When it comes to attracting students and building awareness for your Veterinary Technology Program, video production can be a game-changer.

Video content is one of the most engaging forms of media, and it’s a fantastic way to showcase what makes your program stand out.

Whether it’s capturing a day in the life of a vet tech student or featuring interviews with alumni who have thrived in the field, there’s something special about seeing the program in action.

The Power of Storytelling in Video

People love stories.

It’s human nature to connect with narratives, especially when they resonate with real-life experiences.

Imagine watching a video that follows a vet tech student from their first day in the program to their graduation.

You see them work with animals, learn from passionate instructors, and gain hands-on experience in real-world settings.

This type of storytelling not only highlights the Veterinary Technology Program, but it also gives potential students a chance to visualize themselves in that same journey.

And here’s the thing: prospective students want to know what they’re signing up for.

They want to see more than just brochures or web pages with text.

They want to feel what it’s like to be part of the program.

Engaging Your Audience with Emotion

Video isn’t just about information; it’s about emotion.

And emotion drives action.

When a video showcases a student’s passion for veterinary care, the satisfaction of helping animals, or even the challenges they’ve overcome, it taps into something deeper in the viewer.

It creates an emotional connection that can inspire someone to take the next step, whether that’s applying for the program or reaching out for more information.

Let’s say you capture a video of a student working with a sick dog, gently providing care under the guidance of an experienced vet tech instructor.

That moment of compassion and skill translates powerfully through video, giving viewers an authentic glimpse into what the program is all about.

Why Video Outperforms Traditional Media

In today’s fast-paced, digital world, video content is what grabs attention.

Unlike long articles or brochures, videos allow potential students to quickly get a sense of what the Veterinary Technology Program offers.

It’s no secret that most people have shorter attention spans these days.

That’s why video is so effective—it delivers the most important information in a visually engaging format that doesn’t require a huge time investment from the viewer.

Videos can also be easily shared across platforms like YouTube, Instagram, and TikTok, where many prospective students spend their time.

In fact, students are more likely to remember what they saw in a video than what they read on a website.

This means that your Veterinary Technology Program is more likely to stay top of mind when it’s time for them to make a decision.

Real-Life Success Stories in Video

Nothing speaks louder than success stories from real students.

When you feature graduates who have gone on to fulfilling careers as vet techs, you’re showing potential students what’s possible.

Take Sarah, for instance.

Sarah enrolled in a Veterinary Technology Program with a love for animals but little hands-on experience.

Through the program, she learned everything from surgical assisting to diagnostic imaging, all while getting real-world practice.

After graduating, she landed a job at a leading animal hospital, where she now helps save lives every day.

By sharing Sarah’s journey through a video, you’re not only highlighting the technical skills she gained, but also the personal growth and career fulfillment she experienced along the way.

And that’s the kind of content that inspires others to follow in her footsteps.

Making Complex Topics More Accessible

Veterinary technology can be a complicated field.

There are medical terms, procedures, and techniques that might be difficult for prospective students to grasp through text alone.

But video makes it all more accessible.

You can break down complex topics into simple, visual explanations that help viewers understand the scope of the field.

For example, a video can show how a vet tech assists in surgery, step by step, or how they perform diagnostic tests.

Seeing these tasks in action gives prospective students a clearer picture of what they’ll be doing in the program and beyond.

How to Get Started with Video for Your Program

Now that you know why video is such a valuable tool, let’s talk about how to get started.

First, think about the stories you want to tell.

Do you want to feature current students, instructors, or alumni?

Are there certain aspects of your Veterinary Technology Program that are unique, like partnerships with local animal hospitals or opportunities for hands-on learning?

Once you’ve identified the key elements, you can start planning your video content.

It doesn’t have to be fancy or expensive.

Even a simple, well-shot video using a smartphone can be effective if it tells the right story and showcases the heart of your program.

Optimizing Videos for SEO

While video is great for engaging potential students, it can also help with SEO (Search Engine Optimization).

When you post videos on platforms like YouTube, make sure you optimize them with relevant keywords like “Veterinary Technology Program.”

This way, when students search for vet tech programs, your video is more likely to show up in the results.

You can also embed videos on your website, which can improve your site’s ranking on search engines.

Search engines love multimedia content, and including videos on your program’s pages can increase the amount of time users spend on your site—a key factor in search rankings.

The Future of Video in Education

As the demand for digital content grows, video will only become more important in education.

Prospective students are increasingly looking for engaging, visual content that helps them make informed decisions about their future.

By investing in video production for your Veterinary Technology Program, you’re not only staying ahead of the curve, but you’re also giving potential students the best possible way to connect with your program.

And that connection could be the difference between them choosing your program or another.

Wrapping It Up

Incorporating video into your marketing strategy isn’t just a trend—it’s a powerful way to showcase your Veterinary Technology Program.

From storytelling to success stories, video brings your program to life in a way that text and photos simply can’t.

It creates an emotional connection, breaks down complex information, and makes your program more memorable for prospective students.

So if you’re looking to boost enrollment and give students a real sense of what your program is all about, video is the way to go.

And remember, it’s not about producing a Hollywood-style film.

It’s about telling authentic, engaging stories that resonate with the students who are looking for their next step.

The post Why Highlighting Your Veterinary Technology Program with Video Production Matters appeared first on COLDEA Productions, LLC.

In today’s digital age, competition for gaining customers is fierce. Whether you’re a seasoned entrepreneur or a fresh startup, having a strong and workable marketing strategy is essential. But with so many techniques, tactics, and channels to use, it can be overwhelming to know where to start and what to pick. 

This blog post will act as a roadmap to success. We’ll explore 08 powerful marketing strategies that you can implement to reach new audiences, build brand loyalty, and drive significant growth for your business. 

Now, get ready to discover methods to take your marketing efforts to the next level! 

Let’s dive in!

08 Marketing Strategies to Fuel Your Business Growth

To increase your sales graph, you need a compelling marketing strategy that helps you stand out in the noise. You should focus on providing value to your target audience by solving their pain points. For example, if someone sells solar, they can tell their target audience about the availability of solar tax credits that offset the initial cost of installation which is a big factor that repels people to switch to green energy.

To help you fuel business growth, here is a list of 08 marketing strategies.

1. Targeted Email Marketing

Targeted email marketing is all about sending emails catering to different segments of your audience. It’s like starting a personalized conversation, instead of one-size-fits-all marketing messages. Here’s how it works:

• Understand Your Audience: The first step is to understand your audience. This includes gathering data on demographics, interests, purchase behavior, and engagement with your emails. You can collect this data through signup forms, website tracking, surveys, and customer interactions.
• Segmentation: Once you have your customer data, segment your email list into different groups with similar characteristics or behaviors. This helps you craft a message that resonates with each segment’s specific needs and interests. Common segmentation methods involve demographics, purchase history, interests, and engagement level.
• Relevancy: Once you understand your segments, you need to create targeted email content that caters to their needs. For example, an email to new subscribers focuses on welcoming them and introducing your brand, while an email to former buyers might offer discounts or product recommendations based on their purchase history.
• Personalization: Personalization is more than just using a subscriber’s name in the greeting. It involves personalizing subject lines, content, product recommendations and offers based on their interests and behavior. This personalization indicates you care which ultimately increases the chance of engagement and conversion.
• CTA (call to action): Every email should have a clear CTA. It guides the subscriber on what you want them to do next. This could be visiting a landing page, making a purchase, downloading a resource, or booking a free appointment.

1. Engaging Content Marketing

Engaging content marketing involves creating informative and valuable content that resonates with your target audience, builds your brand as an authority, and drives conversions. Here’s a breakdown of what it entails.

• Understand Your Audience: You need to identify your target audience and their pain points, interests, and online behavior. Analyze what questions they have and what challenges they face. This will guide the type of content you create matching to their requirements. 
• Offer Variety: While blog posts are an integral part of content marketing, consider exploring different formats to keep your audience engaged. You can use infographics, videos, case studies, webinars, ebooks, and social media posts to increase engagement.
• Focus on Value: People get bombarded with sales pitches every single day. To be different, you need to create content that educates your audience, solves their problems, or entertains them. 
• Storytelling: Facts and figures are crucial but stories touch on a deeper level. Craft compelling stories into your content that connect with your audience on an emotional level. Use case studies, customer testimonials, or even humor to make your content memorable.
• Scannable Content: Most people skim online content. Break up your text with subheadings, bullet points, images, and white space. Use clear and concise language, and keep your sentences short and to the point.

1. Social Media Marketing 

Social media marketing refers to effectively using social media platforms to achieve certain goals. It is more than just posting content. It involves understanding the nuances of each platform to connect with your audience and build a strong online presence. To be successful in social media marketing, you’ll need to:

• Identify Your Niche: Research and choose the social media platforms where your target audience spends most of their time. Tailor your content and voice to resonate with your audience.
• Quality over Quantity: Share high-quality, engaging content consistently rather than posting generic posts. Post a mix of content formats like text, images, videos, and live streams to keep your audience interested.
• Engagement: Make sure you respond to each comment and message promptly to show you care. Participate in discussions, and ask questions to encourage interaction with your audience.
• Keep Goals in Mind: Identify your social media goals. It can be increasing brand awareness, enhancing website traffic, or generating leads. Track relevant metrics like follower growth, engagement rates, and click-through rates to measure your progress and adjust your strategy accordingly.

To use social media to the fullest potential, you need to:

• Post Consistently: Develop a content calendar to ensure regular posting to keep your audience engaged.
• Utilize Visuals: People are attracted to visuals. Use high-quality images and videos to grab your audience’s attention and make your content more shareable.
• Run Social Media Ads: Paid advertising can be a powerful tool to reach a wider audience and target specific demographics or interests.
• Partner With Influencers: Collaborate with influencers in your niche to leverage their credibility and reach a new audience.
• Be Authentic: Post authentic content that showcases your brand as people connect with genuine voices.

1. SEO Optimization

SEO optimization involves all those techniques that improve your website ranking of on search engine results pages (SERPs). The higher a website ranks in the SERPs, the more likely it is that users will visit the website. There are a number of factors that influence SEO ranking, including:

• Keywords: These are the words and phrases that users enter into search engines. By including relevant keywords in your website’s content, you can improve your chances of ranking higher for those keywords.
• Content: Search engines also consider the quality and relevance of your website’s content. Your content should be well-written, informative, and engaging.
• Website Structure: The way your website is structured can also affect its SEO ranking. Your website should be easy for search engines to crawl and index. It should also load faster.
• Backlinks: Backlinks are links from other websites (relevant to your niche) that point to yours. For search engines, backlinks are a sign of trust and authority. They can significantly help to improve your website’s ranking.

1. Influencer Marketing

Influencer marketing is a form of marketing that leverages the credibility of influencers to promote a brand or product to their audience. These are people on social media platforms like Instagram, YouTube, TikTok, etc. who have built a dedicated audience and are considered experts within their niche. Their audience trusts their recommendations and opinions on products, services, or even lifestyle choices.

By partnering with influencers, you can introduce your brand to potential customers who may not have been familiar with it before. Positive reviews and recommendations from their audience hold more weight than traditional commercials.

You can collaborate with influencers who cater to your niche. However, it’s crucial to find influencers who resonate with your target audience and content style. Ensure the influencer’s content aligns with your brand voice and aesthetic. Their content should feel genuine and relatable to your target audience. 

1. Enticing Lead Magnets

A lead magnet is a free resource or offer that acts as a magnet that attracts potential customers and converts them into leads by capturing their email addresses. It includes ebooks, templates, cheat sheets, workshops, webinars, case studies, free trial whitepapers, etc. 

Lead magnets are valuable exchanges; you provide something worthy in return for their contact details. This allows you to nurture them into paying customers. The following are a few tips to make a lead magnet enticing:

• Value Proposition: Identify what challenges or frustrations they face. What information are they actively looking for? Based on your findings, create a resource that directly addresses their needs and offers a solution. It could be a guide, checklist, cheat sheet, template, or even a short video course.
• Focus on Benefits: Your lead magnet should not only be informative but also actionable. Provide clear steps, tools, or templates that users can implement easily.
• High-quality Content: Even a free resource should be well-designed and look professional. This builds trust and establishes your brand authority.
• Target Your Niche: Address challenges specific to your target audience to ensure the lead magnet resonates with them.
• Clear and Compelling CTAs: Include a clear CTA with instructions to make it easy for users to download the lead magnet and become a lead.

1. Strategic Paid Advertising

Strategic paid advertising utilizes paid advertising platforms to target specific demographics and interests. It doesn’t include throwing money on random ads and it is about using data and strategy to maximize your return on investment (ROI).

You need to research and select platforms where your target audience spends most of their time. Popular options include Google Ads, and social media advertising (SMA) on platforms like Facebook. Twitter, TikTok, and Instagram. It displays advertising on relevant websites.

Paid advertising allows you to target your ideal customer by utilizing demographic targeting options like age, location, income, and interests. You can also create custom audiences based on website visitors or existing customer data.

1. Referral Marketing Programs

Referral marketing programs incentivize existing happy customers to spread the word about your brand to their network of friends, family, and colleagues. By offering rewards for successful referrals, you can significantly acquire more customers, build brand loyalty, and drive business growth.

Here is a list of methods to design a successful referral program:

• Clearly Communicate Program Benefits: Explain the program clearly and concisely with an outline of associated rewards and how to participate.
• Make it Easy to Share: Provide multiple ways for customers to share their referral codes or links, like social media buttons, email templates, etc.
• Integrate with Existing Marketing Channels: Promote your referral program through your website, social media platforms, and email marketing campaigns.
• Track and Analyze Results: Monitor key metrics like referral traffic, conversion rates, click-through rates, etc. Use this data to optimize your program and maximize its effectiveness.

To Conclude

In today’s digital age, businesses need a strategic approach to growth. Utilize targeted email marketing with valuable content, engage your audience on social media, and leverage SEO optimization to make your business visible online. 

Partner with influencers to expand your reach and build trust, while enticing lead magnets to convert website visitors into leads. Utilize paid advertising platforms strategically to target ideal customers, and don’t forget the power of referral marketing programs to turn happy customers into your brand advocates. 

You can significantly fuel growth and achieve your marketing goals by implementing these diverse marketing strategies and tailoring them to your specific business.

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An important fact that most people ignore is that growing social media following offers you a group of potential customers. However, it doesn’t ensure sales unless they can convert into permanent clients. It is why businesses that fail to engage with their followers often collapse.

Since each platform presents a unique way to interact with audiences, it is crucial to have an in-depth knowledge of various digital and technical skills. You can do this by enrolling in a digital strategy course or availing the benefits of coding bootcamps in 2021 to further enhance your skill set.

This will help you overcome the challenges of accumulating a dedicated user base and further strengthen your marketing game.

Start a Conversation

One way of attracting and engaging followers is by starting an interactive dialogue. It will help you create a network and build healthy relationships with prospective clients. This network of followers will further boost sales by recommending and sharing your content with others.

While most people put pictures or videos to establish their brand online, it is recommended you directly communicate with the audience. So, next time you post a video of a product or service, ensure to ask questions and take consumer feedback.

You can ask questions related to their preferences, suggestions, and improvements. Make sure you take note of their replies and update your content accordingly. Furthermore, ensure to timely revert to the comments and reviews to build trust among your audience.

It is a fact that customer service and reviews are the groundbreaking factors behind the success of a business. Thus, ensure you keep an open channel for communication where your followers feel special and respected. It will gently nudge them into the category of potential clients and bring in consistent sales for you.

Know Your Audience and Keep Them Engaged

Before you start expanding your social media presence, it is vital to know who your audience is. This includes analyzing various aspects like the age group, gender, persona, preferences, and social media platform you need to target.

The easiest way to track your audience and performance is using various analytics tools. Once you have a clear understanding of the followers, you can start creating campaigns catering to their specific needs. However, it is essential to be creative and consistent with your marketing to keep potential clients engaged.

Knowledge of your followers’ preferences not only ensures higher conversion opportunities but also attracts new clients. While influencer marketing is a wonderful tactic to increase sales, one can also use their current clients as leverage to bring in more consumers.

All you need is to use your unique selling points to get testimonials from clients. Furthermore, make sure to post customer reviews to build a brand image and see your followers convert into clients in no time.

Get Creative With Marketing and Landing Pages

Did you know that social media campaigns are the strongest tool to monetize your current followers?

A creative advertisement can entice the audience to visit your landing page and take a specific action. It could include anything from downloading an app to making a purchase. Thus, an engaging landing page can help you generate more leads and convert followers into customers. It also strengthens your bond with prospective clients who can bring in massive sales in the future.

Also, note to direct the customers to landing pages and not the website’s homepage. Since a homepage allows a client to wander and explore, there is a slight chance of eventual purchase. However, a landing page with a helpful lead magnet holds followers’ engagement and gently nudges them into becoming long-term customers.

Thus, one must learn various digital skills to analyze your audience’s needs and ensure effective social media marketing. You can also avail the benefits of coding bootcamps in 2021 to notch up and better understand the technicalities of the advertising world.

Make Your Followers Feel Special

Isn’t everything on social media really about your followers?

Thus, ensure you convey it to them by going the extra mile to make them feel special.

The best way to do it is by offering timely discounts and incentives. While giving coupon codes, make sure they are exclusive and time-bound. This creates urgency among the followers and drives them to make a purchase.

Another great way to provide a personalized experience for followers is acknowledging them online. So, create polls, respond to comments, and organize live sessions to build a trustworthy relationship.

Your consistency and presence are two factors that will further help you with conversion opportunities. Therefore, ensure you post regularly and keep your followers updated on your status. When you are unable to post due to unfortunate circumstances, make an effort to inform your fans. This reflects the concern and respect that drives the followers to convert into customers.

Analyze Your Content and Track Competitors

Do you feel you are losing social media followers and potential clients despite posting great content?

Well, it’s time you stop everything and analyze your content. The performance of a post depends on several factors like age, location, and platform. Thus, it is vital to track various metrics before creating any content and campaigns.

For instance, a piece of content that’s a hit on Instagram might fail terribly on Twitter. Similarly, a post that goes viral for Gen-Z might not feel relatable to the millennials. Thus, it is advisable to consider analytics’ results to channelize marketing efforts in the correct direction.

While it is important to stay updated with the performance of your content, it is equally essential to track your competitors’ strengths. Observe what brings brownie points for your competitors and use it to convert the audience into clients.

To begin with, ensure you learn various technical and digital skills by seeking the benefits of coding bootcamps in 2021. It will keep you updated with new developments in the world of marketing and will enhance the chances of conversion.

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That’s right. In today’s overstimulated society, you can have a great product to sell, but if you don’t market yourself properly, you’ll end up as just another one of those forgotten fails. The good news is that there are lots of experts only too glad to share their marketing wisdom with today’s eager business owners.

Of course, you want to start out knowing that there is a demand for your product, that you’re targeting the right niche audience, and that your messaging is clear, honest, and inoffensive. But, then what? That’s where the experts come in. So, whether you’re selling the world’s fastest running shoes, a revolutionary technology, or a service that just can’t be beaten, pull up your chair, and learn from the best.

Marketing Strategies for Win #1: Use inbound marketing like a boss

Everyone talks about inbound marketing, but few actually take the time to learn enough about the subject to really make a difference. That’s why this video is my first recommendation. We all know how important inbound marketing is, but how many of you really know what it is, how to do it properly, and where to go next?

This video really takes you in-depth into the topic, walks you through the stages of attracting, convert, close, delight, and more. One thing to note, this video is an hour long. You can listen to it on a faster speed to cut down on the length, but the value you get from it is really worth the time investment. And remember, Rome wasn’t built in a day.

Marketing Strategies for the Win #2: Piggyback on other people’s successes…and failures

Smaller businesses (or bigger businesses that haven’t grown into themselves yet) don’t always have the budget that billion-dollar corporations do for marketing, but they really don’t need it. One of the easiest ways to propel your business forward when you’re just getting started is to market your brand off of the coattails of another, bigger company’s actions.

Now, there are plenty of examples that you can find to use a larger business’ success to make some noise (posting a useful guide on a successful blog, offering a free trial from an established Facebook page, etc.), but if you really want to be creative (and get noticed), why not take advantage of a company’s faux pas? 99designs did just this perfectly. A few years back, Gap tried rebranding by launching a new logo. Long story short, the logo was terrible, and fans were appalled. Gap took a lot of heat, got loads of bad press, and took a dive in their stocks as well.

But 99designs, a small logo design company, saw this as a golden opportunity and ran with it. They launched a competition urging designers to help Gap out by coming up with a better logo design they could use instead of the flop. Now, people were already talking about the Gap blunder, so when the competition launched, tens of thousands of people already tapped into this Buzzfeed eagerly jumped into the competition, giving 99designs huge coverage. That’s smart marketing.

In this video, Randy Komisar, a wildly successful venture capital partner, and entrepreneur talks about how he used failure to propel himself and many other companies forward to even bigger successes than before. Take a look.

Marketing Strategies for Win #3: Better their lives in some way

We can’t have a marketing roundup without including something from the master, Steve Jobs. In this video, Jobs gives over his million-dollar message to any company out there: marketing is about values. Everyone wants to solve their problems, and your job as a marketer is to prove to the consumers that your product does just that. And the way the big dogs make this happen (and the way even little dogs can become successful in their own niches) is by showing that they care and that they’re there to make your lives better in some way.

Jobs go through the big brands and products and show us their secrets, show us how they promote betterment not statistics, numbers, or specs. Nike doesn’t tell us their sneakers are made of premium grade rubber. They SHOW us how great athletes are, their prowess, their power. And those athletes wear Nike. Show people that your brand can make their lives better, and you’re golden.

Marketing Strategies for the Win #4: Link out to other credible resources

Another marketing giant of today, Neil Patel, gives beginner marketers a great and super simple tip to start building your audiences. It’s a really short video, only a few minutes long, and in it, Neil talks about this idea: linking out to credible resources. He even says that you should link out to competitors when it is relevant. What?! I know it seems really counterintuitive to drive traffic away from your site and to competitors, but here’s the logic.

Your brand is new, and nobody knows who you are or what you’re about. You post an article on your blog, and you offer good information. Hey, this guy knows what they’re talking about. You add in a link to a useful tool that your competitor has. Wow, they’ve even got a tool I can use. Suddenly consumers are getting to know you, and what they’re getting to know is that you’re someone who they can turn to for useful information, helpful tools, and genuine value.

So yeah, that’s worth all the linking out you do big time. What’s more, many people will appreciate the attention and link back to you in one of their articles, giving your site more attention and credibility. The bottom line, linking out to credible resources (even competitors) builds trust, reliability, and value.

Marketing Strategies for Win #5: Utilize educational marketing to position your brand

Something interesting has occurred over the past few years. Consumers are no longer going to websites to see what the brand has to say about their product. Instead, customers are looking elsewhere for their information. They’re going to review sites, they’re scouring the internet, they’re doing research. While this might not seem like a big deal (after all, customers are still buying products at the end of the day), this is actually a major shift that marketers need to address.

These days, consumers don’t want to be sold to, they want to be informed. They want to be given information, so they can make their own choices based on education. So, the smart marketer will give consumers the information they’re looking for to make a good decision on their own. Enter education marketing.

By giving over the information consumers are looking for, this does several things:

1. Establishes you as an authority
2. Shows customers that you’re there to help
3. Lets you give over your message sincerely
4. Creates buyer trust
5. It creates a deeper relationship with your customers. After all, you’re not the seller, you’re an educator

Here’s a short video clip that helps explain the concept perfectly. With educational marketing, you answer questions and give genuinely useful and good content. Use all the tools in your toolbox (blog posts, ebooks, videos, etc.) and give over as much valuable information as you can. And then they’ll come running with wallets open!

Marketing Strategies for Win #6: Use emotions

Most people go through life sort of on autopilot. We get up, go to work, do our thing, come home, take a shower. Rinse, repeat. There isn’t much that shocks us out of our status quo, but one thing does. Emotions. Complex emotions are what separate us from other species (sorry cat lovers, read the studies), they’re what make our days good or bad, humdrum or meaningful. Emotions make things, experiences, and people stand out in our minds.

And that’s what brands need to take advantage of. The power of emotions is so compelling that major companies use them to propel their brands forward. Coke is a perfect example of this. The brand sells a fizzy drink that’s terrible for our health and rots our teeth, but that’s not what people think of when they hear Coke. Check out their commercials and this video that explains them. You’ll see a lot of these messages:

• Friendship
• Happiness
• Relaxation
• Holiday festivities
• Success
• Spreading joy
• Sharing
• Family

Coke isn’t selling a drink, they’re selling positive values. And that’s something everyone wants to buy.

Marketing Strategies for Win #7: Leverage influencers marketing

Influencers are major players in the world, and marketers would do well to take advantage of them. These players tell thousands, if not more, people what’s cool, what’s new, and what’s worth buying. In this quick clip, Neil Patel shows us how and why to leverage brand influencers for marketing success.

Marketing Strategies for Win #8: Social media marketing, a new twist

Gary Vaynerchuk takes the idea of social media marketing and totally spins it on its head. I mean, he has a fabulous delivery whenever he speaks, but this video gives you one of the biggest key factors in marketing success. In fact, this is probably the best message any marketer (heck any person) can hear to influence their marketing campaign success.

In this video, Gary tells you all about his secret power: it’s called optimism. He doesn’t just take a head in the clouds type of mentality. Really, he talks about how to use all the marketing techniques, all the business opportunities, all the technologies, and everything that comes into your hands properly. Oh yeah, and then he talks about social media marketing and what a valuable tool it is when used properly. Check it out.

There you have it. Eight of the best marketing tools and tricks you can use (along with helpful videos in case you can’t stand reading this again and again) to make your business boom.

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