In this post, we’ll explore the importance of storytelling in video marketing and how it can help your brand thrive in a crowded marketplace.

An Introduction to visual storytelling

Visual storytelling has been a powerful way to communicate messages for centuries. Humans have always looked for stories from the earliest cave paintings to modern-day advertisements. This fundamental tendency makes up modern branding, as businesses recognize the power of narrative to engage and persuade their target audience.

In the digital age, storytelling in video marketing has become an essential tool for businesses to communicate their brand message effectively. Using visual storytelling techniques in video marketing, companies can create emotional connections with their audience and stand out from the competition.

For example, Nike’s “Dream Crazy” campaign featuring Colin Kaepernick is a prime example of powerful visual storytelling. By weaving together images of inspirational athletes with Kaepernick’s message of empowerment and perseverance, Nike created an emotional connection with their audience while promoting their brand message of “Just Do It.” This campaign generated significant buzz and helped solidify Nike’s socially conscious and progressive brand position. It even won an Emmy, illustrating just how powerful its approach was.

Ways to leverage storytelling in video marketing

Nike is but one example, however. So before delving into its sheer value, here we’d like to explore ways in which you may use visual storytelling.

Offer visual social proof of your business.

Initially, storytelling through video marketing can be a powerful tool to showcase social proof through customer reviews and testimonials. By featuring customer stories in video form, businesses can give their target audience a visual representation of their product or service’s positive impact on real people.

This helps build credibility and trust with potential customers and creates an emotional connection that can drive engagement and conversions. The advantages of customer testimonial videos are that your customers can contribute to your video marketing efforts by sharing their experiences with your product or service in a way that resonates with your target audience. By featuring these stories in your video marketing content, you can leverage the power of social proof to build brand credibility and trust while creating engaging and compelling content for your audience.

Humanize your brand through video.

Second, storytelling in video marketing is an effective way to humanize your brand by showcasing the people behind the business and their unique stories. By highlighting the experiences of real people, companies can connect with their audience on a deeper level and create a more personal relationship with their customers.

For example, the online retailer Zappos has used visual storytelling to humanize their brand by featuring employees and their personal stories. In one video, Zappos employees talk about their passions outside of work and how they translate to their company roles. By doing so, Zappos not only showcases the personality and values of its employees but also highlights its commitment to delivering excellent customer service. This helps create a more personal and relatable brand image, ultimately building customer trust and loyalty.

Capture more leads using video marketing.

In addition, storytelling can be a highly effective way for businesses to capture more leads – as video marketing trends show. By crafting a compelling and engaging narrative through video, businesses can attract and convert more leads.

For example, a company selling a fitness product might create a video telling the story of a customer who struggled with weight loss until they discovered the product, highlighting its benefits and how it helped them achieve their goals. By showcasing the transformative power of the product through storytelling, the video can inspire potential customers to take action and sign up for more information or make a purchase. By leveraging storytelling in video marketing to create compelling and engaging content, businesses can capture the attention of their target audience like never before.

Increase website conversions using visually attractive content

Finally, visual storytelling can be a powerful tool to increase website conversions by creating visually attractive and engaging content. By incorporating compelling narratives and visuals into their video marketing strategy, businesses can capture the attention of their target audience and drive them to take action.

Research strongly supports this notion, too. According to a study by Vidyard, businesses that use video on landing pages see an average conversion rate of 86%. By using compelling storytelling and incorporating calls to action within their video content, businesses can increase website conversions by capturing their audience’s attention and compelling them to take action.

The Power of Storytelling in video marketing

While the examples above have likely outlined the importance of great storytelling, here we can consolidate it further. In no particular order, consider the three following perks it brings.

It promotes branding

First, visual storytelling can be a powerful tool to improve branding efforts. According to a study by HubSpot, 54% of consumers want to see more video content from brands they support.

By showcasing their brand as relatable and authentic, businesses can build a stronger connection with their audience, increasing brand recognition and loyalty. Ultimately, it can be a powerful tool for companies to build a brand identity that resonates with their target audience.

It increases brand awareness and improves lead generation.

In addition, storytelling in video marketing is a powerful way to increase brand awareness and improve lead generation. Businesses can create emotionally resonant content by creating engaging and shareable content that resonates with their target audience. Video content is also highly shareable, with social video generating 1200% more shares than text and image content combined.

Furthermore, according to a study by Vidyard, video content generates 66% more qualified leads per year than other forms of marketing. By creating shareable video content, businesses can increase their brand’s reach and awareness, leading to improved lead generation and conversion rates.

It increases conversions

Finally, visual storytelling is a highly effective way to engage website visitors and increase conversions. A study by EyeView corroborates that of Vidyard, finding that including video on a landing page can increase conversions by up to 80%. By incorporating visual storytelling into their conversion strategy, businesses can create a more engaging and compelling user experience that drives visitors to take action and ultimately grow their bottom line.

Video content is also highly effective at communicating complex ideas and concepts in a simple and accessible way, making it an ideal tool for educating and informing potential customers. Video engagement rates confirm this, as a study by Wistia finds that videos that are up to 2 minutes long have the highest engagement rates, with an average retention rate of 60% for a 2-minute video.

Conclusion

In conclusion, storytelling in video marketing is a powerful tool that businesses can use to create engaging, emotionally resonant content that drives results. By incorporating compelling narratives and visuals into their video marketing strategy, businesses can capture the attention of their target audience and drive them to take action.

As the digital marketing landscape continues to evolve, the importance of visual storytelling will only become more significant. In today’s highly competitive marketplace, businesses need to find new and creative ways to differentiate themselves from their competitors and connect with their target audience. By embracing the storytelling opportunities video marketing offers, businesses can improve their brand awareness, lead generation, and, ultimately, their bottom line.

We hope you found this article on storytelling in video marketing informative. If you have a video marketing project that you’d need specific help with, please contact us today. Our teams are available seven days a week and will be more than happy to assist you.

The post The Importance of Storytelling in Video Marketing appeared first on COLDEA Productions, LLC.

While users have always been able to add their text to their images, Instagram recently released options that let users add text to their pictures and send stickers within Stories.

These new features are good for businesses since they invite users to comment and ask relevant questions about products, which increases engagement.

The stickers also provide an easy way for brands to interact with customers and showcase their expertise more than product photos. While engaging your audience, you can ask them in depth marketing questions like benefits of healthcare staffing professionals and many more.

Certain types of businesses should be highly interested in taking advantage of these new inventions. These companies are fashion and retail, beauty, and other brands that rely mostly on the feedback of their merchandise.

This article explores these new Instagram features and how entrepreneurs can utilize them to succeed in their respective businesses. Let’s dive in.

Instagram Story Stickers

Social media is an excellent place to showcase your brand and highlight your products and services. Instagram just announced that it now has over 700 million active users — so if you aren’t taking advantage of the site yet, it is time to utilize it.

It has interesting features like Instagram stories, reels, and camera options. Back to Instagram stories.

Instagram stories have become one of the most popular features for users and businesses alike. And with great reason — it allows you to share engaging content with users in an organic way.

However, as of to date, you can incorporate stickers with Instagram stories. This feature was recently added to the app, and it allows users to create interactive stories for their followers.

It’s a great way to get your audience involved in your content while gaining feedback on upcoming events.

For instance, tappable stickers help you get more information about your event or product. Users can tap the sticker to learn more.

This means they don’t have to leave your story to get more information about your product. They can tap the sticker and keep watching your story unfold.

You can even use the stickers as call-to-actions. To get users to take specific actions that will help them increase their reach on Instagram.

For instance, you can create a question within a sticker and ask viewers what they think about a particular topic.

This can help you generate valuable feedback from your customers while increasing your engagement on Instagram.

Save Your IG Live Posts

Instagram’s IGTV (Instagram TV) is a new platform, but it’s Instagram’s way of competing with other social media platforms like YouTube. Instagram users can record videos and post them on their profiles.

There are also options for live-streaming, which is pretty cool, especially if you’re new to the platform. The best part about IGTV is that it doesn’t have to be vertical like all the other videos in your feed.

It always comes in handy when you put up videos of your products that aren’t the same size as what’s suggested for your feed.

What can you do with IGTV?

If you want to save your posts from your IG Live feed, you can do some cool things with them. You can save it under the “all” section on your profile so that anyone who missed, can find it later.

You can also create an IGTV playlist of past live feeds so that people who may not have had the time can go back in time to see what they missed.

Posting Reels

Instagram has added a new feature that allows users to create videos, or reels, on their favorite app. Reels, in essence, cannot be longer than a minute video.

They are just short-second clips that may include your products or advertisements.

However, with the new feature, users can post longer content that viewers can view at their leisure.

Previously, Instagram allowed 60-second videos but cut them off if viewers wanted to continue watching.

Reels will only be shown on a user’s profile feed so that individuals won’t appear in the story section. This means that brands will have to utilize the reels as an advertisement for their business, or in some other way, to promote themselves.

The ability for brands and businesses to upload reels is helpful since it will allow them to post more information about their business or other information that they would like to get across to their audience.

Additionally, it gives them an additional opportunity for customers and followers to connect with the brand.

Although it is limited by time, it still provides an opportunity for businesses to get their message out there without having to worry about how long the video will last. And whether people can see all of it.

Creating Schedules

If you have a large following, you can post one image throughout the day and have it appear as if it was posted in real-time. All you need is to create a schedule for your posts.

Just go to your profile and select “Scheduled Posts” from the top right corner of your favorite Instagram app.

This will bring up a screen where you can select how often and what time you want the photo to be automatically posted. You can also select the date you would like the photo to be posted.

In the case of multiple images that you would like to post, you can create them all at once and add them to your schedule or add one image at a time as needed.

Having enabled scheduling on your app, any time or day of the week you want your images to appear, they will automatically be posted!

Even if nobody is online at that moment, they will still see your images when they log in later on.

Bottom Line

In summation, Instagram is a great secondary channel to reach out to new customers and increase your brand awareness.

Using the newly launched features above, your content will result in more likes, comments, and clicks on your content without saturating your feed.

Finally, if you do get the chance to reach out to a well-known influencer, remember that they are not likely to share your offer unless it truly matches with their audience.

The post Utilizing Instagram’s New Features to Increase Reach appeared first on COLDEA Productions, LLC.

It’s an excellent way to improve your marketing strategy. There are many benefits to using video marketing over more traditional approaches:

1. Video Boosts Sales
2. Video Shows Amazing RIO
3. Video Is More Trustworthy
4. Video Is Amazing for SEO
5. Video Is Appealing to Mobile Users
6. Videos Encourage Sharing
7. Videos are Engaging
8. Videos Are Superior to Other Marketing Forms.

Videos are made to be watched and watched they are. Over five million videos are watched daily, just on youtube. Here are some video production tips to help you create your videos in a professional and engaging manner.

Story-Driven Videos
Story-Driven videos are a great way to generate sales and make a meaningful ROI. Lots of videos focus on selling, but you need to encourage that point, not shove it in everyone’s face. Your video should have a compelling and story-driven narrative. Remember, the studies show that video content is king!

Make them Short and Interesting
Video marketing tips might sound hard to learn, but videos sure are an effective marketing tactic! You need to make them short, compelling, and catchy. One-fifth of your viewers will leave your video is nothing less than 10 seconds. Make sure you keep them hooked and tell your story quickly!

Be Funny and Up With The Trends
You need to be up with the trends in order to keep up with the competition. Users don’t love anything quite as much as up to date businesses and up to date humor. Remember, video marketing is essential!

Utilize memes, funny images, humor, and friendly, conversational approach in order to improve your SEO, ROI, and possibly get a new customer to your business.

Tag Your Video
What good is your high-quality video if it is not SEO optimized? You need to place enough tags in your videos to make sure they are seen by lots of people. Host the video on your own domain, tag it, share it, and make it easily shareable my enabling embedding. Keep sitemaps in mind as well.

Invest Into a Good Camera
One of the essential parts of good video production and quality is getting yourself a quality camera. When you are choosing a camera for your business, you need to make sure it can deliver high-quality video. If you have a good camera, you have finished half of your work already.

Inform, don’t Annoy
You need to inform your customers without annoying them. Most of your customers are visual learners, and you really need to convey your message in a friendly and informative manner. You don’t need to be overbearing, keep it simple, and tell your story!

Video marketing might be the most important marketing tool in your arsenal. Any size business can prosper by using this tactic.

The most important part of video marketing is doing it correctly. If you plan on doing video marketing yourself, quality is of the utmost importance.

Having a bad video can not only ruin your marketing tactic, but it can also harm your business. You need to make sure you’re providing only the best of the best.

If you are making the video yourself, you need to take care and make it HD, HQ, quick and simple.

If you don’t want to do this yourself, hiring a professional video editing and production company might be the better option, but it will cost you.

Do not take this cost as an expense – it’s a much-needed investment. The ROI of good video marketing is impressive. A professional video production company will produce a high-quality video that you can use to stay one step ahead of the competition.

If you opt to make the video yourself, you will need to know some tips and tricks to do it properly. Don’t worry, we’ve got your back.

Plan Ahead
You can’t just make it on the spot – the process requires some intense planning. Think about organization, sets, costumes, lighting options. Research what you are doing thoroughly, and you will be able to make the most out of these video production tips.

Effects!
The effects are amazing and can make your video that much better. They can be used to enhance or decrease any part of the video you like and can give real-life realism to the video you are shooting. Vibes and themes are everything, and adding quality effects to your videos can really give them a new life.

Sound Matters
One of the biggest mistakes that people make when producing their own material is making a great video with poor sound quality. Use a lapel or lavalier microphone to make sure that your sound is terrific, and that it is going to perform well with the video.

Quality is all about consistency! If the sound is terrible, you can try to fix it yourself in the editing process.

Lighting
Another extremely important aspect of any quality video is the lighting. You can have the quality camera, editing crew, and writers working 24/7, but if your video has bad or poor lighting, it is doomed to fail. You don’t want to overlight your video either, having a proper lighting rig or setup is essential.

Utilize Tech
A fantastic way to prove your point and improve your video production quality is by utilizing the latest tech. You don’t want stiff, monotonous and one angled video, do you? Drones are a great option you should consider investing in!

Frame Your Work
When you have shot the best video in the world, the only thing that remains is to frame it properly. Cropping is your friend, and before you get to the editing process, you should keep it in mind. Shooting your video while thinking of the editing process makes for the best product.

In conclusion, you need to know the ins and outs of videos to make the best ones. You can utilize these video production tips or hire a video editing service to make your life that much easier.

You need to be consistent with the quality and provide a quality video, to establish a quality service. If you’ve done everything right, your business should be booming, and your ROI should be incredible.

The post Successful Video Production: Why Quality Is Key and How To Get It! appeared first on COLDEA Productions, LLC.