Animated Video Production Archives | COLDEA Productions, LLC https://www.coldeaproductions.com/tag/animated-video-production/ Video Production, Photography, Animation Tue, 07 Nov 2023 00:04:28 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.3 https://www.coldeaproductions.com/wp-content/uploads/2024/10/cropped-coldea-gray-logo-1-32x32.png Animated Video Production Archives | COLDEA Productions, LLC https://www.coldeaproductions.com/tag/animated-video-production/ 32 32 How to Use Animated Videos to Tell Your Brand’s Story https://www.coldeaproductions.com/how-to-use-animated-videos-to-tell-your-brands-story/ Tue, 07 Nov 2023 00:02:54 +0000 https://www.coldeaproductions.com/?p=20188 Nowadays, capturing the attention of your audience requires more than traditional methods. Animated videos offer a unique avenue ...

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Nowadays, capturing the attention of your audience requires more than traditional methods. Animated videos offer a unique avenue to engage, entertain, and convey your brand’s essence. So, harness the dynamic world of visual storytelling by learning how to use animated videos to tell your brand’s story!

Understanding animated videos

Understanding animated videos is essential in visual storytelling. In their diverse forms, animated videos serve as powerful tools for conveying messages effectively. They breathe life into stories through motion graphics, 2D or 3D animations, and even stop-motion techniques. These videos engage audiences by simplifying complex ideas, making them accessible to many viewers. By combining compelling visuals and concise narratives, animated videos grab attention and retain it. They transcend language barriers and convey emotions, humor, or information without words. When harnessed correctly, animated videos become captivating vessels for brand narratives, making them an indispensable asset in modern marketing strategies. So, using animated videos to tell your brand’s story is extremely beneficial.

An illustration of a desk with a computer on a red background
You can also use this media to attract a following for your brand!

Define your brand story

Defining your brand story is fundamental if you want to use animated videos to tell your brand’s story. It is even more imperative, say MoversTech CRM marketers, for service-oriented businesses like movers and cleaners to make their brand known, considering their constrained chances for exposure. Your brand story should encapsulate your core values, mission, and what sets you apart from the competition. It’s about creating a narrative that reflects your journey, struggles, and successes!

Setting clear objectives

Setting clear objectives is a crucial aspect of any successful endeavor. Whether you’re running a business, planning a project, or even pursuing personal goals, having well-defined objectives provides direction and purpose. These objectives guide your efforts and help you stay on track. Without clear objectives, you risk wasting both time and resources. Your overall objectives should be specific, measurable, achievable, relevant, and time-bound (SMART). This way, they also provide a concrete framework for evaluating progress and success. Moreover, setting clear objectives fosters motivation and accountability, both individually and within teams!

Developing a creative concept

Developing a creative concept is the basic requirement to use animated videos to tell your brand’s story. It’s the key stage where ideas take shape, aligning with your brand’s narrative and objectives. A creative concept should be unique, capturing the essence of your message while standing out in a crowded digital landscape. Brainstorming sessions, where ideas flow freely, often lead to the birth of innovative concepts. So, involve as many of your employees as you can. These concepts should resonate with your target audience, evoking emotions, curiosity, or intrigue. Still, it’s important to balance creativity with feasibility, ensuring that the concept can be effectively translated into your chosen medium.

Scriptwriting and storyboarding

Scriptwriting and storyboarding are the backbone of any professional use of videos. They are the blueprints that ensure your message is clear, concise, and engaging. Scriptwriting involves crafting a compelling narrative that conveys your story and aligns with your brand’s voice and goals. It’s about choosing the right words to captivate your audience! On the other hand, storyboarding is the visual representation of your script, translating words into a sequence of images. It helps you plan the composition of each scene, ensuring that your message is visually appealing and coherent.

Choosing the right animation style

Choosing the right animation style is a pivotal decision in the creative process, significantly impacting how your message resonates with your audience. The animation style you opt for should harmonize with your brand identity and the story you’re telling. Whether it’s the timeless charm of 2D animation, the depth of 3D modeling, or the nostalgia of stop-motion, each style brings a distinct flavor to your project. Of course, you should consider your target audience and the emotions you aim to evoke. For instance, a playful 2D style might be ideal for a children’s product, while a sleek 3D look could be more suitable for a tech brand. Balancing creativity with budget considerations is also crucial, as some styles require more resources than others.

Designing characters and visual elements

Designing characters and visual elements is a central phase in the creative process, adding depth and personality to your project. Characters are crucial as they personify your brand or convey your story’s protagonists. So, creating relatable and visually appealing characters is vital, as they act as the face of your narrative. Additionally, crafting backgrounds, assets, and visual elements that align with your brand’s aesthetics enhances the overall cohesiveness of your project. The use of colors, shapes, and imagery should further reflect your brand’s identity and evoke the intended emotions in your audience. Consistency is also key, so maintaining a uniform visual style throughout your project ensures viewers a seamless and visually pleasing experience. When done right, designing characters and visual elements becomes the visual language that communicates your message effectively, making it more engaging and memorable for your audience.

Voiceovers and soundtrack

Voiceovers and soundtracks are the auditory elements that breathe life into your visual story. Selecting the right voice talent for narration, if applicable, is essential. The chosen voice should complement your brand’s tone and connect with your target audience. A warm, friendly voice may work well for a customer-centric message, while a confident, authoritative tone may suit a professional brand. Likewise, the background music or sound effects you incorporate can significantly enhance the viewer’s emotional experience. A carefully chosen soundtrack can evoke feelings, set the mood, and create a memorable atmosphere. It should align seamlessly with your video’s narrative and overall message! When voiceovers and soundtracks are thoughtfully integrated, they elevate the storytelling, making it more engaging and impactful.

A person doing sound editing and mixing
Sound is often one of the most impactful parts of any video.

Animation production and editing

Animation production and editing are the stages where your project comes to life, enriched with compelling visual effects. During production, your storyboard transforms into animated sequences, breathing movement, and emotion into your project. Attention to detail is key, ensuring every frame aligns with your vision. The editing phase refines the animation, fine-tuning transitions and pacing to maximize impact. Feedback and revisions are essential in this stage, allowing you to address any imperfections and enhance overall quality.

Promoting your animated video

Leveraging social media platforms for distribution is smart, as it allows you to tap into a vast online community. Tailor your content to each platform’s unique audience and format to maximize engagement. Consider implementing email marketing campaigns to reach your existing audience and potential customers directly, too. Collaborating with influencers or industry partners can further expand your video’s reach through their established networks. Optimizing your video’s metadata, such as titles, descriptions, and tags, can also improve its discoverability on search engines and video-sharing platforms. Finally, monitoring performance metrics, such as views, engagement, and conversions, is crucial to gauge the video’s success and make informed improvements for future projects.

A site on a computer that can display and play video content
If you plan to use your videos on your own site, just make sure it’s well-optimized!

Making the most of animated storytelling

With what we covered, you can easily embrace the power of animated storytelling as you use animated videos to tell your brand’s story. In a world where content reigns, leveraging this compelling medium can set your brand apart and leave a lasting impact! So, take the plunge into the world of animation and let your brand’s narrative shine, engaging and captivating your audience like never before.

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How to Use Your Video for Branding with a Logo https://www.coldeaproductions.com/how-to-use-your-video-for-branding-with-a-logo/ https://www.coldeaproductions.com/how-to-use-your-video-for-branding-with-a-logo/#respond Tue, 28 Jun 2022 20:54:50 +0000 https://www.coldeaproductions.com/?p=11266 Video marketing and branding is a hot topic in today’s fast-paced consumer environment, and no wonder! The average ...

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Video marketing and branding is a hot topic in today’s fast-paced consumer environment, and no wonder! The average internet-user spends about 100 minutes per day watching video content, and 88 percent of marketers list video as providing a high return on investment.

In short, video is an excellent modality for effective branding.

But it isn’t just about providing a video — it’s about providing video content that is clearly and identifiably branded. And the best way to brand something? By using your logo.

Let’s get into the specifics of the most effective ways to include your logo in a branded video.

Add Your Logo In Your Intro

Video credit: Dribble

There are plenty of suggestions, tutorials, and opinions on the most important content to include in your video intro. But for branding purposes, your logo should definitely be involved. If you haven’t gotten one yet, try and get one from a logo creator software like DesignMantic. 

However, it’s not really enough just to highlight your logo on the screen at the beginning of the video content. You want your logo to have an impact, and you can help it along by including a music sting, sound effect, animation, or brief clip to add weight to your great logo design.

Research suggests that the first ten seconds of a video is all-important when it comes to capturing interest and inducing engagement. After that, the likelihood of sustained engagement falls off sharply.

So make sure that your intro, with your logo, is included within that first ten seconds. 

Branding your video with your logo isn’t just about reminding them of the name of your company — it’s about giving them a taste of your brand personality. If you can include your logo in an intro that involves a thought-provoking question or something funny, it will connect the two in the mind of the viewer, giving them a reaction of, “Oh, I recognize that logo — I like this brand, because it’s interesting.”

And Don’t Forget About The Outro

Intros and outros are often used as a group for video marketing purposes, because they are both integral to video branding. But your bumpers don’t have to match up completely.

It’s a good idea to avoid simply repeating your intro as an outro. That’s a good way to make sure your audience clicks out of the video before they get to the end.

You do, however, want your outro to match your branding stylistically. So you can certainly use your logo once more in your outro content. Just mix up the accompanying content around it.

Product (And Brand) Placement

Paid product placement is a big deal in movies and TV, with companies spending millions of dollars to have their products represented in the media. 

Since you’re creating your own content, it’s the perfect spot to include your own products — and you don’t even have to create an extra placement budget. Along with the products themselves, you can insert the brand logo.

How you do this will vary depending on the type of content you’re creating, but here are a few examples:

  • In creating a tutorial, make sure to use products that your brand makes, and show the products themselves, complete with logo. Take a look at the example of the tutorial below. This makeup tutorial by L’Oréal  prominently features their products such as the micellar water and mascara. Viewers can get a clear view of the company’s brand identity design on their screens. 

  • In creating an informational video, cite expert advice backed by your own brand. You can include a link to your website and make it a clickable version of your logo.
  • In creating a testimonial, make sure that the product or brand is mentioned by name and include the logo on-screen when the name is spoken. In this video, HP created a testimonial video for their Indigo Digital Presses and it showcases their logo in the bottom corner throughout the duration. So while the product is mentioned by real customers using it for their businesses, the company also incorporates its icon which can be seen until the very end.

  • In facilitating customer-created content, ask them to pose next to or display the branded product.

Add In A Watermark

Watermarks are excellent identifiers, and you can add one into your video to make sure that everyone knows where the content originally came from. 

If you think about it, there’s really not that much of a difference between a logo and a watermark and the two can work interchangeably as well. With a watermark, you are basically using a simpler or monochrome version of your brand symbol to mark ownership of digital content such as videos or images. Most of the time these are included with opacity to the max so that they don’t interfere with the video content or cover part of the screen. A logo on the other hand, like the above examples you’ve seen, are pretty much visible and have a dominant role in video branding, like this tutorial. 

Sometimes, you could use a watermark or a logo to help people become familiar with it and increase brand awareness. Consider the example given above to get a better idea. 

The image above is actually from a tutorial by Tronix which I captured to show the difference. You can see it being used as a watermark in the side of the video below which tells the viewer that it is unique content created by the brand. As it shouldn’t be distracting or overpowering, the symbol is lighter in color. 

There are plenty of free (and paid, of course) software programs out there that allow you to insert a watermark into every frame of your video, or just into certain sections. Software programs like InShot and Kapwing are free and easy to use. Just upload your logo and/or other text content.

Logo Bug

A logo bug is similar to a watermark, though it is usually placed in the video in a way that won’t interfere with the actual video content, such as in the lower corner away from the main action. In the example here, Callaway Golf has incorporated their logo bug within the tutorial video about their golf clubs. 

Logo bugs also serve as a continual placement of your logo, providing a constant reminder of the brand behind the video. 

You can choose to use your full logo, if it shows up well against video backgrounds. Alternatively, this might be a good time to create another version of your logo design to adapt it into a simple, stripped-down iteration.

Be Careful About Placement

Many videos that are branded with a logo place it in the lower right hand corner. This is very typical practice, unlike websites, which typically place the logo in the upper left, interestingly enough.

However, there should be caution used here. It’s good practice to provide closed captioning for your content— not only is that more inclusive for the hard of hearing, but viewers are often watching short videos on lunch breaks, at work, at school — places where they don’t really want the video to be loud or even heard at all. Around 50% of consumers say that captions are important because they watch content with the sound off.

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Image: Wave.video

But captioning tends to run along the lower third of the screen, and may extend almost to the corners. So extensive captioning could actually obscure your logo if you’ve chosen that placement.

Consider other placements, such as the upper right hand side. Or you could go the website-design route and place it in the upper left.

Using Your Logo In Video Branding

If you’re getting ready to unleash some video content, congratulations! A branded video is one of the most effective ways of advertising your company, garnering shares and likes, and attracting new customers or viewers.

Video content is always a good idea, and the scope of creativity for videos is practically endless. No matter what company you run or brand you represent, video has a place in your branding process.

Remember that it’s more than just where, when, and how you place your logo throughout your video content — it’s also a matter of the quality of the video itself.

After all, a great logo isn’t going to help your brand if the video content surrounding it is irrelevant. 

The best plan is to think about content first and usage of the logo later. Focus your skills and energies on creating a great video that provides value to the viewer, whether for educational, informational, or entertainment purposes.

Once you have the framework of a great video, then you can fit your logo in using one or more of the ideas we’ve listed above.

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Corporate Video Production https://www.coldeaproductions.com/corporate-video-production-coldea-productions/ https://www.coldeaproductions.com/corporate-video-production-coldea-productions/#comments Tue, 15 Sep 2015 20:55:16 +0000 http://coldea.ocnova.com/?p=99 Corporate Video Production If your business is ready to take branded content up a notch, you may be ...

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Corporate Video Production

If your business is ready to take branded content up a notch, you may be considering corporate videos. However, if you are new to creating business video content, finding a high quality and affordable corporate video production company in Los Angeles can be daunting. That’s where we come in.

COLDEA Productions is an innovative video production company based in Southern California. We specialize in original video content and commercial photography for individuals, small businesses, and corporations. Simply put: we love video and it shows when we use the latest audio/video technology to produce engaging, informational, and cost-efficient corporate videos.

What is the value of promotional videos for business?

The importance of using video to showcase what makes your business stand out cannot be underestimated. Today’s audiences are visual, and grabbing their attention is increasingly competitive. Experts believe that videos currently makes 57% of consumer Internet traffic, and that number is quickly on the rise. According to a Forbes survey, 75% of business executives watch work-related videos at least weekly.

Who needs promotional business videos?

Anyone with a service or product to promote needs a business video if they want to truly get attention in a world of mass digital marketing. Whether you’re a corporation, local business, real estate agency, physician, restaurant owner, or you own any other specialty shop or service, having video in your marketing strategy is becoming a necessity if you want to beat your competition.

What is a good business video marketing strategy?

As with any carefully planned business goal, having a strategy in place is essential. A good video marketing strategy includes a well-thought-out plan. Determine these essential things before getting started with any video project:

  1. Determine the Who, What, Why

One of the most important, yet sometimes overlooked  “rules” of content creation is deciding what your video will accomplish. Is it informational, entertaining, or both? Who is your target audience and why does it help them?

  1. Decide who will write the content/scripts

Before you consult a business video production company, it is always good to have an idea of who is in charge of providing the copy. Will, someone on your team is writing a storyboard and script or will you be collaborating with an outside company?

  1. Create an outline of topics to cover

Outline the scope of your video and flesh out the content you want to cover. If you’re doing an internal corporate video, for example, you may include a video breakdown of content such as “Timesheets”, “Dress Code” “Expense Reports”, etc. Your video marketing strategy may also include an editorial calendar if you plan on releasing several videos throughout the year. Coldea Productions can help with all these needs.

Why choose us for your corporate video production services?

There are plenty of corporate video production companies in Southern California, but few of them offer small businesses the cutting edge 3D animations and visual effects enjoyed by major cinematographic productions. From pre-production to post-production, we offer a broad range of services needed for crafting top-notch corporate videos:

  • Concept development
  • Storyboard creation
  • Scriptwriting
  • Video editing
  • Scoring & sound design

COLDEA Productions creates some of the best corporate and small business video marketing campaigns and promotional videos for Small, Medium, and Large businesses in California. With us, you get the quality of a large production company yet coupled with greater personal attention and flexibility as we tailor our approach to meet your needs.

What kind of business video production do we specialize in?

Coldea Productions specializes in a variety of corporate videos in Los Angeles and Southern California. Whether you’re a smaller business looking for a series of instructional videos or, you’re part of a larger corporation that needs videos for your internal departments or for corporate development and so on, we can help!

Corporate Production and Small Business Videos

Customer testimonials are a great way for businesses to show the value of their products or services. “How to” videos are powerful marketing tools that show off your expertise and provide useful information for current and future customers. You can showcase a project, a product or even just share your story. It has never been more important for brands, large or small, to demonstrate authenticity through storytelling.

Training or Recruiting Videos

If you’ve ever been hired in the restaurant or the retail industry, you were probably required to watch a series of videos explaining the products, services, company policies, employee benefits, dress code, anti-discrimination, avoiding sexual harassment, etc. The best training videos make a clear point, keep the viewers’ attention and some are even interactive requiring a quiz, digital signature, and certificate of completion. Human resource managers increasingly rely on videos to onboard and train new employees.

Videos for Marketing

Video marketing continues to get more inventive as businesses compete for fresh ways to reach customers. On social media, video always stands out. Viewers can get the information they need in less than thirty seconds with a short, visually-appealing video. Whether you are looking to schedule a series of micro-video content for your business or you want to publish longer video tutorials, Coldea Productions creates visually engaging videos with your goal in mind.

Commercials

Want to promote your product or service? Our experts will craft a beautiful video that highlights the best features of your product using the most modern video techniques and trends. Your corporation or small business can create a clever commercial video to publish and distribute online with a big impact, without the high-cost option of airing it on TV.

Real Estate Marketing Videos

We love to help Real Estate agents show off their best properties by creating effective Real Estate videos. Real Estate videos are increasingly in demand by prospective property buyers who carefully filter which properties to visit. Real Estate agents love to show clients our videos because it makes the process of selling a property faster and more efficient. When a prospect is captivated by videos, studies show they are more open-minded and eager to see it in person.

Medical Video Production

The best medical videos are not only informative but also enjoyable, fast-paced, and engaging. Medical videos must clearly communicate precise information to an audience that has no time for uncertainty. Whether your audiences are healthcare professionals or patients, COLDEA Productions delivers your message successfully in a way that showcases your role as a Premier Provider.

Media Video Production — Video Press Releases

As part of your video marketing strategy, you may choose to include ongoing video press releases or news releases that highlight your organization’s latest developments and keep you front-of-mind with customers and prospects. Video press releases get more views than written articles. Videos are also easier and cheaper to distribute. When you have anything even remotely newsworthy to share, leave it to us to turn it into a video that people will want to watch and which will support your Search Engine Optimization (SEO) efforts.

Aerial Videos and Drone Photography

Take advantage of aerial videography to achieve an exhilarating, first-person view from any angle. We use the latest techniques for all your aerial video needs — delivering a full perspective and a one-of-a-kind view. COLDEA Productions works closely with clients to make sure their visions become reality when it comes to aerial videos and aerial photography.

What can animation add to video presentations?

Animation videos produced for marketing applications draw the attention of consumers and keep them engaged long enough to receive and absorb your messaging information. The first few seconds of a video are key to capturing the viewers’ interest and animated images do that better than any other format.

Animated content is no longer just for kids cartoons and cereal commercials. The animation is now used in a wide range of corporate applications to promote products and services and share valuable information. At COLDEA Productions, a team of talented animation artists are skilled and experienced at creating animation videos that help you reach your marketing goals and objectives.

2D Animation

The earliest and most basic form of animation, 2D animation has been around since the late 19th century and is still used today to create moving images used for marketing videos. Two-dimensional illustrations are sequenced to form a moving picture illusion which when used for marketing purposes is ideal for explainer videos and product demonstrations to highlight the benefits and features in dynamic, engaging video production. Far cheaper to produce than 3D animation, 2D animations are easier and faster to create, enabling you a higher volume of content at quicker rates.

3D Animation

Rapid advances in technology allowed for increased clarity and flexibility for 3D animators to create incredibly realistic and life-like imagery. From TV commercials and feature films to video games and property walkthroughs, COLDEA Productions creates 3D animation for compelling, impactful video marketing campaigns. Our impressive staff of creative animation artists uses the latest equipment and techniques to create powerful marketing videos for a variety of corporate uses and applications.  

  • Animated Logos: Your logo is the single-most identifiable image that connects your customer base to your business and your brand. COLDEA Productions animators bring your business logo to life with 3D animation effects that can be used for all branded video content.
  • Architectural Walkthroughs: With the wonders of 3D animation, COLDEA Productions can create a video that shows what a building or property will like before you even break ground. Let investors and developers see the project through its various stages and envision the final product through dynamic 3D animation effects that give the most accurate and thorough depictions.
  • Cartoons, Feature Films: Full major motion pictures and television productions that use 3D animation are more popular than Saturday morning cartoons in the 70s. The animated film industry continues to grow in popularity and will be an effective marketing format for years to come.
  • Medical Procedures: 3D animation is an ideal way to show complicated surgeries and other medical procedures for training and ongoing education purposes. Animation techniques can demonstrate varying angles and cross-sections to provide different perspectives that are inaccessible in real-life circumstances.
  • Product Demonstrations: In the same way 3D animation can show the inner workings of the human body for medical procedure videos, product demonstrations are taken to another level by breaking down complex machinery and product functions. This allows you complete control over how your product works and reacts.
  • Video Games: Video games have come a long way since Pacman and Space Invaders. Gamers now demand realistic characters and settings to make them feel like they are a part of the action. Scenes and movements created through 3D animation can adjust to gameplay in real-time for a more dynamic experience.

Kinetic Typography

Online video viewers do not have the attention span or patience to read a lot of text, otherwise, they would be reading about the information you are providing. Applying motion and visual emphasis to needed text in marketing video will engage the viewer and make text content more appealing and easier to follow. Kinetic typography adds movement to text that draws viewers in and delivers important information in a dynamic way.

Whiteboard Animation

Whiteboard animation techniques show the text as if it is being written on a whiteboard in real-time. The almost hypnotic motion puts focus on the text, engaging the viewer in an entertaining way that improves memory retention of the information being delivered.

Animated Infographics

Infographics are now a popular and effective way to deliver large volumes of information. Putting motion to these eye-catching images in a video format makes the content easier to absorb and retain.

corporate video production

What types of industries benefit from corporate video production?

We feature a broad portfolio that includes a variety of industries, our professional production crews have created premium quality marketing and internal videos. Whatever you do and however you do it, our team of experienced video production specialists can produce video content that will help you reach specific marketing goals and objectives.

Healthcare

Physicians, hospitals, and pharmacies are dedicated to the care and well-being of the patients they serve and will market their services like any other industry looking to expand their customer and client base. As a professional production team, we understand the need to communicate the messaging for healthcare-related businesses in the most accurate and concise ways. Videos are used to present your company as a respected and trusted industry leader and a valued resource for consumers.  

Real Estate

The real estate market is a highly competitive and crowded industry that relies on effective visuals more than other types of businesses. Property walkthroughs and other video presentations created at COLDEA Productions are produced to captivate the viewer and represent the home or business in the best possible light.

Technology

There is perhaps no other industry that demands quality production elements that showcase complex information and services. Product demonstration content for high-tech companies often deals with intricate and technical operations and jargon. The production teams at COLDEA Productions partner with tech companies to provide accurate and engaging videos to represent brand messaging and explain products and processes that speak to tech audiences.

Hospitality

Allowing potential customers the chance to view hotels and resorts during the decision-making process is key to them booking a stay. Professional hospitality marketing teams at COLDEA Productions produce marketing videos that represent the best possible experience visitors receive. Present your brand and showcase the benefits and features that set your hotel apart from the competition. Put viewers on your grounds, in a guest room and common areas to give them a preview of how much they will enjoy their stay.

Finance

For businesses in the finance industry, the accuracy and clarity of the information presented in marketing videos is key. Video is highly effective at breaking down complicated concepts relating to the financial world and delivering them in ways that can be easily understood and remembered by targeted audiences. Video production teams at COLDEA Productions produce content that presents financial institutions as honest, trusted professionals that consumers comfort in when dealing with issues related to their money.

Law Firms

Video marketing content for attorneys and law firms present legal services in a simplified manner that speaks to targeted audiences free of legalese and complicated legal jargon. From video press releases to showcasing specialized practices, COLDEA Productions creates effective marketing and internal video content that will help expand the reach of your law practice to get more business and grow your brand.

Manufacturing, Industrial

The manufacturing industry deals with incredibly complicated products and concepts. Video is incredibly effective at breaking down complex ideas and products for targeted audiences at their level. Through the use of live-action and animation techniques, marketing videos for manufacturing businesses will tell your story and feature those aspects that set you apart from the competition.

professional photography

How is still photography important to corporate marketing?

With so many people carrying around the highest quality camera they have ever owned in their cell phone or tablet, there are more photos of you and your employees floating around than ever before. Business applications for still corporate photographs need to be focused more on quality than quality. At COLDEA Productions, professional photographers offer services for a wide range of photo options from headshots to event coverage.

Headshot Photos

Headshot photos are not just for actors and high school yearbooks anymore. In our digital world, your photo is often the first exposure to business associates, whether through a company staff webpage or social media profiles. Headshots present subjects as serious professionals for employee profiles and other communication applications.

Real Estate Photos

Photographs often present the opportunity for prospective homebuyers to get their first look at a property they may be considering purchasing. Poorly shot and presented real estate photos that fail to present the property in the best light are ineffective at generating interest and will lead to the viewer moving onto the next choice. Professional photographers at COLDEA Productions have years of experience in staging, lighting, and framing techniques that will set your properties apart from the rest.

Product Photos

Consumers in the digital age rely on various forms of media throughout the purchasing decision process that often begins with looking at photos of products they are considering. The difference between professionally shot product photos and taking pictures of products from a cell phone or by an amateur photographer can mean the difference between making the sale or not.

Aerial Photos

Drone footage captured from high above creates the most powerful and impactful imagery online. Spectacular high definition aerial photos taken by a professional photographer will set your photos and marketing materials above the competition. COLDEA Productions has the technical expertise and creative eye to capture aerial drone photos that create dynamic images for marketing uses and applications.

Event Photography

Trade shows, conferences, and other corporate events play an important role in the operations of businesses of all types and sizes. Capturing these gatherings with professional event photography from COLDEA Productions will visually document the event and provide images that can be used internally and for marketing purposes.  

Fashion

Fashion is a visual industry that relies exclusively on the way their product looks and presents to the world. Professional fashion photographers have years of experience creating photographs that get noticed in this highly competitive industry. Fashion designers, modeling agencies, and retailers all rely on photography for the success of their business and nobody does it better than COLDEA Productions photographers.  

Green Screen Photography

Green screen technology offers up the world to your corporate photos. Also known as chroma key photography, green screen photography allows COLDEA Productions professional photographers the ability to put subjects in any setting for various marketing needs. This is a cost-efficient and time-saving technique that effectively controls the environment without having to deal with external elements.

Contact Us

We provide a full-range of video-related services including pre-production consulting, video creation, post-production editing, and video placement. Learn more about creating corporate videos and how COLDEA Productions can help your business shine.

 

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