There are different types of iron casting that can be used, depending on the size of the run, the complexity of the project, and the specific type of metal being used.

History of Iron Casting

Historians have suggested that iron casting dates far back in history, with the earliest discovered cast component dating to 3200 BCE. Even though iron was discovered before this time, civilizations didn’t know how to use casting – to melt and pour iron into molds. Instead, they hammered or pounded the metal to form the weapons and tools they were creating.

Examples of some of the earliest iron casting are in China, at the Zhongyue Temple in Dengferg: 4 statues located outside of the temple.

Starting around 645 BCE, iron casting began to evolve. Chinese metal experts started using sand molding. Then, around the 1st century BCE, blast furnaces were discovered. This process used hot combustion air to melt the iron. This method eventually made its way to Europe in the 1100s.

Advances in Iron Casting Technology

Today, iron casting is common and easily accessible. Now, computational models can be used to manage the properties and microstructure of cast iron.

The austempering process was developed in 1972, which is a process that moves the metal through a sequence:

• Carburizing
• Preheating
• Washing
• Tempering
• Cooling

The benefit of this process is that it reduces the price and increases productivity, making it a competitive solution compared to conventional heat treatments. It can be used commercially for mass production.

In the 1990s, automatic ladle pouring systems came online. These ladles can hold up to 5,500 lbs. They are automated to pour into mold lines that are continuously moving, and can also accommodate different grades of iron that are being poured. One notable drawback to these automated ladles is that they don’t have heated vessels, which means that the iron must be poured within 5 – 6 minutes to ensure optimal temperature.

Innovative Technology for Iron Casting

Today, technology continues to innovate the iron casting industry. In 2014, a robot was launched that can withstand the harsh heat conditions in the furnace. This robot is capable of performing many different activities, such as sample measurement and automatic temperature maintenance. The main benefit of using robot technology is that it improves both the efficiency and safety of iron casting.

The latest focus in the industry is to develop iron-making technologies that help to reduce CO2 emissions. Breakthroughs are already occurring, and it will be interesting to see how the industry continues to evolve in the coming years.

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Written by Becki Andrus

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Product demonstration videos eliminate the need to be continually showing your products and how they work for different groups of audiences. One video can be distributed across various social media networks, email campaigns, and your own website.

Best Product Demo Video Examples

Product demonstration videos have found to be exceptionally effective an improving your website’s conversion and bounce rates. Posting and embedding product demo videos will help drive more users to your website, increasing your sales and revenue. The top companies in the world use product demo videos to showcase their most important products and services in dynamic, engaging, and compelling ways. The following are among the best product demo videos online today.

Keep Content Simple

Keeping a product demonstration video short and to the point will draw the viewer in and enable them to focus on the information and benefits of the product you are showcasing. This short product video for the app Cubeit is powerful in its simplicity and brevity. Viewers are simply shown how easy the app is to work through flowing, elegant visuals in a smooth, appealing flow. There are no voiceovers, no use of technical terminology, no graphic or animated elements that distract the viewer, and soft background music to guide the viewer to the end.

Keep Visuals Simple

Using elaborate, wild imagery to grab the attention of the viewer tends to muddle the message and distract from the information you are delivering. This Duolingo product demonstration video uses basic visuals and smooth motion graphics to show the functions and benefits of their language-learning app. Keeping with only one image at a time on the screen will help viewers to focus and make it easier to remember the product and the solutions it provides.

Show Viewers What They Will Achieve

In this LinkedIn Learning video, “achieve” is the third word in the script. This sets up the viewer to expect to see what they can get out of the product they are about to see. It then goes into the details of how the product works and what the viewer can achieve when they put it to use. Product features are noted, and viewers are shown how the tool will help them reach their goals and find top-quality employees.

Short Videos Pack a Powerful Punch

Before the advent and popularity of the internet, most television and radio commercials were bound by 30- or 60-second limits. Online marketing videos have no such length restrictions, though most video marketers will stick to those guidelines depending on the type of video and its overall goals. Attention spans for online video viewers have never been shorter. The key for product demo videos is to get all of the information you want to include presented in a concise, engaging way. This Groupon video includes a dynamic design that is clear and attractive.

Purchase deals are presented using screenshots and icons to deliver their brand and messaging components in an impactful manner. Shorter videos present just the amount of information viewers will be able to absorb and retain, making it easier to remember how the product works and what benefits they can achieve by purchasing it.

Focusing on the Pain Point

https://youtu.be/RbDpCiAgYfk

One of the main objectives of a product demonstration video is to showcase how your products or services provide solutions for your unique set of problems or needs. Viewers of product demos are more likely to stick around for solutions when the pain point is clearly identified and described. In this product demo video by Zazzle, the pain point is highlighted at the top of the presentation using attention-grabbing animation. The video lays out the frustrations and is involved in creating your own custom goods. A screen recording technique is used to demonstrate how quick and easy it is to create a t-shirt through Zazzle while a voiceover explains the convenient shipping procedures.

Tell a Story

You can draw audiences into your product demonstration video by sharing the origin story of the business that will typically include the pain points that spawned the need for your products and services. Take viewers on the journey taken to get to the point where your business can provide solutions for the same problems and needs you had that drove you to create your product. As this video for Peloton fitness bikes progresses, viewers are experiencing the features and benefits along with the subjects in the video, making them more likely to continue on with the purchasing process.

To Voiceover…

Product videos are excellent vehicles to break down complex processes and concepts into easy-to-understand video content. The digital marketing department at HootSuite realized that a scripted voiceover to explain the complicated functionality of their media organization site. They keep the graphics and animation to a bare minimum, allowing the visual representation of how their site works with the overlay of a warm voiceover to guide viewers through the process. For voiceover-driven videos, the inclusion of captions or subtitles will help viewers absorb all of the information and make it just as effective when viewers turn the sound off.

…Or Not to Voiceover

Professional voiceover artists make a good living providing audio text to marketing videos of all kinds. This video for Cambridge Sound is a great example of a product demo video that is just as effective without voiceover. Important information is provided through smooth, slick motion graphics and text animations that draw the viewer into the content and have them become emotionally invested. Smooth music complements the visuals and keeps the narrative moving. In today’s mobile society, more people are viewing online videos without the sound, making this video, and others like it, just as effective with the volume down.

Use of Humor

Humor is a great communication tool to keep viewers of product demo videos interested, engaged, and entertained. Even the name of the product in this video is funny, and the video carries the humorous line throughout. Nosefrida the Snotsucker establishes right at the top that their product deals with gross materials that come out of your baby’s nose. They play on the “ick” factor and tie in the disgusting, yet the humorous activity of cleaning out your baby’s nose with the serious issue that their product solves.

Attention Getter

While on the topic of human bodily functions and the materials that come from them, it is worth noting the interesting way this PhoneSoap product demonstration gets the viewer’s attention. The video begins with a standard look at the global impact of mobile technology has had in the world before taking a sharp turn with ominous music and the declaration that your mobile phone has “got poo poo on it!” The video goes onto explain how much bacteria and other potentially harmful materials are on the average cell phone before providing the solution with PhoneSoap.

Live-Action

The animation is a powerful visual stimulation widely used in all types of marketing videos, but something seeing real people in real-life situations is more effective at drawing viewers in. This Seaforce product demo for a billing tool application shows you real-life people dealing with the very problems and circumstances Seaforce has solutions for, making it more credible and authentic. It showcases the pain point before it shows people actually using and benefiting from the solutions the product provides.

Use Cases Provide Powerful Testimonials

https://youtu.be/83Vpt5fZZZs

There are many ways to include powerful testimonial-type video content without putting a satisfied customer in front of the camera. In this Shopify video demo, you see three various contexts and applications for the shopping app, online purchases, in-person sales, and retail sales. This allows the viewer to put themselves into the appropriate situation for their circumstances and shows the company to be flexible and versatile.

Why Choose Us?

At Coldea Productions, teams of video production professionals have years of experience with a wide variety of marketing video types and styles. We will work with you to determine the best product demo videos that will provide your potential customers with the information they need to make a well-informed purchasing decision. From animation and motion graphics to live-action video content, we will create the most effective product demo video that will increase your brand awareness and present your business as a trusted industry leader and valuable resource for existing and potential customers.

Contact Us

Coldea Productions is a full-service video production house with the talent, experience, skills, and creativity necessary to produce the best product demo videos that will generate high volumes of website traffic and help to increase your sales. Contact a knowledgeable representative for complete information and a free estimate on our services today.

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Corporate Video Production

If your business is ready to take branded content up a notch, you may be considering corporate videos. However, if you are new to creating business video content, finding a high quality and affordable corporate video production company in Los Angeles can be daunting. That’s where we come in.

COLDEA Productions is an innovative video production company based in Southern California. We specialize in original video content and commercial photography for individuals, small businesses, and corporations. Simply put: we love video and it shows when we use the latest audio/video technology to produce engaging, informational, and cost-efficient corporate videos.

What is the value of promotional videos for business?

The importance of using video to showcase what makes your business stand out cannot be underestimated. Today’s audiences are visual, and grabbing their attention is increasingly competitive. Experts believe that videos currently makes 57% of consumer Internet traffic, and that number is quickly on the rise. According to a Forbes survey, 75% of business executives watch work-related videos at least weekly.

Who needs promotional business videos?

Anyone with a service or product to promote needs a business video if they want to truly get attention in a world of mass digital marketing. Whether you’re a corporation, local business, real estate agency, physician, restaurant owner, or you own any other specialty shop or service, having video in your marketing strategy is becoming a necessity if you want to beat your competition.

What is a good business video marketing strategy?

As with any carefully planned business goal, having a strategy in place is essential. A good video marketing strategy includes a well-thought-out plan. Determine these essential things before getting started with any video project:

1. Determine the Who, What, Why

One of the most important, yet sometimes overlooked  “rules” of content creation is deciding what your video will accomplish. Is it informational, entertaining, or both? Who is your target audience and why does it help them?

1. Decide who will write the content/scripts

Before you consult a business video production company, it is always good to have an idea of who is in charge of providing the copy. Will, someone on your team is writing a storyboard and script or will you be collaborating with an outside company?

1. Create an outline of topics to cover

Outline the scope of your video and flesh out the content you want to cover. If you’re doing an internal corporate video, for example, you may include a video breakdown of content such as “Timesheets”, “Dress Code” “Expense Reports”, etc. Your video marketing strategy may also include an editorial calendar if you plan on releasing several videos throughout the year. Coldea Productions can help with all these needs.

Why choose us for your corporate video production services?

There are plenty of corporate video production companies in Southern California, but few of them offer small businesses the cutting edge 3D animations and visual effects enjoyed by major cinematographic productions. From pre-production to post-production, we offer a broad range of services needed for crafting top-notch corporate videos:

• Concept development
• Storyboard creation
• Scriptwriting
• Video editing
• Scoring & sound design

COLDEA Productions creates some of the best corporate and small business video marketing campaigns and promotional videos for Small, Medium, and Large businesses in California. With us, you get the quality of a large production company yet coupled with greater personal attention and flexibility as we tailor our approach to meet your needs.

What kind of business video production do we specialize in?

Coldea Productions specializes in a variety of corporate videos in Los Angeles and Southern California. Whether you’re a smaller business looking for a series of instructional videos or, you’re part of a larger corporation that needs videos for your internal departments or for corporate development and so on, we can help!

Corporate Production and Small Business Videos

Customer testimonials are a great way for businesses to show the value of their products or services. “How to” videos are powerful marketing tools that show off your expertise and provide useful information for current and future customers. You can showcase a project, a product or even just share your story. It has never been more important for brands, large or small, to demonstrate authenticity through storytelling.

Training or Recruiting Videos

If you’ve ever been hired in the restaurant or the retail industry, you were probably required to watch a series of videos explaining the products, services, company policies, employee benefits, dress code, anti-discrimination, avoiding sexual harassment, etc. The best training videos make a clear point, keep the viewers’ attention and some are even interactive requiring a quiz, digital signature, and certificate of completion. Human resource managers increasingly rely on videos to onboard and train new employees.

Videos for Marketing

Video marketing continues to get more inventive as businesses compete for fresh ways to reach customers. On social media, video always stands out. Viewers can get the information they need in less than thirty seconds with a short, visually-appealing video. Whether you are looking to schedule a series of micro-video content for your business or you want to publish longer video tutorials, Coldea Productions creates visually engaging videos with your goal in mind.

Commercials

Want to promote your product or service? Our experts will craft a beautiful video that highlights the best features of your product using the most modern video techniques and trends. Your corporation or small business can create a clever commercial video to publish and distribute online with a big impact, without the high-cost option of airing it on TV.

Real Estate Marketing Videos

We love to help Real Estate agents show off their best properties by creating effective Real Estate videos. Real Estate videos are increasingly in demand by prospective property buyers who carefully filter which properties to visit. Real Estate agents love to show clients our videos because it makes the process of selling a property faster and more efficient. When a prospect is captivated by videos, studies show they are more open-minded and eager to see it in person.

Medical Video Production

The best medical videos are not only informative but also enjoyable, fast-paced, and engaging. Medical videos must clearly communicate precise information to an audience that has no time for uncertainty. Whether your audiences are healthcare professionals or patients, COLDEA Productions delivers your message successfully in a way that showcases your role as a Premier Provider.

Media Video Production — Video Press Releases

As part of your video marketing strategy, you may choose to include ongoing video press releases or news releases that highlight your organization’s latest developments and keep you front-of-mind with customers and prospects. Video press releases get more views than written articles. Videos are also easier and cheaper to distribute. When you have anything even remotely newsworthy to share, leave it to us to turn it into a video that people will want to watch and which will support your Search Engine Optimization (SEO) efforts.

Aerial Videos and Drone Photography

Take advantage of aerial videography to achieve an exhilarating, first-person view from any angle. We use the latest techniques for all your aerial video needs — delivering a full perspective and a one-of-a-kind view. COLDEA Productions works closely with clients to make sure their visions become reality when it comes to aerial videos and aerial photography.

What can animation add to video presentations?

Animation videos produced for marketing applications draw the attention of consumers and keep them engaged long enough to receive and absorb your messaging information. The first few seconds of a video are key to capturing the viewers’ interest and animated images do that better than any other format.

Animated content is no longer just for kids cartoons and cereal commercials. The animation is now used in a wide range of corporate applications to promote products and services and share valuable information. At COLDEA Productions, a team of talented animation artists are skilled and experienced at creating animation videos that help you reach your marketing goals and objectives.

2D Animation

The earliest and most basic form of animation, 2D animation has been around since the late 19th century and is still used today to create moving images used for marketing videos. Two-dimensional illustrations are sequenced to form a moving picture illusion which when used for marketing purposes is ideal for explainer videos and product demonstrations to highlight the benefits and features in dynamic, engaging video production. Far cheaper to produce than 3D animation, 2D animations are easier and faster to create, enabling you a higher volume of content at quicker rates.

3D Animation

Rapid advances in technology allowed for increased clarity and flexibility for 3D animators to create incredibly realistic and life-like imagery. From TV commercials and feature films to video games and property walkthroughs, COLDEA Productions creates 3D animation for compelling, impactful video marketing campaigns. Our impressive staff of creative animation artists uses the latest equipment and techniques to create powerful marketing videos for a variety of corporate uses and applications.  

• Animated Logos: Your logo is the single-most identifiable image that connects your customer base to your business and your brand. COLDEA Productions animators bring your business logo to life with 3D animation effects that can be used for all branded video content.
• Architectural Walkthroughs: With the wonders of 3D animation, COLDEA Productions can create a video that shows what a building or property will like before you even break ground. Let investors and developers see the project through its various stages and envision the final product through dynamic 3D animation effects that give the most accurate and thorough depictions.
• Cartoons, Feature Films: Full major motion pictures and television productions that use 3D animation are more popular than Saturday morning cartoons in the 70s. The animated film industry continues to grow in popularity and will be an effective marketing format for years to come.
• Medical Procedures: 3D animation is an ideal way to show complicated surgeries and other medical procedures for training and ongoing education purposes. Animation techniques can demonstrate varying angles and cross-sections to provide different perspectives that are inaccessible in real-life circumstances.
• Product Demonstrations: In the same way 3D animation can show the inner workings of the human body for medical procedure videos, product demonstrations are taken to another level by breaking down complex machinery and product functions. This allows you complete control over how your product works and reacts.
• Video Games: Video games have come a long way since Pacman and Space Invaders. Gamers now demand realistic characters and settings to make them feel like they are a part of the action. Scenes and movements created through 3D animation can adjust to gameplay in real-time for a more dynamic experience.

Kinetic Typography

Online video viewers do not have the attention span or patience to read a lot of text, otherwise, they would be reading about the information you are providing. Applying motion and visual emphasis to needed text in marketing video will engage the viewer and make text content more appealing and easier to follow. Kinetic typography adds movement to text that draws viewers in and delivers important information in a dynamic way.

Whiteboard Animation

Whiteboard animation techniques show the text as if it is being written on a whiteboard in real-time. The almost hypnotic motion puts focus on the text, engaging the viewer in an entertaining way that improves memory retention of the information being delivered.

Animated Infographics

Infographics are now a popular and effective way to deliver large volumes of information. Putting motion to these eye-catching images in a video format makes the content easier to absorb and retain.

What types of industries benefit from corporate video production?

We feature a broad portfolio that includes a variety of industries, our professional production crews have created premium quality marketing and internal videos. Whatever you do and however you do it, our team of experienced video production specialists can produce video content that will help you reach specific marketing goals and objectives.

Healthcare

Physicians, hospitals, and pharmacies are dedicated to the care and well-being of the patients they serve and will market their services like any other industry looking to expand their customer and client base. As a professional production team, we understand the need to communicate the messaging for healthcare-related businesses in the most accurate and concise ways. Videos are used to present your company as a respected and trusted industry leader and a valued resource for consumers.  

Real Estate

The real estate market is a highly competitive and crowded industry that relies on effective visuals more than other types of businesses. Property walkthroughs and other video presentations created at COLDEA Productions are produced to captivate the viewer and represent the home or business in the best possible light.

Technology

There is perhaps no other industry that demands quality production elements that showcase complex information and services. Product demonstration content for high-tech companies often deals with intricate and technical operations and jargon. The production teams at COLDEA Productions partner with tech companies to provide accurate and engaging videos to represent brand messaging and explain products and processes that speak to tech audiences.

Hospitality

Allowing potential customers the chance to view hotels and resorts during the decision-making process is key to them booking a stay. Professional hospitality marketing teams at COLDEA Productions produce marketing videos that represent the best possible experience visitors receive. Present your brand and showcase the benefits and features that set your hotel apart from the competition. Put viewers on your grounds, in a guest room and common areas to give them a preview of how much they will enjoy their stay.

Finance

For businesses in the finance industry, the accuracy and clarity of the information presented in marketing videos is key. Video is highly effective at breaking down complicated concepts relating to the financial world and delivering them in ways that can be easily understood and remembered by targeted audiences. Video production teams at COLDEA Productions produce content that presents financial institutions as honest, trusted professionals that consumers comfort in when dealing with issues related to their money.

Law Firms

Video marketing content for attorneys and law firms present legal services in a simplified manner that speaks to targeted audiences free of legalese and complicated legal jargon. From video press releases to showcasing specialized practices, COLDEA Productions creates effective marketing and internal video content that will help expand the reach of your law practice to get more business and grow your brand.

Manufacturing, Industrial

The manufacturing industry deals with incredibly complicated products and concepts. Video is incredibly effective at breaking down complex ideas and products for targeted audiences at their level. Through the use of live-action and animation techniques, marketing videos for manufacturing businesses will tell your story and feature those aspects that set you apart from the competition.

How is still photography important to corporate marketing?

With so many people carrying around the highest quality camera they have ever owned in their cell phone or tablet, there are more photos of you and your employees floating around than ever before. Business applications for still corporate photographs need to be focused more on quality than quality. At COLDEA Productions, professional photographers offer services for a wide range of photo options from headshots to event coverage.

Headshot Photos

Headshot photos are not just for actors and high school yearbooks anymore. In our digital world, your photo is often the first exposure to business associates, whether through a company staff webpage or social media profiles. Headshots present subjects as serious professionals for employee profiles and other communication applications.

Real Estate Photos

Photographs often present the opportunity for prospective homebuyers to get their first look at a property they may be considering purchasing. Poorly shot and presented real estate photos that fail to present the property in the best light are ineffective at generating interest and will lead to the viewer moving onto the next choice. Professional photographers at COLDEA Productions have years of experience in staging, lighting, and framing techniques that will set your properties apart from the rest.

Product Photos

Consumers in the digital age rely on various forms of media throughout the purchasing decision process that often begins with looking at photos of products they are considering. The difference between professionally shot product photos and taking pictures of products from a cell phone or by an amateur photographer can mean the difference between making the sale or not.

Aerial Photos

Drone footage captured from high above creates the most powerful and impactful imagery online. Spectacular high definition aerial photos taken by a professional photographer will set your photos and marketing materials above the competition. COLDEA Productions has the technical expertise and creative eye to capture aerial drone photos that create dynamic images for marketing uses and applications.

Event Photography

Trade shows, conferences, and other corporate events play an important role in the operations of businesses of all types and sizes. Capturing these gatherings with professional event photography from COLDEA Productions will visually document the event and provide images that can be used internally and for marketing purposes.  

Fashion

Fashion is a visual industry that relies exclusively on the way their product looks and presents to the world. Professional fashion photographers have years of experience creating photographs that get noticed in this highly competitive industry. Fashion designers, modeling agencies, and retailers all rely on photography for the success of their business and nobody does it better than COLDEA Productions photographers.  

Green Screen Photography

Green screen technology offers up the world to your corporate photos. Also known as chroma key photography, green screen photography allows COLDEA Productions professional photographers the ability to put subjects in any setting for various marketing needs. This is a cost-efficient and time-saving technique that effectively controls the environment without having to deal with external elements.

Contact Us

We provide a full-range of video-related services including pre-production consulting, video creation, post-production editing, and video placement. Learn more about creating corporate videos and how COLDEA Productions can help your business shine.

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