Virtually every firm engages in adverts or commercials to promote their business. These adverts are usually aired live on various media. From radio to television and even digital media. These adverts comprise of motion pictures or kindly put videos. If you are probably wondering why brands go through the stress of putting these videos together then you will find the answers to what you seek. Below is all you need to know about the importance of photos and videos for branding.

For recognition and association

People remember mostly the things they see and the things they hear. Photos tend to have a longer-lasting impression than just prints. This is because they paint a more vivid image to your customers than prints. Imagine being able to narrate a picture in motion? It would be amazing. With a video, you will not be hoping that your customers will be able to recognize your brand via its name and logo. Instead, you will be illustrating and affirming the fact that you are the one. This brings us to my next point.

It is a more personal approach

It is very hard to paint a vivid picture using just words. You will have to put in some very serious effort as regards your use of words else, you will not have the desired effects. With pictures, however, you will be able to tap into the psyche of your customer or potential customer. This is because human beings always seek to give interpretation to everything. As long as your image is not vague, it will easily drive home your point. Videos are on another level. They work magic especially when you use the “you, yourself, I and myself” while presenting it. Sometimes you watch a video and begin to believe that the presenter was talking to you alone.

Promoting and strengthening brand identity

This is quite similar to my first point. They are both results of the consistent use of photos and videos for brand marketing. Not using photos and videos when marketing your brand is similar to a music artiste dropping only an audio version of his song. Neither of you will go far. This is the reason why most musicians make an effort to shoot videos for most of their songs. This due to the fact that pictures and videos have a strong impression on people. When you consistently use them to promote your brand, you also strengthen your brand identity and make it a recognizable brand.

Building trustworthy relationships and promoting sales

I do not think you will want to buy a product without a brand label on it. The reason is simple; you cannot trust a brand that is not a recognizable brand. On the other hand, you will consider buying a product that has its brand label branded on it. The same principle applies to the use of photos and videos. When videos and pictures of your adverts are made available to the public, they will recognize you as a brand and will trust you. This will cause them to patronize you if they were not doing so before. If they are already patronizing you, they will not hesitate to recommend you to others. People are more likely to patronize you when you are “visible” than when you are not.

The use of videos is very important for your brand especially in the areas of marketing. The effect they have on people is tremendous. However, they will only continue to work wonders if your products and services are an equal match.

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A well-functioning social media presence can do wonders for your business. You have already created accounts and profiles to promote your activity on Facebook, Linkedin, Twitter, Instagram, YouTube and despite this, your sales are always at the same point. Every effort you make to be present on social networks is ineffective if they do not generate any commitment. The source of your difficulties may be a lack of strategy or a lack of engaging content.

How to create engaging marketing content?

So it will be a question of creating a content which will reinforce your presence on the social networks and this can only be favorable thanks to the establishment of a continuous watch by a company specialized in the numerical management like eCommerce development company or eCommerce development, who can define with you a marketing content management strategy, improve and preserve your online presence with specific tools.

Do you know what remarkable content is?

The remarkable content is distinguished by the fact that it is tailored for a particular audience and provides a precise answer. It is first and foremost a strong attempt to solve the problem of its audience. It is a content that pushes the reader to exclaim, to jump, to make him think of his 18 years. This content is shared on social networks like a virus, he comments dozens of times. After long weeks, we always remember. This is the type of content you need to produce today! The benefits of good content are many:

• It will drain additional traffic to your corporate site;
• It will better position your site on the search engines;
• It will generate leads;
• It will bring sales in the medium term;
• Lastly, he will position you as an expert, a specialist in your field.

One of the fatal mistakes that people make is to create content without considering their real target.

Define the concern of your audience

Why is it important to track the concern of your audience? Because you will not have anything to say to them if you do not know what they need, the ones they are suffering from. At best, you will be producing inappropriate content for your current audience. You will be disappointed that no one comments on your publication, does not share. And that’s not what you want.

Create content that focuses on the interests of your ideal client

Defining content is good or bad is difficult because it is very much related to the perception of your target audience. What is considered good and relevant for some will not necessarily be for others! Voting content will be considered relevant if it responds to a nagging request or a need for information. If you find and create content in accordance with this request, the engagement will surely follow. Unfortunately, you are not alone on the internet! Therefore having relevant content is not enough, because there are thousands of resources on the internet that can meet the expectations of your ideal customer.  A new challenge is emerging then, how to attract the attention of your target ?! One of the ways you have is to pay attention to your title. It must be neat and engaging, it must clearly describe the information that the user will find in your content.

Create engaging and provocative content

Do you know what makes popular articles on social networks? It is their ability to elicit the opinion of readers. Your content should always be designed so that it appeals to the reader.  This can be through direct solicitations such as rhetorical questions, calls to action at the end of the article, or indirect ones like using factual facts. Still, the reader must feel concerned about your content, he must recognize himself in the content. The second technique is to use provocative topics or the use of titles based on snapshots. The only way to maintain success over the long term is to continually engage people with its content.

Create graphical elements that invite interactivity

Studies have shown that man learns faster when it is represented by images. The visual actually allows a welded anchor of information in the human cerebral cortex. It is not for nothing that you see people more captivated when there is an image, not to mention that the visual look pretty. You now have reasons to use it in your content. It can be photos, screenshots, computer graphics or videos If you want your audience to interact with you on social networks, make it easy for them! Integrate graphics and interactive elements into your content. To do this, you can rely on the tools offered by social networks. For example, with your Facebook page, you can customize the tabs, add visuals or use the applications that are available to you. These tools and applications will help you create more visible and engaging pages for your audience who will be more able to interact with you. These custom pages can be designed to include a wide variety of features that your target will find, no doubt, interesting. Once you’ve caught your target’s attention with your content, the second step is to engage your readers, catch their attention long enough for them to read through your prose! To achieve this, you need an extra boost, a seductive element that will take you to the next stage.

Write well and without mistakes

Who likes to read a text full of grammatical mistakes, spelling or typing? Nobody. And the thing is, you can have the best content in the world, but if you’ve left a lot of mistakes here and there, then you’ve gone very wrong.  Use nouns or adjectives instead of adverbs. Have you mastered the art of using complex and voluminous sentences? Know that you annoy your readers.  The simple sentence is to be prioritized. Adopt the structure subject + verb + complement. Make life easier for everyone. You have no chance to distinguish yourself positively with a bad writing style and mistakes to infinity.

Write as simple as possible

Do you know the mental game that comes into play when you write to children? Your brain is making an effort to simplify the transmission of knowledge.  Do the same with your readers, forget that they are adults and educated. By grace, give up your pedantic and philosophical language. Your readers do not need an umpteenth course in literature.  What your reader needs are to quickly consume your content. Besides, you know, he has no time before him; he is a being in a hurry, too solicited by his environment.

Create content with your fans

What better way to generate commitment than to involve real people, to make real sharing experiences! Your best ambassadors are your fans, your customers! Create photo albums, videos highlighting your customers. Videos in which they use your products, photos on which they have seen them attending your conferences … (Of course, it is advisable to always ask them their authorization)

Create original content

Content is created every day on the web. You have decided to create content too? The entire better. But you will have to stand out from the crowd. As we know, it is difficult today to create content from scratch.

So many blogs or people have already addressed the topic you want to address. But you have to find out how you are going to be different. It’s up to you to create lightweight content, but do not forget this: our old Google friend is watching. Your content must be distinguished by its depth; the angle you will approach must appear new. It is in this logic that you will have the chance to be seen, and by men and by search engines.

Put a personal touch into your content 

A good way to boost engagement on your social networks is to share a bit of yourself, to show behind the scenes of your activity or to lift (a little) the veil on your private life. In general, people who follow you appreciate this type of more personal sharing that generates more commitment. These strategies are obviously applicable to all social networks, but let’s take the example of Twitter this time. Sometimes solo entrepreneurs only put their business name, and their business name on Twitter does not know their name or their first name. This is a shame because sharing your identity is one way to make your account more “human”. If your Twitter is a collaborative account, you can name the contributors in the bio space. Participate in conversations, show yourself grateful when people share your content. A simple “thank you” will be appreciated; a response to a message will probably increase the engagement of your audience. Spice up your tweets with a hint of humor.

Create gifts, set up contests

To make your content more attractive, you can offer contests, promotions, gifts that will interest your ideal customer enough to join you.

Write concise and accurate

The web is like a battleground where you continually fight against several other factors in order to attract readers’ attention. They have unread mails in their mail, they have messages on their Facebook account. There are so many distractions around them that it’s hard for them to pay attention to something more interesting. If your content is concise, accurate and well presented, readers will appreciate it for sure.

There is no point in making long texts. It’s not the length that counts or the quantity, it’s the quality and the relevance that make the difference. That not one useless word is, therefore, part of your text. You must struggle to decide the word that goes beyond and that does not bring anything extra.

Use a magnetic and electrical title

Always focus on creating strong titles. A good title attracts readers’ interest and invites them to read your content. A Copyblogger study shows the following statistics:

• 80% of people will read your titles;
• But only 20% of these people will read the rest of your content.

This statistic highlights the crucial importance of the title, which becomes just as important as the content itself. The first reason why readers click on an article or other content comes from the design of the title. Captivating catchy titles pique curiosity and motivate the reader to take an interest in your content.

Enjoy the power of video

It’s no secret that video is a very powerful tool that will allow you to increase your community’s engagement on social networks. To take full advantage of this tool, use a catchy title, a tempting description, … The more your content will generate commitment, the more it will be visible on the news feeds of your fans and followers and more it could become viral! To conclude, we can say that being present on social networks is not enough to improve your visibility if there is no commitment. Without interaction with your target audience, without commitment on your part, your efforts will be useless. By making the decision to register on social networks, put in place a strategy that will allow you to generate maximum commitment!

The post How to Create Content That Boosts Your Online Presence? appeared first on COLDEA Productions, LLC.

The attached certificate stands for high-quality UBS communication with in-depth knowledge in the areas of video presentation, brand design and brand tonality. We are particularly pleased that the One Point Wealth Management Project has been included in the “UBS Brand Spotlight Gallery 2017”.

” Your good work makes you a certified UBS Brand Partner. Congratulations! “

We would like to thank UBS for the opportunity to work with them and look forward to exciting projects in 2018.

The post Coldea Productions is a Certified UBS Brand Partner appeared first on COLDEA Productions, LLC.

Corporate Video Production

If your business is ready to take branded content up a notch, you may be considering corporate videos. However, if you are new to creating business video content, finding a high quality and affordable corporate video production company in Los Angeles can be daunting. That’s where we come in.

COLDEA Productions is an innovative video production company based in Southern California. We specialize in original video content and commercial photography for individuals, small businesses, and corporations. Simply put: we love video and it shows when we use the latest audio/video technology to produce engaging, informational, and cost-efficient corporate videos.

What is the value of promotional videos for business?

The importance of using video to showcase what makes your business stand out cannot be underestimated. Today’s audiences are visual, and grabbing their attention is increasingly competitive. Experts believe that videos currently makes 57% of consumer Internet traffic, and that number is quickly on the rise. According to a Forbes survey, 75% of business executives watch work-related videos at least weekly.

Who needs promotional business videos?

Anyone with a service or product to promote needs a business video if they want to truly get attention in a world of mass digital marketing. Whether you’re a corporation, local business, real estate agency, physician, restaurant owner, or you own any other specialty shop or service, having video in your marketing strategy is becoming a necessity if you want to beat your competition.

What is a good business video marketing strategy?

As with any carefully planned business goal, having a strategy in place is essential. A good video marketing strategy includes a well-thought-out plan. Determine these essential things before getting started with any video project:

1. Determine the Who, What, Why

One of the most important, yet sometimes overlooked  “rules” of content creation is deciding what your video will accomplish. Is it informational, entertaining, or both? Who is your target audience and why does it help them?

1. Decide who will write the content/scripts

Before you consult a business video production company, it is always good to have an idea of who is in charge of providing the copy. Will, someone on your team is writing a storyboard and script or will you be collaborating with an outside company?

1. Create an outline of topics to cover

Outline the scope of your video and flesh out the content you want to cover. If you’re doing an internal corporate video, for example, you may include a video breakdown of content such as “Timesheets”, “Dress Code” “Expense Reports”, etc. Your video marketing strategy may also include an editorial calendar if you plan on releasing several videos throughout the year. Coldea Productions can help with all these needs.

Why choose us for your corporate video production services?

There are plenty of corporate video production companies in Southern California, but few of them offer small businesses the cutting edge 3D animations and visual effects enjoyed by major cinematographic productions. From pre-production to post-production, we offer a broad range of services needed for crafting top-notch corporate videos:

• Concept development
• Storyboard creation
• Scriptwriting
• Video editing
• Scoring & sound design

COLDEA Productions creates some of the best corporate and small business video marketing campaigns and promotional videos for Small, Medium, and Large businesses in California. With us, you get the quality of a large production company yet coupled with greater personal attention and flexibility as we tailor our approach to meet your needs.

What kind of business video production do we specialize in?

Coldea Productions specializes in a variety of corporate videos in Los Angeles and Southern California. Whether you’re a smaller business looking for a series of instructional videos or, you’re part of a larger corporation that needs videos for your internal departments or for corporate development and so on, we can help!

Corporate Production and Small Business Videos

Customer testimonials are a great way for businesses to show the value of their products or services. “How to” videos are powerful marketing tools that show off your expertise and provide useful information for current and future customers. You can showcase a project, a product or even just share your story. It has never been more important for brands, large or small, to demonstrate authenticity through storytelling.

Training or Recruiting Videos

If you’ve ever been hired in the restaurant or the retail industry, you were probably required to watch a series of videos explaining the products, services, company policies, employee benefits, dress code, anti-discrimination, avoiding sexual harassment, etc. The best training videos make a clear point, keep the viewers’ attention and some are even interactive requiring a quiz, digital signature, and certificate of completion. Human resource managers increasingly rely on videos to onboard and train new employees.

Videos for Marketing

Video marketing continues to get more inventive as businesses compete for fresh ways to reach customers. On social media, video always stands out. Viewers can get the information they need in less than thirty seconds with a short, visually-appealing video. Whether you are looking to schedule a series of micro-video content for your business or you want to publish longer video tutorials, Coldea Productions creates visually engaging videos with your goal in mind.

Commercials

Want to promote your product or service? Our experts will craft a beautiful video that highlights the best features of your product using the most modern video techniques and trends. Your corporation or small business can create a clever commercial video to publish and distribute online with a big impact, without the high-cost option of airing it on TV.

Real Estate Marketing Videos

We love to help Real Estate agents show off their best properties by creating effective Real Estate videos. Real Estate videos are increasingly in demand by prospective property buyers who carefully filter which properties to visit. Real Estate agents love to show clients our videos because it makes the process of selling a property faster and more efficient. When a prospect is captivated by videos, studies show they are more open-minded and eager to see it in person.

Medical Video Production

The best medical videos are not only informative but also enjoyable, fast-paced, and engaging. Medical videos must clearly communicate precise information to an audience that has no time for uncertainty. Whether your audiences are healthcare professionals or patients, COLDEA Productions delivers your message successfully in a way that showcases your role as a Premier Provider.

Media Video Production — Video Press Releases

As part of your video marketing strategy, you may choose to include ongoing video press releases or news releases that highlight your organization’s latest developments and keep you front-of-mind with customers and prospects. Video press releases get more views than written articles. Videos are also easier and cheaper to distribute. When you have anything even remotely newsworthy to share, leave it to us to turn it into a video that people will want to watch and which will support your Search Engine Optimization (SEO) efforts.

Aerial Videos and Drone Photography

Take advantage of aerial videography to achieve an exhilarating, first-person view from any angle. We use the latest techniques for all your aerial video needs — delivering a full perspective and a one-of-a-kind view. COLDEA Productions works closely with clients to make sure their visions become reality when it comes to aerial videos and aerial photography.

What can animation add to video presentations?

Animation videos produced for marketing applications draw the attention of consumers and keep them engaged long enough to receive and absorb your messaging information. The first few seconds of a video are key to capturing the viewers’ interest and animated images do that better than any other format.

Animated content is no longer just for kids cartoons and cereal commercials. The animation is now used in a wide range of corporate applications to promote products and services and share valuable information. At COLDEA Productions, a team of talented animation artists are skilled and experienced at creating animation videos that help you reach your marketing goals and objectives.

2D Animation

The earliest and most basic form of animation, 2D animation has been around since the late 19th century and is still used today to create moving images used for marketing videos. Two-dimensional illustrations are sequenced to form a moving picture illusion which when used for marketing purposes is ideal for explainer videos and product demonstrations to highlight the benefits and features in dynamic, engaging video production. Far cheaper to produce than 3D animation, 2D animations are easier and faster to create, enabling you a higher volume of content at quicker rates.

3D Animation

Rapid advances in technology allowed for increased clarity and flexibility for 3D animators to create incredibly realistic and life-like imagery. From TV commercials and feature films to video games and property walkthroughs, COLDEA Productions creates 3D animation for compelling, impactful video marketing campaigns. Our impressive staff of creative animation artists uses the latest equipment and techniques to create powerful marketing videos for a variety of corporate uses and applications.  

• Animated Logos: Your logo is the single-most identifiable image that connects your customer base to your business and your brand. COLDEA Productions animators bring your business logo to life with 3D animation effects that can be used for all branded video content.
• Architectural Walkthroughs: With the wonders of 3D animation, COLDEA Productions can create a video that shows what a building or property will like before you even break ground. Let investors and developers see the project through its various stages and envision the final product through dynamic 3D animation effects that give the most accurate and thorough depictions.
• Cartoons, Feature Films: Full major motion pictures and television productions that use 3D animation are more popular than Saturday morning cartoons in the 70s. The animated film industry continues to grow in popularity and will be an effective marketing format for years to come.
• Medical Procedures: 3D animation is an ideal way to show complicated surgeries and other medical procedures for training and ongoing education purposes. Animation techniques can demonstrate varying angles and cross-sections to provide different perspectives that are inaccessible in real-life circumstances.
• Product Demonstrations: In the same way 3D animation can show the inner workings of the human body for medical procedure videos, product demonstrations are taken to another level by breaking down complex machinery and product functions. This allows you complete control over how your product works and reacts.
• Video Games: Video games have come a long way since Pacman and Space Invaders. Gamers now demand realistic characters and settings to make them feel like they are a part of the action. Scenes and movements created through 3D animation can adjust to gameplay in real-time for a more dynamic experience.

Kinetic Typography

Online video viewers do not have the attention span or patience to read a lot of text, otherwise, they would be reading about the information you are providing. Applying motion and visual emphasis to needed text in marketing video will engage the viewer and make text content more appealing and easier to follow. Kinetic typography adds movement to text that draws viewers in and delivers important information in a dynamic way.

Whiteboard Animation

Whiteboard animation techniques show the text as if it is being written on a whiteboard in real-time. The almost hypnotic motion puts focus on the text, engaging the viewer in an entertaining way that improves memory retention of the information being delivered.

Animated Infographics

Infographics are now a popular and effective way to deliver large volumes of information. Putting motion to these eye-catching images in a video format makes the content easier to absorb and retain.

What types of industries benefit from corporate video production?

We feature a broad portfolio that includes a variety of industries, our professional production crews have created premium quality marketing and internal videos. Whatever you do and however you do it, our team of experienced video production specialists can produce video content that will help you reach specific marketing goals and objectives.

Healthcare

Physicians, hospitals, and pharmacies are dedicated to the care and well-being of the patients they serve and will market their services like any other industry looking to expand their customer and client base. As a professional production team, we understand the need to communicate the messaging for healthcare-related businesses in the most accurate and concise ways. Videos are used to present your company as a respected and trusted industry leader and a valued resource for consumers.  

Real Estate

The real estate market is a highly competitive and crowded industry that relies on effective visuals more than other types of businesses. Property walkthroughs and other video presentations created at COLDEA Productions are produced to captivate the viewer and represent the home or business in the best possible light.

Technology

There is perhaps no other industry that demands quality production elements that showcase complex information and services. Product demonstration content for high-tech companies often deals with intricate and technical operations and jargon. The production teams at COLDEA Productions partner with tech companies to provide accurate and engaging videos to represent brand messaging and explain products and processes that speak to tech audiences.

Hospitality

Allowing potential customers the chance to view hotels and resorts during the decision-making process is key to them booking a stay. Professional hospitality marketing teams at COLDEA Productions produce marketing videos that represent the best possible experience visitors receive. Present your brand and showcase the benefits and features that set your hotel apart from the competition. Put viewers on your grounds, in a guest room and common areas to give them a preview of how much they will enjoy their stay.

Finance

For businesses in the finance industry, the accuracy and clarity of the information presented in marketing videos is key. Video is highly effective at breaking down complicated concepts relating to the financial world and delivering them in ways that can be easily understood and remembered by targeted audiences. Video production teams at COLDEA Productions produce content that presents financial institutions as honest, trusted professionals that consumers comfort in when dealing with issues related to their money.

Law Firms

Video marketing content for attorneys and law firms present legal services in a simplified manner that speaks to targeted audiences free of legalese and complicated legal jargon. From video press releases to showcasing specialized practices, COLDEA Productions creates effective marketing and internal video content that will help expand the reach of your law practice to get more business and grow your brand.

Manufacturing, Industrial

The manufacturing industry deals with incredibly complicated products and concepts. Video is incredibly effective at breaking down complex ideas and products for targeted audiences at their level. Through the use of live-action and animation techniques, marketing videos for manufacturing businesses will tell your story and feature those aspects that set you apart from the competition.

How is still photography important to corporate marketing?

With so many people carrying around the highest quality camera they have ever owned in their cell phone or tablet, there are more photos of you and your employees floating around than ever before. Business applications for still corporate photographs need to be focused more on quality than quality. At COLDEA Productions, professional photographers offer services for a wide range of photo options from headshots to event coverage.

Headshot Photos

Headshot photos are not just for actors and high school yearbooks anymore. In our digital world, your photo is often the first exposure to business associates, whether through a company staff webpage or social media profiles. Headshots present subjects as serious professionals for employee profiles and other communication applications.

Real Estate Photos

Photographs often present the opportunity for prospective homebuyers to get their first look at a property they may be considering purchasing. Poorly shot and presented real estate photos that fail to present the property in the best light are ineffective at generating interest and will lead to the viewer moving onto the next choice. Professional photographers at COLDEA Productions have years of experience in staging, lighting, and framing techniques that will set your properties apart from the rest.

Product Photos

Consumers in the digital age rely on various forms of media throughout the purchasing decision process that often begins with looking at photos of products they are considering. The difference between professionally shot product photos and taking pictures of products from a cell phone or by an amateur photographer can mean the difference between making the sale or not.

Aerial Photos

Drone footage captured from high above creates the most powerful and impactful imagery online. Spectacular high definition aerial photos taken by a professional photographer will set your photos and marketing materials above the competition. COLDEA Productions has the technical expertise and creative eye to capture aerial drone photos that create dynamic images for marketing uses and applications.

Event Photography

Trade shows, conferences, and other corporate events play an important role in the operations of businesses of all types and sizes. Capturing these gatherings with professional event photography from COLDEA Productions will visually document the event and provide images that can be used internally and for marketing purposes.  

Fashion

Fashion is a visual industry that relies exclusively on the way their product looks and presents to the world. Professional fashion photographers have years of experience creating photographs that get noticed in this highly competitive industry. Fashion designers, modeling agencies, and retailers all rely on photography for the success of their business and nobody does it better than COLDEA Productions photographers.  

Green Screen Photography

Green screen technology offers up the world to your corporate photos. Also known as chroma key photography, green screen photography allows COLDEA Productions professional photographers the ability to put subjects in any setting for various marketing needs. This is a cost-efficient and time-saving technique that effectively controls the environment without having to deal with external elements.

Contact Us

We provide a full-range of video-related services including pre-production consulting, video creation, post-production editing, and video placement. Learn more about creating corporate videos and how COLDEA Productions can help your business shine.

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