Think about it: you wouldn’t launch an event without checking every detail, right? The same principle applies to protecting your UTV windshield. The small things that might seem unnecessary at first often become lifesavers when you’re out there on a rugged trail—or when hosting an online event.

Understanding the Importance of UTV Windshield Protection

If you’ve ever taken a UTV out for a spin without windshield protection, you’ll know how quickly things can go wrong. Small debris, bugs, and low-hanging branches can wreak havoc on an unprotected windshield. It’s a lot like live streaming without proper internet connectivity—a disaster waiting to happen. No one wants their windshield to crack, just like no one wants their event stream to drop.

The solution in both cases lies in preemptive action. You want to avoid costly repairs, or in the case of live streaming, a tarnished reputation.

The Cost of Neglecting Windshield Protection

Imagine speeding down a dirt trail when—crack!—a rock flings itself right into your windshield. That jolt of panic is similar to when your live stream starts buffering during an important corporate event.

Sure, you could fix the issue later, but the damage is done. Your windshield is compromised, just like your audience’s experience of your event. The cost of replacing or repairing your windshield is much higher than installing protection beforehand. The same goes for having a backup plan when streaming.

An initial investment may feel unnecessary, but when things go wrong, you’ll be glad you made it.

Real-Life UTV Adventures

I remember one time during a group trail ride. A friend didn’t think he needed UTV Windshield Protection, and midway through, a branch snapped back and hit his windshield. It wasn’t even a big branch, but the impact cracked the glass, and we had to cut our ride short. The lesson? It’s the small things that cause the biggest problems.

I’ve seen the same scenario unfold during live streams. Something as small as unstable Wi-Fi can throw off an entire event. The parallel between these two worlds becomes even clearer.

Types of UTV Windshield Protection

Now, let’s dive into the different types of protection available. Just like you need various streaming solutions for different events, you need to pick the right windshield protection for your UTV.

• Polycarbonate windshields: Known for durability and resistance to impact.
• Glass windshields: Offer clarity but may not handle rougher trails as well.

Both are essential depending on your needs, just like how a simple Zoom meeting setup differs from streaming a high-profile event to thousands of viewers. If you’re serious about off-roading, a polycarbonate windshield will offer extra security when the trail gets bumpy. Similarly, an advanced streaming platform ensures that your audience experiences seamless video quality.

Need help choosing the right protection? You can learn more about UTV Windshield Protection here.

Maintenance and Care

Here’s a reality check: Once you’ve installed the protection, you still have to take care of it. I’ve learned this the hard way. A friend once invested in top-of-the-line protection but never cleaned it after rides. Dust, mud, and grime built up, and eventually, visibility was so poor that he had to replace the entire windshield.

So, how do you avoid this? Simply clean your windshield after every ride. Use non-abrasive cleaners and soft cloths. This basic level of maintenance can extend the life of your windshield significantly. Just like keeping your stream equipment clean and well-maintained, regular upkeep ensures you’re ready for the next adventure or event.

Windshield Protection and Safety

Let’s be real—no one gets excited about safety features. But they are necessary.

I know someone who thought he didn’t need UTV Windshield Protection because he only rode on tame trails. That changed quickly when a sudden storm hit, and he realized just how vulnerable his UTV was to the elements.

The same goes for live streaming corporate events. You might think everything will go smoothly because you’ve done it before, but unpredictable elements can always show up. Having a layer of protection—whether it’s insurance for your windshield or backup systems for your stream—makes all the difference.

The Final Word: Investing in Peace of Mind

If you’re still on the fence about UTV Windshield Protection, consider this: it’s not just about protecting your investment; it’s about ensuring your experience is as smooth as possible.

From the moment you roll out of your garage to when you hit that first trail, you can ride with confidence. It’s the same sense of security you feel when you know your live stream setup is foolproof. Every minute you spend not worrying about issues is a minute spent enjoying the ride—or focusing on your event. The goal is to protect your time, your investment, and your peace of mind.

It’s not just about a windshield—it’s about the whole experience.

Final Thoughts

At the end of the day, whether you’re riding a UTV or hosting a corporate live stream, preparation is key. Don’t skip the small steps because they can have big consequences.

Make sure you’re equipped with the right tools—be it UTV Windshield Protection or a reliable streaming platform. The lesson is the same: Take care of the details, and you’ll avoid the disasters that can ruin the big picture.

Now, get out there and enjoy your next adventure—or live stream—with confidence.

The post Tips for Live Streaming Successful Corporate Events: Lessons from UTV Windshield Protection appeared first on COLDEA Productions, LLC.

The event was hosted by Hon. Cosmin Dumitrescu, Consul General of Romania in Los Angeles, with the support of Hon. Robert Wunderlich, Mayor of Beverly Hills, and emceed by Aura Imbarus.

The goal of this incredible event was to aid in providing humanitarian relief for refugees in Romania. It’s not a matter just for Ukraine or even just for Europe, but for the world and the UN. 

Of the million fleeing refugees, over 200,000 have found shelter in Romania since the beginning of the war, and over 60,000 Romanian families have opened their homes and their hearts. 

The support must continue until the war is choked out and well beyond. Musicians and artists performed to show their support of this event and to generate financial benefits for The Romanian Red Cross,  Habitat For Humanity, and Save The Children.

“We must always take sides. Neutrality supports the oppressor, never the oppressed.” – Elie Wiesel, Holocaust Survivor.

Host Aura Imbarus reiterates that Romania wholeheartedly rejects Russia’s irresponsible behavior and calls for a cease of military aggression and an immediate withdrawal of all military forces from Ukraine’s internationally recognized borders. 

The Romanian people wish to promote international rules and universal values by finding ways to alleviate the suffering of the Ukrainian people. This event is one of those relief channels.

The Mayor

Mayor of Beverly Hills, the Hon. Robert Wunderlich spoke of his support for the Ukrainian people and their fight to protect their land, their culture, their democracy, and their freedom. He described the war raging across the ocean as nothing that’s been seen since WWII and  “era-defining and horrific.”

The Beverly Hills City Hall has been showing signs of support by lighting up its building with the colors of Ukraine. They have also been flying the blue and yellow flag of the Eastern European country in highly visible places, so those of us far away continue to be reminded and to actively support the cause. 

The Consul General

Hon. Cosmin Dumitrescu, Consul General of Romania in Los Angeles, believes the Ukrainian people are simply striving to preserve what we enjoy here. 

Without freedom, there is only pain. The people there are fighting, the men, the families, and the children are running. They’re fleeing across every border they can, including in the Consul General’s home country of Romania, Poland, Hungary, and Moldova, to save their own lives, to find freedom. 

“This freedom is what unites us. Humanity is the definition of the culture of freedom. Aggression, war, and crime have nothing to do with free civilization, and nothing to do with our basic values that are the core engine of our nations.” 

The Athlete

Women’s gymnastics first perfect ten score earner, Nadia Comaneci of Romania, also shared her support for this event via a virtual message. 

“Sport is a beautiful attribute of civilization for non-violence and peace between people. Almost half a million refugees have already crossed Romanian borders from the beginning of the war in Ukraine. 

We all gather here tonight to express our solidarity with the Ukrainian people and to support three of the biggest NGOs active in assisting refugees: The Romanian Red Cross,  Habitat For Humanity, and Save The Children. 

“I strongly encourage you to join me to express your solidarity and to support The ones that are now working on the ground to help the people in need coming from Ukraine.”

The Painter

Antonio Del Prete is an Italian painter and sculptor whose work has been exhibited internationally. His art has been included in a special viewing at the Vatican by Pope Francis and was featured in the Italian Bible of Contemporary Art Atlanta Contemporanea as one of the 800 Italian artists that have influenced contemporary art between 1950 and 2020. 

 At this Extraordinary Concert event, he donated a stunning piece of art “RESIST” – Mixed Media – Acrylic and Water-miscible oil Paint and Swarovski on Canvas to the cause-at-hand to specifically benefit the younger generation of children who have been mercilessly uprooted from their motherland. It is best described in his own words:

“The girl that I represent in my painting, she wears a Ukrainian flag. The mask we all know represents the idea of resilience, not as a word but as a state of mind: RESIST. 

The box she holds in her hand is the box of dreams that any child is entitled to. Liberating butterflies symbolizes change, hope, and life. Butterflies fly to a crown of flowers representing beauty and love… 

May love fulfill and conquer all our hearts because, without love, nothing is possible.”

The Refugees

Here the event shared moving footage of actively fleeing refugees, mostly on foot, trying to find a safe space — children walking in the snow. Families huddled under tents. Emergency services give aid wherever possible. 

Buses loading people up by the dozens to ship them farther from the front lines. Homes full of Ukrainian strangers being embraced by the love of Romanians. Tears, fear, grief, and love are the core of this footage.  

The Musical Stylings of the Globally Renowned Fatu Family

Not only did Sophie Fatu, the young and gifted jazz singer, open the event with an endearing version of the U.S. national anthem, but she reappeared in the event later with her mother Victoria Fatu in a vocal and piano duet. 

Sophie may be a familiar name as the talented tot has made appearances on hit shows such as Little Big Shots with Steve Harvey and The Ellen Degeneres Show, and America’s Got Talent.

She’s held roles on TV shows like Will and Grace, Goliath, The Kids Are Alright, and has even starred on the big screen with Mel Gibson and Charlie Hunnam in the 2021 release, Last Looks.

Sophie’s mother, the internationally recognized and decorated pianist Victoria Fatu began studying music at the tender age of eight. She earned her bachelor’s and master’s degrees at the Moscow State Conservatory in Russia.  

Victoria has claimed victories in numerous international competitions and received multiple grants from major music foundations. She has also made many global appearances and performed with prestigious symphonies as well as a recent role as a soloist at Carnegie Hall.

Together, the pair gave a lovely jazz version of “Yesterday” by the Beatles. As you would expect, talent runs in the family. Sophie’s Father, Cristian Fatu made an appearance later in several duets. As well as Victoria’s prolific solo rendition of “Sonata Quasi Fantasia” by Beethoven.

The Strong Ukrainian Voice

Anxious to represent his country and contribute to the success of this event, Ukrainian-born Ivan Krasovsky made a special in-person appearance. Ivan is a baritone-tenor and soloist of the Academic Song and Dance Ensemble of The State Border Guard Service of Ukraine who took the win at nearly every vocal competition he entered for many years.

The vocalist belted skilled and emotive renditions of the national anthem of Ukraine, “My Dear Mother,” and “Red Ruta.” He shared that the current tragedy hit especially close to home as his mother still resides in Ukraine, near the Romanian border. 

“It’s a very safe place now Chernivtsi, at this time, but I am not sure that this place will be safe tomorrow…Thank you from each of us for your support.”

The Strings and Keys Duets

Evgeny Tonkha and Cristian Fatu took center stage to offer their strings in support of this fundraising event. I have worked with Cristian in the past, where we created an in-depth musician spotlight piece to showcase his global, masterful work over the last several decades. You can view that piece here. 

Cristian is an award-winning violinist, a member of the New West Symphony, and has performed at Carnegie Hall. He holds a bachelor’s degree from The National Music University of Bucharest and a Master’s and Artist’s diploma from Park University, Missouri and is a top prize winner at more than 25 national and international violin competitions in his native Romania and abroad.

Evgeny graduated from the Russian Academy of Music and did his postgraduate studies at The Hans Eisler Academy of Music in Berlin. Among his many accolades and achievements, he has been collaborating with The Berlin Philharmonic Orchestra for over fifteen years and was the first prize and the gold medal winner at the 12th International Cello Competition in the Czech Republic. In collaboration with Nathan Franco, he founded a new K-17 concert series in Los Angeles and teaches at MiMoDa Studio. 

Cristian opened their segment with a peek into the heart behind the musicians with this event. 

“We are musicians from all different countries. I’m from Romania, Evgeny and Victoria are from Russia. Then we have Dan, who’s originally from China, and Elisabetta from Italy. 

And then we have Sophie, who was born here; she’s an American. So what we want to show here is that the people are good. People want to work together.”

From China to UCLA in Support of Ukraine

Dan Yu was originally born in China and emigrated with his parents in the late 90s. He studied Piano Performance at UCLA where he earned his Bachelor’s degree and claimed many other piano honors and competitions. 

He was also accompanied by Cristian on the violin and performed :Balada” by C. Porumbescu, “Melodya” by Myroslav Skoryk, and “Allegro Assai from Drei Klavierstücke D946” by Franz Schubert. 

The Ukrainian Violinist

Yakov Konvitser is a Ukrainian violin performer who had numerous concerts and was involved in the 2017 is a multicultural project entitled Everyone is a Friend in Odessa. Accompanied by audio, Yakov gave lively violin performances of “Romanian Potpourri” and “Tango” by Piazzolla.

The Artists

The prestigious international art dealer, Leon Weinstein, has been in the art world for over 20 years supporting and advancing visual arts. His Beverly Hills-based organization, Weinstein Art Management, organizes art exhibitions, cultural events, and promotes various forms of art and artists. 

He took the podium to introduce three Ukrainian artists who were anxious to do their part in relief efforts. 

Andrew Atroshenko

The internationally renowned romantic impressionist artist’s original work is usually listed in galleries for $20,000 to $50,000. For this fundraiser, he graciously donated a giclée (an inkjet-printed copy that is signed and numbered by the artist’s hand) of a beautiful woman in a black and red evening gown. These giclées usually sell in the range of $2,000. 

Dmitri Danish

Dmitri Danish’s work in painted cityscapes is recognized the world over. He was born in Kharkiv, Ukraine, and most of his family and many of his friends still reside in his home country. He donated a delightful cityscape giclée that usually sells for around $1,500, while the original paintings are priced between $15,000 to $20,000.

Michael and Inessa Garmash

These two are a rare artist couple and are originally from Luhansk, Ukraine. Inessa was born in Lipetsk, Russia. Together, they specialize in romantic impressionistic paintings of young ladies in both surreal and ordinary settings. The giclée they donated is of a young woman in white looking down. 

The Songbird

Italian-born Elisabetta Russo, the widely acclaimed operatic performer and vocalist, was accompanied by Victoria Fatu on the piano for her masterful renditions of “Lascia ch’io pianga” by G.F. Handel, and “Non ti scordar di me” by E. Curtis.

She is globally recognized for her roles in both Don Pasquale Cosi Fan Tutte Rigoletto and Falstaff and musical theater performances of The Phantom of the Opera. Elisabetta has also collaborated with Andrea Bocelli, David Foster, and notable other film composers and Oscar winners, as well as appearances at New York Fashion Week, Staples Center, and Caesar’s Palace. 

The Little Romanian Picasso

Alexandra Nechita is a Romanian-American line-drawing artist who has been hailed as a true artistic force. Her captivating talent has been recognized by art critics around the world, inspiring the media to give her the pet name of “Petit Picasso.” 

She shared that her husband grew up in Ukraine until he was ten years old. Their family is deeply connected to the Ukrainian people and share in their current grief. 

Alexandra is a master of line and color and the strokes of her brush paint with their own visual language. She created a line drawing specifically for this event which was auctioned live for charity and collected $15,000. 

The Councilman 

Council member (Former Mayor of Beverly Hills) John A. Mirisch shared the Beverly Hills Council’s official resolution that was passed shortly after the Russian attack on Ukrainian soil. They condemned the Russian government’s actions and in a show of support, made Ukrainian president Volodymyr Zelenskyy an honorary citizen of their fine city. 

The Eyebrow Queen

Anastasia Soare is the founder and CEO of Anastasia Beverly Hills and is commonly known as the “Eyebrow Queen.” She came to the United States as apolitical refugee from Romania over thirty years ago. The plight of the Ukrainian people struck a deep chord for the cosmetics multi-millionaire and she participated in in this event to encourage generous donations and additional support for the Ukrainian refugees. 

The Jewish Siren

Svetlana Portnyansky is one of the most extraordinary performers of the international jewish scene and she’s often compared in the press to the likes of Barbara Streisand. She’s also performed with internationally acclaimed stars such as Steve Allen, Lionel Hampton, Maximilian Shell, Debbie Friedman, Bruce Adler, and many other accomplished musicians. 

With her voice, Svetlana is forging a bond between all global Jewish communities and shows her support for the Ukrainian people by singing a traditional folk song, “Dark Eyes and Brown Eyebrows.” She also graced viewers with “Wild Hackberry,” “Ukraine,” and “Rumania, Rumania!”

The Cause

This event was intended to be a channel to aid in the relief of Ukrainian refugees flooding into Romania by supporting their own local charities, The Romanian Red Cross, Habitat For Humanity, and Save the Children Romania. You can learn more about those relief efforts here.

As a filmmaker, I was touched to be part of such a well-attended and highly supportive evening. The many cultures, artists, and dignitaries that came together created a bond and showed the Ukrainian people they are not alone. Solidarity for Democracy and Freedom-Solidarity For Ukraine.

Photos: Richard Liukis

Video: COLDEA Productions, LLC

The post An Extraordinary Concert: Solidarity for Democracy and Freedom-Solidarity For Ukraine appeared first on COLDEA Productions, LLC.

Hosting a live streaming event enables you to stand out in the extremely crowded landscape of social media and other digital video platforms, and social media and other technology have made it exponentially easier to navigate. However, to obtain the best results, you need to possess a certain amount of skill and know-how. The following breaks down what you need to know about video services to effectively reach and impact a large section of people all around the world”

How Good Lighting Makes Helps Audience Retention

Lighting design for your live-stream is much more than shining a light on the subject. Proper lighting can help to set the mood for your audience, draw viewers in, and compel them to keep watching. Your lighting design does not have to be complicated or elaborate. A basic lighting setup and/or the use of natural light can still be effective at providing ample light to set the mood and light your subject.

The standard lighting set up includes a three-point technique that includes key light as the primary source to light your subject, fill light that takes away shadows created by the key light, and backlight to add depth and context to the subject. Take the time to experiment with various positions and levels to create the best look on camera.

10 Ways to Increase Your live-stream Viewers

The primary goal of producing a live-streaming event is to reach as many viewers as possible. Simply going live and starting to talk will not have the impact you want without putting the following tips into practice to draw the maximum amount of audience as you can.

1. Self-Promotion

Give yourself some time to promote your live-stream well before the event through your social media outlets and email blasts with the date, time, and detailed instructions on how to join the stream. Provide a basic outline of the content and ways they can get involved with chat features and other engagement tools.

2. Get Others to Promote

The people you partner with and work with are a valuable resource for helping to get the word out about your upcoming live-stream event. For those with larger audience bases can be offered promotional considerations during the stream in exchange for promoting your event on their social media and other channels.

3. Brand Stream with Banners, Cover Images

Create dynamic, attention-getting banners, and cover images to help brand your videos. Sharp, professional-looking graphics will lend a sense of credibility to your live-stream. Popup banners on your website will increase exposure and these banners can also be used as your email signature so anyone who receives an email will be automatically reminded of the event.

4. Sign-Ups and Reminders

A great way to increase live-stream viewership is to create a landing page with complete information about what to expect where people can sign up and commit to viewing your upcoming live-stream event. Once people sign up, you can send reminders to join the event.

5. Choosing the Optimal Day and Time

When you hold a live-stream is as important as the content you will be providing. Online tools can provide insights on viewer habits to find the best day and time that will give you the best chance at the largest audience. Keeping track of viewing numbers at various times of the day will help you find a sweet spot for maximum viewer potential.

6. Encourage Sharing

With the click of a button, viewers can share the event with all of their social media contacts, increasing your promotional scope exponentially. Offer incentives or prizes for those who share the stream.

7. Engaging Description

The description of the event on the streaming platform is as important as the title, so do not leave it blank or repeat the title in the field. Writing an engaging description will show potential viewers the value of your live-stream and get them excited about joining.

8. Viewer Interaction

The main point of doing a real-time video stream is the ability to interact with those watching. Ask viewers to post questions and comments in real-time and react to them live on the stream. Make your audience feel like they are an integral part of the event and they are more likely to stick around until the end.

9. Stream Duration

Do not be afraid to do a long-form event or presentation on a live broadcast. One of the best features of going live is the ability to run longer and engage with the viewers. Take the time to interact with the audience and make them feel like the event is substantial, offering a great deal of information and engagement.

10. Multiple Platforms

With the right software and enough bandwidth, you can go live on both Facebook and YouTube which can significantly increase your viewership numbers.

How to Keep Your Live Video Production Relevant

The best way to keep your live video relevant to viewers is to make sure your information is up to date and presented in a clear, concise manner. Bells and whistles are effective at drawing attention and getting viewers invested in the production, but it is the message and the information that will be most valuable to them. Keeping up on the latest features and extras will make you look ahead of the curve and relevant in this ever-changing medium.

3 Ways to Improve Your Live Stream

The best way to improve the quality and impact of your live-streaming is practice. The more you do it, the more comfortable you will get with the technology and functionality of the platform you use.

1. Pre-Production Planning

Preproduction planning is arguably the most important key to the success of your live-stream, and one of the most neglected elements of the process. Take the time to plan out all details and expectations for your live-stream. If possible, assign others to help promotion, staging, lighting, sound, and connectivity. Make sure computers, lighting, and other equipment are in proper running order and fully charged with accessible power sources.

2. Test the Stream

All of your pre-production and promotional efforts will be for nothing if the stream does not work. The last thing you want to be doing is problem-solving connectivity and access issues at the last minute. You should also take the time to test out titles, graphics, and other features that will be used in your live-stream.

3. Postproduction Editing

Do not be afraid to trim the video version that people can watch on-demand later. The chances are you will begin streaming before starting the video in real-time, creating a block of dead air that does not need to be included in the archives.

How to Increase Audience Engagement

Once you get an audience the key is to engage enough for them to want to invest the time to stick around for your live broadcast. When a viewer is engaged in the content you are presenting they are more likely to have a positive experience and make a purchase.

Repeat Key Information

A long live-stream broadcast is typically packed with information and can often veer off into different directions and topics. Make sure you get back to the main topics and information often, repeating your key points to reinforce the message and get viewers who have joined caught up.

Have Fun

You do not have to be a professional broadcaster or stand up comedian to make your stream entertaining and fun. Get viewers involved by setting up some sort of challenge or game that you can follow throughout the duration of the stream. Giving away prizes or premiums is a fun way to keep your audience engaged to stay until the end.

Visual Engagement

While the information and message you are broadcasting may be dry, you can spice things up and keep your audience engaged by presenting dynamic graphics, physical objects, and other attention-getters to your repertoire instead of a long static talking head or panel wide shot. When possible, using multiple camera angles, transition effects, and multiple video sources will provide a more visually pleasing presentation for the viewers.

Multiple Hosts

Having more than one person hosting a long live-stream event will allow for give-and-take and a more open format that will engage the viewer and make them feel like they are a part of the conversation.

Live Chat

YouTube, Facebook, and Twitch are among the social media video platforms that offer a chat feature allowing viewers to engage with live broadcast hosts in real-time. There is not a better way to make viewers feel like they are a part of the conversation than actually making them a part of the conversation. Asking questions directly to the audience is a great way to get them engaged and involved.

Use Viewers’ Names

Make it personal. When you start the stream, welcome some of your audience by name and always use their names when answering their questions. Frequently using viewers’ names and talking directly to them will not only make them feel engaged and invested, but it will also serve to make your live-stream more personal to the others watching.

Ask, Answer Questions

One of the greatest features of a live event is the ability to get feedback from your audience on the spot. Ask them questions about the information you are presenting. Listen to their answers and respond in kind. Monitor the chat feature regularly to make sure all relevant viewer questions are addressed during the course of the event.

Polls

A great way to get your audience engaged is to create a poll asking for their opinions on what they like or do not like about your presentation, the information, or your business in general. Viewers have already made a time investment in you and you can learn a lot from those who have made the effort to join the live-stream.

How to Stage Your Live-Streaming Video    

Your audience is not expecting a professional television studio production when tuning into a live-stream, but there are ways to spruce up the look and feel of the stream with these simple tips for staging your event.

Camera Placement

The camera is the audience and should be set at eye level with head and side space to let the visuals breathe. Be mindful of not only how your host and other subjects look on camera, but the background as well.

Lighting

Standard three-point lighting techniques for video presentations are called key light, fill light, and backlight. Striking the proper balance with these three will present the most visually pleasing presentation for the viewer. The key light is used on your host or other subjects as the primary source of light. Fill light fills in shadows from the key light, while backlight shines light from the back of the subject to offer a more dynamic and clear image.

Audio

Your live-stream can look great but will do no good if your audience cannot hear anything. Audio design is often the most overlooked aspect of live-stream productions, though clean, clear audio is essential to its success. Test out all microphones being used well in advance to make sure they are in working order. Avoid using the microphone directly on the camera. Lavalier mics, boom mics, and handheld mics will give you the best quality depending on the layout and staging of the event.

How to Host Remote Guests on Your Live-Stream

Having the ability to welcome remote guests to your live-stream adds a powerful element to the impact of your message. Adding other voices to the conversation will help to engage your audience and make your event more compelling for the viewers. Recent technological advances and the popularity of live-streaming in today’s digital age has made it easier to add guests to interviews during your live event.

There are many streaming products on the market today that allow for remote interviews during a live stream. Most streaming solutions require your guests to only have a webcam and an internet connection. Commercial video conferencing is the most basic way to bring in additional voices to the conversation, but there is also a wide range of more professional setups that range in price and functionality.

5 Common Mistakes live-streamers Make

Even the smallest adjustments you can make to avoid these common mistakes can have a significant impact on the quality and draw of your live-streaming events. The key is to be regularly diagnosing the analytics and the quality of the production to determine where improvements are needed.

1. Lack of Planning

Preproduction planning is essential to the success of a live-stream event. Too much can go wrong if you plan on just winging it, no matter how much experience you have or how often you have produced live-streams. Map out all of the equipment and gear you will need, and create at least an outline of the topics to be covered, if not a full script for the event.

2. Lack of Promotion

Putting in the effort of producing a live stream event will be for nothing if nobody watches it. Take the time to get the word out through social media posts, email blasts, and other online marketing efforts to get as many people watching as possible.

3. Fail to Test Stream

Do not assume that everything will run correctly once you click on the live feed. Systems go down, and functionalities and features are changing all the time. Testing out the feed before going live will help to prevent embarrassing mishaps and misconnections. Trust, but verify.

4. Poor Video, Audio Quality

Nothing will turn people away more than a bad picture or audio issues. It does not take a large sum of money to get the bare necessities in equipment to make your live-stream look and sound good.

5. No Backup

Systems go down and feeds are lost, it happens every day. Having a backup computer with all of the information you need at the ready will allow you to move on seamlessly in the event of a malfunction. Also, make sure you have spare batteries and other backup supplies on hand.

Which live-stream Platform Should You Use?

With the explosion in popularity of video and live-streaming on social media platforms, there are a wide range of options to host your live-streaming events. The following is a sampling of some of the most popular live-streaming platforms. Each offers its own unique features and benefits depending on your unique needs and preferences.

YouTube Live

YouTube is the second largest search engine on the internet, second only to Google. In recent years, the massive digital video warehouse has made improvements and upgrades to their live-streaming capabilities. With YouTube Live you are not only connected to the largest video network in the world, but you also have access to comprehensive analytics to see what is working for you and what is not. The live chat feature offers opportunities to engage with your viewers in real-time. You can stream with your webcam directly from your computer’s browser, through the YouTube app, or using a streaming encoder.

Facebook Live

Video now dominates this gigantic social network. Facebook has also seen the value and increased popularity in live-streaming. Followers receive instant notifications when you go live, allowing you to interact and engage with your audience on the spot. Facebook Live is a free service that you can run from your desktop or the Facebook app. Once the live-stream ends, the video is automatically saved to your profile or business page. While the video quality is not quite up to YouTube’s standards and it does not come with ways to monetize your streams or videos, the sheer reach of Facebook makes it a valuable tool for live-streaming.

Twitch

Once the home of gaming-related video and streaming content, Twitch now houses both on-demand video and live-streaming events for all kinds of content types. Twitch is now the leader in live-streaming with more hours watched than any other site. While not an open general live-streaming platform like YouTube or Facebook, it is no longer just for gamers and the company has responded well by adding non-gaming content categories to broaden their reach and scope. 

Periscope/Twitter

Periscope is a self-sustaining app for Android and iOS and is also used to power Twitter’s live-streaming capabilities. One of the unique features of Periscope is the ability to broadcast audio-only streams, which is ideal for using social media for podcasting applications. You can also invite others into the stream to add planned guests or even audience members to comment or ask questions.

Live-Streaming for Businesses – A Go-To Guide

Live streaming service has never been more accessible and affordable, and businesses are taking advantage of this incredible technology to reach out to customers and potential customers in ways that were impossible just a few years ago. All you need is a computer or mobile device with a solid internet connection to be able to connect instantly to audiences around the world.

Using streaming events to promote your business, and the products and services you provide develops a sense of trust and transparency that leads to increased brand loyalty. It is a much more personal approach that allows the public to engage and interact with you in real-time. This allows you to get instant feedback and allows customers to have any concerns or issues addressed immediately.

• Benefits of using live-streaming for your business applications include:
• Cost-effective
• Encourages engagement and interaction
• Easily shared
• Entertaining and informative at the same time
• Roll out products, updates, and major announcements

Contact Us – Live Streaming Video Production Company

Coldea Productions is a full-service video production services company offering premium quality services for a wide range of video uses and applications. A dedicated production team of streaming specialists can provide valuable assistance in all areas of the process of video production and live video events. Contact Coldea today for a free estimate for video services!

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