Can You Work Remotely from Hawaii?

Yes, enjoying Hawaii’s stunning landscapes and rich culture is possible while keeping up with professional responsibilities. Preparation is key to leveraging the flexible nature of remote work for exploration and possibly a more permanent relocation.

The Remote Work Experience in Hawaii

Hawaii’s allure is undeniable, but the reality of remote working here varies widely by location. While it’s a paradise, understanding the pros and cons is crucial for a balanced decision.

Pros:

• Enchanting Environment: Hawaii’s natural beauty is unrivaled, offering an environment that encourages outdoor activities and relaxation after work.
• Fresh Produce All Year: Despite higher food costs, the quality of fresh fish, fruits, and vegetables is exceptional.
• Active Lifestyle: The islands naturally promote an active lifestyle, contributing to physical well-being.

Cons:

• Pandemic Impact: Certain sectors, especially healthcare, have seen workforce reductions due to the pandemic.
• Employment Challenges: Those seeking local employment may face difficulties. Ideally, you should already have a remote job secured.
• High Living Costs: Hawaii has a higher living cost than most US states. Ensure your income can sustain this lifestyle.

Key Considerations for Remote Work in Hawaii

Before embracing the island life, weigh these factors carefully:

• Internet and Cell Service: Reliable internet and cell coverage are non-negotiable for remote work. Research and test these services in your desired location.
• Location Specifics: Understand the variances in connectivity and amenities across different islands.
• Transportation: Familiarize yourself with local transportation options, including public services and car rentals.
• Amenities: Assess the availability of necessary amenities in potential accommodations, planning for alternatives if needed.

Conclusion

Working remotely from Hawaii is an enticing option for those seeking a balance between productivity and paradise. However, it requires careful planning and realistic expectations. Understand the implications of the local lifestyle, costs, and infrastructure on your work. With proper preparation, Hawaii can offer a unique and fulfilling remote work experience.

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Written by Geraldine Orentas in partnership with Faxage online faxing service

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The use of artificial intelligence (AI) to create images is one of the most fascinating advances that artificial intelligence (AI) has brought about in the world of technology. DALL-E, an AI program developed by OpenAI that generates images from textual descriptions, is one such example of pictures produced by AI. We will discuss the capabilities of ChatGPT and DALL-E in this blog post, as well as how illustrators and animation companies can benefit from AI-generated imagery.

The Capabilities of ChatGPT and DALL-E for Image Generation

The OpenAI-trained ChatGPT is a sizable language model built on the GPT-3.5 architecture. It can produce text almost entirely indistinguishable from that written by humans because it has been educated on a vast corpus of text data. It can be used for various things, including text production for creative writing, chatbots, and language translation.

However, one of its most intriguing uses is for DALL-E image generation.
An artificial intelligence (AI) tool called DALL-E creates graphics from text descriptions. It bears the same name as both WALL-E from the Pixar film of the same name and the artist Salvador Dali. DALL-E can generate distinctive, high-quality images from textual descriptions thanks to its foundation in the generative model known as GAN (Generative Adversarial Networks).

Benefits of AI-Generated Graphics for Illustrators and Animation Companies

The advantage of AI-generated photographs is that they may be produced more quickly and effectively than conventional techniques. DALL-E allows animation studios to swiftly create concept drawings and storyboards, saving them time and money. Additionally, DALL-E frequently produces more innovative and creative graphics than human artists.

The Advantages of AI-Generated Graphics over Conventional Techniques

AI-generated graphics can be a source of inspiration for illustrators and animation studios, for example. DALL-E can produce impossible or challenging visuals for humans to create, giving artists new inspiration and direction. AI-generated graphics can also enhance conventional artistic techniques, giving traditional illustrations and animations depth and complexity.

AI-generated graphics can be a source of inspiration for illustrators and animation studios, for example. DALL-E can produce exceedingly difficult visuals for humans to create, giving artists new inspiration and directions. AI-generated graphics can also improve conventional artistic techniques, giving traditional illustrations and animations depth and complexity.

AI-generated graphics have become a helpful tool for animators, illustrators, filmmakers, and artists to enhance their work and produce fresh, cutting-edge artwork. High-quality, realistic, and distinctive images can be created using this technology to expedite the creative process.

Speed and Customization: Two Key Benefits of AI-Generated Graphics

The speed of AI-generated graphics is one of its main benefits. Artificial intelligence (AI) systems can produce images far more quickly than a human artist, enabling quicker turnaround times and more effective production schedules. This is especially helpful for animation companies, where making complicated, high-quality graphics can be difficult and time-consuming.

Pushing the Limits of Artistic Creativity with AI-Generated Graphics

The potential of AI-generated graphics to provide novel and distinctive designs that are challenging or impossible for humans to create is another advantage. These systems can learn to spot patterns and produce original designs that can stimulate and inform human creativity by training AI algorithms on massive data sets of photos. By doing so, designers and artists can push the envelope of what’s possible and experiment with fresh approaches.

AI-created photos also benefit from being very customizable. Designers and artists can manage the design, color, and composition of the images they produce by modifying the AI algorithms’ parameters. As a result, the creative process can be more flexible and precise, making it possible to create images adapted to specific requirements and demands.

AI-Generated Imagery: A Game-Changer for Artists and Designers

Finally, more intricate and advanced artwork can be produced using AI-generated graphics. For instance, the OpenAI AI system DALL-E can make photos that are not just photorealistic but also feature intricate scenes and objects that are challenging to build manually. As a result, this technology can transform how designers and artists approach their work, creating new opportunities for expression and innovation.

Illustrators, animation studios, filmmakers, and painters now depend heavily on AI-generated imagery to better their work and produce new and more sophisticated artwork. Designers and artists may save time, make distinctive and adaptable creations, and push the limits of what is possible in their respective disciplines by utilizing the power of AI algorithms.

Conclusion: The Future of AI-Generated Visuals in Art and Entertainment

In conclusion, the development of AI-generated images has advanced significantly thanks to ChatGPT and DALL-E. Their strength is their capacity to produce distinctive, high-quality graphics fast and effectively, saving illustrators and animation studios time and money while promoting imagination and creativity. As a result, we may anticipate seeing much more intriguing uses of AI-generated visuals in art and entertainment as AI technology advances.

While DALL-E, an AI software created by OpenAI, has shown an exceptional ability to produce images from textual descriptions, ChatGPT has proven to be a powerful tool for text generation as an AI language model. For illustrators and animation studios, AI-generated visuals have advantages such as quicker creation, more originality and personalization, and the capacity to push the boundaries of artistic expression. Artificial intelligence (AI)-generated imagery can change how designers and artists approach their work and open new avenues for creativity and expression. We may anticipate seeing more fascinating applications of AI-generated images in entertainment and art as AI technology advances.

Overall, the use of AI-generated graphics in entertainment and the arts has a bright future, with the potential to revolutionize the sector and give creatives new chances to explore and push the envelope of what is conceivable. While artificial intelligence (AI) cannot fully replace human creativity, it can be a helpful tool to facilitate and speed up the creative process. Observing what new possibilities and ideas emerge in AI-generated images as AI technology continues to improve will be fascinating.

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What is the conversion rate? 

You might have heard the expression “conversion rate” thrown around however not completely certain what it involved. You want your visitor to take the next step after entering your website. This objective can be delegated to a large-scale change like buying a modest item on the spot or pursuing an interview, or it very well may be named a miniature transformation like contributing their email address or making a record.

A conversion rate estimates the number of individuals that visit your site and the number of individuals that total the objective you’ve made. The essential equation utilized is the number of times a guest completes an objective separated by site traffic.

So, how to increase the conversion rate? 

We have compiled some ways you can boost your conversion rates:

• Ask your website design company to design a landing page that appeals to the audience

Present-day sites can utilize powerful automation programs like pop-ups and landing pages to assist you with expanding your change rates. Since they are frequently utilized as a component of a showcasing procedure, having clear objectives for these elements is vital. Without it, you’re burning through significant time and cash without any outcomes.

So what do you believe your guests should do? Make it understood and adhere to your objective. Having objectives will hold you back from having nothing to do and exertion on some unacceptable things. Each guest is significant, yet provided that you know how to change over those guests into clients. Continuously have an unmistakable comprehension of what you believe your site should do, and the means by which you will achieve that objective. Engage with clients clearly. Try not to attempt to fill too many clashing needs without a moment’s delay.

• Keep your Goals Clear 

On the off chance that your item is selling, yay! This is progress. If it’s not, then you ought to zero in on different things on the grounds that an item that isn’t selling will not have the option to help your business. One way or the other, make certain to remember that an untouchable visiting your site interestingly may require as long as three weeks prior to visiting once more. So assuming you believe they should return during that time frame, you really want to establish a decent connection the initial time around!

Your pitch ought to be clear and on the money. Make sense of what makes your business unique and cause it to reverberate with the client. Clients who are keen on your item or administration will need to find out about what you bring to the table, which is the reason you’ll need to make a path that’s simple to take for them.

• Be consistent 

To change over your site guests into clients, you must find ways of standing apart from the opposition. The key is consistency. At the point when you try to contact your clients consistently and give them important data or content, you start building trust and validity with them. From that point, it’s significantly simpler to convince them to make a purchase.

What’s more, this is the force of an email list. In the event that you don’t have an email list yet, begin building one. In the event that you now have one, ensure your way to deal with it is pretty much as successful as could be expected. It doesn’t need to be extravagant. Simply ensure that you’re reliably sending pamphlets and that they contain offers or data that wouldn’t typically be accessible to your online entertainment supporters. You can convey significant data or items to your supporters when you need them, such that you decide, rather than depending on a web-based entertainment stage to do as such. Your supporters will probably be more drawn in with you since they explicitly gave you their authorization to reach out. Assuming you put these elements together, email ought to be worth multiple times more than some other channel.

• Social Media Proof

Social evidence is an effective method for building entrusts with your guests. Concerning deals, social verification can do ponder for you. You could teach about the marvels of your item or administration, with next to no genuine verification. That doesn’t sound excessively persuasive, right? Social confirmation is extremely valuable, as a matter of fact.

Buyers are reluctant while take a stab at a new thing. At the point when they visit your site, this faltering frequently stretches out to what you offer too, paying little mind to how astounding it is. Add social confirmation to your site to console guests that they’re well taken care of and cause them to feel OK with your item. Everything you need to do is placed it upfront on your site, including your best items and administrations, and watch individuals come pouring in. Ensure you have surveys, tributes, or item appraisals shown obviously on your site to show that others think your item is worth the effort.

• Keep it Simple 

On the off chance that your website architecture needs character, and clearness and isn’t usable – you’re losing business before it even enters the deals venture. The incredible plan is tied in with putting clients first. Stuffing your pages and site with a lot of data is an ill-conceived notion for clients. They find it hard to explore, so back away from the jumbled content and work on the plan according to an end-client perspective.

The reason for your site is to speak with your clients and assist them with settling on informed choices. The more open you make your site, the more probable they will become recurrent guests. You can hire creative agencies for this. 

• Blogs 

Online blogs are an incredible showcasing system for an internet business, however, the thing’s shockingly better is making a blog that changes over your site guests into clients. The better you comprehend your crowd, the more you can speak with them. This helps assemble trust and reinforce your image’s character. In any case, since you have a blog doesn’t mean anybody will look at it. On the off chance that individuals aren’t perusing your posts and sharing them around, reexamining your substance can assist with expanding your traffic and deals.

Final Words 

There are numerous ways of getting more traffic for your site, however, changing over that traffic to clients is the test that most web-based retailers have. The key is to understand your objectives and measure progress toward those objectives. Think about little advances. The principal wanted result may very well be a request through a contact structure, instead of the actual request. Choose the number of visits, the number of leads, and the number of new clients you need to have every month.

This blog offers simply an example of how you might expand your transformation rate. As a rule, there’s no such thing as an enchanted recipe that will change over each and every guest into a client. Yet, with some strong preparation and testing or using website redesign services, you can take your conversion rate from one percent to five percent or much higher.

Author Bio:

Brijesh Jakharia co-founded SPINX Digital in 2005 and takes great pride in crafting web and mobile marketing solutions for mid-market businesses to enterprises. Marketing is his passion, and the thrill to build a brand from the ground up has helped him craft successful brand stories for world-class clients. While not at work, he loves to spend his time on research and reading digital content stories.

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5 In-camera Effects For Creating Professional Videos In 2023

Forced angle

Forced angle is a way that uses spacing and distance to make gadgets appear larger or smaller about different objects.

Lower Shutter pace

The use of a decreased shutter velocity is usually done for two motives. The first is because the location is dark, and you want to let in more excellent light. The second one is creating motion blur to make the movement seem more fluid.

Quicker Shutter pace

A faster shutter speed is applied extensively by way of expert game filmmakers. Due to the high shutter speed, you may “freeze” for a second. While using this along with the digicam movement, the movement reputedly turns more violent. This technique works first-rate in fight sequences.

Lens Whacking

Lens whacking is executed by detaching the lens from the mount and conserving it close enough to permit the sensor to benefit from a photo still. The result could be very surreal and ethereal.

Lens Flare

Lens flare is the natural effect of non-image forming mild coming into the lens and hitting the sensor, developing the active streak of light.

Some Videography Effects

Green screen / Chroma Key

The concept of green display effects has existed for over one hundred years. Film producers often use green screens to place actors in settings without transporting filming to an exceptional place. Green screens also are popular in sci-fi and fantasy movies, as editors use this equipment to transport characters to more comprehensive settings in fictional worlds.
These effects have made their place firm in Hollywood. Now, the screen effect applies to the applications of casual video editors and YouTube content creators, who use inexperienced display or chroma-critical consequences frequently. A contemporary trend is for an onscreen speaker to replace the video history with the object, photograph, or video they may be discussing. This allows visitors to view them and the reference scene or photo simultaneously.

Masks

Masks take green screen outcomes to the following degree. Instead of helping you replace a solid colored history, mask consequences will let you map out a shape on your photos, then overlay a photograph, video, or effect within the masks on the pinnacle of your existing video.
Content material creators began the usage of masks in 2023 to confine video effects to a selected place of their pictures. For example, if you need to blur out a face, add light rays to a landscape, or make a historical past black and white even as the foreground is in coloration, you could add a mask to your favored region and restrict the video outcomes to that place.
You could also use masks to remove an undesirable background from your video if you no longer movie in front of a stable colored wall or inexperienced display. To put off a background, clearly create a mask of your background’s natural form and size, then overlay a one-of-a-kind clip or photo in its vicinity.

Particle Effects

With 2023 gaining momentum, content creators have begun formulating innovative ideas to attract viewers this season. Since outdoor shoots are quite a trend, content creators look forward to enhancing their warm outdoor footage this summer.
Particle outcomes are overlays of small particles with a natural appearance dispersed throughout the goal region. These consequences add a cinematic feeling too out of doors footage and are ideal for settings and topics like The seashore, The desolate tract, A cornfield at some stage in the golden hour, A woodland, A bonfire, or the Fourth of July sparklers, etc.
Incorporating eye-catching cinematography consequences in your movies is a trend that will strengthen handiest in 2023. But, even if you no longer have an elaborate camera or lighting fixtures installation, you could add a cinematic touch to your movies via particle results and differently constructed overlays.

Conclusion

The in-camera effects can greatly improve your video quality so it is better to get acquainted with these and develop expertise in them. Once you have your grip on these effects, your videography experience will become phenomenal.

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Trying to keep up with everything can be overwhelming and time-consuming, which is why many business owners rely on experts to take care of their SEO needs. 

However, once you learn SEO in 2022, you’ll be able to understand your site’s traffic statistics, identify problems within your site’s structure, and know what questions to ask when hiring an expert. 

The best way to learn SEO is by taking an online course that is constantly updated to reflect the latest trends in the field.

Here are the goodies in store once you learn this gem.

Learn SEO Principles

When it comes to learning SEO principles, there’s a lot to cover: keyword research, backlink building, proper use of metadata, technical SEO, content creation and more. 

These are all essential skills that will help you optimize your website for search engines, but they can be overwhelming when taken individually.

Learn SEO Strategy

While learning SEO tools and tactics is important, it’s equally essential to know how to put those tools and tactics into practice. 

An online course will provide you with a framework for creating an effective strategy for optimizing your site for search engines.

 This strategy should provide insight into how your site can rank higher in the search engines and why you need to do so.

A great career choice

SEO or Search Engine Optimization is undoubtedly one of the best career choices you can make these days. With the advent of Social Media and the increase in online users, this field of expertise is growing.

The demand for quality content and its sharing is at an all-time high. More and more companies are coming forward to invest in quality content to compete with their competitors for a larger market share. 

This is also why it is important to know how search engines work and rank web pages in SERPs or Search Engine Results Pages.

The reason this field is attracting so much attention right now comes down to money and business. 

Companies will invest millions of dollars into creating a website that ranks higher than their competitors. And that’s why it is vital to learn SEO in 2022 if you want to secure a great career option for yourself.

An essential part Of Digital Marketing

Regardless of the industry you’re in, Search Engine Optimization (SEO) is an essential part of digital marketing. 

The importance of ranking high on search engine results pages (SERPs) cannot be overstated, as more than 90% of all online traffic comes from search engines. 

If your website isn’t listed on page one, you can kiss your chances of getting new business goodbye.

Keyword optimization is a complex process that requires mastery and constant effort to succeed. 

So, if you want to stay competitive in your industry and make the most out of your digital marketing campaign, you have no choice but to commit yourself to learning SEO.

Helps you understand SERPS and their operation

Learning how to rank higher in search results is essential because consumers are likely to be looking at the first couple of pages when they search. 

If your website is on page two or three, you’re not likely to get as much attention.

Title tags, meta descriptions, and keyword choice all play a role here. The better your SEO chops and the more intelligently you use keywords, the more traffic you’ll get from search engines.

Companies spend big bucks hiring SEO experts to make sure their websites are optimized for what people are looking for. 

Businesses use SEO strategies to make sure their site shows up in searches that pertain to their product or service. If you’re an SEO beginner, it’s best to start with some resources and tutorials to teach you about SEO basics. 

That way, you’ll have a good understanding of how search engines and users work together more thoroughly than if you were learning by trial and error.

It is a long term investment

There is always going to be a demand for SEO specialists. The Internet and search engines are expanding, so new sites will always be created that need to have their search engine rankings optimized. 

Stand Out From The Crowd

If other sites are misusing SEO or are not following the rules set by Google, they might get banned from Google, or their ranking might be lowered. 

This leaves room for you to stand out from the crowd and gain their trust over time. You will rank higher than them and get a lot of organic traffic over time.

It Builds Credibility

Whether you are a brick and mortar business or an online store, having an online presence that is easy to find is essential. 

For example, you might have a physical storefront in California selling handmade wooden furniture for $500-2000. 

Without a good SEO strategy, potential customers would have a hard time finding your site, even if they did a Google search for “handmade furniture.”

 An SEO strategy will help bring in more local traffic and improve your reputation within your community.

Therefore, if you want to build credibility with customers, the first thing you need to do is develop an effective SEO strategy so that people can find you easily and at their convenience. 

Additionally, this will help to convert sales leads into paying customers.

Bottom Line

As mentioned earlier, learning SEO would be crucial for businesses to extend their reach to the target audience. This will also help them to rank well on Google. 

So businesses must understand that up to now, content is the king. It plays a vital role in increasing conversions and sales. 

Therefore, if your content is not ranking high on search engines, you are losing a lot of your business. 

Obviously, if your content fails to reach the masses, there can’t be any conversion. But, with effective SEO training and practice, you can master the skill and become an expert.

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It’s an excellent way to improve your marketing strategy. There are many benefits to using video marketing over more traditional approaches:

1. Video Boosts Sales
2. Video Shows Amazing RIO
3. Video Is More Trustworthy
4. Video Is Amazing for SEO
5. Video Is Appealing to Mobile Users
6. Videos Encourage Sharing
7. Videos are Engaging
8. Videos Are Superior to Other Marketing Forms.

Videos are made to be watched and watched they are. Over five million videos are watched daily, just on youtube. Here are some video production tips to help you create your videos in a professional and engaging manner.

Story-Driven Videos
Story-Driven videos are a great way to generate sales and make a meaningful ROI. Lots of videos focus on selling, but you need to encourage that point, not shove it in everyone’s face. Your video should have a compelling and story-driven narrative. Remember, the studies show that video content is king!

Make them Short and Interesting
Video marketing tips might sound hard to learn, but videos sure are an effective marketing tactic! You need to make them short, compelling, and catchy. One-fifth of your viewers will leave your video is nothing less than 10 seconds. Make sure you keep them hooked and tell your story quickly!

Be Funny and Up With The Trends
You need to be up with the trends in order to keep up with the competition. Users don’t love anything quite as much as up to date businesses and up to date humor. Remember, video marketing is essential!

Utilize memes, funny images, humor, and friendly, conversational approach in order to improve your SEO, ROI, and possibly get a new customer to your business.

Tag Your Video
What good is your high-quality video if it is not SEO optimized? You need to place enough tags in your videos to make sure they are seen by lots of people. Host the video on your own domain, tag it, share it, and make it easily shareable my enabling embedding. Keep sitemaps in mind as well.

Invest Into a Good Camera
One of the essential parts of good video production and quality is getting yourself a quality camera. When you are choosing a camera for your business, you need to make sure it can deliver high-quality video. If you have a good camera, you have finished half of your work already.

Inform, don’t Annoy
You need to inform your customers without annoying them. Most of your customers are visual learners, and you really need to convey your message in a friendly and informative manner. You don’t need to be overbearing, keep it simple, and tell your story!

Video marketing might be the most important marketing tool in your arsenal. Any size business can prosper by using this tactic.

The most important part of video marketing is doing it correctly. If you plan on doing video marketing yourself, quality is of the utmost importance.

Having a bad video can not only ruin your marketing tactic, but it can also harm your business. You need to make sure you’re providing only the best of the best.

If you are making the video yourself, you need to take care and make it HD, HQ, quick and simple.

If you don’t want to do this yourself, hiring a professional video editing and production company might be the better option, but it will cost you.

Do not take this cost as an expense – it’s a much-needed investment. The ROI of good video marketing is impressive. A professional video production company will produce a high-quality video that you can use to stay one step ahead of the competition.

If you opt to make the video yourself, you will need to know some tips and tricks to do it properly. Don’t worry, we’ve got your back.

Plan Ahead
You can’t just make it on the spot – the process requires some intense planning. Think about organization, sets, costumes, lighting options. Research what you are doing thoroughly, and you will be able to make the most out of these video production tips.

Effects!
The effects are amazing and can make your video that much better. They can be used to enhance or decrease any part of the video you like and can give real-life realism to the video you are shooting. Vibes and themes are everything, and adding quality effects to your videos can really give them a new life.

Sound Matters
One of the biggest mistakes that people make when producing their own material is making a great video with poor sound quality. Use a lapel or lavalier microphone to make sure that your sound is terrific, and that it is going to perform well with the video.

Quality is all about consistency! If the sound is terrible, you can try to fix it yourself in the editing process.

Lighting
Another extremely important aspect of any quality video is the lighting. You can have the quality camera, editing crew, and writers working 24/7, but if your video has bad or poor lighting, it is doomed to fail. You don’t want to overlight your video either, having a proper lighting rig or setup is essential.

Utilize Tech
A fantastic way to prove your point and improve your video production quality is by utilizing the latest tech. You don’t want stiff, monotonous and one angled video, do you? Drones are a great option you should consider investing in!

Frame Your Work
When you have shot the best video in the world, the only thing that remains is to frame it properly. Cropping is your friend, and before you get to the editing process, you should keep it in mind. Shooting your video while thinking of the editing process makes for the best product.

In conclusion, you need to know the ins and outs of videos to make the best ones. You can utilize these video production tips or hire a video editing service to make your life that much easier.

You need to be consistent with the quality and provide a quality video, to establish a quality service. If you’ve done everything right, your business should be booming, and your ROI should be incredible.

The post Successful Video Production: Why Quality Is Key and How To Get It! appeared first on COLDEA Productions, LLC.

A well-functioning social media presence can do wonders for your business. You have already created accounts and profiles to promote your activity on Facebook, Linkedin, Twitter, Instagram, YouTube and despite this, your sales are always at the same point. Every effort you make to be present on social networks is ineffective if they do not generate any commitment. The source of your difficulties may be a lack of strategy or a lack of engaging content.

How to create engaging marketing content?

So it will be a question of creating a content which will reinforce your presence on the social networks and this can only be favorable thanks to the establishment of a continuous watch by a company specialized in the numerical management like eCommerce development company or eCommerce development, who can define with you a marketing content management strategy, improve and preserve your online presence with specific tools.

Do you know what remarkable content is?

The remarkable content is distinguished by the fact that it is tailored for a particular audience and provides a precise answer. It is first and foremost a strong attempt to solve the problem of its audience. It is a content that pushes the reader to exclaim, to jump, to make him think of his 18 years. This content is shared on social networks like a virus, he comments dozens of times. After long weeks, we always remember. This is the type of content you need to produce today! The benefits of good content are many:

• It will drain additional traffic to your corporate site;
• It will better position your site on the search engines;
• It will generate leads;
• It will bring sales in the medium term;
• Lastly, he will position you as an expert, a specialist in your field.

One of the fatal mistakes that people make is to create content without considering their real target.

Define the concern of your audience

Why is it important to track the concern of your audience? Because you will not have anything to say to them if you do not know what they need, the ones they are suffering from. At best, you will be producing inappropriate content for your current audience. You will be disappointed that no one comments on your publication, does not share. And that’s not what you want.

Create content that focuses on the interests of your ideal client

Defining content is good or bad is difficult because it is very much related to the perception of your target audience. What is considered good and relevant for some will not necessarily be for others! Voting content will be considered relevant if it responds to a nagging request or a need for information. If you find and create content in accordance with this request, the engagement will surely follow. Unfortunately, you are not alone on the internet! Therefore having relevant content is not enough, because there are thousands of resources on the internet that can meet the expectations of your ideal customer.  A new challenge is emerging then, how to attract the attention of your target ?! One of the ways you have is to pay attention to your title. It must be neat and engaging, it must clearly describe the information that the user will find in your content.

Create engaging and provocative content

Do you know what makes popular articles on social networks? It is their ability to elicit the opinion of readers. Your content should always be designed so that it appeals to the reader.  This can be through direct solicitations such as rhetorical questions, calls to action at the end of the article, or indirect ones like using factual facts. Still, the reader must feel concerned about your content, he must recognize himself in the content. The second technique is to use provocative topics or the use of titles based on snapshots. The only way to maintain success over the long term is to continually engage people with its content.

Create graphical elements that invite interactivity

Studies have shown that man learns faster when it is represented by images. The visual actually allows a welded anchor of information in the human cerebral cortex. It is not for nothing that you see people more captivated when there is an image, not to mention that the visual look pretty. You now have reasons to use it in your content. It can be photos, screenshots, computer graphics or videos If you want your audience to interact with you on social networks, make it easy for them! Integrate graphics and interactive elements into your content. To do this, you can rely on the tools offered by social networks. For example, with your Facebook page, you can customize the tabs, add visuals or use the applications that are available to you. These tools and applications will help you create more visible and engaging pages for your audience who will be more able to interact with you. These custom pages can be designed to include a wide variety of features that your target will find, no doubt, interesting. Once you’ve caught your target’s attention with your content, the second step is to engage your readers, catch their attention long enough for them to read through your prose! To achieve this, you need an extra boost, a seductive element that will take you to the next stage.

Write well and without mistakes

Who likes to read a text full of grammatical mistakes, spelling or typing? Nobody. And the thing is, you can have the best content in the world, but if you’ve left a lot of mistakes here and there, then you’ve gone very wrong.  Use nouns or adjectives instead of adverbs. Have you mastered the art of using complex and voluminous sentences? Know that you annoy your readers.  The simple sentence is to be prioritized. Adopt the structure subject + verb + complement. Make life easier for everyone. You have no chance to distinguish yourself positively with a bad writing style and mistakes to infinity.

Write as simple as possible

Do you know the mental game that comes into play when you write to children? Your brain is making an effort to simplify the transmission of knowledge.  Do the same with your readers, forget that they are adults and educated. By grace, give up your pedantic and philosophical language. Your readers do not need an umpteenth course in literature.  What your reader needs are to quickly consume your content. Besides, you know, he has no time before him; he is a being in a hurry, too solicited by his environment.

Create content with your fans

What better way to generate commitment than to involve real people, to make real sharing experiences! Your best ambassadors are your fans, your customers! Create photo albums, videos highlighting your customers. Videos in which they use your products, photos on which they have seen them attending your conferences … (Of course, it is advisable to always ask them their authorization)

Create original content

Content is created every day on the web. You have decided to create content too? The entire better. But you will have to stand out from the crowd. As we know, it is difficult today to create content from scratch.

So many blogs or people have already addressed the topic you want to address. But you have to find out how you are going to be different. It’s up to you to create lightweight content, but do not forget this: our old Google friend is watching. Your content must be distinguished by its depth; the angle you will approach must appear new. It is in this logic that you will have the chance to be seen, and by men and by search engines.

Put a personal touch into your content 

A good way to boost engagement on your social networks is to share a bit of yourself, to show behind the scenes of your activity or to lift (a little) the veil on your private life. In general, people who follow you appreciate this type of more personal sharing that generates more commitment. These strategies are obviously applicable to all social networks, but let’s take the example of Twitter this time. Sometimes solo entrepreneurs only put their business name, and their business name on Twitter does not know their name or their first name. This is a shame because sharing your identity is one way to make your account more “human”. If your Twitter is a collaborative account, you can name the contributors in the bio space. Participate in conversations, show yourself grateful when people share your content. A simple “thank you” will be appreciated; a response to a message will probably increase the engagement of your audience. Spice up your tweets with a hint of humor.

Create gifts, set up contests

To make your content more attractive, you can offer contests, promotions, gifts that will interest your ideal customer enough to join you.

Write concise and accurate

The web is like a battleground where you continually fight against several other factors in order to attract readers’ attention. They have unread mails in their mail, they have messages on their Facebook account. There are so many distractions around them that it’s hard for them to pay attention to something more interesting. If your content is concise, accurate and well presented, readers will appreciate it for sure.

There is no point in making long texts. It’s not the length that counts or the quantity, it’s the quality and the relevance that make the difference. That not one useless word is, therefore, part of your text. You must struggle to decide the word that goes beyond and that does not bring anything extra.

Use a magnetic and electrical title

Always focus on creating strong titles. A good title attracts readers’ interest and invites them to read your content. A Copyblogger study shows the following statistics:

• 80% of people will read your titles;
• But only 20% of these people will read the rest of your content.

This statistic highlights the crucial importance of the title, which becomes just as important as the content itself. The first reason why readers click on an article or other content comes from the design of the title. Captivating catchy titles pique curiosity and motivate the reader to take an interest in your content.

Enjoy the power of video

It’s no secret that video is a very powerful tool that will allow you to increase your community’s engagement on social networks. To take full advantage of this tool, use a catchy title, a tempting description, … The more your content will generate commitment, the more it will be visible on the news feeds of your fans and followers and more it could become viral! To conclude, we can say that being present on social networks is not enough to improve your visibility if there is no commitment. Without interaction with your target audience, without commitment on your part, your efforts will be useless. By making the decision to register on social networks, put in place a strategy that will allow you to generate maximum commitment!

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Why are short adverts more common online?

The theory behind ‘short is best’ for online ads could actually stem from television adverts. Initially, television adverts were sold in 60-second slots, but as demand grew, shorter slots of 30 seconds and 15 seconds were introduced so that smaller budget companies could afford to purchase them. When analyzing the data, it was discovered that the 15-second adverts were about 75% effective as 30-second adverts but cost half the price. Financially speaking, shorter ads just made more sense.

Some of this mentality may have influenced the length of online video ads, but more substantial research is needed to back up the claim. Web users interact with online content much differently than they do other forms of media. The internet allows viewers much more control over the content they see, meaning that web users have more opportunities to turn off or dismiss an ad if it doesn’t appeal to them. For that reason, longer adverts were deemed to be more of an irritant and more likely to be dismissed than shorter adverts.

On top of that, online users generally want instant gratification when they browse the internet. The ability to get instant results has led to a generation that has short attention spans. Long ads will simply bore the viewers. This is a crucial point because these short-attention web users are also the most in-demand demographic for brands: the young adult. Younger adults, aged approximately 18-30, are the biggest consumers and offer a higher lifetime investment than older generations, so the fact that these web users are more likely to be negatively impacted by long adverts was the biggest reason why short-form ads were preferred. In 2017, adverts were typically less than 10 seconds long. Facebook adverts between 3-10 seconds long were the best-achieving adverts. This means that Google’s research categorically denies what marketers and advertisers have believed true and employed over the years.

The Google study

Google tested three different versions of the same online advert on YouTube. The short version was 15 seconds long, the medium version was 30 seconds, and the full-length version was 2 minutes 17 seconds long. The results showed the short, 15-second ad was the most skipped. The 30-second advert was the most-watched while the longest ad fell in between. However, the viewers who did watch the short ad were not able to recall the details of the brand and the ad better than those who watched either of the longer adverts. Does this mean that shorter ads are better even though they are the least viewed?

Well, not necessarily. While a quick 15-second advert may be the best option for raising brand awareness for lesser-known brands, they did not improve brand favorability. That is, while viewers may be able to recall the advert and the brand, they did not feel more favorably towards the brand. This means that a shorter online advert may raise brand awareness but fail to convert into sales. The best brand videos over 90 seconds evoke an emotion or deeper meaning. They give people a reason to watch a video in its entirety.

In comparison, both the 30 seconds and the full version of the ad Google tested added to brand favorability. In fact, the two longer adverts scored fairly evenly in terms of improving viewers’ opinions of the brand. Simply put, this means that while viewers may not remember every detail of the ad, they are more likely to form an attachment to your brand and, therefore, be more likely to become customers.

The future of video ads

So, what does Google’s study mean for the future of video ads? It means that the old fallacy of shorter is better is not necessarily true. While short adverts may still hold a purpose, long ads can be just as – if not more – effective than long ads. This means we can expect longer ads to be more prevalent online, especially on YouTube. It also suggests that online users may hold more of an attention span than previously assumed.

Long adverts are better at portraying a story and allow you to connect with your audience and explore your brand more so they can successfully expand your company and reach new demographics.

However, this does not mean that we can expect shorter adverts to disappear altogether. It’s important to remember that Google’s study was only tested on one media platform. If the experiment were to be repeated on websites such as Facebook, the results may be completely different. YouTube viewers are online with the express intention to watch videos so longer adverts may not put them off, whereas social media users are there to interact with friends, so they may find long-form video content more of an irritant and have a negative reaction to long ads.

One more consideration is whether the content of the advert Google tested impacted the results. If the experiment were to be repeated with different content, would the results be different? For example, if online influencers were used as opposed to unknown presenters, it may have a significant impact on its success

What’s best for you?

All in all, when it comes to online video ads, it’s a case of finding what works best for your company. If you’re a startup lacking in brand awareness or budget, a short ad could work wonders. If you already have a fanbase behind you and have a larger budget, why not try a more extended advert to reach a new demographic?

The post Google’s Study Shows That Longer Online Adverts Can Perform Better appeared first on COLDEA Productions, LLC.

The attached certificate stands for high-quality UBS communication with in-depth knowledge in the areas of video presentation, brand design and brand tonality. We are particularly pleased that the One Point Wealth Management Project has been included in the “UBS Brand Spotlight Gallery 2017”.

” Your good work makes you a certified UBS Brand Partner. Congratulations! “

We would like to thank UBS for the opportunity to work with them and look forward to exciting projects in 2018.

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With the incomparable skills of ballerina Nikiya Palombi in a transcendent wardrobe created by designer Lisa Jn Marie, we bring you on a journey through time. The composition of each scene sets her onstage, front-and-center, the leading lady in a play that is all her own. We seamlessly begin each scene the way the previous one ends, creating a fluid picture of the protagonist’s life.

Scene One: Set against the architectural backdrop of Asia, the birthplace of culture, a young girl appears as if emerging from a cocoon, surfacing from childhood and turning on the wheel of life. The avant-garde silhouette of her dress reaches out to the future as if to say that’s where she belongs, hugging her form except for soft/sheer netting below, where she flutters to break free, little by little. She moves through the Green Period of adolescence, turning like the movement of her young life, circular, yet forward, into adulthood. Arms outstretched, she welcomes what lies ahead with no reservation.

Scene Two: She immediately enters her dramatic story, becoming an active participant as the Silver Age emerges, where she engages a breadth of sensory opportunities she never knew. With mirrored images all around her, she can better see who she is as she moves through shiny corridors, fixing her attention, at times, on the movement of her own body. The young woman’s character becomes more developed as the sheen of her wardrobe creates continual reflections on walls that surround her. Then she eventually finds her place and plants her feet in a deliberate, fixed pose.

Scene Three: Accepting the sendoff of her younger self, the Golden Age protagonist brings the full force of her feminine self to the fore. As if bowing to the honor of her past, she lifts high to the sky, swaddled in gold and silver, which reflects her prosperity and value as a woman in this phase of life. She is ripe for marriage, and like the stripes of her gown, she is ready for shared responsibilities, forging a bond between her yesteryears and tomorrow. She never forgets the playful girl inside, but leans into an acquaintance with unknown territory as the journey takes her into a forward pose.

Scene Four: Collecting the hopes handed to her from gold and silver sources, the woman is enveloped in sheer panels of flowers, mature petals with colorful histories. As the wind breezes through this powerful portrait of a woman, she emerges in the Platinum Age, with wisdom from the fruit of her life-giving labor. She prospers spiritually, enjoying what engulfs her, as she draws on a montage of memories visually represented by powerful editing. They reassure her, as they remind her that her soul raised toward heaven with her feet on the ground creates a bridge between this life and the one to come.

Scene Five: As the light dims on her life, the woman, now in flowing black with the texture of experience, takes one last run and her spins begin to slow. She is vigilant as she pursues the final movement, the continuation of life, knowing it is time for the Mortuary Period to transform her. Like a swan, she gracefully lowers to the ground and lies down to eternal rest. Then at last, she is lifted up, skyward, to take her place in the heavens, welcoming the Afterlife, because she knows the cycle of life will continue to revolve for eternity.

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