure to take your time picking a set that matches your restaurant perfectly.

–

Written by Jack Vale

The post Choosing Flatware for Your Restaurant appeared first on COLDEA Productions, LLC.

Having quality images can be a deciding factor in whether or not customers will buy your product so it is important to take the time and resources to ensure that you have the best photos possible. With that in mind, here are a few tips for upgrading your product photography to boost your sales:

Have good equipment

While good pictures can certainly be taken on a cellphone, great photos are captured using quality equipment. Even beginner photographers know how having a tripod can help with stabilizing shots or how professional lighting fixtures ensure a clean and crisp image. Furthermore, having a good DSLR camera will allow you to take high-resolution photos that can entice customers to click on the product. A model like the Nikon D3500 comes with a 55-milimeter lens and can capture images at 24 megapixels, highlighting product details that you want people to see. Investing in good equipment will result in better quality photographs overall, boosting the chances that more people will be drawn to your product, which hopefully will result in more sales.

Get creative with light manipulation

Most people associate photo manipulation with the post-production process but having to heavily edit your pictures can be tiresome and labor-intensive. From the get-go, you should already plan your creative shots and simulate different effects practically, using editing to enhance them rather than add them to the photo. One way to do this is by utilizing different lighting tools that can cast an interesting effect on your picture. You can use diffusers to give a soft glow around your subject or a party light to emit different hues. Neon strips are also a popular option for textured and bright images. For instance, a sunset lamp from Tsrarey is great when taking photos of beachwear. In product photography, aesthetics is everything and light manipulation can be a great way to catch a customer’s eye and entice them to purchase your clothes.

Tell a story

At its core, fashion is a form of art and your product photography should reflect that as best as possible. You will mostly see curated photographs from designer brands. Many high-fashion photographers like Jingna Zhang and Annie Leibovitz are known for being able to take pictures that are gallery-worthy. If you are making premium clothes, or want to cater to a more discerning demographic, your product photography should reflect this. Try to tell a story through your images via small details like your model’s eyes, the way they’re positioned, or their facial expressions as well as the setting you put them in. Bustling streets and a fierce stare can emulate power while a small smile against a backdrop of flowers will portray softness. Use your ensembles to symbolize emotions like happiness, power, and love. Make viewers feel something so they remember your clothing. Good product photography will be able to sell not only clothes but the artistry that goes behind them.

Focusing on quality, creativity, and artistry are some of the ways you can use product photography to boost fashion sales. Giving customers an image that is eye-catching and makes them feel things will attract them to your pieces. When in doubt, you can also seek help from a professional product photographer to get the job done efficiently and effectively. 

By Celeste Dailyn

The post Product Photography Tips That Can Boost Fashion Sales appeared first on COLDEA Productions, LLC.

Let’s face it, amid the chaos of Covid-19, everyone has realized the paramount importance of gadgets. They literally helped in keeping everyone connected and sane during the whole pandemic and lockdown situation.

Undoubtedly, that makes it your responsibility to take excellent care of your gadgets, both physically and internally. From putting them into protective cases to making sure that their software stays in good condition, you need to look after a lot of things to keep your gadgets safe and sound.

Here are some tips that can help you handle your gadgets with care and prolong their life.

• Clean your gadgets regularly

Did you know that your remote controls and computer keyboards could be dirtier than your toilet seat? Yes, you read that right. We use a keyboard, mouse, and remote controls uncountable times in a day. That’s the reason why dirt and germs start accumulating on the surface.

Centers for Disease Control and Prevention suggest that you should clean and disinfect your electronic devices regularly. It would be best if you use a micro-fiber cloth and disinfecting wipes to wipe your phone’s and laptop’s screens.

Try not to eat at your workspace, as it might fill your gadgets with crumbs and tiny food bits. If there are bits on your keyboard, try several compressed air sprays or use a cotton swab to reach certain areas.

• Prioritize your data

How many times did you have to lose your files and data from your laptop or smartphone? Let’s say that you often deal with such issues. According to technical experts, you lose your data because of a faulty hard drive. People who own Macbooks can very well relate to such hard drive-related problems. One of which is to look at the SMART error flashing on the screen. In simple words, it is a mechanism that helps in monitoring the status of your hard drive. It helps in detecting and troubleshooting the problems.

If that happens, you might have to erase the disc to resolve the issue. And you might end up losing your data, as a result. So, you need to keep your data backed up on your iCloud and learn more about resolving the SMART error from your Macbook safely. This way, you’ll fix the SMART error without worrying about losing your precious data.

• Stay a step ahead of hackers

It is no surprise that hackers can have unauthorized access to your computers, smartphones, and online accounts. And this might land you in huge trouble. In fact, these hackers can also infect your computer and smartphones with malware and steal your personal information.

So, it is certainly the need of the hour to secure your gadgets from unethical hackers out there. For this, you need to use strong passwords for your accounts and install an updated antivirus in your system. In addition, you can install some security and privacy extensions to steer clear of such attacks. And don’t forget to use two-factor authentication to elevate the security of your gadgets and online accounts.

Wrapping up

Gadgets have undoubtedly simplified everyone’s lives and being a responsible user, it’s your way of giving back to technology. So, use the tips mentioned above and handle your gadgets with utmost care.

The post Handle With Care – Learn To Take Care Of Your Gadgets Properly appeared first on COLDEA Productions, LLC.

Product demonstration videos eliminate the need to be continually showing your products and how they work for different groups of audiences. One video can be distributed across various social media networks, email campaigns, and your own website.

Best Product Demo Video Examples

Product demonstration videos have found to be exceptionally effective an improving your website’s conversion and bounce rates. Posting and embedding product demo videos will help drive more users to your website, increasing your sales and revenue. The top companies in the world use product demo videos to showcase their most important products and services in dynamic, engaging, and compelling ways. The following are among the best product demo videos online today.

Keep Content Simple

Keeping a product demonstration video short and to the point will draw the viewer in and enable them to focus on the information and benefits of the product you are showcasing. This short product video for the app Cubeit is powerful in its simplicity and brevity. Viewers are simply shown how easy the app is to work through flowing, elegant visuals in a smooth, appealing flow. There are no voiceovers, no use of technical terminology, no graphic or animated elements that distract the viewer, and soft background music to guide the viewer to the end.

Keep Visuals Simple

Using elaborate, wild imagery to grab the attention of the viewer tends to muddle the message and distract from the information you are delivering. This Duolingo product demonstration video uses basic visuals and smooth motion graphics to show the functions and benefits of their language-learning app. Keeping with only one image at a time on the screen will help viewers to focus and make it easier to remember the product and the solutions it provides.

Show Viewers What They Will Achieve

In this LinkedIn Learning video, “achieve” is the third word in the script. This sets up the viewer to expect to see what they can get out of the product they are about to see. It then goes into the details of how the product works and what the viewer can achieve when they put it to use. Product features are noted, and viewers are shown how the tool will help them reach their goals and find top-quality employees.

Short Videos Pack a Powerful Punch

Before the advent and popularity of the internet, most television and radio commercials were bound by 30- or 60-second limits. Online marketing videos have no such length restrictions, though most video marketers will stick to those guidelines depending on the type of video and its overall goals. Attention spans for online video viewers have never been shorter. The key for product demo videos is to get all of the information you want to include presented in a concise, engaging way. This Groupon video includes a dynamic design that is clear and attractive.

Purchase deals are presented using screenshots and icons to deliver their brand and messaging components in an impactful manner. Shorter videos present just the amount of information viewers will be able to absorb and retain, making it easier to remember how the product works and what benefits they can achieve by purchasing it.

Focusing on the Pain Point

https://youtu.be/RbDpCiAgYfk

One of the main objectives of a product demonstration video is to showcase how your products or services provide solutions for your unique set of problems or needs. Viewers of product demos are more likely to stick around for solutions when the pain point is clearly identified and described. In this product demo video by Zazzle, the pain point is highlighted at the top of the presentation using attention-grabbing animation. The video lays out the frustrations and is involved in creating your own custom goods. A screen recording technique is used to demonstrate how quick and easy it is to create a t-shirt through Zazzle while a voiceover explains the convenient shipping procedures.

Tell a Story

You can draw audiences into your product demonstration video by sharing the origin story of the business that will typically include the pain points that spawned the need for your products and services. Take viewers on the journey taken to get to the point where your business can provide solutions for the same problems and needs you had that drove you to create your product. As this video for Peloton fitness bikes progresses, viewers are experiencing the features and benefits along with the subjects in the video, making them more likely to continue on with the purchasing process.

To Voiceover…

Product videos are excellent vehicles to break down complex processes and concepts into easy-to-understand video content. The digital marketing department at HootSuite realized that a scripted voiceover to explain the complicated functionality of their media organization site. They keep the graphics and animation to a bare minimum, allowing the visual representation of how their site works with the overlay of a warm voiceover to guide viewers through the process. For voiceover-driven videos, the inclusion of captions or subtitles will help viewers absorb all of the information and make it just as effective when viewers turn the sound off.

…Or Not to Voiceover

Professional voiceover artists make a good living providing audio text to marketing videos of all kinds. This video for Cambridge Sound is a great example of a product demo video that is just as effective without voiceover. Important information is provided through smooth, slick motion graphics and text animations that draw the viewer into the content and have them become emotionally invested. Smooth music complements the visuals and keeps the narrative moving. In today’s mobile society, more people are viewing online videos without the sound, making this video, and others like it, just as effective with the volume down.

Use of Humor

Humor is a great communication tool to keep viewers of product demo videos interested, engaged, and entertained. Even the name of the product in this video is funny, and the video carries the humorous line throughout. Nosefrida the Snotsucker establishes right at the top that their product deals with gross materials that come out of your baby’s nose. They play on the “ick” factor and tie in the disgusting, yet the humorous activity of cleaning out your baby’s nose with the serious issue that their product solves.

Attention Getter

While on the topic of human bodily functions and the materials that come from them, it is worth noting the interesting way this PhoneSoap product demonstration gets the viewer’s attention. The video begins with a standard look at the global impact of mobile technology has had in the world before taking a sharp turn with ominous music and the declaration that your mobile phone has “got poo poo on it!” The video goes onto explain how much bacteria and other potentially harmful materials are on the average cell phone before providing the solution with PhoneSoap.

Live-Action

The animation is a powerful visual stimulation widely used in all types of marketing videos, but something seeing real people in real-life situations is more effective at drawing viewers in. This Seaforce product demo for a billing tool application shows you real-life people dealing with the very problems and circumstances Seaforce has solutions for, making it more credible and authentic. It showcases the pain point before it shows people actually using and benefiting from the solutions the product provides.

Use Cases Provide Powerful Testimonials

https://youtu.be/83Vpt5fZZZs

There are many ways to include powerful testimonial-type video content without putting a satisfied customer in front of the camera. In this Shopify video demo, you see three various contexts and applications for the shopping app, online purchases, in-person sales, and retail sales. This allows the viewer to put themselves into the appropriate situation for their circumstances and shows the company to be flexible and versatile.

Why Choose Us?

At Coldea Productions, teams of video production professionals have years of experience with a wide variety of marketing video types and styles. We will work with you to determine the best product demo videos that will provide your potential customers with the information they need to make a well-informed purchasing decision. From animation and motion graphics to live-action video content, we will create the most effective product demo video that will increase your brand awareness and present your business as a trusted industry leader and valuable resource for existing and potential customers.

Contact Us

Coldea Productions is a full-service video production house with the talent, experience, skills, and creativity necessary to produce the best product demo videos that will generate high volumes of website traffic and help to increase your sales. Contact a knowledgeable representative for complete information and a free estimate on our services today.

The post Best Product Demo Videos appeared first on COLDEA Productions, LLC.

It’s an excellent way to improve your marketing strategy. There are many benefits to using video marketing over more traditional approaches:

1. Video Boosts Sales
2. Video Shows Amazing RIO
3. Video Is More Trustworthy
4. Video Is Amazing for SEO
5. Video Is Appealing to Mobile Users
6. Videos Encourage Sharing
7. Videos are Engaging
8. Videos Are Superior to Other Marketing Forms.

Videos are made to be watched and watched they are. Over five million videos are watched daily, just on youtube. Here are some video production tips to help you create your videos in a professional and engaging manner.

Story-Driven Videos
Story-Driven videos are a great way to generate sales and make a meaningful ROI. Lots of videos focus on selling, but you need to encourage that point, not shove it in everyone’s face. Your video should have a compelling and story-driven narrative. Remember, the studies show that video content is king!

Make them Short and Interesting
Video marketing tips might sound hard to learn, but videos sure are an effective marketing tactic! You need to make them short, compelling, and catchy. One-fifth of your viewers will leave your video is nothing less than 10 seconds. Make sure you keep them hooked and tell your story quickly!

Be Funny and Up With The Trends
You need to be up with the trends in order to keep up with the competition. Users don’t love anything quite as much as up to date businesses and up to date humor. Remember, video marketing is essential!

Utilize memes, funny images, humor, and friendly, conversational approach in order to improve your SEO, ROI, and possibly get a new customer to your business.

Tag Your Video
What good is your high-quality video if it is not SEO optimized? You need to place enough tags in your videos to make sure they are seen by lots of people. Host the video on your own domain, tag it, share it, and make it easily shareable my enabling embedding. Keep sitemaps in mind as well.

Invest Into a Good Camera
One of the essential parts of good video production and quality is getting yourself a quality camera. When you are choosing a camera for your business, you need to make sure it can deliver high-quality video. If you have a good camera, you have finished half of your work already.

Inform, don’t Annoy
You need to inform your customers without annoying them. Most of your customers are visual learners, and you really need to convey your message in a friendly and informative manner. You don’t need to be overbearing, keep it simple, and tell your story!

Video marketing might be the most important marketing tool in your arsenal. Any size business can prosper by using this tactic.

The most important part of video marketing is doing it correctly. If you plan on doing video marketing yourself, quality is of the utmost importance.

Having a bad video can not only ruin your marketing tactic, but it can also harm your business. You need to make sure you’re providing only the best of the best.

If you are making the video yourself, you need to take care and make it HD, HQ, quick and simple.

If you don’t want to do this yourself, hiring a professional video editing and production company might be the better option, but it will cost you.

Do not take this cost as an expense – it’s a much-needed investment. The ROI of good video marketing is impressive. A professional video production company will produce a high-quality video that you can use to stay one step ahead of the competition.

If you opt to make the video yourself, you will need to know some tips and tricks to do it properly. Don’t worry, we’ve got your back.

Plan Ahead
You can’t just make it on the spot – the process requires some intense planning. Think about organization, sets, costumes, lighting options. Research what you are doing thoroughly, and you will be able to make the most out of these video production tips.

Effects!
The effects are amazing and can make your video that much better. They can be used to enhance or decrease any part of the video you like and can give real-life realism to the video you are shooting. Vibes and themes are everything, and adding quality effects to your videos can really give them a new life.

Sound Matters
One of the biggest mistakes that people make when producing their own material is making a great video with poor sound quality. Use a lapel or lavalier microphone to make sure that your sound is terrific, and that it is going to perform well with the video.

Quality is all about consistency! If the sound is terrible, you can try to fix it yourself in the editing process.

Lighting
Another extremely important aspect of any quality video is the lighting. You can have the quality camera, editing crew, and writers working 24/7, but if your video has bad or poor lighting, it is doomed to fail. You don’t want to overlight your video either, having a proper lighting rig or setup is essential.

Utilize Tech
A fantastic way to prove your point and improve your video production quality is by utilizing the latest tech. You don’t want stiff, monotonous and one angled video, do you? Drones are a great option you should consider investing in!

Frame Your Work
When you have shot the best video in the world, the only thing that remains is to frame it properly. Cropping is your friend, and before you get to the editing process, you should keep it in mind. Shooting your video while thinking of the editing process makes for the best product.

In conclusion, you need to know the ins and outs of videos to make the best ones. You can utilize these video production tips or hire a video editing service to make your life that much easier.

You need to be consistent with the quality and provide a quality video, to establish a quality service. If you’ve done everything right, your business should be booming, and your ROI should be incredible.

The post Successful Video Production: Why Quality Is Key and How To Get It! appeared first on COLDEA Productions, LLC.

Push Your Profits with Professional Product Photography and Videography

When your listing has professional product photography, it communicates to shoppers that your merchandise has value. It inspires trust in your brand and gives your potential customers a little push to purchase. Research shows that your eCommerce success is tied to the quality of the photos and videos on your listings.

The Value of Product Photography

You don’t become a company like Zappos without amazing product photos. Not only do the visual images of their merchandise attract more people to their site, but the quality of their photos has also successfully stimulated more engagement by their customers. Apparently, Zappos shoppers want to see the Simple Circle Crossbody bag inside, outside and displayed on a live model. And site visitors who view all seven pictures of the Noa Waterproof Boots (plus the professional product video) decide they just have to own them.

Some brick-and-mortar stores have learned how to master the process too. For instance, online sales for Best Buy went up 14.5% in the first quarter this year, says DigitalCommerce360.com. That total came to $1.31 billion, versus $1.02 in 2018.

Winners in the marketplace know the benefit of getting the best product photography to attract and retain customers online. The goal is higher sales numbers, so while random traffic isn’t a bad thing, motivating them to put the item in the cart is what you really want.

For the purpose of eCommerce, there’s a psychological advantage to using the best product photos money can buy, says a blog by web hosting giant GoDaddy. The use of high-quality product photography sends the message that your company wants to give its customers the most comprehensive information available before they put their dollars down. It subconsciously tells them you care.

But your investment goes further – it builds expectations. As they enter a relationship with your brand, they assume your policies will be streamlined and your staff will be organized and informative. They expect quality merchandise and stellar customer service. Website visitors get to see what interacting with you and your staff members will entail.

How to Get the Best Product Photos

The quality of iPhone photography is impressive when it’s splayed across freeway billboards. And if you’re a small company, it’s understandable you’d consider snapping images yourself. But it can turn away customers and ruin the hard work you put into your brand. The resolution you get from a DSLR camera can’t be denied.

Update your old product photos – hire a professional product photographer and look for results in your online traffic. It adds credibility to your company and boosts you to a level with your big-box competitors.

Choose a seasoned corporate photographer who knows how to feature merchandise in the best light. To get the quality of images that give you an edge over your competitors you need someone who has sophisticated equipment and knows lighting and editing software, among other things. The equipment that a product photography professional uses is designed to manipulate details such as depth of field.

Product photographers can create customized shots using specific angles and they know the backgrounds and sets that maximize the effectiveness of the shot. For instance, they may use a lightbox to create diffused lighting and provide more complete coverage that eliminates shadows. A pro is capable of determining whether or not studio lighting is a better choice than natural light for a product photoshoot and making other decisions related to outcome.

Wholesale and retail business owners aren’t typically skilled enough to create the kinds of product photos that maximize sales. The close-up your potential eCommerce customers see is a proxy for a brick-and-mortar experience, where they can pick up merchandise to touch and view it closely. That’s why your website images have to be as close to reality as possible.

Product Videography

When it comes to getting in front of customers, the only thing that may eclipse the success of outstanding product photography is professional product videography. For an Amazon seller, it’s a decision that can have noticeable consequences.

It’s imperative that you have an effective method for getting the attention of targeted shoppers, and nothing gets immediate results like moving images. And there’s a secondary effect that comes from the level of expertise your product videographer demonstrates. The quality of product videography has an impact on the way shoppers view your merchandise, so your company’s reputation is on the line.

Some industries need product videos more than others. There are specific categories of merchandise that need a skilled product videographer to produce the visual images that get results on eCommerce platforms such as Amazon.

You’re more likely to benefit from an instructional video when selling such items as:
• Power tools
• Make-up
• Fashion
• New technology
• Toys
• Furniture requiring assembly
• Appliances

Not only do instructional videos inform the viewer how to operate or set up your merchandise, but it also gives you the chance to convert web surfers into more than shoppers – the goal is to turn them into buyers. Calls to action are certainly not limited to marketing in the written text format.

A blog by the sales platform BigCommerce says that consumers are up to 85% more likely to buy a product after seeing the product video. For engaging shoppers and serving customers, it’s professional product videos that can add value to what you provide.

There’s a multi-channel complexity in the world of online sales. Mobile users have had a big impact on the marketplace. We know that a huge percentage of shoppers consult such sites as YouTube before buying, and at least half of those potential customers view the merchandise on their phones. If you want a piece of that market, you have to hire a corporate videographer who can shoot, edit and encode it for you.
Sellers reach out to them by staying in the game with content that engages, explains and persuades. Media users today often hinge their choices on the testimonies of others, and a product video package can accomplish all of the above.

It’s a little like real estate. A product photographer provides the furnishings for “staging” your site, and product videography lets the online shopper “tour” the place. They can see what they’re getting and imagine themselves owning it. It’s the way decisions are made: first, you grab their attention; then you persuade them with compelling product photography; next, you demonstrate and validate through product videography. The customer gets to make the next move.

The emotional response your video elicits may mean the difference between leaving your potential buyer without a decision versus pulling the trigger and putting it in their cart. Your customers can’t touch and feel your merchandise like they can in a physical store. You have the pressure of filling their other senses with accurate representations of your items.

The only way to do that is visual – through product videos and professional product photography.[/fusion_text]

The post Push Your Profits with Professional Product Photography & Videography appeared first on COLDEA Productions, LLC.