What is real estate videography?

There’s the building. And then there’s how it looks when someone walks through it with a camera that knows what it’s doing. Real estate videography represents the practice of filming a property with the main objective of revealing flow, light, scale, and rhythm. Structured and intentional, it avoids (or, at least, should avoid) the trap of overproduction.

In the middle of packing for the move, buyers don’t have the time to overthink. They want to see how a hallway connects to the living room. Or they’ll want to see the reflection of afternoon light bouncing off the kitchen floor. Video production steps into that moment. It shows the buyer something they didn’t realize they undoubtedly needed to see.

Close the door behind the photo

Now, photos can show you what seems to be a pretty cozy living room. However, what they can’t do is show you how it feels to be standing in it. To get that feeling of being there, movement matters a lot. Following a camera that drifts slowly through space, turning corners, revealing windows – that’s what creates connection. The viewer feels spatial awareness. They remember how things unfold.

That’s the part that drives contact. The difference between a flat listing and one that generates calls lies in the seconds between a cut and a pan. Small edits, big shifts.

Scroll. Blink. Click. Decide.

You’ll rarely see someone reading floor plans first. Usually, they’ll open listings and tap. They’ll watch for a few seconds, and if it feels generic – they’ll scroll away.

Every second of the video is a chance to keep someone on the screen. If the lighting’s off, if the camera’s jittery, they’ll feel it even if they can’t explain why. But when the video opens smoothly, gives room to breathe, and doesn’t rush or linger, the buyer leans in. They don’t say: yes, this looks nice. Instead, they say: show me more.

Selling faster, moving smarter

Real estate videography is all about function. A short, strong video will shorten the gap between listing and closing. Below, you’ll find five ways that happen in practical, repeatable terms.

Time becomes evidence

Buyers don’t want to book five in-person showings. They’d much rather eliminate three of them after watching videos. A clean two-minute clip will give them enough time to picture where their books go. It will help them calculate furniture fit without having to guess.

Time in video equals fewer doubts. The more confident they feel on the screen, the sooner they reach for the phone.

And angles show intent

A good angle gives much information. It shows how everything is connected (for instance, exactly how far the kitchen is from the bedroom). Videos reveal how light wraps around the kitchen at 10 AM, how doors align, and where the eye naturally rests. The camera won’t sell a home by spinning or flying. Simpler: it sells by guiding. The viewer is a house guest.

Audio and comfort

Sound quality shapes perception; bad audio suggests rushed work. A soft background track will signal ease, suggesting the viewer can settle in. Ambient noise – a breeze, distant traffic, a leaf blower three houses down – adds to the realism. The video feels honest. Buyers start imagining their own daily routines. You can use both and let soft music carry the tone but keep real sounds in the mix. It builds trust without breaking the mood.

Expectation vs. reality

The walk-through should match the walk-in. If a buyer watches the video and then arrives to find the same energy, the same scale, the same light, they feel relief. This means no readjusting, no recalibrating. The house becomes a known quantity. That kind of consistency builds confidence. And confidence moves offers faster.

What about lighting?

Buyers watch for light, even if they’re reluctant to mention it. The camera has to show them where it lands, how it shifts, and what it touches. A well-lit hallway suggests spaciousness. On the other hand, a shadowed corner feels like a warning. The lens can’t lie, but they can choose where to look. A good piece of videography should reveal the light already in the space, with no lighting hacks. If the room glows at 4 PM, the video needs to show that clearly.

A quick note for the reluctant seller

Some sellers might resist video as they simply don’t see the need. They’ll say photos are enough. But your average buyer has changed. They want motion. Buyers are no more impressed by static images. They need to feel at home working with time, not stuck in it. However, video footage provides pace. It can hold attention longer than anything else and help people decide faster without pushing. That decision starts with the first second of play.

The frame that sells

If something moves, it feels real. And if it feels real, it becomes easier to want. Real estate videography is a simple, effective method for turning attention into action. In a market crowded with noise, video quiets everything but the subject itself – the property you’re trying to sell. It brings the buyer closer to saying yes. And sometimes, all they needed was a camera that didn’t flinch.

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Why Are Lifestyle Real Estate Videos So Popular?

With the right approach, every home can shine. All you need is the proper spotlight to sand out any rough edges of the property and show buyers the value they’re getting for their money.

From a tiny cozy cottage to a luxurious mansion, you can quickly sell anything with a lifestyle video. All it takes is a little creativity; a buyer will be ready with the down payment before they’ve even seen the place.

So, how do these creative videos work?

For starters, you should know these are high-end productions. While this approach can work for the average home as well, lifestyle videos work best when showcasing luxurious properties.

When you watch an average lifestyle video, it’s usually quite function-oriented. It helps potential buyers visualize the space and showcases any regular features of the home. With the lifestyle video format, you’re doing something different. Instead, you’re trying to immerse the buyer in the experience of living in the home.

How Do I Create A Lifestyle Video?

While this may sound simple, it’s actually quite difficult. Or, rather, it’s hard to stand out in a sea of high-quality lifestyle videos. Most sellers of luxurious properties have caught onto the trend, or they’ve hired cutting-edge real estate agencies that know what they’re doing.

With this in mind, the question is — how do you create a video that stands out?

Create a Story

Like all online ads, lifestyle videos sell homes faster if they go viral. To achieve this, you need to hook viewers early and stop them from moving on to the next thing recommended by their algorithm.

For this, you need to have a story. Something needs to be happening around the property you’re selling. Remember, this shouldn’t be a straight ad right away. For instance, try to think of creative ideas for home remodeling and make the video as a vlog for the project.

It doesn’t have to be anything too big. The important thing is that it allows you to go through the property seamlessly. In the process, you can showcase the home as a whole and specific amenities.

Without this approach, your video will amount to little more than a few disconnected shots. People don’t have the patience for content that isn’t informative or creative, and they quickly move on.

Before you produce the video, take the time to create a storyboard. It should map out the key shots you want and the story you’re trying to tell, beat by beat.

Fortunately, most high-end properties have unique features you can use for the story. For instance, a barn or a small lake is perfect for a narrative. Just make sure your story is cohesive and interesting enough on its own.

Use Real People

While you may want to create the vibe of a Hallmark holiday movie, remember — you’re not making a professional movie, but a lifestyle video. So, while having a story is important, you must also keep the video relatable and natural.

Considering this, you don’t want to hire professional actors, even if you have the budget for them. To keep the human element as relatable as possible, get your friends and family to play something. Also, feel free to keep a couple of funny bloopers in the video to keep it engaging and positive.

Once you start filming, keep things simple when it comes to direction. Give straightforward cues in terms of behavior — most of the lines will likely be covered in the voiceover anyway. All your “actors” have to do is perform actions while laughing and enjoying themselves.

Work on Sound Design

Don’t underestimate the additional quality brought to your videos by sound design — all professional video production teams use it. Sure, you can capture some natural sounds while filming — but it won’t be enough. In most cases, professional lifestyle videos sell homes faster with decent sound design.

In practice, this entails adding quality sounds that match your scenes. If you’re filming a pool on your property, add water-splashing sounds to the shot. Also, you can make night scenes more atmospheric by adding cricket chirping.

Before you release the final edit of the video, consider ambient effects that you can add to each individual shot. Most professional videos have this level of quality, and yours needs to reach that standard to stand apart.

Combine Real Estate & Lifestyle Shots

Lifestyle shots are the main aspect of real estate lifestyle videos. However, you still need to sprinkle in a few classic real estate shots. After all, the main point is showcasing the property.

So, let’s say you showcase a specific function of your kitchen, like a bar area or a particularly gorgeous island. After preparing for a video shoot with actors having fun in that section of the home, transition to a wide shot that shows the entire kitchen.

Besides engaging viewers, this approach ensures you’re showcasing the property in its entirety.

Wrapping Up

Lifestyle videos sell homes quicker than most other formats — including traditional video formats for real estate. If you manage to create a short-form cinematic view of your luxury home, you’ll have no trouble attracting buyers.

While creating a proper lifestyle video can be expensive, it’s well worth it. If you follow the tips above and do your best to film something engaging, you’ll have prospective buyers lined up soon enough!

The post How Lifestyle Videos Sell Homes Faster Than Traditional Listings appeared first on COLDEA Productions, LLC.

Why Aerial Videography

Elevating your real estate marketing strategy with aerial videography can offer unparalleled advantages in showcasing properties. Aerial footage adds a dynamic dimension to your listings, capturing attention and providing viewers with a unique perspective. From sprawling estates to urban condominiums, aerial videography has the capability to highlight the most captivating aspects of a property. Besides, it enables potential buyers to visualize the property’s layout and surroundings with clarity, fostering a deeper connection.

Further, aerial shots offer a comprehensive view of the property and its surroundings, providing valuable context that traditional photography often lacks. With aerial videography, you can showcase the property itself and its proximity to amenities, neighborhood features, and natural landscapes. As an illustration, imagine presenting a waterfront property with sweeping aerial views of the coastline or a rural estate surrounded by lush greenery. Such footage can evoke emotion and create a compelling narrative that resonates with prospective buyers.

Choosing the Right Equipment is Important for Leveraging Aerial Videography

Leveraging aerial videography requires a careful selection of equipment tailored to your specific needs. Investing in the right drone and camera setup is paramount to capturing stunning footage that does justice to your listings. Factors such as resolution, stabilization, and flight time must be taken into account to ensure optimal results. High-resolution cameras coupled with advanced stabilization technology can produce smooth, professional-looking footage that captivates viewers. Also, drones with longer flight times offer greater flexibility and extended shooting opportunities, enabling you to capture the perfect shot without limitations.

Considering the wide range of options available in the market, researching reputable brands and models is essential. Look for drones equipped with features suited to real estate videography, such as obstacle avoidance systems and intelligent flight modes. Next, prioritize reliability and durability to withstand various environmental conditions encountered during shoots. With the right equipment in hand, you can unleash the full potential of aerial videography and elevate your real estate marketing efforts to new heights.

Prepare for the Shoot

Choosing to leverage aerial videography demands meticulous preparation to ensure a successful outcome. Scout the location beforehand to identify potential obstacles and plan the best vantage points for capturing captivating footage. Obtaining necessary permissions and adhering to regulations is important to avoid legal complications and ensure a smooth shooting process. Consider weather conditions and select optimal shooting times to maximize the quality of your footage.

Also, creating a detailed shot list and storyboard makes the shooting process easier and ensures that all essential aspects of the property are covered. Pay attention to factors such as lighting conditions and potential distractions that may affect the quality of your shots. If your houseyard is too crowded and makes the shot look bad, hire professionals to pack and move them as soon as possible. In order to preserve your items, hire a reputable professional with a lot of experience. A good option if you are looking for this is Big Man’s Moving Company, as they offer both packing and moving services. With their help, your moving process will be done quickly so you can focus on other tasks related to house sales.

Capture Compelling Footage

Preparing to capture compelling aerial footage involves mastering various techniques to showcase properties effectively. Experiment with different angles and perspectives to add depth and visual interest to your shots. Utilize techniques such as orbiting, tracking, and revealing shots to create dynamic and engaging visuals highlighting the property’s unique features. Smooth and controlled movements are key to producing professional-looking footage that captivates viewers.

Next, consider the natural flow of the property and its surroundings to capture footage that tells a cohesive story. By integrating aerial shots into your video, you can provide viewers with a comprehensive overview of the property’s layout and surroundings. Lastly, pay attention to details such as transitions between shots and pacing to maintain viewer engagement throughout the video.

Edit and Enhance Footage

Elevating the quality of aerial footage through editing and enhancement is essential to creating captivating real estate showcases. Utilize advanced editing software to refine color grading, adjust exposure, and enhance overall visual appeal. You can ensure that the footage accurately represents the property in its best light by fine-tuning aspects such as contrast and saturation.

Further, consider incorporating additional elements such as text overlays, music, and graphics to further enhance the viewer’s experience. Adding subtle effects like transitions and motion graphics can help maintain viewer engagement and highlight key selling points. With meticulous attention to detail and a creative touch, you can transform raw aerial footage into polished showcase videos that leave a lasting impression on potential buyers.

Conclusion

Leveraging aerial videography in real estate showcases offers unparalleled advantages in captivating potential buyers and highlighting the unique features of properties. By carefully selecting the right equipment, preparing meticulously for shoots, and mastering various techniques for capturing compelling footage, real estate professionals can elevate their marketing efforts to new heights. Editing and enhancing aerial footage further enhances its visual appeal, ensuring that properties are showcased in the best possible light. Incorporating aerial videography into marketing materials allows for greater engagement and resonance with prospective buyers, ultimately leading to increased lead generation and successful property sales. Embracing aerial videography as a tool for showcasing properties not only sets listings apart but also establishes a new standard of excellence in the competitive real estate market.

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Videos are not only effective marketing machines; they’re also great for listing, branding, and more. There are many ways that you can use videos in your real estate business and so many reasons why you should be doing it.

Videos Are Effective

There are crazy statistics about the effectiveness of video in marketing. For instance, 84% of people have purchased after watching a video, and 82% of marketers plan to increase their video budgets. Beyond that, videos shared on social media generate 1,200% more shares than images and text posts combined. Additionally, marketing professionals who use video increase their revenue 49% quicker than marketers who don’t.

That’s a whole lot of numbers, but here’s the nitty-gritty of it. People who specialize in marketing are increasing their budgets in the video because they see more sales and more shares because of videos. As a person in the real estate market, having your listings get 1,200% more shares on social media could be a game-changer. If more people buy once they see a video, having a video listing could increase your chances of finding the right buyer.

Marketing stats aside, the video has other advantages. For one, you aren’t limited to just twenty-five photos to sell a home. Instead, you have an entire video length to show every piece of a house. Secondly, people remember videos. They only remember 20% of what they hear, 30% of what they see, but 70% of what they see and hear. Finally, videos are still relatively new to the real estate market. Choosing to use videos will give you an added advantage in serving your market.

Videos help build trust, and by choosing to incorporate them into your online presence, buyers in your market will come to trust you as the go-to source, here are 100 video marketing stats you need to know in 2020.

How to Use Videos

There are several different ways to use videos in your real estate business. You aren’t just limited to listing videos. Let’s take a look at all the various ways you can integrate videos.

Listing Videos: A video walkthrough of a house is a powerful visual tool for a potential buyer. Buying a home is an emotional purchase. Giving people the ability to see the house before they drop by can help them fall in love with the home before you’ve even shown it to them. Conversely, it will eliminate all the times that people love the pictures online but are disappointed in the actual state of things.

Testimonial Videos: Nothing speaks more for you than your past happy clients. Creating a video full of your customers singing your praises is much more impactful than stagnant words on a website. Right after you’ve sold a home, make a quick video with your happy customers. You can post these on your website or social media accounts.

Agent Profile: This is a video about the agent. If you’re an agent, it’s a time for you to be authentic and sell yourself. Help your customers get to know you. Videos help humanize you in a way that those park benches and billboards just can’t. If you have a full staff of agents, it’s important to create a profile for each of them. You can display this on your company’s team page.

Neighborhood Videos: Most realtors think to do listing videos, but what about a neighborhood walkthrough? When you’re working to sell a property, a video highlighting the neighborhood can go a long way. Think about restaurants, parks, local businesses, or schools in the area. Bonus points if you can get the actual neighbors involved.

Informational Videos: Shooting a quick video to give your potential customers some free information is an excellent way to show them who you are. Some examples would be: home buying or selling tips, financing advice, or DIY and home improvement tips. Sharing these videos will help establish yourself as the trusted realtor in the community. If you’re posting helpful, non-promotional videos regularly, people will trust your voice, and be happy to watch your promotional videos, too.

Live Stream Open Houses: You can do live streams for many things. For example, you can have a real-time question and answer session about a property or showcase neighborhoods while you’re on your way to a listing. However, one of the most powerful ways to utilize live steams is for open houses. You get the opportunity to walk people through the property, highlighting the best parts, while taking questions in real-time.

Start Using Videos Today

There are several clear advantages to utilizing the power of video in your real estate business. However, you might be concerned with logistics. How can you make videos? With technology, you can literally flip your phone around and start recording.

Obviously, there’s some merit in hiring qualified videographers for listings and neighborhood videos. However, if you can’t afford the expense, don’t let it be an excuse. Any video is better than no video. Save up your budget for those luxury properties and hire a videographer then or when you can.

There’s no reason to not capitalize on this powerful tool. Video is the future of real estate marketing, and you don’t want to be left behind. 

Corey Tyner is a writer and business owner who helps sell your house fast. He is the founder of Cash land buyers Arizona and Austin Fast Sell Home Buyers. As one of the top real estate investors in Arizona with over a decade of experience, his work has been featured on Bigger Pockets, Real Estate Agent Magazine, and several other mainstream real estate investor publications.

The post The Importance of Video in Today’s Real Estate Market appeared first on COLDEA Productions, LLC.

There are several different and new ways to highlight a home’s strongest qualities and catch an online buyer’s attention. This is important because “buyers will imprint on a home and develop their positive feelings and attraction to a property at first sight.” – Jen Williams Redfin Market Manager

You may be asking yourself, how can we leave a lasting impact without traditional staging or a physical walk through? Here are a few ways to ensure your listing is ready for the online market:

Quality Listing Photography

One of the most important steps when preparing to sell a home is to professionally photograph each room. It’s crucial that these images are high-resolution to ensure that the final listing product is perfected for online buyers. Professional photographers understand the importance of balancing the attractive home features while remaining truthful about any potential pitfalls or damages.

Make sure to remove any unwanted items before capturing each room on camera – this will speed up the process of editing. Once the photos are primed and for publishing, the real estate agent will upload the photos to the MLS which then syndicate the photos to over 1000+ listing websites. With thousands of eyes on each room of your home, this is one step of the selling process that you don’t want to skip.

Listing Videography

Many buyers believe the floor plan is one of the most important features to consider when purchasing a home. Real estate videos are one of the most effective ways to tell the story of your home. By virtually walking buyers through the front entry, back to the chef’s kitchen, up to the master suite, and around to the backyard, your buyers can feel emotionally connected to the property.

Another option for videography is drone imagery that shows a bird’s eye view of the property. Incorporating this into the real estate video can give even more context to buyers regarding the space surrounding the home. Creating a video with a full view of the property is a way to take the marketing into your own hands and ensuring the most desirable aspects of your home are showcased.

Virtual Staging

As the name implies, virtual staging is done on the computer rather than in real life. This means that, unlike traditional staging, you don’t rent any furniture, decor, or accents. Instead, virtual staging digitally inserts all of those same items into photographs of empty rooms in the home.

This helps to attract potential customers online to tour the home, where they can then use their imagination to envision how each room would look with finishing touches such as furniture and decor. As you can imagine, this tactic is particularly valuable for listings that gain a lot of online traffic but don’t host open houses or tours.

Virtual staging has a number of benefits but the biggest is of course price. While staging a condo the old fashioned way costs an average of $2500 per month, virtual staging typically costs between $39 to $199 per room. What’s more, is that this fee is a one time cost as you don’t have to pay for renting furniture. As the average home for sale in 2018 stays on the market between 34 to 53 days, this means that virtual staging could save you several thousands of dollars.

Regardless of the innovative marketing tactic you choose to pursue, it’s important to make sure your home looks ready to sell, both online and in person. First impressions are often a deciding factor for buyers and these powerful tools create a strong impression that will ultimately sell your home quicker.

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