Why Are Lifestyle Real Estate Videos So Popular?

With the right approach, every home can shine. All you need is the proper spotlight to sand out any rough edges of the property and show buyers the value they’re getting for their money.

From a tiny cozy cottage to a luxurious mansion, you can quickly sell anything with a lifestyle video. All it takes is a little creativity; a buyer will be ready with the down payment before they’ve even seen the place.

So, how do these creative videos work?

For starters, you should know these are high-end productions. While this approach can work for the average home as well, lifestyle videos work best when showcasing luxurious properties.

When you watch an average lifestyle video, it’s usually quite function-oriented. It helps potential buyers visualize the space and showcases any regular features of the home. With the lifestyle video format, you’re doing something different. Instead, you’re trying to immerse the buyer in the experience of living in the home.

How Do I Create A Lifestyle Video?

While this may sound simple, it’s actually quite difficult. Or, rather, it’s hard to stand out in a sea of high-quality lifestyle videos. Most sellers of luxurious properties have caught onto the trend, or they’ve hired cutting-edge real estate agencies that know what they’re doing.

With this in mind, the question is — how do you create a video that stands out?

Create a Story

Like all online ads, lifestyle videos sell homes faster if they go viral. To achieve this, you need to hook viewers early and stop them from moving on to the next thing recommended by their algorithm.

For this, you need to have a story. Something needs to be happening around the property you’re selling. Remember, this shouldn’t be a straight ad right away. For instance, try to think of creative ideas for home remodeling and make the video as a vlog for the project.

It doesn’t have to be anything too big. The important thing is that it allows you to go through the property seamlessly. In the process, you can showcase the home as a whole and specific amenities.

Without this approach, your video will amount to little more than a few disconnected shots. People don’t have the patience for content that isn’t informative or creative, and they quickly move on.

Before you produce the video, take the time to create a storyboard. It should map out the key shots you want and the story you’re trying to tell, beat by beat.

Fortunately, most high-end properties have unique features you can use for the story. For instance, a barn or a small lake is perfect for a narrative. Just make sure your story is cohesive and interesting enough on its own.

Use Real People

While you may want to create the vibe of a Hallmark holiday movie, remember — you’re not making a professional movie, but a lifestyle video. So, while having a story is important, you must also keep the video relatable and natural.

Considering this, you don’t want to hire professional actors, even if you have the budget for them. To keep the human element as relatable as possible, get your friends and family to play something. Also, feel free to keep a couple of funny bloopers in the video to keep it engaging and positive.

Once you start filming, keep things simple when it comes to direction. Give straightforward cues in terms of behavior — most of the lines will likely be covered in the voiceover anyway. All your “actors” have to do is perform actions while laughing and enjoying themselves.

Work on Sound Design

Don’t underestimate the additional quality brought to your videos by sound design — all professional video production teams use it. Sure, you can capture some natural sounds while filming — but it won’t be enough. In most cases, professional lifestyle videos sell homes faster with decent sound design.

In practice, this entails adding quality sounds that match your scenes. If you’re filming a pool on your property, add water-splashing sounds to the shot. Also, you can make night scenes more atmospheric by adding cricket chirping.

Before you release the final edit of the video, consider ambient effects that you can add to each individual shot. Most professional videos have this level of quality, and yours needs to reach that standard to stand apart.

Combine Real Estate & Lifestyle Shots

Lifestyle shots are the main aspect of real estate lifestyle videos. However, you still need to sprinkle in a few classic real estate shots. After all, the main point is showcasing the property.

So, let’s say you showcase a specific function of your kitchen, like a bar area or a particularly gorgeous island. After preparing for a video shoot with actors having fun in that section of the home, transition to a wide shot that shows the entire kitchen.

Besides engaging viewers, this approach ensures you’re showcasing the property in its entirety.

Wrapping Up

Lifestyle videos sell homes quicker than most other formats — including traditional video formats for real estate. If you manage to create a short-form cinematic view of your luxury home, you’ll have no trouble attracting buyers.

While creating a proper lifestyle video can be expensive, it’s well worth it. If you follow the tips above and do your best to film something engaging, you’ll have prospective buyers lined up soon enough!

The post How Lifestyle Videos Sell Homes Faster Than Traditional Listings appeared first on COLDEA Productions, LLC.

We have entered into a digitized era where social media is no longer just a place to connect with people around the world. It has become a powerful marketing tool to reach countless prospects, establish brand identity, and drive huge sales.

Today, social media offers valuable insight into your target audience’s behavior, interests, and preferences. However, there are so many social media channels, each offering different strategies and methods to reach target audiences. 

Here, many marketers get confused and choose the wrong channel to promote their offerings. As a result, they fail to attain their goals. 

When it comes to social media marketing, it is not about just working on your online presence. You must do it correctly to grow your business and attain your marketing goals.

In this post, we will equip you with the knowledge to navigate social media seamlessly. Let’s introduce you to workable steps to leverage social to the fullest potential. 

Get ready to turn your prospects into paying customers through the right social media marketing.

Getting Started With Social Media Marketing

To promote your profitable business ideas and attain specific goals, you need to understand the initial steps involved in using social media channels because it is the building block to develop a fruitful social media presence.

Define Your Goals

Before starting your social media marketing endeavor, you need to define your goals clearly. This provides you with a roadmap for your entire social media journey. This roadmap helps you figure out what you want to attain with your social media presence and how you will measure its success. Having clear goals helps you tailor your marketing activities and content strategy to achieve specific goals.

To define your goals clearly, you can follow the SMART Framework. SMART stands for ‘Specific, Measurable, Achievable, Relevant, and Time-bound. You can use this framework for determining your social media goals in the following way.

Specific: You need to be specific with your goals. For example, instead of aiming for ‘increasing your brand awareness’ you should set your goal for ‘increasing brand awareness among the X to Y age group within 6 months.

Measurable: Your marketing and sales efforts should be measurable to achieve a specific goal. You need to identify metrics to monitor your progress. Website traffic, conversion rates, follower growth, engagement rates (like, comment, share, save), etc. are key metrics to track your progress.

Achievable: Avoid setting impractical goals because they will not only be unattainable but also discourage you to the core. Set ambitious goals but keep in mind its achievability. You cannot aim to gain a million followers right after starting your social media journey. 

Relevant: Make sure your social media goals align with your business objectives. Are you aiming to increase sales, generate leads, or simply want to increase traffic on your website? 

Timebound: Come up with a timeline to achieve your goals. This not only keeps you motivated but also helps you stay on track.

Choosing the Right Platform

Selecting the right social media platform is crucial for your success. The choice of platform is vital for maximizing your reach and increasing engagement. To pick the right platform for your business, consider the following key factors.

• Target Audience: You need to have an in-depth understanding of your ideal customer’s demographics, preferences, interests, and online behavior. Identify which platform your target audience uses the most. For example, Instagram has a huge base of younger audience while LinkedIn is popular among professionals. 
• Suitability of Content: Understand the type of content suitable for different channels. For example, Pinterest and Instagram are more image and video-driven while Twitter is more short text-focussed. If you want to create videos for your target audience, YouTube, TikTok, and Instagram are better choices over other platforms.
• Industry Trends: Make sure you stay abreast with the latest trends in social media because it get updated now and then. Existing platforms keep evolving and new ones are emerging all the time. Consider mastering some platforms that have a high chance of building a robust online presence.

Setting Up Social Media Profiles

Once you have selected the right social media platform, it is time to create and optimize your profiles. Here is the step-by-step guide to setting up and optimizing your social media profiles.

• Create a Compelling Bio: Create a profile on your selected social media platforms. Fill out the needed information including business name, address, website URL, short description, and location. Make sure it is accurate, complete, and consistent across all the platforms.
• Optimize Profile and Cover Photo: Pick high-quality photos that reflect your brand identity. Your profile picture should be recognizable and clear. Once you have chosen a high-quality cover photo, use it for branding purposes.
• Personalized Links: Many social media platforms allow users to add links to your business site, web pages, or contact details. Leverage this opportunity strategically to drive traffic to any specific webpage. 
• Consistent Branding: Whatever you choose, make sure you maintain consistent branding across all the social media platforms by using the same colors, logos, and fonts. This makes your brand recognizable and professional. 

Creating a Social Media Marketing Calendar

Scheduling your content in advance is crucial for keeping users engaged. Many businesses opt for social media marketing services to deliver content consistently to their target audience. The following is a list of tips to build an effective social media calendar.

• Content Foundation: Identify topics or core themes relevant to your industry and target audience. This will form the pillars of your content strategy. 
• Content Formats: Offer variety in your content. Experiment with different content formats like videos, blog posts, images, infographics, and live streams to cater to a range of learning styles and preferences of your target audience.
• Post Frequency: Overposting can overwhelm your audience and posting less might make your brand forgetful. Therefore, find the right time and frequency of your post on each social media platform.
• Scheduling Tools: Most social media platforms offer content-scheduling tools. You can utilize these tools to schedule your content post in advance. This ensures you don’t skip posting and also saves you time.
• Plans for Specific Days: Creating a content calendar is specifically advantageous for special events, holidays, or trending topics. This ensures you provide relevant content and timely delivery.
• Engaging Presence: Planing your post ahead is important but you should provide real-time engagement as well. Participate in relevant conversations, respond to trending topics, and acknowledge user-generated content to build an engaging and dynamic presence. 

Creating Content and Strategy

Crafting compelling content that fuels engagement on different social media platforms is key to the success of your marketing efforts. Explore different content formats that cater to your audience’s preferences and interests. Use high-quality pictures, creative designs, or infographics that align with your business brand. Also, use highly engaging videos that showcase your products and services. 

Utilize short explainer videos, BTS (behind-the-scenes) glimpses, live streams, or customer testimonials. Share insightful content, thought leadership pieces, and industry news to increase engagement. To spark conversation, ask engaging questions to your audience. 

Whatever content format you choose, make sure it addresses your audience’s pain points and matches their interest. Focus on providing value in each post. Educate them, provide industry insights, and offer solutions to their problems. 

Make sure your content aligns with your business brand tone and voice. Keep it concise and easy to consume as the attention span on social media is very short. End every post with a compelling call to action to encourage the audience to do something. It can be signing up for a newsletter, visiting your website, or participating in a discussion. 

Social Media Advertising

Social media advertising is a paid form of advertising on different social media platforms that helps businesses reach their target audience. Most social media channels offer advanced targeting options. You can define your ideal customers by demographics and purchase history. This makes sure your message reaches people who are very likely to be interested in your offerings.

Showcasing your brand to your target audience through these ads on social media increases brand awareness and establishes your authority in your niche. By including a clear and compelling CTA in your social media ads, you encourage interested people to click it and learn more about your business. 

Social media ads also help you generate numerous leads. You can use lead capture forms to collect your prospect’s information. Offering special discounts and promotions in your social media ads encourages quick purchases. Make sure you create informative and engaging ads to build immediate connections with your prospects that cultivate long-term relationships, leading to repeated purchases.

Social media platforms also provide detailed analysis that enables you to monitor the performance of your ad campaigns. This way you can analyze what is working for your business and what is not. You can optimize your campaign to maximize your ROI and get better results. 

Advanced Social Media Techniques

Social media advanced techniques go beyond just increasing following and posting content. It delves into using these platforms strategically, analyzing data, and implementing creative approaches to expand your reach and increase engagement on social media.

• Audience Segmentation and Targeting: Segmenting and targeting audiences are powerful tools to reach the right kind of audience with the correct message at the right time. Audience segmentation involves dividing a large database of audiences into small groups based on demographics (age, location, gender, income, etc.), behavior, interest, personality traits, etc. 

Once the segmentation is done, you can use social media channels to deliver targeted ads and content to those groups who are most likely to make the purchase, ultimately leading to higher sales.

• Listening and Analytics: Most social media channels offer social listening and analytical tools to track online mentions and conversations about your business brand, industry, and competitors. This helps you understand the sentiments of your customers, identify trends, and make improvements in your strategy accordingly.

• Testing and Fine-tuning: Social media platforms allow you to test and fine-tune different versions of your content, visuals, or ad copies to analyze which one works better with your target audience. You can optimize your campaign to make it more impactful. 

• Influencer Marketing: You can partner with relevant influencers in your industry. This way you can leverage their credibility and audience reach to promote your business or offerings more authentically.

• Community Building: Social media is used by billions of people. Be present on the right platform and cultivate a community around your business brand by responding to each comment and message. This helps in building brand loyalty.

• Real-time Engagement: Leverage live video features on social media platforms to give behind-the-scenes glimpses and host Q&A sessions, and product demonstrations. This creates an engaging and interactive experience for your audience.

• Seamless Shopping: Utilize social media commerce features on Facebook and Instagram to help people discover and purchase products directly within the application. This creates a smooth shopping experience for your customers, leading to more purchases.

Parting Thoughts

Social media is not just limited to posting pictures and growing followers, it offers several tools to connect with your target audience, expand your reach, build brand awareness, and drive business growth.

By now, you have understood how to use social media marketing to grow your business. Define your goals clearly, pick the right platform, set up a compelling profile, create a social media calendar, come up with an impeccable content strategy, use the right advertising stools, and leverage advanced techniques to fuel your business growth.   

So, take the right step today, build a strong online presence, and unlock the massive potential of social media marketing for your business.

The post How to Use Social Media Marketing to Grow Your Business? appeared first on COLDEA Productions, LLC.

While users have always been able to add their text to their images, Instagram recently released options that let users add text to their pictures and send stickers within Stories.

These new features are good for businesses since they invite users to comment and ask relevant questions about products, which increases engagement.

The stickers also provide an easy way for brands to interact with customers and showcase their expertise more than product photos. While engaging your audience, you can ask them in depth marketing questions like benefits of healthcare staffing professionals and many more.

Certain types of businesses should be highly interested in taking advantage of these new inventions. These companies are fashion and retail, beauty, and other brands that rely mostly on the feedback of their merchandise.

This article explores these new Instagram features and how entrepreneurs can utilize them to succeed in their respective businesses. Let’s dive in.

Instagram Story Stickers

Social media is an excellent place to showcase your brand and highlight your products and services. Instagram just announced that it now has over 700 million active users — so if you aren’t taking advantage of the site yet, it is time to utilize it.

It has interesting features like Instagram stories, reels, and camera options. Back to Instagram stories.

Instagram stories have become one of the most popular features for users and businesses alike. And with great reason — it allows you to share engaging content with users in an organic way.

However, as of to date, you can incorporate stickers with Instagram stories. This feature was recently added to the app, and it allows users to create interactive stories for their followers.

It’s a great way to get your audience involved in your content while gaining feedback on upcoming events.

For instance, tappable stickers help you get more information about your event or product. Users can tap the sticker to learn more.

This means they don’t have to leave your story to get more information about your product. They can tap the sticker and keep watching your story unfold.

You can even use the stickers as call-to-actions. To get users to take specific actions that will help them increase their reach on Instagram.

For instance, you can create a question within a sticker and ask viewers what they think about a particular topic.

This can help you generate valuable feedback from your customers while increasing your engagement on Instagram.

Save Your IG Live Posts

Instagram’s IGTV (Instagram TV) is a new platform, but it’s Instagram’s way of competing with other social media platforms like YouTube. Instagram users can record videos and post them on their profiles.

There are also options for live-streaming, which is pretty cool, especially if you’re new to the platform. The best part about IGTV is that it doesn’t have to be vertical like all the other videos in your feed.

It always comes in handy when you put up videos of your products that aren’t the same size as what’s suggested for your feed.

What can you do with IGTV?

If you want to save your posts from your IG Live feed, you can do some cool things with them. You can save it under the “all” section on your profile so that anyone who missed, can find it later.

You can also create an IGTV playlist of past live feeds so that people who may not have had the time can go back in time to see what they missed.

Posting Reels

Instagram has added a new feature that allows users to create videos, or reels, on their favorite app. Reels, in essence, cannot be longer than a minute video.

They are just short-second clips that may include your products or advertisements.

However, with the new feature, users can post longer content that viewers can view at their leisure.

Previously, Instagram allowed 60-second videos but cut them off if viewers wanted to continue watching.

Reels will only be shown on a user’s profile feed so that individuals won’t appear in the story section. This means that brands will have to utilize the reels as an advertisement for their business, or in some other way, to promote themselves.

The ability for brands and businesses to upload reels is helpful since it will allow them to post more information about their business or other information that they would like to get across to their audience.

Additionally, it gives them an additional opportunity for customers and followers to connect with the brand.

Although it is limited by time, it still provides an opportunity for businesses to get their message out there without having to worry about how long the video will last. And whether people can see all of it.

Creating Schedules

If you have a large following, you can post one image throughout the day and have it appear as if it was posted in real-time. All you need is to create a schedule for your posts.

Just go to your profile and select “Scheduled Posts” from the top right corner of your favorite Instagram app.

This will bring up a screen where you can select how often and what time you want the photo to be automatically posted. You can also select the date you would like the photo to be posted.

In the case of multiple images that you would like to post, you can create them all at once and add them to your schedule or add one image at a time as needed.

Having enabled scheduling on your app, any time or day of the week you want your images to appear, they will automatically be posted!

Even if nobody is online at that moment, they will still see your images when they log in later on.

Bottom Line

In summation, Instagram is a great secondary channel to reach out to new customers and increase your brand awareness.

Using the newly launched features above, your content will result in more likes, comments, and clicks on your content without saturating your feed.

Finally, if you do get the chance to reach out to a well-known influencer, remember that they are not likely to share your offer unless it truly matches with their audience.

The post Utilizing Instagram’s New Features to Increase Reach appeared first on COLDEA Productions, LLC.

Unlike youths who see social media as a networking tool, marketing enthusiasts have found a haven for generating leads. Seventy-two percent of chief marketing officers regard social media as an essential part of their marketing efforts.

For businesses of all sizes, social media presents a unique teach play learn opportunity for establishing rapport with audiences and generating brand awareness. However, it often appears that the most successful social media users only reap publicity benefits.

However, businesses can establish strong relationships with potential buyers with the right strategies and a plan of action.

While there are countless practices that you should be abiding by to ensure your social media marketing is on point, here are a few helpful tips you can maximize as well.

Hold Contests

Whether you’re trying to gain followers or increase engagement with your current audience, contests can be a great way to get new people to Like and follow your accounts. The idea behind running a contest is simple.

To offer something valuable in exchange for interaction. Although some businesses may use this tactic to drive traffic, their main goal should be to engage those interacting with the brand on social media.

Contests can be as easy as asking fans to post pictures with your product or any other action relevant to the brand.

These contests help build an audience by encouraging direct fan engagement and extending the reach of promotional posts.

Before running a contest on any platform, know your objectives. For instance, they may attract new followers, capture leads, or build trust with your audience. Base your contests in alignment with these objectives.

When choosing prizes for your contest, consider what will appeal to your target market.

Use Video More

Sharing more video content on social media is a great way to engage your audience. The key here is to ensure you’re creating truly shareable content.

Video length matters, too — shorter videos are typically more engaging, so keep them between two and five minutes in length.

Tailor each video to fit your audience. For instance, if you’re talking about what only affects foodies or people who like motorcycles, use that as inspiration for the theme of your video. Also, if you’re running a business that has an international clientele, include subtitles so that everyone can understand the content.

Finally, try to create multiple versions of your video — a teaser and a longer cut will help people find the right length for them.

Including Visual elements in every post

Today’s social media landscape is crowded, with millions of brands vying for attention. You need to stand out from the crowd to make sure your posts are seen.

Visuals are high-performers on social media, so be sure to include an eye-catching, colorful image or graphic with each post.

You can even add images to your Facebook updates without using a photo-sharing tool like Instagram. Just visit your page and click on the ‘Photo’ link beneath the status box in the update box.

A few other suggestions: Include a call to action in every post. Use tools like Crowdfire and Hootsuite to schedule posts in advance. Personalize your posts by including users’ names and photos.

Be Active- Change your profile and cover photos

One of the surest ways to grow your overall audience is to keep it up-to-date. Ensure that you’re updating your Facebook profile photo, Twitter background image, and LinkedIn profile photo regularly.

This will make your brand recognizable, keep you at the forefront of people’s minds and make it easy for them to connect with you. If a user is looking for something specific in your industry on any given day, they’ll be more likely to remember your account if it’s visually distinctive.

Change your cover photo every few months if possible. People are much less likely to notice an image change if there’s only a subtle shift from one major change every six months or so.

You’ll be able to update your cover photo more frequently with new content and current images of people using your product or service, which will help keep users engaged in your page and give them a reason to interact with you.

Encourage Tagging

To challenge your audience for engagement with your brand on social media, you need to make them feel comfortable.

Let your audience know that you’re listening by responding to their comments and tagging them where appropriate.

If you have a Facebook page, be sure to offer fans the opportunity to tag themselves in your photos and videos.

This will encourage engagement, as they’ll want to participate in what you’re doing and share it with their friends.

Also, be sure to ask for feedback on your products or services using social media surveys. While it may seem daunting, surveys are an excellent way to get valuable information from your audience without having to put pressure on them.

They can tell you whether they liked an article you posted or disliked it and how you should improve it.

Use Hashtags

In the beginning, use popular hashtags sparingly. You will not only avoid looking like a spammer but also help your content from being lost in the pool of other posts that may use similar hashtags.

Remember, the more you post on social media, the more likely your content will be shared. You’ll also want to be strategic when choosing what hashtags to use and when.

A general rule of thumb is that if you post something timely, then use hashtags related to what is happening at that particular time.

Bottom Line

While a strategy may seem difficult to develop initially, you don’t have to reinvent the wheel.

There are plenty of resources to help you with your goals and make it easier than ever to accomplish them. And don’t forget to take advantage of existing networks and connect with others who share similar interests and learn from each other.

Before you know it, you’ll have a strategy that will help you grow your audience on social media!

The post Tips For Growing Your Audience on Social Media appeared first on COLDEA Productions, LLC.

That’s right. In today’s overstimulated society, you can have a great product to sell, but if you don’t market yourself properly, you’ll end up as just another one of those forgotten fails. The good news is that there are lots of experts only too glad to share their marketing wisdom with today’s eager business owners.

Of course, you want to start out knowing that there is a demand for your product, that you’re targeting the right niche audience, and that your messaging is clear, honest, and inoffensive. But, then what? That’s where the experts come in. So, whether you’re selling the world’s fastest running shoes, a revolutionary technology, or a service that just can’t be beaten, pull up your chair, and learn from the best.

Marketing Strategies for Win #1: Use inbound marketing like a boss

Everyone talks about inbound marketing, but few actually take the time to learn enough about the subject to really make a difference. That’s why this video is my first recommendation. We all know how important inbound marketing is, but how many of you really know what it is, how to do it properly, and where to go next?

This video really takes you in-depth into the topic, walks you through the stages of attracting, convert, close, delight, and more. One thing to note, this video is an hour long. You can listen to it on a faster speed to cut down on the length, but the value you get from it is really worth the time investment. And remember, Rome wasn’t built in a day.

Marketing Strategies for the Win #2: Piggyback on other people’s successes…and failures

Smaller businesses (or bigger businesses that haven’t grown into themselves yet) don’t always have the budget that billion-dollar corporations do for marketing, but they really don’t need it. One of the easiest ways to propel your business forward when you’re just getting started is to market your brand off of the coattails of another, bigger company’s actions.

Now, there are plenty of examples that you can find to use a larger business’ success to make some noise (posting a useful guide on a successful blog, offering a free trial from an established Facebook page, etc.), but if you really want to be creative (and get noticed), why not take advantage of a company’s faux pas? 99designs did just this perfectly. A few years back, Gap tried rebranding by launching a new logo. Long story short, the logo was terrible, and fans were appalled. Gap took a lot of heat, got loads of bad press, and took a dive in their stocks as well.

But 99designs, a small logo design company, saw this as a golden opportunity and ran with it. They launched a competition urging designers to help Gap out by coming up with a better logo design they could use instead of the flop. Now, people were already talking about the Gap blunder, so when the competition launched, tens of thousands of people already tapped into this Buzzfeed eagerly jumped into the competition, giving 99designs huge coverage. That’s smart marketing.

In this video, Randy Komisar, a wildly successful venture capital partner, and entrepreneur talks about how he used failure to propel himself and many other companies forward to even bigger successes than before. Take a look.

Marketing Strategies for Win #3: Better their lives in some way

We can’t have a marketing roundup without including something from the master, Steve Jobs. In this video, Jobs gives over his million-dollar message to any company out there: marketing is about values. Everyone wants to solve their problems, and your job as a marketer is to prove to the consumers that your product does just that. And the way the big dogs make this happen (and the way even little dogs can become successful in their own niches) is by showing that they care and that they’re there to make your lives better in some way.

Jobs go through the big brands and products and show us their secrets, show us how they promote betterment not statistics, numbers, or specs. Nike doesn’t tell us their sneakers are made of premium grade rubber. They SHOW us how great athletes are, their prowess, their power. And those athletes wear Nike. Show people that your brand can make their lives better, and you’re golden.

Marketing Strategies for the Win #4: Link out to other credible resources

Another marketing giant of today, Neil Patel, gives beginner marketers a great and super simple tip to start building your audiences. It’s a really short video, only a few minutes long, and in it, Neil talks about this idea: linking out to credible resources. He even says that you should link out to competitors when it is relevant. What?! I know it seems really counterintuitive to drive traffic away from your site and to competitors, but here’s the logic.

Your brand is new, and nobody knows who you are or what you’re about. You post an article on your blog, and you offer good information. Hey, this guy knows what they’re talking about. You add in a link to a useful tool that your competitor has. Wow, they’ve even got a tool I can use. Suddenly consumers are getting to know you, and what they’re getting to know is that you’re someone who they can turn to for useful information, helpful tools, and genuine value.

So yeah, that’s worth all the linking out you do big time. What’s more, many people will appreciate the attention and link back to you in one of their articles, giving your site more attention and credibility. The bottom line, linking out to credible resources (even competitors) builds trust, reliability, and value.

Marketing Strategies for Win #5: Utilize educational marketing to position your brand

Something interesting has occurred over the past few years. Consumers are no longer going to websites to see what the brand has to say about their product. Instead, customers are looking elsewhere for their information. They’re going to review sites, they’re scouring the internet, they’re doing research. While this might not seem like a big deal (after all, customers are still buying products at the end of the day), this is actually a major shift that marketers need to address.

These days, consumers don’t want to be sold to, they want to be informed. They want to be given information, so they can make their own choices based on education. So, the smart marketer will give consumers the information they’re looking for to make a good decision on their own. Enter education marketing.

By giving over the information consumers are looking for, this does several things:

1. Establishes you as an authority
2. Shows customers that you’re there to help
3. Lets you give over your message sincerely
4. Creates buyer trust
5. It creates a deeper relationship with your customers. After all, you’re not the seller, you’re an educator

Here’s a short video clip that helps explain the concept perfectly. With educational marketing, you answer questions and give genuinely useful and good content. Use all the tools in your toolbox (blog posts, ebooks, videos, etc.) and give over as much valuable information as you can. And then they’ll come running with wallets open!

Marketing Strategies for Win #6: Use emotions

Most people go through life sort of on autopilot. We get up, go to work, do our thing, come home, take a shower. Rinse, repeat. There isn’t much that shocks us out of our status quo, but one thing does. Emotions. Complex emotions are what separate us from other species (sorry cat lovers, read the studies), they’re what make our days good or bad, humdrum or meaningful. Emotions make things, experiences, and people stand out in our minds.

And that’s what brands need to take advantage of. The power of emotions is so compelling that major companies use them to propel their brands forward. Coke is a perfect example of this. The brand sells a fizzy drink that’s terrible for our health and rots our teeth, but that’s not what people think of when they hear Coke. Check out their commercials and this video that explains them. You’ll see a lot of these messages:

• Friendship
• Happiness
• Relaxation
• Holiday festivities
• Success
• Spreading joy
• Sharing
• Family

Coke isn’t selling a drink, they’re selling positive values. And that’s something everyone wants to buy.

Marketing Strategies for Win #7: Leverage influencers marketing

Influencers are major players in the world, and marketers would do well to take advantage of them. These players tell thousands, if not more, people what’s cool, what’s new, and what’s worth buying. In this quick clip, Neil Patel shows us how and why to leverage brand influencers for marketing success.

Marketing Strategies for Win #8: Social media marketing, a new twist

Gary Vaynerchuk takes the idea of social media marketing and totally spins it on its head. I mean, he has a fabulous delivery whenever he speaks, but this video gives you one of the biggest key factors in marketing success. In fact, this is probably the best message any marketer (heck any person) can hear to influence their marketing campaign success.

In this video, Gary tells you all about his secret power: it’s called optimism. He doesn’t just take a head in the clouds type of mentality. Really, he talks about how to use all the marketing techniques, all the business opportunities, all the technologies, and everything that comes into your hands properly. Oh yeah, and then he talks about social media marketing and what a valuable tool it is when used properly. Check it out.

There you have it. Eight of the best marketing tools and tricks you can use (along with helpful videos in case you can’t stand reading this again and again) to make your business boom.

The post 8 Inspirational Videos to Kickstart Your Marketing Mindset This Year appeared first on COLDEA Productions, LLC.