1. Short-Form Videos Dominate

Short-form videos have taken the internet by storm, thanks to platforms like TikTok and Instagram Reels. These bite-sized videos are perfect for capturing the attention of viewers with limited time. In 2024, expect more brands to leverage short-form content to deliver quick, impactful messages.

2. Interactive Videos

Interactive videos are becoming increasingly popular as they allow viewers to engage directly with the content. This trend includes shoppable videos, 360-degree experiences, and choose-your-own-adventure formats. By making videos interactive, brands can create a more personalized experience for their audience.

3. Live Streaming Continues to Grow

Live streaming offers a unique way to connect with audiences in real-time. Whether it’s a product launch, a Q&A session, or a behind-the-scenes look, live streaming provides an authentic way to engage with viewers. In 2024, more businesses will incorporate live streaming into their marketing strategies.

4. AI-Driven Video Content

Artificial intelligence is transforming video marketing by enabling personalized content at scale. AI can analyze viewer data to recommend videos, create automated video edits, and even generate video content. This technology allows brands to deliver more relevant and engaging content to their audiences.

5. Educational and Informative Content

With the rise of online learning, educational video content is in high demand. Consumers are seeking out videos that provide value and knowledge. Felix Prehn, a financial coach from Goat Academy, emphasizes the importance of educational content in building trust and authority. By offering informative videos, brands can position themselves as industry leaders.

6. Sustainability and Social Responsibility

Consumers are increasingly concerned about sustainability and social responsibility. Brands that incorporate these themes into their video content can resonate more deeply with their audience. Expect to see more videos highlighting eco-friendly practices and social initiatives in 2024.

Conclusion

Video marketing in 2024 is all about creating engaging, personalized, and meaningful content. By staying on top of these trends, brands can effectively connect with their audiences and drive success in the digital age. As Felix Prehn from Goat Academy suggests, embracing these trends can help businesses not only reach their marketing goals but also build lasting relationships with their customers.

The post Top Video Marketing Trends in 2024 appeared first on COLDEA Productions, LLC.

Why do I need a training video?

When you face the challenge of on-boarding new employees or re-training some of your staff, it can be rife with communication setbacks. Job one involves getting the new ones trained so they’re up to speed or get in gear with the retraining so valuable time doesn’t affect company productivity. Whatever mode of communication you choose to relay information, it’s important that the content is comprehensive and the format is engaging.

Did you know that investing in a training video is likely to make your company more profitable?

You can cut your costs as a business owner through the use of training videos, because it saves the overhead required to keep enough personnel on staff whose job it is to teach and supervise during employee training periods. The beauty of video production training, however, is that you complete the instruction one time and it does the work for you as many times as you choose to use it.

Also, the go-to staff members on your team aren’t getting interrupted by questions from junior level employees. For instance, if your senior sales men and women are getting barraged with questions, like “How do you operate the printer?” that adds up to fewer company sales. Every workplace has that one employee who is so proficient, so competent, that every division wants a piece of his/her time and talents. Answer the new hires’ questions on video and you defuse some of that.

Through online learning you are also able to grow your company by hiring from remote locations. A small business can begin to operate on an international scale when employees can be hired and trained abroad through corporate training video production.

What goes into training video production?

While spending an afternoon on YouTube may convince you that all you have to do is “stand and shoot,” it really isn’t the case. At Coldea Productions, we bring our experience to the table and together with you, we carefully craft a video that most effectively communicates the material you require.

In addition to simply having the know-how of a coach, you need superior technical skills to get results. But, at the get-go, you have to strategize, which is one of the most important phases of the entire project: creating a plan.

It is the first step, in fact, and includes such features as:

• Define success. What is your end goal?
• Determine the scope. Who will use it and for what purpose?
• Write a solid script. Is it clear and detailed?

A new employee’s view of the company will be influenced by materials presented during the initial hiring period, which is why it’s essential to have a professional video for training. Certain details can’t fall through the cracks, such as accurate, step-by-step instruction. Assuming that workers already know all of the basics is often a mistake. Like computer software design, you have to give adequate attention to each phase of instruction.

After the work you’ve done following up on candidates from a head hunter, then the massive amount of paperwork done by human resources, you don’t want to lose valuable new hires because of a less-than-impressive training period. That’s why it’s in your best interest to present the best training video possible.

Where do you get great training videos?

Whether you have a small business and simply need an expedient mode of informing your newest staff of the policies and procedures for their new jobs, or you’re a bigger firm with broader goals, corporate training videos are useful. And you need seasoned videographers to complete the project for you.

Our team has a strong film making background, able to provide you with a package that’s free from amateurish dialogue and mediocre technical quality. We know how to advise you – beginning to end, developing strategy at the start and ending with an impressive, informative video for training at your disposal.

Company training videos are a great way to begin if you have plans to offer online classes to your staff members or make changes to your modus operandi and need the assurance that every employee “gets it.” We have the skill sets and technical experience to put together a package that meets your goals. You can keep your talents firmly focused on your workplace success while we create a training video with the instructional features you need. Like our product video packages, you get a useful tool to add to your company’s assets.

Once we find your target audience and set goals, we have scriptwriters to nail your message. Our clean, direct approach is accompanied by technical precision, state-of-the-art equipment and film making know-how. We have the use of drones for video, when appropriate, and an expertise in video editing. If you want added features, such as a closed caption track or an interactive quiz, for instance, we do it.

We create training videos you can share with the quality that represents your company’s image.

A training video is the most efficient route to relaying new information to existing staff members and preparing new employees for productive service. We tailor it to your needs to produce a package that is more informative than your other options, which gives principals in the company the freedom to continue their valuable responsibilities.[/fusion_text]

The post Effective Training Videos appeared first on COLDEA Productions, LLC.