Choose the Right Venue

Finding the right venue is an important decision that will impact the success and execution of your event. Maybe you already have a location on-site that you can use, such as a ballroom or event hall, or you need to rent out a location elsewhere. Either way, you need to make sure it can accommodate the number of attendees you expect, the entertainment and catering you’re planning for, and any other stipulations your company might have. 

Set a Schedule

Depending on the size of your company and the number of awards you plan to give out, these events can feel a bit lengthy for audience members if not planned properly. 

During event planning, it’s important to set a structured flow or schedule to ensure that the night has a nice pacing to it. Each company will have different preferences and criteria for the various segments they’ll include. However, teams should coordinate a rough timeline for opening remarks, video elements, and individual awards to keep the night running smoothly. 

Add Audience Engagement

To help keep everyone engaged, consider adding multimedia elements or entertainment to create a memorable experience for all. This might include live performances from bands or DJs, photo booths, a pre-recorded “Year in Review” video, networking segments, and other types of sessions that keep the night from feeling monotonous. 

Prepare Personalized Awards

When it comes to award distribution, creating personalized certificates, medals, and trophies adds a special touch that makes the award feel even more meaningful to the recipient. 

As opposed to receiving a general award, seeing their name listed alongside their achievements can make employees feel valued and seen by company leadership. Though it may cost a bit more to add customization, the impact on employee morale can be worth it. 

Capture the Event

If you want the awards ceremony to truly be a night that you’ll never forget, consider hiring a professional video production company. They can take footage throughout the night to capture the event’s most memorable moments and produce a compelling video recapping the special event. 

Copies of the video can be distributed to anyone who wasn’t able to attend in person, to award recipients as a nice commemoration for their achievements, and for future event promotion to generate interest in the next year’s celebration.

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Written by Bailey Schramm in partnership with Bauhaus 2 Your House designer furniture.

The post Corporate Awards Event Tips appeared first on COLDEA Productions, LLC.

Hawaiian moving companies need to embrace video marketing to stay competitive in today’s digital world.
Why?
Because video content grabs attention fast.
Think about the last time you scrolled through social media.
What made you stop and watch?
Chances are, it was a short, punchy video.
Now, imagine this same scenario applied to a moving company.
Potential customers are not just looking for any moving service.
They want to see the professionalism, the process, and the people behind it.
That’s where video marketing shines.

Real-Life Example: Moving Day Made Simple

Let me tell you about my cousin who recently moved from the mainland to Hawaii.
She was stressed out, overwhelmed with logistics, and unsure which company to trust.
Then she stumbled across a video from a local Hawaiian moving company.
In the video, the crew explained how they handle everything—from packing to transportation.
Seeing the smiling faces, clean trucks, and efficient process was all she needed.
She booked their service that same day.
And guess what?
The move went smoother than she ever expected.
This is the power of video marketing.
It turns hesitation into trust.

Building Trust Through Transparency

Transparency is key in the moving industry.
With so many options, customers want to know exactly what they’re getting.
A well-made video can offer a behind-the-scenes look at how a moving company operates.
It can showcase the moving crew’s professionalism, the safety measures they take, and even the technology they use to keep items safe.
By watching a short clip, a customer can see the company’s values, which builds trust before the first conversation even happens.
This level of transparency is something traditional advertising struggles to achieve.

Video Marketing: The Competitive Edge

There’s no denying it—competition is tough in the moving industry, especially in Hawaii.
But here’s the thing.
Not every Hawaiian moving company is using video marketing to its full potential.
Sure, they may post a few clips on social media, but those rarely tell the full story.
The moving companies that invest in high-quality, professional video content stand out.
They can show off their services in a way that connects emotionally with viewers.
For example, showcasing the emotional journey of relocating can hit home for many people.
After all, moving isn’t just about transporting boxes; it’s about starting new chapters.

The Science Behind Why Video Works

Why is video so effective for Hawaiian moving companies?
It comes down to how our brains process information.
Videos engage multiple senses—sight, sound, and sometimes even imagination.
When potential customers watch a video, they are more likely to remember the company and its services.
Video content is processed by the brain 60,000 times faster than text.
This means viewers quickly grasp the message, increasing the likelihood they’ll take action, like booking a move.

Engaging the Right Audience

Here’s another factor Hawaiian moving companies should consider—targeting the right audience.
Using a video that speaks directly to families, retirees, or even students moving to Hawaii makes all the difference.
Each audience has its own needs.
Families want to see how their cherished belongings will be handled with care.
Retirees want to ensure that the moving process is seamless and stress-free.
By crafting different videos for each audience, a moving company can target potential customers in a much more effective way.

How Video Increases Online Visibility

Another big win for Hawaiian moving companies investing in video marketing is the SEO boost.
Search engines love video content.
Pages with embedded videos are more likely to rank higher in search engine results.
Not only that, but videos also keep visitors on the page longer, reducing bounce rates.
By optimizing videos with the right keywords—like “Hawaiian Moving”—a company can increase its chances of showing up in relevant searches.
This increased visibility leads to more website traffic and, ultimately, more customers.
This is where the keyword “Hawaiian Moving” really works its magic in the search engines.

Clickable Link: Hawaiian Moving

For businesses that want to take their video marketing to the next level, check out professional programs that teach video marketing skills.
One great resource for building these skills is Hawaiian Movers.

Creating Shareable Content

What’s even better about video?
It’s highly shareable.
People are far more likely to share a moving company’s video if it’s engaging and helpful.
And this creates a ripple effect.
One satisfied customer shares the video with a friend who’s about to move, and the cycle continues.
Suddenly, the moving company reaches a much wider audience, all through the power of a single video.

Investing in Professional Production

Now, it’s important to note that not all video content is created equal.
A shaky, low-quality video can do more harm than good.
Hawaiian moving companies should consider investing in professional production.
Hiring a videographer or partnering with a video marketing agency ensures that the final product reflects the company’s professionalism.
This investment will pay off in the long run as high-quality videos continue to generate leads long after they’re published.

The ROI of Video Marketing

Speaking of long-term benefits, let’s talk about the return on investment.
Yes, producing a professional video can be costly upfront, but the returns are undeniable.
A well-crafted video can be used across multiple platforms—social media, websites, emails, and even advertisements.
This means the video works around the clock, reaching potential customers while the company focuses on its day-to-day operations.
And the best part?
The video will continue to bring in leads for months, or even years, after its release.

Final Thoughts

 In a competitive market like Hawaiian moving services, standing out is crucial.
Video marketing provides the perfect platform to showcase a company’s professionalism, build trust with potential customers, and boost online visibility.
Whether through a behind-the-scenes look at the moving process or a testimonial from a satisfied customer, video marketing offers endless opportunities.
It’s time Hawaiian moving companies consider the benefits of this powerful tool and invest in a strategy that will keep them ahead of the competition.

The post Why Hawaiian Moving Companies Should Invest in Professional Video Marketing appeared first on COLDEA Productions, LLC.

Corporate Video Production

If your business is ready to take branded content up a notch, you may be considering corporate videos. However, if you are new to creating business video content, finding a high quality and affordable corporate video production company in Los Angeles can be daunting. That’s where we come in.

COLDEA Productions is an innovative video production company based in Southern California. We specialize in original video content and commercial photography for individuals, small businesses, and corporations. Simply put: we love video and it shows when we use the latest audio/video technology to produce engaging, informational, and cost-efficient corporate videos.

What is the value of promotional videos for business?

The importance of using video to showcase what makes your business stand out cannot be underestimated. Today’s audiences are visual, and grabbing their attention is increasingly competitive. Experts believe that videos currently makes 57% of consumer Internet traffic, and that number is quickly on the rise. According to a Forbes survey, 75% of business executives watch work-related videos at least weekly.

Who needs promotional business videos?

Anyone with a service or product to promote needs a business video if they want to truly get attention in a world of mass digital marketing. Whether you’re a corporation, local business, real estate agency, physician, restaurant owner, or you own any other specialty shop or service, having video in your marketing strategy is becoming a necessity if you want to beat your competition.

What is a good business video marketing strategy?

As with any carefully planned business goal, having a strategy in place is essential. A good video marketing strategy includes a well-thought-out plan. Determine these essential things before getting started with any video project:

1. Determine the Who, What, Why

One of the most important, yet sometimes overlooked  “rules” of content creation is deciding what your video will accomplish. Is it informational, entertaining, or both? Who is your target audience and why does it help them?

1. Decide who will write the content/scripts

Before you consult a business video production company, it is always good to have an idea of who is in charge of providing the copy. Will, someone on your team is writing a storyboard and script or will you be collaborating with an outside company?

1. Create an outline of topics to cover

Outline the scope of your video and flesh out the content you want to cover. If you’re doing an internal corporate video, for example, you may include a video breakdown of content such as “Timesheets”, “Dress Code” “Expense Reports”, etc. Your video marketing strategy may also include an editorial calendar if you plan on releasing several videos throughout the year. Coldea Productions can help with all these needs.

Why choose us for your corporate video production services?

There are plenty of corporate video production companies in Southern California, but few of them offer small businesses the cutting edge 3D animations and visual effects enjoyed by major cinematographic productions. From pre-production to post-production, we offer a broad range of services needed for crafting top-notch corporate videos:

• Concept development
• Storyboard creation
• Scriptwriting
• Video editing
• Scoring & sound design

COLDEA Productions creates some of the best corporate and small business video marketing campaigns and promotional videos for Small, Medium, and Large businesses in California. With us, you get the quality of a large production company yet coupled with greater personal attention and flexibility as we tailor our approach to meet your needs.

What kind of business video production do we specialize in?

Coldea Productions specializes in a variety of corporate videos in Los Angeles and Southern California. Whether you’re a smaller business looking for a series of instructional videos or, you’re part of a larger corporation that needs videos for your internal departments or for corporate development and so on, we can help!

Corporate Production and Small Business Videos

Customer testimonials are a great way for businesses to show the value of their products or services. “How to” videos are powerful marketing tools that show off your expertise and provide useful information for current and future customers. You can showcase a project, a product or even just share your story. It has never been more important for brands, large or small, to demonstrate authenticity through storytelling.

Training or Recruiting Videos

If you’ve ever been hired in the restaurant or the retail industry, you were probably required to watch a series of videos explaining the products, services, company policies, employee benefits, dress code, anti-discrimination, avoiding sexual harassment, etc. The best training videos make a clear point, keep the viewers’ attention and some are even interactive requiring a quiz, digital signature, and certificate of completion. Human resource managers increasingly rely on videos to onboard and train new employees.

Videos for Marketing

Video marketing continues to get more inventive as businesses compete for fresh ways to reach customers. On social media, video always stands out. Viewers can get the information they need in less than thirty seconds with a short, visually-appealing video. Whether you are looking to schedule a series of micro-video content for your business or you want to publish longer video tutorials, Coldea Productions creates visually engaging videos with your goal in mind.

Commercials

Want to promote your product or service? Our experts will craft a beautiful video that highlights the best features of your product using the most modern video techniques and trends. Your corporation or small business can create a clever commercial video to publish and distribute online with a big impact, without the high-cost option of airing it on TV.

Real Estate Marketing Videos

We love to help Real Estate agents show off their best properties by creating effective Real Estate videos. Real Estate videos are increasingly in demand by prospective property buyers who carefully filter which properties to visit. Real Estate agents love to show clients our videos because it makes the process of selling a property faster and more efficient. When a prospect is captivated by videos, studies show they are more open-minded and eager to see it in person.

Medical Video Production

The best medical videos are not only informative but also enjoyable, fast-paced, and engaging. Medical videos must clearly communicate precise information to an audience that has no time for uncertainty. Whether your audiences are healthcare professionals or patients, COLDEA Productions delivers your message successfully in a way that showcases your role as a Premier Provider.

Media Video Production — Video Press Releases

As part of your video marketing strategy, you may choose to include ongoing video press releases or news releases that highlight your organization’s latest developments and keep you front-of-mind with customers and prospects. Video press releases get more views than written articles. Videos are also easier and cheaper to distribute. When you have anything even remotely newsworthy to share, leave it to us to turn it into a video that people will want to watch and which will support your Search Engine Optimization (SEO) efforts.

Aerial Videos and Drone Photography

Take advantage of aerial videography to achieve an exhilarating, first-person view from any angle. We use the latest techniques for all your aerial video needs — delivering a full perspective and a one-of-a-kind view. COLDEA Productions works closely with clients to make sure their visions become reality when it comes to aerial videos and aerial photography.

What can animation add to video presentations?

Animation videos produced for marketing applications draw the attention of consumers and keep them engaged long enough to receive and absorb your messaging information. The first few seconds of a video are key to capturing the viewers’ interest and animated images do that better than any other format.

Animated content is no longer just for kids cartoons and cereal commercials. The animation is now used in a wide range of corporate applications to promote products and services and share valuable information. At COLDEA Productions, a team of talented animation artists are skilled and experienced at creating animation videos that help you reach your marketing goals and objectives.

2D Animation

The earliest and most basic form of animation, 2D animation has been around since the late 19th century and is still used today to create moving images used for marketing videos. Two-dimensional illustrations are sequenced to form a moving picture illusion which when used for marketing purposes is ideal for explainer videos and product demonstrations to highlight the benefits and features in dynamic, engaging video production. Far cheaper to produce than 3D animation, 2D animations are easier and faster to create, enabling you a higher volume of content at quicker rates.

3D Animation

Rapid advances in technology allowed for increased clarity and flexibility for 3D animators to create incredibly realistic and life-like imagery. From TV commercials and feature films to video games and property walkthroughs, COLDEA Productions creates 3D animation for compelling, impactful video marketing campaigns. Our impressive staff of creative animation artists uses the latest equipment and techniques to create powerful marketing videos for a variety of corporate uses and applications.  

• Animated Logos: Your logo is the single-most identifiable image that connects your customer base to your business and your brand. COLDEA Productions animators bring your business logo to life with 3D animation effects that can be used for all branded video content.
• Architectural Walkthroughs: With the wonders of 3D animation, COLDEA Productions can create a video that shows what a building or property will like before you even break ground. Let investors and developers see the project through its various stages and envision the final product through dynamic 3D animation effects that give the most accurate and thorough depictions.
• Cartoons, Feature Films: Full major motion pictures and television productions that use 3D animation are more popular than Saturday morning cartoons in the 70s. The animated film industry continues to grow in popularity and will be an effective marketing format for years to come.
• Medical Procedures: 3D animation is an ideal way to show complicated surgeries and other medical procedures for training and ongoing education purposes. Animation techniques can demonstrate varying angles and cross-sections to provide different perspectives that are inaccessible in real-life circumstances.
• Product Demonstrations: In the same way 3D animation can show the inner workings of the human body for medical procedure videos, product demonstrations are taken to another level by breaking down complex machinery and product functions. This allows you complete control over how your product works and reacts.
• Video Games: Video games have come a long way since Pacman and Space Invaders. Gamers now demand realistic characters and settings to make them feel like they are a part of the action. Scenes and movements created through 3D animation can adjust to gameplay in real-time for a more dynamic experience.

Kinetic Typography

Online video viewers do not have the attention span or patience to read a lot of text, otherwise, they would be reading about the information you are providing. Applying motion and visual emphasis to needed text in marketing video will engage the viewer and make text content more appealing and easier to follow. Kinetic typography adds movement to text that draws viewers in and delivers important information in a dynamic way.

Whiteboard Animation

Whiteboard animation techniques show the text as if it is being written on a whiteboard in real-time. The almost hypnotic motion puts focus on the text, engaging the viewer in an entertaining way that improves memory retention of the information being delivered.

Animated Infographics

Infographics are now a popular and effective way to deliver large volumes of information. Putting motion to these eye-catching images in a video format makes the content easier to absorb and retain.

What types of industries benefit from corporate video production?

We feature a broad portfolio that includes a variety of industries, our professional production crews have created premium quality marketing and internal videos. Whatever you do and however you do it, our team of experienced video production specialists can produce video content that will help you reach specific marketing goals and objectives.

Healthcare

Physicians, hospitals, and pharmacies are dedicated to the care and well-being of the patients they serve and will market their services like any other industry looking to expand their customer and client base. As a professional production team, we understand the need to communicate the messaging for healthcare-related businesses in the most accurate and concise ways. Videos are used to present your company as a respected and trusted industry leader and a valued resource for consumers.  

Real Estate

The real estate market is a highly competitive and crowded industry that relies on effective visuals more than other types of businesses. Property walkthroughs and other video presentations created at COLDEA Productions are produced to captivate the viewer and represent the home or business in the best possible light.

Technology

There is perhaps no other industry that demands quality production elements that showcase complex information and services. Product demonstration content for high-tech companies often deals with intricate and technical operations and jargon. The production teams at COLDEA Productions partner with tech companies to provide accurate and engaging videos to represent brand messaging and explain products and processes that speak to tech audiences.

Hospitality

Allowing potential customers the chance to view hotels and resorts during the decision-making process is key to them booking a stay. Professional hospitality marketing teams at COLDEA Productions produce marketing videos that represent the best possible experience visitors receive. Present your brand and showcase the benefits and features that set your hotel apart from the competition. Put viewers on your grounds, in a guest room and common areas to give them a preview of how much they will enjoy their stay.

Finance

For businesses in the finance industry, the accuracy and clarity of the information presented in marketing videos is key. Video is highly effective at breaking down complicated concepts relating to the financial world and delivering them in ways that can be easily understood and remembered by targeted audiences. Video production teams at COLDEA Productions produce content that presents financial institutions as honest, trusted professionals that consumers comfort in when dealing with issues related to their money.

Law Firms

Video marketing content for attorneys and law firms present legal services in a simplified manner that speaks to targeted audiences free of legalese and complicated legal jargon. From video press releases to showcasing specialized practices, COLDEA Productions creates effective marketing and internal video content that will help expand the reach of your law practice to get more business and grow your brand.

Manufacturing, Industrial

The manufacturing industry deals with incredibly complicated products and concepts. Video is incredibly effective at breaking down complex ideas and products for targeted audiences at their level. Through the use of live-action and animation techniques, marketing videos for manufacturing businesses will tell your story and feature those aspects that set you apart from the competition.

How is still photography important to corporate marketing?

With so many people carrying around the highest quality camera they have ever owned in their cell phone or tablet, there are more photos of you and your employees floating around than ever before. Business applications for still corporate photographs need to be focused more on quality than quality. At COLDEA Productions, professional photographers offer services for a wide range of photo options from headshots to event coverage.

Headshot Photos

Headshot photos are not just for actors and high school yearbooks anymore. In our digital world, your photo is often the first exposure to business associates, whether through a company staff webpage or social media profiles. Headshots present subjects as serious professionals for employee profiles and other communication applications.

Real Estate Photos

Photographs often present the opportunity for prospective homebuyers to get their first look at a property they may be considering purchasing. Poorly shot and presented real estate photos that fail to present the property in the best light are ineffective at generating interest and will lead to the viewer moving onto the next choice. Professional photographers at COLDEA Productions have years of experience in staging, lighting, and framing techniques that will set your properties apart from the rest.

Product Photos

Consumers in the digital age rely on various forms of media throughout the purchasing decision process that often begins with looking at photos of products they are considering. The difference between professionally shot product photos and taking pictures of products from a cell phone or by an amateur photographer can mean the difference between making the sale or not.

Aerial Photos

Drone footage captured from high above creates the most powerful and impactful imagery online. Spectacular high definition aerial photos taken by a professional photographer will set your photos and marketing materials above the competition. COLDEA Productions has the technical expertise and creative eye to capture aerial drone photos that create dynamic images for marketing uses and applications.

Event Photography

Trade shows, conferences, and other corporate events play an important role in the operations of businesses of all types and sizes. Capturing these gatherings with professional event photography from COLDEA Productions will visually document the event and provide images that can be used internally and for marketing purposes.  

Fashion

Fashion is a visual industry that relies exclusively on the way their product looks and presents to the world. Professional fashion photographers have years of experience creating photographs that get noticed in this highly competitive industry. Fashion designers, modeling agencies, and retailers all rely on photography for the success of their business and nobody does it better than COLDEA Productions photographers.  

Green Screen Photography

Green screen technology offers up the world to your corporate photos. Also known as chroma key photography, green screen photography allows COLDEA Productions professional photographers the ability to put subjects in any setting for various marketing needs. This is a cost-efficient and time-saving technique that effectively controls the environment without having to deal with external elements.

Contact Us

We provide a full-range of video-related services including pre-production consulting, video creation, post-production editing, and video placement. Learn more about creating corporate videos and how COLDEA Productions can help your business shine.

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