Namely, taking high-quality and detailed product images for your website can help you stand out in a crowded marketplace. As you continue reading below, we’ll explore some of the creative ways to leverage product photography for medical equipment marketing while accounting for the industry’s unique considerations. 

The Power of Product Photography for Medical Equipment

When operating in a highly competitive market where products can seem rather similar, as with medical equipment, detailed product images help to differentiate sellers and position them favorably in the marketplace. 

With the right images, you can showcase the intricate detailing and features of your product, helping potential buyers understand why your equipment is unique. Plus, quality photos give off a sense of professionalism, which can reflect highly on the credibility and trustworthiness of your products. 

3 Tips for Medical Equipment Marketing Photography 

Once you decide to invest in product photography for your medical equipment, here are some expert tips and suggestions to help you get the most value: 

1. Understand Your Target Audience

Before a product shoot, make sure you have a clear understanding of who your target audience is. This way, you can tailor the shots to meet their unique expectations and specific use cases. In turn, the photos are more likely to resonate with potential customers, encouraging them to buy. 

For instance, let’s say you’re marketing a stethoscope with active noise-canceling features for those who work in loud or noisy settings. To showcase its unique capabilities, you may decide to stage a photo of an EMT using the stethoscope on the scene of an accident. This photo would be more effective than showcasing a practitioner using it in a quiet exam room. 

1. Complete a Competitive Analysis

It can also be helpful to review competitors’ photos and marketing materials before you complete your own product shoot. See how they’re marketing similar products, assessing what they do well, and where they miss the mark. Use these insights to inform your marketing strategy, attempting to fill in any gaps your competitors have left open for opportunity. 

1. Hire Professionals

Taking quality product photos requires the right camera equipment, shooting skills, and an artful eye. If you don’t have a professional photographer on staff, it’s worth it to hire an experienced team to get the job done. 

Professional photographers know how to use the proper lighting, shutter speed, and lenses to create high-resolution images of your medical equipment products. These photos can accurately capture your brand image and attract the right customers. 

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Written by Bailey Schramm

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The Impact of Visual Content on Brand Perception

First impressions are important for a business, and in today’s digital world, they are influenced by visuals like never before. Studies show that visual information is remembered significantly better than text. Professional photography and videography create a powerful impression to your work by:

• Establishing credibility and trust with potential customers
• Conveying your brand’s commitment to high quality standards and attention to detail
• Creating emotional connections through powerful visual storytelling
• Setting your brand apart from competitors who use stock photos

Professional Visual Content Drives Engagement 

The statistics speak for themselves:

• Posts with high-quality images receive 94% more views than those without
• Video content generates 1200% more shares than text and images combined
• 88% of consumers say product videos help them make purchasing decisions
• Website visitors spend 88% more time on pages with quality videos

The Power of Professional Videography

1. Enhanced Customer Experience

Videos allow potential clients to:

• Observe products in action
• Get a clear understanding of complex services
• Connect with your brand personality and voice
• Build trust through testimonials and demonstrations

2. Improved SEO Performance

Professional video content can notably boost your search engine rankings by:

• Increasing time spent on your website
• Reducing bounce rates
• Generating more backlinks
• Improving social sharing metrics

3. Versatile Marketing Asset

Professional videos can be reused for:

• Social media campaigns
• Email marketing
• Trade shows and events
• Training materials
• Product demonstrations

Key Advantages of Creating Professional Photography for Your Brand

1. Consistency in Brand Identity

Professional photographers know how to help your brand stay consistent in message and tone across platforms so that people remember you. 

2. Versatile Image Library

A professional photo session will supply you with a host of high quality images intended for use in:

• Website and landing pages
• Social media posts
• Digital marketing materials
• Print advertisements
• Product catalogs

3. Unique Visual Storytelling

Unlike stock photos, professional photography tells a story unique to your brand, showcasing:

• Your actual products and services
• Your team and workplace culture
• Behind-the-scenes moments
• Real customer interactions

Investment in Quality Pays Off

While professional photography and videography require an initial investment, the returns are substantial and bring growth to your business by:

• Higher conversion rates
• Increased customer trust
• Better brand recognition
• Improved social media engagement
• Extended content lifecycle

Making the Right Choice for Your Brand

When choosing a professional visual content company to partner with, consider:

1. Their portfolio and experience in your field
2. Technical expertise and equipment quality
3. Understanding of current visual trends
4. Ability to align with your brand vision
5. Post-production capabilities and turnaround time

Conclusion

It’s an age where visual content dominates, making professional photography and videography the key to your future success. Strong visuals will elevate your business and take you to the top of the game by making you visually unique, standing out from the competition and fostering trust with your customers to create lasting relationships that you can monetize.

FAQs Regarding Professional Photography and Videography

How should I estimate the cost for hiring photography and videography services? 

Investment in quality content can vary based on your requirements. Generally falling between $1000 to $5000 for a complete brand photography package and $2500 to $10000 for video production services. Although this initial cost may appear substantial at glance, the return on investment (ROI) in terms of conversion rates and brand image enhancement validates it as a valuable expenditure. 

How frequently should I refresh the elements of my brand? 

It’s a good idea to update your visual materials every 12 to 18 months to ensure your brand stays fresh and interesting! For social media and continuous marketing efforts, more frequent updates may be helpful depending on the industry and your marketing plans. 

What’s the difference between professional and amateur photography/videography?

Professional visual content producers provide:

• High quality camera and sound equipment and lighting
• Technical expertise and experience
• Understanding of brand storytelling
• Post-production skills
• Knowledge of marketing and advertising requirements
• Consistency in quality and style

How much time is usually required for a photo or video session to be completed? 

For a brand package a photoshoot usually lasts from 4 to 6 hours on average. For video production, work typically involves 1 to 3 days of filming, plus time for planning and editing. The schedule can change depending on the project’s size and complexity.

Do I have to invest in both photography and videography for my brand? 

Most brands find value in using both photography and video for their marketing needs as they each serve different purposes. Photography is great for showcasing products and team members for marketing materials. Videos are more effective in demonstrating processes, sharing customer testimonials and establishing connections with the audience. The ideal strategy usually involves combining both mediums to achieve good results. 

What should I prepare before a professional shoot?

To make the most of your professional shoot:

• Define clear goals and desired outcomes
• Create a shot list or storyboard
• Prepare locations 
• Plan wardrobe and production design
• Create a schedule
• Discuss usage rights and deliverables
• Share reference images or videos you like

Can I use the photos and videos across all my marketing channels?

Usage rights should be discussed with your visual content provider before the shoot. Typically, professional packages include full usage rights for marketing purposes, but it’s important to clarify specific terms, especially for commercial use or paid advertising.

Ready to upgrade your brand’s visuals? Contact Coldea Productions at contact@coldeaproductions.com or call us at 1310 975 4642 and let’s discuss how we can produce some quality content that’ll make your brand stand out from all the rest.

The post Why Professional Photography and Videography Are Essential for Your Brand  appeared first on COLDEA Productions, LLC.

Having quality images can be a deciding factor in whether or not customers will buy your product so it is important to take the time and resources to ensure that you have the best photos possible. With that in mind, here are a few tips for upgrading your product photography to boost your sales:

Have good equipment

While good pictures can certainly be taken on a cellphone, great photos are captured using quality equipment. Even beginner photographers know how having a tripod can help with stabilizing shots or how professional lighting fixtures ensure a clean and crisp image. Furthermore, having a good DSLR camera will allow you to take high-resolution photos that can entice customers to click on the product. A model like the Nikon D3500 comes with a 55-milimeter lens and can capture images at 24 megapixels, highlighting product details that you want people to see. Investing in good equipment will result in better quality photographs overall, boosting the chances that more people will be drawn to your product, which hopefully will result in more sales.

Get creative with light manipulation

Most people associate photo manipulation with the post-production process but having to heavily edit your pictures can be tiresome and labor-intensive. From the get-go, you should already plan your creative shots and simulate different effects practically, using editing to enhance them rather than add them to the photo. One way to do this is by utilizing different lighting tools that can cast an interesting effect on your picture. You can use diffusers to give a soft glow around your subject or a party light to emit different hues. Neon strips are also a popular option for textured and bright images. For instance, a sunset lamp from Tsrarey is great when taking photos of beachwear. In product photography, aesthetics is everything and light manipulation can be a great way to catch a customer’s eye and entice them to purchase your clothes.

Tell a story

At its core, fashion is a form of art and your product photography should reflect that as best as possible. You will mostly see curated photographs from designer brands. Many high-fashion photographers like Jingna Zhang and Annie Leibovitz are known for being able to take pictures that are gallery-worthy. If you are making premium clothes, or want to cater to a more discerning demographic, your product photography should reflect this. Try to tell a story through your images via small details like your model’s eyes, the way they’re positioned, or their facial expressions as well as the setting you put them in. Bustling streets and a fierce stare can emulate power while a small smile against a backdrop of flowers will portray softness. Use your ensembles to symbolize emotions like happiness, power, and love. Make viewers feel something so they remember your clothing. Good product photography will be able to sell not only clothes but the artistry that goes behind them.

Focusing on quality, creativity, and artistry are some of the ways you can use product photography to boost fashion sales. Giving customers an image that is eye-catching and makes them feel things will attract them to your pieces. When in doubt, you can also seek help from a professional product photographer to get the job done efficiently and effectively. 

By Celeste Dailyn

The post Product Photography Tips That Can Boost Fashion Sales appeared first on COLDEA Productions, LLC.

As product photography gains popularity, many people are starting to try it out. Therefore, in this article, we have included a few tips for product photography for beginners.

Using the proper equipment:

Let’s clear a myth first. If you are a beginner at product photography, you do not need a professional DSLR. Unlike what others might say, a phone with a good camera like the iPhone 7 or the Samsung Galaxy S4 has cameras of 12 and 13 MP work just perfectly. Moreover, all the temperature settings, modes, grids, etc., present in your phone help you take a better picture.

The second point is that it would be best to use a tripod, whether shooting with your phone or a professional camera. When you are holding the device in your hands, the photo is more at risk of coming out shaky and unstable. Since you are not shooting a moving object, it makes more sense to keep your camera stable by using a tripod stand. This will protect your photos from turning out blurry and maintain a good focus, making your image look a lot better and professional.

The proper lighting:

The proper lighting will make your photo and the product captured visible to everyone and aesthetically pleasing. The sun works as a great natural light. You can set your product outside or near a window according to the sun’s angle and brightness.

Or you can use artificial lighting. In artificial lighting, you will have to make sure your product is well lit, so you will need to use studio lights pointing at every side of the product. Simple room lights won’t do the trick. With light shining at every part of the product, you get rid of shadows too.

You will also need to see if the shooting product looks better under artificial light or natural light. If your product is used outside or is being modeled by a person, it is better to shoot it under natural light. Suppose you are capturing the spring essence of a floral maxi dress. In this case, photographing the floral maxi dress, worn by a model, in artificial light would make it look dull, monotonous, and unappealing to the eye.

Edit to touch up and enhance, not change:

If you need to edit everything about your photo, it means your photo wasn’t good enough. Instead of sitting hours on your PC, playing around with Adobe photoshop, take a new picture. And this time, make sure the background, colors, and portrayal are according to your liking.

Always go for smart editing. That means you only need to touch up your photos, to enhance something you have already captured beautifully.

If you don’t know how to use a basic editing app like photoshop, you can take tutorial classes on youtube. Even though editing is a skill you shouldn’t have to use regularly, it’s a skill you should know if you are beginning photography.

The right backdrop and portrayal:

To capture the gist of your product correctly, you need the right backdrop and surroundings. You need to portray your product the right way.

As discussed above, you should see if your product looks better in natural or artificial light. You also need to observe if your product is meant to be used indoors or outdoors. If the product is a clothing accessory or a clothing item, it is best to capture it on a model. E.g., you can photograph a watch on the wrist of a model.

You can use a sweep for a better background. Professional made sweeps are also available, but you can clip a white craft sheet in a sweeping manner somewhere if they are out of your budget. The purpose is that your floor and background both are the same shade of white. White works best as it removes focus from the surroundings and amplifies the concentration on the product.

Placing your product on the sweep does the trick. However, you can further improve the background by adding a few items in the picture that contrast with your actual product. For example, if you are photographing a cake, you can arrange many flowers around it to amplify its beauty. Nature works as an excellent background for some products. Flowers, trees, grass, sand, water all make your product look classier.

Click several photos:

You cannot get the perfect shot in one go. It would be best if you put in the effort, take several pictures, and choose from them. You will need to change the lighting, backdrop, and angles at various times to get a correctly portrayed photograph. Then you should do a whole selection process to select the perfect photo.

Conclusion:

In a nutshell, the product photography is simple once you get the hang of it. You don’t have to spend a lot of money on professional equipment or professional camera for beginners. As is stated above, you can use a smartphone camera with good quality too. All you need to spend money on is a tripod stand and some studio lights if you plan on shooting in artificial light. You will have to put in a lot of effort to get the perfect shot. Never forget, practice will make you perfect!

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Push Your Profits with Professional Product Photography and Videography

When your listing has professional product photography, it communicates to shoppers that your merchandise has value. It inspires trust in your brand and gives your potential customers a little push to purchase. Research shows that your eCommerce success is tied to the quality of the photos and videos on your listings.

The Value of Product Photography

You don’t become a company like Zappos without amazing product photos. Not only do the visual images of their merchandise attract more people to their site, but the quality of their photos has also successfully stimulated more engagement by their customers. Apparently, Zappos shoppers want to see the Simple Circle Crossbody bag inside, outside and displayed on a live model. And site visitors who view all seven pictures of the Noa Waterproof Boots (plus the professional product video) decide they just have to own them.

Some brick-and-mortar stores have learned how to master the process too. For instance, online sales for Best Buy went up 14.5% in the first quarter this year, says DigitalCommerce360.com. That total came to $1.31 billion, versus $1.02 in 2018.

Winners in the marketplace know the benefit of getting the best product photography to attract and retain customers online. The goal is higher sales numbers, so while random traffic isn’t a bad thing, motivating them to put the item in the cart is what you really want.

For the purpose of eCommerce, there’s a psychological advantage to using the best product photos money can buy, says a blog by web hosting giant GoDaddy. The use of high-quality product photography sends the message that your company wants to give its customers the most comprehensive information available before they put their dollars down. It subconsciously tells them you care.

But your investment goes further – it builds expectations. As they enter a relationship with your brand, they assume your policies will be streamlined and your staff will be organized and informative. They expect quality merchandise and stellar customer service. Website visitors get to see what interacting with you and your staff members will entail.

How to Get the Best Product Photos

The quality of iPhone photography is impressive when it’s splayed across freeway billboards. And if you’re a small company, it’s understandable you’d consider snapping images yourself. But it can turn away customers and ruin the hard work you put into your brand. The resolution you get from a DSLR camera can’t be denied.

Update your old product photos – hire a professional product photographer and look for results in your online traffic. It adds credibility to your company and boosts you to a level with your big-box competitors.

Choose a seasoned corporate photographer who knows how to feature merchandise in the best light. To get the quality of images that give you an edge over your competitors you need someone who has sophisticated equipment and knows lighting and editing software, among other things. The equipment that a product photography professional uses is designed to manipulate details such as depth of field.

Product photographers can create customized shots using specific angles and they know the backgrounds and sets that maximize the effectiveness of the shot. For instance, they may use a lightbox to create diffused lighting and provide more complete coverage that eliminates shadows. A pro is capable of determining whether or not studio lighting is a better choice than natural light for a product photoshoot and making other decisions related to outcome.

Wholesale and retail business owners aren’t typically skilled enough to create the kinds of product photos that maximize sales. The close-up your potential eCommerce customers see is a proxy for a brick-and-mortar experience, where they can pick up merchandise to touch and view it closely. That’s why your website images have to be as close to reality as possible.

Product Videography

When it comes to getting in front of customers, the only thing that may eclipse the success of outstanding product photography is professional product videography. For an Amazon seller, it’s a decision that can have noticeable consequences.

It’s imperative that you have an effective method for getting the attention of targeted shoppers, and nothing gets immediate results like moving images. And there’s a secondary effect that comes from the level of expertise your product videographer demonstrates. The quality of product videography has an impact on the way shoppers view your merchandise, so your company’s reputation is on the line.

Some industries need product videos more than others. There are specific categories of merchandise that need a skilled product videographer to produce the visual images that get results on eCommerce platforms such as Amazon.

You’re more likely to benefit from an instructional video when selling such items as:
• Power tools
• Make-up
• Fashion
• New technology
• Toys
• Furniture requiring assembly
• Appliances

Not only do instructional videos inform the viewer how to operate or set up your merchandise, but it also gives you the chance to convert web surfers into more than shoppers – the goal is to turn them into buyers. Calls to action are certainly not limited to marketing in the written text format.

A blog by the sales platform BigCommerce says that consumers are up to 85% more likely to buy a product after seeing the product video. For engaging shoppers and serving customers, it’s professional product videos that can add value to what you provide.

There’s a multi-channel complexity in the world of online sales. Mobile users have had a big impact on the marketplace. We know that a huge percentage of shoppers consult such sites as YouTube before buying, and at least half of those potential customers view the merchandise on their phones. If you want a piece of that market, you have to hire a corporate videographer who can shoot, edit and encode it for you.
Sellers reach out to them by staying in the game with content that engages, explains and persuades. Media users today often hinge their choices on the testimonies of others, and a product video package can accomplish all of the above.

It’s a little like real estate. A product photographer provides the furnishings for “staging” your site, and product videography lets the online shopper “tour” the place. They can see what they’re getting and imagine themselves owning it. It’s the way decisions are made: first, you grab their attention; then you persuade them with compelling product photography; next, you demonstrate and validate through product videography. The customer gets to make the next move.

The emotional response your video elicits may mean the difference between leaving your potential buyer without a decision versus pulling the trigger and putting it in their cart. Your customers can’t touch and feel your merchandise like they can in a physical store. You have the pressure of filling their other senses with accurate representations of your items.

The only way to do that is visual – through product videos and professional product photography.[/fusion_text]

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