It’s an excellent way to improve your marketing strategy. There are many benefits to using video marketing over more traditional approaches:

1. Video Boosts Sales
2. Video Shows Amazing RIO
3. Video Is More Trustworthy
4. Video Is Amazing for SEO
5. Video Is Appealing to Mobile Users
6. Videos Encourage Sharing
7. Videos are Engaging
8. Videos Are Superior to Other Marketing Forms.

Videos are made to be watched and watched they are. Over five million videos are watched daily, just on youtube. Here are some video production tips to help you create your videos in a professional and engaging manner.

Story-Driven Videos
Story-Driven videos are a great way to generate sales and make a meaningful ROI. Lots of videos focus on selling, but you need to encourage that point, not shove it in everyone’s face. Your video should have a compelling and story-driven narrative. Remember, the studies show that video content is king!

Make them Short and Interesting
Video marketing tips might sound hard to learn, but videos sure are an effective marketing tactic! You need to make them short, compelling, and catchy. One-fifth of your viewers will leave your video is nothing less than 10 seconds. Make sure you keep them hooked and tell your story quickly!

Be Funny and Up With The Trends
You need to be up with the trends in order to keep up with the competition. Users don’t love anything quite as much as up to date businesses and up to date humor. Remember, video marketing is essential!

Utilize memes, funny images, humor, and friendly, conversational approach in order to improve your SEO, ROI, and possibly get a new customer to your business.

Tag Your Video
What good is your high-quality video if it is not SEO optimized? You need to place enough tags in your videos to make sure they are seen by lots of people. Host the video on your own domain, tag it, share it, and make it easily shareable my enabling embedding. Keep sitemaps in mind as well.

Invest Into a Good Camera
One of the essential parts of good video production and quality is getting yourself a quality camera. When you are choosing a camera for your business, you need to make sure it can deliver high-quality video. If you have a good camera, you have finished half of your work already.

Inform, don’t Annoy
You need to inform your customers without annoying them. Most of your customers are visual learners, and you really need to convey your message in a friendly and informative manner. You don’t need to be overbearing, keep it simple, and tell your story!

Video marketing might be the most important marketing tool in your arsenal. Any size business can prosper by using this tactic.

The most important part of video marketing is doing it correctly. If you plan on doing video marketing yourself, quality is of the utmost importance.

Having a bad video can not only ruin your marketing tactic, but it can also harm your business. You need to make sure you’re providing only the best of the best.

If you are making the video yourself, you need to take care and make it HD, HQ, quick and simple.

If you don’t want to do this yourself, hiring a professional video editing and production company might be the better option, but it will cost you.

Do not take this cost as an expense – it’s a much-needed investment. The ROI of good video marketing is impressive. A professional video production company will produce a high-quality video that you can use to stay one step ahead of the competition.

If you opt to make the video yourself, you will need to know some tips and tricks to do it properly. Don’t worry, we’ve got your back.

Plan Ahead
You can’t just make it on the spot – the process requires some intense planning. Think about organization, sets, costumes, lighting options. Research what you are doing thoroughly, and you will be able to make the most out of these video production tips.

Effects!
The effects are amazing and can make your video that much better. They can be used to enhance or decrease any part of the video you like and can give real-life realism to the video you are shooting. Vibes and themes are everything, and adding quality effects to your videos can really give them a new life.

Sound Matters
One of the biggest mistakes that people make when producing their own material is making a great video with poor sound quality. Use a lapel or lavalier microphone to make sure that your sound is terrific, and that it is going to perform well with the video.

Quality is all about consistency! If the sound is terrible, you can try to fix it yourself in the editing process.

Lighting
Another extremely important aspect of any quality video is the lighting. You can have the quality camera, editing crew, and writers working 24/7, but if your video has bad or poor lighting, it is doomed to fail. You don’t want to overlight your video either, having a proper lighting rig or setup is essential.

Utilize Tech
A fantastic way to prove your point and improve your video production quality is by utilizing the latest tech. You don’t want stiff, monotonous and one angled video, do you? Drones are a great option you should consider investing in!

Frame Your Work
When you have shot the best video in the world, the only thing that remains is to frame it properly. Cropping is your friend, and before you get to the editing process, you should keep it in mind. Shooting your video while thinking of the editing process makes for the best product.

In conclusion, you need to know the ins and outs of videos to make the best ones. You can utilize these video production tips or hire a video editing service to make your life that much easier.

You need to be consistent with the quality and provide a quality video, to establish a quality service. If you’ve done everything right, your business should be booming, and your ROI should be incredible.

The post Successful Video Production: Why Quality Is Key and How To Get It! appeared first on COLDEA Productions, LLC.

Why are short adverts more common online?

The theory behind ‘short is best’ for online ads could actually stem from television adverts. Initially, television adverts were sold in 60-second slots, but as demand grew, shorter slots of 30 seconds and 15 seconds were introduced so that smaller budget companies could afford to purchase them. When analyzing the data, it was discovered that the 15-second adverts were about 75% effective as 30-second adverts but cost half the price. Financially speaking, shorter ads just made more sense.

Some of this mentality may have influenced the length of online video ads, but more substantial research is needed to back up the claim. Web users interact with online content much differently than they do other forms of media. The internet allows viewers much more control over the content they see, meaning that web users have more opportunities to turn off or dismiss an ad if it doesn’t appeal to them. For that reason, longer adverts were deemed to be more of an irritant and more likely to be dismissed than shorter adverts.

On top of that, online users generally want instant gratification when they browse the internet. The ability to get instant results has led to a generation that has short attention spans. Long ads will simply bore the viewers. This is a crucial point because these short-attention web users are also the most in-demand demographic for brands: the young adult. Younger adults, aged approximately 18-30, are the biggest consumers and offer a higher lifetime investment than older generations, so the fact that these web users are more likely to be negatively impacted by long adverts was the biggest reason why short-form ads were preferred. In 2017, adverts were typically less than 10 seconds long. Facebook adverts between 3-10 seconds long were the best-achieving adverts. This means that Google’s research categorically denies what marketers and advertisers have believed true and employed over the years.

The Google study

Google tested three different versions of the same online advert on YouTube. The short version was 15 seconds long, the medium version was 30 seconds, and the full-length version was 2 minutes 17 seconds long. The results showed the short, 15-second ad was the most skipped. The 30-second advert was the most-watched while the longest ad fell in between. However, the viewers who did watch the short ad were not able to recall the details of the brand and the ad better than those who watched either of the longer adverts. Does this mean that shorter ads are better even though they are the least viewed?

Well, not necessarily. While a quick 15-second advert may be the best option for raising brand awareness for lesser-known brands, they did not improve brand favorability. That is, while viewers may be able to recall the advert and the brand, they did not feel more favorably towards the brand. This means that a shorter online advert may raise brand awareness but fail to convert into sales. The best brand videos over 90 seconds evoke an emotion or deeper meaning. They give people a reason to watch a video in its entirety.

In comparison, both the 30 seconds and the full version of the ad Google tested added to brand favorability. In fact, the two longer adverts scored fairly evenly in terms of improving viewers’ opinions of the brand. Simply put, this means that while viewers may not remember every detail of the ad, they are more likely to form an attachment to your brand and, therefore, be more likely to become customers.

The future of video ads

So, what does Google’s study mean for the future of video ads? It means that the old fallacy of shorter is better is not necessarily true. While short adverts may still hold a purpose, long ads can be just as – if not more – effective than long ads. This means we can expect longer ads to be more prevalent online, especially on YouTube. It also suggests that online users may hold more of an attention span than previously assumed.

Long adverts are better at portraying a story and allow you to connect with your audience and explore your brand more so they can successfully expand your company and reach new demographics.

However, this does not mean that we can expect shorter adverts to disappear altogether. It’s important to remember that Google’s study was only tested on one media platform. If the experiment were to be repeated on websites such as Facebook, the results may be completely different. YouTube viewers are online with the express intention to watch videos so longer adverts may not put them off, whereas social media users are there to interact with friends, so they may find long-form video content more of an irritant and have a negative reaction to long ads.

One more consideration is whether the content of the advert Google tested impacted the results. If the experiment were to be repeated with different content, would the results be different? For example, if online influencers were used as opposed to unknown presenters, it may have a significant impact on its success

What’s best for you?

All in all, when it comes to online video ads, it’s a case of finding what works best for your company. If you’re a startup lacking in brand awareness or budget, a short ad could work wonders. If you already have a fanbase behind you and have a larger budget, why not try a more extended advert to reach a new demographic?

The post Google’s Study Shows That Longer Online Adverts Can Perform Better appeared first on COLDEA Productions, LLC.

Corporate Video Production

If your business is ready to take branded content up a notch, you may be considering corporate videos. However, if you are new to creating business video content, finding a high quality and affordable corporate video production company in Los Angeles can be daunting. That’s where we come in.

COLDEA Productions is an innovative video production company based in Southern California. We specialize in original video content and commercial photography for individuals, small businesses, and corporations. Simply put: we love video and it shows when we use the latest audio/video technology to produce engaging, informational, and cost-efficient corporate videos.

What is the value of promotional videos for business?

The importance of using video to showcase what makes your business stand out cannot be underestimated. Today’s audiences are visual, and grabbing their attention is increasingly competitive. Experts believe that videos currently makes 57% of consumer Internet traffic, and that number is quickly on the rise. According to a Forbes survey, 75% of business executives watch work-related videos at least weekly.

Who needs promotional business videos?

Anyone with a service or product to promote needs a business video if they want to truly get attention in a world of mass digital marketing. Whether you’re a corporation, local business, real estate agency, physician, restaurant owner, or you own any other specialty shop or service, having video in your marketing strategy is becoming a necessity if you want to beat your competition.

What is a good business video marketing strategy?

As with any carefully planned business goal, having a strategy in place is essential. A good video marketing strategy includes a well-thought-out plan. Determine these essential things before getting started with any video project:

1. Determine the Who, What, Why

One of the most important, yet sometimes overlooked  “rules” of content creation is deciding what your video will accomplish. Is it informational, entertaining, or both? Who is your target audience and why does it help them?

1. Decide who will write the content/scripts

Before you consult a business video production company, it is always good to have an idea of who is in charge of providing the copy. Will, someone on your team is writing a storyboard and script or will you be collaborating with an outside company?

1. Create an outline of topics to cover

Outline the scope of your video and flesh out the content you want to cover. If you’re doing an internal corporate video, for example, you may include a video breakdown of content such as “Timesheets”, “Dress Code” “Expense Reports”, etc. Your video marketing strategy may also include an editorial calendar if you plan on releasing several videos throughout the year. Coldea Productions can help with all these needs.

Why choose us for your corporate video production services?

There are plenty of corporate video production companies in Southern California, but few of them offer small businesses the cutting edge 3D animations and visual effects enjoyed by major cinematographic productions. From pre-production to post-production, we offer a broad range of services needed for crafting top-notch corporate videos:

• Concept development
• Storyboard creation
• Scriptwriting
• Video editing
• Scoring & sound design

COLDEA Productions creates some of the best corporate and small business video marketing campaigns and promotional videos for Small, Medium, and Large businesses in California. With us, you get the quality of a large production company yet coupled with greater personal attention and flexibility as we tailor our approach to meet your needs.

What kind of business video production do we specialize in?

Coldea Productions specializes in a variety of corporate videos in Los Angeles and Southern California. Whether you’re a smaller business looking for a series of instructional videos or, you’re part of a larger corporation that needs videos for your internal departments or for corporate development and so on, we can help!

Corporate Production and Small Business Videos

Customer testimonials are a great way for businesses to show the value of their products or services. “How to” videos are powerful marketing tools that show off your expertise and provide useful information for current and future customers. You can showcase a project, a product or even just share your story. It has never been more important for brands, large or small, to demonstrate authenticity through storytelling.

Training or Recruiting Videos

If you’ve ever been hired in the restaurant or the retail industry, you were probably required to watch a series of videos explaining the products, services, company policies, employee benefits, dress code, anti-discrimination, avoiding sexual harassment, etc. The best training videos make a clear point, keep the viewers’ attention and some are even interactive requiring a quiz, digital signature, and certificate of completion. Human resource managers increasingly rely on videos to onboard and train new employees.

Videos for Marketing

Video marketing continues to get more inventive as businesses compete for fresh ways to reach customers. On social media, video always stands out. Viewers can get the information they need in less than thirty seconds with a short, visually-appealing video. Whether you are looking to schedule a series of micro-video content for your business or you want to publish longer video tutorials, Coldea Productions creates visually engaging videos with your goal in mind.

Commercials

Want to promote your product or service? Our experts will craft a beautiful video that highlights the best features of your product using the most modern video techniques and trends. Your corporation or small business can create a clever commercial video to publish and distribute online with a big impact, without the high-cost option of airing it on TV.

Real Estate Marketing Videos

We love to help Real Estate agents show off their best properties by creating effective Real Estate videos. Real Estate videos are increasingly in demand by prospective property buyers who carefully filter which properties to visit. Real Estate agents love to show clients our videos because it makes the process of selling a property faster and more efficient. When a prospect is captivated by videos, studies show they are more open-minded and eager to see it in person.

Medical Video Production

The best medical videos are not only informative but also enjoyable, fast-paced, and engaging. Medical videos must clearly communicate precise information to an audience that has no time for uncertainty. Whether your audiences are healthcare professionals or patients, COLDEA Productions delivers your message successfully in a way that showcases your role as a Premier Provider.

Media Video Production — Video Press Releases

As part of your video marketing strategy, you may choose to include ongoing video press releases or news releases that highlight your organization’s latest developments and keep you front-of-mind with customers and prospects. Video press releases get more views than written articles. Videos are also easier and cheaper to distribute. When you have anything even remotely newsworthy to share, leave it to us to turn it into a video that people will want to watch and which will support your Search Engine Optimization (SEO) efforts.

Aerial Videos and Drone Photography

Take advantage of aerial videography to achieve an exhilarating, first-person view from any angle. We use the latest techniques for all your aerial video needs — delivering a full perspective and a one-of-a-kind view. COLDEA Productions works closely with clients to make sure their visions become reality when it comes to aerial videos and aerial photography.

What can animation add to video presentations?

Animation videos produced for marketing applications draw the attention of consumers and keep them engaged long enough to receive and absorb your messaging information. The first few seconds of a video are key to capturing the viewers’ interest and animated images do that better than any other format.

Animated content is no longer just for kids cartoons and cereal commercials. The animation is now used in a wide range of corporate applications to promote products and services and share valuable information. At COLDEA Productions, a team of talented animation artists are skilled and experienced at creating animation videos that help you reach your marketing goals and objectives.

2D Animation

The earliest and most basic form of animation, 2D animation has been around since the late 19th century and is still used today to create moving images used for marketing videos. Two-dimensional illustrations are sequenced to form a moving picture illusion which when used for marketing purposes is ideal for explainer videos and product demonstrations to highlight the benefits and features in dynamic, engaging video production. Far cheaper to produce than 3D animation, 2D animations are easier and faster to create, enabling you a higher volume of content at quicker rates.

3D Animation

Rapid advances in technology allowed for increased clarity and flexibility for 3D animators to create incredibly realistic and life-like imagery. From TV commercials and feature films to video games and property walkthroughs, COLDEA Productions creates 3D animation for compelling, impactful video marketing campaigns. Our impressive staff of creative animation artists uses the latest equipment and techniques to create powerful marketing videos for a variety of corporate uses and applications.  

• Animated Logos: Your logo is the single-most identifiable image that connects your customer base to your business and your brand. COLDEA Productions animators bring your business logo to life with 3D animation effects that can be used for all branded video content.
• Architectural Walkthroughs: With the wonders of 3D animation, COLDEA Productions can create a video that shows what a building or property will like before you even break ground. Let investors and developers see the project through its various stages and envision the final product through dynamic 3D animation effects that give the most accurate and thorough depictions.
• Cartoons, Feature Films: Full major motion pictures and television productions that use 3D animation are more popular than Saturday morning cartoons in the 70s. The animated film industry continues to grow in popularity and will be an effective marketing format for years to come.
• Medical Procedures: 3D animation is an ideal way to show complicated surgeries and other medical procedures for training and ongoing education purposes. Animation techniques can demonstrate varying angles and cross-sections to provide different perspectives that are inaccessible in real-life circumstances.
• Product Demonstrations: In the same way 3D animation can show the inner workings of the human body for medical procedure videos, product demonstrations are taken to another level by breaking down complex machinery and product functions. This allows you complete control over how your product works and reacts.
• Video Games: Video games have come a long way since Pacman and Space Invaders. Gamers now demand realistic characters and settings to make them feel like they are a part of the action. Scenes and movements created through 3D animation can adjust to gameplay in real-time for a more dynamic experience.

Kinetic Typography

Online video viewers do not have the attention span or patience to read a lot of text, otherwise, they would be reading about the information you are providing. Applying motion and visual emphasis to needed text in marketing video will engage the viewer and make text content more appealing and easier to follow. Kinetic typography adds movement to text that draws viewers in and delivers important information in a dynamic way.

Whiteboard Animation

Whiteboard animation techniques show the text as if it is being written on a whiteboard in real-time. The almost hypnotic motion puts focus on the text, engaging the viewer in an entertaining way that improves memory retention of the information being delivered.

Animated Infographics

Infographics are now a popular and effective way to deliver large volumes of information. Putting motion to these eye-catching images in a video format makes the content easier to absorb and retain.

What types of industries benefit from corporate video production?

We feature a broad portfolio that includes a variety of industries, our professional production crews have created premium quality marketing and internal videos. Whatever you do and however you do it, our team of experienced video production specialists can produce video content that will help you reach specific marketing goals and objectives.

Healthcare

Physicians, hospitals, and pharmacies are dedicated to the care and well-being of the patients they serve and will market their services like any other industry looking to expand their customer and client base. As a professional production team, we understand the need to communicate the messaging for healthcare-related businesses in the most accurate and concise ways. Videos are used to present your company as a respected and trusted industry leader and a valued resource for consumers.  

Real Estate

The real estate market is a highly competitive and crowded industry that relies on effective visuals more than other types of businesses. Property walkthroughs and other video presentations created at COLDEA Productions are produced to captivate the viewer and represent the home or business in the best possible light.

Technology

There is perhaps no other industry that demands quality production elements that showcase complex information and services. Product demonstration content for high-tech companies often deals with intricate and technical operations and jargon. The production teams at COLDEA Productions partner with tech companies to provide accurate and engaging videos to represent brand messaging and explain products and processes that speak to tech audiences.

Hospitality

Allowing potential customers the chance to view hotels and resorts during the decision-making process is key to them booking a stay. Professional hospitality marketing teams at COLDEA Productions produce marketing videos that represent the best possible experience visitors receive. Present your brand and showcase the benefits and features that set your hotel apart from the competition. Put viewers on your grounds, in a guest room and common areas to give them a preview of how much they will enjoy their stay.

Finance

For businesses in the finance industry, the accuracy and clarity of the information presented in marketing videos is key. Video is highly effective at breaking down complicated concepts relating to the financial world and delivering them in ways that can be easily understood and remembered by targeted audiences. Video production teams at COLDEA Productions produce content that presents financial institutions as honest, trusted professionals that consumers comfort in when dealing with issues related to their money.

Law Firms

Video marketing content for attorneys and law firms present legal services in a simplified manner that speaks to targeted audiences free of legalese and complicated legal jargon. From video press releases to showcasing specialized practices, COLDEA Productions creates effective marketing and internal video content that will help expand the reach of your law practice to get more business and grow your brand.

Manufacturing, Industrial

The manufacturing industry deals with incredibly complicated products and concepts. Video is incredibly effective at breaking down complex ideas and products for targeted audiences at their level. Through the use of live-action and animation techniques, marketing videos for manufacturing businesses will tell your story and feature those aspects that set you apart from the competition.

How is still photography important to corporate marketing?

With so many people carrying around the highest quality camera they have ever owned in their cell phone or tablet, there are more photos of you and your employees floating around than ever before. Business applications for still corporate photographs need to be focused more on quality than quality. At COLDEA Productions, professional photographers offer services for a wide range of photo options from headshots to event coverage.

Headshot Photos

Headshot photos are not just for actors and high school yearbooks anymore. In our digital world, your photo is often the first exposure to business associates, whether through a company staff webpage or social media profiles. Headshots present subjects as serious professionals for employee profiles and other communication applications.

Real Estate Photos

Photographs often present the opportunity for prospective homebuyers to get their first look at a property they may be considering purchasing. Poorly shot and presented real estate photos that fail to present the property in the best light are ineffective at generating interest and will lead to the viewer moving onto the next choice. Professional photographers at COLDEA Productions have years of experience in staging, lighting, and framing techniques that will set your properties apart from the rest.

Product Photos

Consumers in the digital age rely on various forms of media throughout the purchasing decision process that often begins with looking at photos of products they are considering. The difference between professionally shot product photos and taking pictures of products from a cell phone or by an amateur photographer can mean the difference between making the sale or not.

Aerial Photos

Drone footage captured from high above creates the most powerful and impactful imagery online. Spectacular high definition aerial photos taken by a professional photographer will set your photos and marketing materials above the competition. COLDEA Productions has the technical expertise and creative eye to capture aerial drone photos that create dynamic images for marketing uses and applications.

Event Photography

Trade shows, conferences, and other corporate events play an important role in the operations of businesses of all types and sizes. Capturing these gatherings with professional event photography from COLDEA Productions will visually document the event and provide images that can be used internally and for marketing purposes.  

Fashion

Fashion is a visual industry that relies exclusively on the way their product looks and presents to the world. Professional fashion photographers have years of experience creating photographs that get noticed in this highly competitive industry. Fashion designers, modeling agencies, and retailers all rely on photography for the success of their business and nobody does it better than COLDEA Productions photographers.  

Green Screen Photography

Green screen technology offers up the world to your corporate photos. Also known as chroma key photography, green screen photography allows COLDEA Productions professional photographers the ability to put subjects in any setting for various marketing needs. This is a cost-efficient and time-saving technique that effectively controls the environment without having to deal with external elements.

Contact Us

We provide a full-range of video-related services including pre-production consulting, video creation, post-production editing, and video placement. Learn more about creating corporate videos and how COLDEA Productions can help your business shine.

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