You’re Too Focused on the Price

Budgets matter. No one’s disputing that. But focusing your entire decision on the lowest bidder pushes the creative to a corner it can hardly climb out of. It’s among the simplest mistakes to avoid when hiring a video production company.

Usually, pricing reflects how many people touch your project. How long does it stay in edit? How many times does someone sit down and watch the thing all over again, fixing stuff no one noticed at first? When your first question is about the cost, your second will be about compromises. And they’ll add up.

You won’t always see what was skipped. But the audience does. They feel the compression. Make no mistake: they’re able to sense the rushed cut. And eventually, someone inside your team notices the edge missing from the piece, even if they can’t explain what the edge is.

You’re Not Exactly Sure What You Want

The process should begin much earlier than most teams realize. Vague goals tend to invite vague work. We just want something cool. Unfortunately, that sentence alone doesn’t qualify as a project brief.

Knowing what you want means having a point of view. Not on every frame, but on tone, rhythm, and intent. What should the viewer do next? What kind of energy belongs in the edit? Should the piece explain, persuade, or stay subtle and mildly suggestive?

Production companies aren’t guessing machines. If you don’t hand them something fixed, they’ll give you something you’ll probably find a little generic. A blank input breeds flat output. Every producer working on your project needs a shared north. And that only comes from the person asking for the video.

Choosing the First Company That Sounds Okay

You’ve finally found a team with a solid reel. You liked their email tone. They returned your call in minutes. It’s tempting to sign. But hesitation here helps.

Video work is crowded with fast talkers. Everyone has the right gear. Everyone has the right amount of confidence. But very few companies will study their audience before pressing record. Very few ask why you’re doing the video now and what’s changed since the last one. The ones that do – you’ll want to keep those names close.

Also consider: many teams stretch across cities. If you’ve recently decided to relocate to LA or expand part of your operation there, the instinct is often to get help quickly. Fast hiring can feel like momentum. But if you’re planning to move without losing productivity, make sure your creative support can match pace without draining precision. Ask how they handle projects with incomplete scripts. Ask if they’ve worked with approval chains longer than four people, or if they’ve ever shot in a space that didn’t allow light rigs. The answers are more revealing than the pitch.

Thinking Reputation (Or Experience) Doesn’t Count

It’s pretty common to think video production is purely a present-tense service. You see the reel, you like the colors, you hire. However, behind every polished sequence is a mess that got solved. Or didn’t.

Reputation grows from how problems were handled. And video work – especially commercial – tends to multiply complications at a higher frequency than most creative fields. Gear fails. Clients revise. Locations fall through. Someone forgot to send the asset folder. If the team you’ve hired doesn’t know what that chaos feels like, they won’t have a system to carry the work forward when it happens again.

Tenure matters – who’s stayed with the team longest can tell you what kind of environment they run. A project that nearly fell apart, and the way they pulled it back together – it shows you how they operate under pressure. Their approach to color correction and maintaining consistency across formats gives away how much detail they’re used to holding. All of it adds up to how they think and act and handle projects once the structure begins to slip.

Not Hiring Locally

Many companies assume that video is easily managed from afar. Zoom calls. Google folders. Cloud-based editing. Technically speaking, it’s true. But the closer your team is to the subject, the more specific the work becomes.

Local teams see details faster. They’ll know how light behaves in certain streets. They’ll secure location permits in hours, or they’ll bring assistants who live nearby, not across the state. The way a crew sets up in a familiar place will change how the day flows.

When you hire someone who’s never worked in your city, your video spends part of its energy explaining the setting. When the crew is local, the energy moves into the shot, just by knowing where to stand and when.

Decide. Then Re-decide.

Choosing who makes your video should be the result of more than timing and cost. It should reflect your ability to pause – briefly – and consider whether the team you’re about to trust has done this well, with people like you, under conditions as strange as the one you’re working in.

The most common mistakes to avoid when hiring a video production company begin with overconfidence. They end in emails you don’t want to forward to your leadership. Your audience won’t wait for the next draft. They’ll respond to whatever you show them.

Pick a team that asks good questions. Then let them ask better ones.

The post 5 Mistakes to Avoid When Hiring a Video Production Company appeared first on COLDEA Productions, LLC.

In this post, we’ll explore the importance of storytelling in video marketing and how it can help your brand thrive in a crowded marketplace.

An Introduction to visual storytelling

Visual storytelling has been a powerful way to communicate messages for centuries. Humans have always looked for stories from the earliest cave paintings to modern-day advertisements. This fundamental tendency makes up modern branding, as businesses recognize the power of narrative to engage and persuade their target audience.

In the digital age, storytelling in video marketing has become an essential tool for businesses to communicate their brand message effectively. Using visual storytelling techniques in video marketing, companies can create emotional connections with their audience and stand out from the competition.

For example, Nike’s “Dream Crazy” campaign featuring Colin Kaepernick is a prime example of powerful visual storytelling. By weaving together images of inspirational athletes with Kaepernick’s message of empowerment and perseverance, Nike created an emotional connection with their audience while promoting their brand message of “Just Do It.” This campaign generated significant buzz and helped solidify Nike’s socially conscious and progressive brand position. It even won an Emmy, illustrating just how powerful its approach was.

Ways to leverage storytelling in video marketing

Nike is but one example, however. So before delving into its sheer value, here we’d like to explore ways in which you may use visual storytelling.

Offer visual social proof of your business.

Initially, storytelling through video marketing can be a powerful tool to showcase social proof through customer reviews and testimonials. By featuring customer stories in video form, businesses can give their target audience a visual representation of their product or service’s positive impact on real people.

This helps build credibility and trust with potential customers and creates an emotional connection that can drive engagement and conversions. The advantages of customer testimonial videos are that your customers can contribute to your video marketing efforts by sharing their experiences with your product or service in a way that resonates with your target audience. By featuring these stories in your video marketing content, you can leverage the power of social proof to build brand credibility and trust while creating engaging and compelling content for your audience.

Humanize your brand through video.

Second, storytelling in video marketing is an effective way to humanize your brand by showcasing the people behind the business and their unique stories. By highlighting the experiences of real people, companies can connect with their audience on a deeper level and create a more personal relationship with their customers.

For example, the online retailer Zappos has used visual storytelling to humanize their brand by featuring employees and their personal stories. In one video, Zappos employees talk about their passions outside of work and how they translate to their company roles. By doing so, Zappos not only showcases the personality and values of its employees but also highlights its commitment to delivering excellent customer service. This helps create a more personal and relatable brand image, ultimately building customer trust and loyalty.

Capture more leads using video marketing.

In addition, storytelling can be a highly effective way for businesses to capture more leads – as video marketing trends show. By crafting a compelling and engaging narrative through video, businesses can attract and convert more leads.

For example, a company selling a fitness product might create a video telling the story of a customer who struggled with weight loss until they discovered the product, highlighting its benefits and how it helped them achieve their goals. By showcasing the transformative power of the product through storytelling, the video can inspire potential customers to take action and sign up for more information or make a purchase. By leveraging storytelling in video marketing to create compelling and engaging content, businesses can capture the attention of their target audience like never before.

Increase website conversions using visually attractive content

Finally, visual storytelling can be a powerful tool to increase website conversions by creating visually attractive and engaging content. By incorporating compelling narratives and visuals into their video marketing strategy, businesses can capture the attention of their target audience and drive them to take action.

Research strongly supports this notion, too. According to a study by Vidyard, businesses that use video on landing pages see an average conversion rate of 86%. By using compelling storytelling and incorporating calls to action within their video content, businesses can increase website conversions by capturing their audience’s attention and compelling them to take action.

The Power of Storytelling in video marketing

While the examples above have likely outlined the importance of great storytelling, here we can consolidate it further. In no particular order, consider the three following perks it brings.

It promotes branding

First, visual storytelling can be a powerful tool to improve branding efforts. According to a study by HubSpot, 54% of consumers want to see more video content from brands they support.

By showcasing their brand as relatable and authentic, businesses can build a stronger connection with their audience, increasing brand recognition and loyalty. Ultimately, it can be a powerful tool for companies to build a brand identity that resonates with their target audience.

It increases brand awareness and improves lead generation.

In addition, storytelling in video marketing is a powerful way to increase brand awareness and improve lead generation. Businesses can create emotionally resonant content by creating engaging and shareable content that resonates with their target audience. Video content is also highly shareable, with social video generating 1200% more shares than text and image content combined.

Furthermore, according to a study by Vidyard, video content generates 66% more qualified leads per year than other forms of marketing. By creating shareable video content, businesses can increase their brand’s reach and awareness, leading to improved lead generation and conversion rates.

It increases conversions

Finally, visual storytelling is a highly effective way to engage website visitors and increase conversions. A study by EyeView corroborates that of Vidyard, finding that including video on a landing page can increase conversions by up to 80%. By incorporating visual storytelling into their conversion strategy, businesses can create a more engaging and compelling user experience that drives visitors to take action and ultimately grow their bottom line.

Video content is also highly effective at communicating complex ideas and concepts in a simple and accessible way, making it an ideal tool for educating and informing potential customers. Video engagement rates confirm this, as a study by Wistia finds that videos that are up to 2 minutes long have the highest engagement rates, with an average retention rate of 60% for a 2-minute video.

Conclusion

In conclusion, storytelling in video marketing is a powerful tool that businesses can use to create engaging, emotionally resonant content that drives results. By incorporating compelling narratives and visuals into their video marketing strategy, businesses can capture the attention of their target audience and drive them to take action.

As the digital marketing landscape continues to evolve, the importance of visual storytelling will only become more significant. In today’s highly competitive marketplace, businesses need to find new and creative ways to differentiate themselves from their competitors and connect with their target audience. By embracing the storytelling opportunities video marketing offers, businesses can improve their brand awareness, lead generation, and, ultimately, their bottom line.

We hope you found this article on storytelling in video marketing informative. If you have a video marketing project that you’d need specific help with, please contact us today. Our teams are available seven days a week and will be more than happy to assist you.

The post The Importance of Storytelling in Video Marketing appeared first on COLDEA Productions, LLC.

Collect customer data

No matter what marketing approach you take, collecting customer data is an essential step. You can do this process in a couple of different ways. Some of the more efficient ones are:

• Online surveys: This is the easiest way to collect customer data. You can create an online form that will be presented to the user while they are browsing your website. It can happen when they hit the home page, search for specific items, or make a purchase. You can also send survey forms via email one to two weeks after purchase to ask for feedback.
• In-person feedback: If you own a retail store, you can hand out feedback cards to your clients and ask if they can fill them in. Or, you can leave them throughout the store or at the checkout. This is a very personal approach, and it requires a lot more engagement on the employee side. They need to know how to approach customers properly without seeming too pushy or invasive.
• Website analytics: If you are running an eCommerce video marketing strategy, a good thing about online businesses is that every click your customers make gets recorded. You can analyze the most important metrics, like visited pages, clicks, views, and so on, to better understand your customers.

You should also do your best to record the name of the person leaving the feedback. That way, you have specific data tied to that customer, which will help you during the content creation process.

Once you have collected enough customer data, you can analyze it to outline the most important information. That is what you will use in your personalized video marketing campaign.

Segment the audience

While it is sometimes possible to target one specific customer, when we talk about creating a campaign for broader audiences, it is necessary to segment them into different groups based on the collected data. You can do customer segmentation based on the following:

• Demographics: Age, gender, education, income, etc.
• Geolocation: Country, city, region, neighbourhood, language, culture
• Purchase behaviour: Type of purchased products, money spent, type of viewed products, etc.

These are just a couple of examples. Segmenting customers into these groups is crucial because then you can create tailored content to match that group of customers. For example, if you are selling clothes, you will have to split your customers into different groups based on their years and create a unique marketing approach for each group.

Create personalized video content

All the steps we have covered are crucial for the video production process. If you do not know what your customers want, you cannot create engaging content. Now that the base is covered let’s see how to create engaging and personalized video content.

First, think about the type of video you want to use. Some types include product reviews, customer testimonials, tutorials, how-to guides, etc.

It is also important to consider the length of the video, which will directly depend on your audience. For example, if you are targeting a business person, you want shorter videos with relevant and valuable material. They do not have time to spend on long videos with a lot of fluff that only have 5 minutes of watching content.

If you want to target teenagers, it is a good idea to consider shorts of 5-10 seconds or minute-long videos. Their attention span is short, and they will quickly switch to something else if they are not entertained in the first few seconds.

When creating content, we must also mention that you want to use the best video editing software. This is necessary to ensure high quality. While there are many different tools to create quality content and a variety of some of the best video editing software, you need to consider the features you need and also the pricing.

The final step is to develop the type of content you want to present. This will substantially depend on your research and the segmented groups. Keep in mind that each group must feel that tailor-made touch. You will need to mention a specific location or a different segmentation factor, depending on the group you are talking to.

Optimize content for different platforms

This is another crucial step. Think about what you are trying to achieve with the video. While you are marketing your products, it is also important to think about how the audience will react to videos and whether they will share them or not.

For example, creating a 5-minute video for YouTube might not go for Instagram or TikTok video marketing. You will need to make it shorter to fit the format of that specific social media platform. This is where another segmentation group comes into place. You could do a survey to learn what social media apps your customers use the most. Based on the result, you will have to optimize your content for that many platforms.

Perform A/B testing and measure the results

The final step in any marketing campaign is testing and tweaking the ads. Once you have your videos made, you want to do A/B testing. That means you should post two similar videos with one small difference. Observe the reactions and see which one has the better result.

For example, today, creating short videos that loop is very popular so that you can watch them continuously. The first sentence in the video should be the continuation of the last sentence. A good idea would be to create a looped video and a non-looped video and see which one performs better.

Utilize a personalized video marketing strategy to grow your business

Once you develop a personalized video marketing strategy, you should build a template for future use. Remember the process, and try to improve it every time you create a new video. If you invest your resources into personalized video content, your business will have a high chance of success!

The post How to Use Personalized Video Marketing for Better Engagement appeared first on COLDEA Productions, LLC.

A distinguished red carpet affair that was hosted at the Fine Arts Theatre on the iconic Wilshire Blvd in Beverly Hills, this small film festival hasn’t been able to meet for the last two consecutive years.

Hosted by actress Zana Marjanovic, who was born in Sarajevo, Bosnia and Herzegovina. Now blessed to be a home resident of LA. Zana has starred in several acclaimed films such as The Land of Blood and Honey, written and directed by Angelina Jolie, Broken with Lily James and Cillian Murphy where she appeared opposite Academy Award Nominee Tim Roth, and A Rose In Winter, centered on the Women’s rights movement at the onset of National Socialism in Germany.

Featured Films

SEEfest is a pioneer for the concept of regional, cross-border programming sharing issue-driven films that capture the bigger picture about South East Europe. Each and every film promoted in this year’s festival was conceptualized, written, produced, and or directed by Eastern European talent and it was our pleasure to take part in such a platform.

Some of the feature-length films included in this event were:

• As Far As I Can Walk, 92 Minutes, Serbia, Luxembourg, 2021, Directed by Stefan Arsenijevic
• Blindfold 105 Minutes, Ukraine, 2020, Directed by Taras Dron
• Blue Moon 85 Minutes, Romania, 2021, Directed by Alina Grigore
• The Delta Of Bucharest 92 Minutes, Romania, 2020, Directed by Eva Pervolovici
• Dida 78 Minutes, Serbia, Switzerland, 2021, Directed by Nikola Ilić
• Expecting A Grain Of Sand 67 Minutes, Turkey, 2021, Directed by Asli Akdag
• Freestyle To Montenegro 72 Minutes, Albania, 2021, Directed by Ardit Sadiku
• The Image Machine Of Alfredo C. 76 Minutes, Italy, Albania, 2021, Directed by
• Klondike 100 Minutes, Ukraine, Turkey, 2022 Di, Directed by Maryna Er Gorbach
• Looking For Horses 87 Minutes, Bosnia & Herzegovina, 2021, Directed by Stefan Pavlović
• Murina 92 Minutes, Croatia, Brazil, United States, Slovenia, 2021, Directed by Antoneta Alamat Kusijanovic
• Perpetuity 77 Minutes, Hungary, 2021, Directed by György Pálfi
• Reconciliation 82 Minutes, Slovenia, Albania, 2021, Directed by Marija Zidar
• Solitary Romania, United States, 2022, Directed by Tudor Munteanu
• Sughra’s Sons 85 Minutes, Azerbaijan, France, 2021, Directed by Ilgar Najaf
• Women Minor Speculations 60 Minutes, Croatia, 2021, Directed by Nicole Hewitt

Honorees

Zana had the privilege to honor event sponsors and to shed light on other causes SEEfest supports, including the Gabrielino-Tongva Nation indigenous territory where our event took place in the greater Los Angeles Basin.

Consulates

Among the distinguished guests were a number of Easter European Consulates and dignitaries including the Consul General of Romania, Cosmin Dumitrescu, Ambassador Jaroslav Olša, Jr. consulate general of the Czech Republic, and Aneta Campbell, cultural attache.

Also in attendance were Dr. Michael Postl, Consulate General with Simone Bliss from the Austrian Consulate, and Boyko Hristov, Consulate General with Vera Ancheva from the Bulgarian Consulate.

Zana also honored attendees and supporters Laura Sittoni Miller from the Austrian Trade Commission and Okko-Pekka Salmimies, Consul General of Finland.

Sponsors

The Festival would not be possible without the support of organizations such as SEEfest’s co-presenter, ELMA, the Foundation for European Language and Movies in America, and yours truly, the video production company for this event, Coldea Productions.

Other event sponsors included:

• California Arts Council
• HFPA
• LA County Arts & Culture
• ERS UCLA – Center for European and Russian Studies
• Austiran Consulate General LA
• Voxx Studios
• Calypso Media
• Blue Heron Foundation
• S2 Components
• Villa Aurora, Thomas Mann House
• Coldea Productions
• Austrian-American Council North America West
• Cinecitta
• Creating Creators
• Consulate General of Switzerland in San Francisco

Red Carpet Video Interviews

Coldea Productions was in action on the red carpet to capture interviews with attendees, filmmakers, and honorees.

Tudor Munteanu – Actor

We caught an interview with the director of the drama about a former inmate marathon runner, Solitary, Tudor. He shared the inspiration for his film being the number of Romanians that are among the 600 thousand people across the globe that participate in ultra and extreme marathons.

Being an immigrant from Romania himself, he was eager to share the stories of thriving Romanian survivors. “We’re always one foot in one country and one foot in another. We lose touch with the past but we try and integrate here… You’re always juggling. It’s fascinating but you have to embrace it to love it.”

Ajay Mehta – Actor / Producer

When questioned as to why he was particularly interested in Eastern European filmmaking as opposed to any of their counterparts, here’s the insight he shared.

“Eastern Europe, in particular, was closed off for so many years, under the Soviets Union. Once the Soviet Union was disbanded, they were able to come out and start expressing and sharing their stories… You never know what comes up from different storytellers.”

Stefania Magidson – Author

Honoree and recipient of the Humanitarian Legacy Award for her work as founder of the Blue Heron Foundation, we stopped Stefania Magidson for a quick chat.

She shared that her foundation has been working in Eastern Europe for 20 years but with the development of recent events, they expanded the scope of their work to help refugees and send medical aid to Ukraine.

“The work for the Ukrainian crisis that we’ve all experienced has been a terrible tragedy and I believe the only silver lining during this time is the rekindling of our belief in humanity. I’m hoping more and more people jump in to help and tilt the balance of the world toward the light, toward the good.”

Supporting Filmmakers and Global Creative Talent

As a filmmaker, I was touched to be part of such an inspirational event in both a production role as well as a sponsor. The many artists, directors, cultures, organizations, and dignitaries that showed their support gave a much-needed platform for the South Eastern European point of view.

The post Coldea Productions Films, Sponsors, and Shares SEEfest: South East European Film Festival, Red Carpet Film Festival at Fine Arts Theatre appeared first on COLDEA Productions, LLC.

That said, like most marketing tools, video marketing comes with both universal and industry-specific benefits. While everyone can reap the former, increasingly more marketers focus on the latter. For them, entertaining a new tool comes down not to its general appeal or performance but to what it can do for them. If you’re among them or otherwise involved in the eCommerce industry, this article is for you.

Key benefits of video marketing for eCommerce

Since video marketing comes with an array of benefits, here we’ll highlight the seven most notable ones for the industry. In no particular order, our picks are the following.

#1 Higher conversion rates and more sales

Starting with the ultimate metric of success, video marketing directly increases conversion rates and final sales. Many web professionals and Website Design Companies would vouch for the fact that video marketing improves conversion rates. In turn, more sales improve customer lifetime value (CLV). Notably, using CRM alongside it also has the potential to be quite valuable toward this same goal. Delivering valuable, relevant video content throughout the customer journey is exactly the goal video marketing seeks to achieve, after all.

The impact of CRM on customer lifetime value would warrant its own article to cover thoroughly, but simply consider video marketing’s standalone benefits to conversion rates:

• Using video on landing pages can increase conversions by 86%
• Websites that use video have a 4.8% conversion rate, compared to 2,9% for those who don’t use video
• 44% of potential buyers are more likely to buy a product after watching a video about it

There’s no doubt about it; video marketing boosts sales.

#2 Better customer retention 

Conversions aside, video marketing also directly enhances customer retention rates. As outlined above, it finds applications throughout the sales funnel, including:

• Initial marketing, e.g., social media video content
• On-page experience, e.g., product videos
• Post-sale engagement, e.g., tutorial/how-to videos

In combination, these applications significantly improve the user experience (UX) and help foster loyalty. This is among the key benefits of video marketing for eCommerce, as it’s a vital metric for the industry. To illustrate this, simply consider the following:

• It costs 7x more to acquire a new customer than it does to retain an existing one
• Despite being 21% of one’s customer base, loyal customers account for 44% of total revenue and 46% of orders
• Existing customers are 50% more likely to try out a new product than new customers

In turn, loyal customers often become brand ambassadors, raising your brand awareness.

#3 Better search engine visibility

That said, conversion and retention begin with lead generation. A vital series of practices in this regard is Search Engine Optimization (SEO), as it boosts online visibility.

If you’re unaware of the practice, SEO optimizes content and pages for search engines. It does so by adhering to search engines’ ranking criteria, primarily including page authority and content quality. In turn, it allows businesses to rank higher in search engine results pages (SERPs) and attract more traffic.

In this regard, too, video marketing shines through. Websites using video are 53 times more likely to rank on the first page. In addition, the average user spends 88% more time on pages with videos. Time on page is a key user engagement signal which enhances SEO – so the more you satisfy customers with video, the more likely you are to attract more customers through a better SEO score.

#4 Improved lead acquisition

Once you’ve attracted the attention of potential customers, the next step comes in lead acquisition. Perhaps unsurprisingly, the benefits of video marketing for eCommerce also extend to this phase.

As the above sources show, video marketing directly enhances engagement and facilitates lead acquisition. Examples of relevant statistics here include:

• Adding a video to marketing emails can boost click-through rates by 200-300%
• 50% of online consumers start considering a purchase after seeing a product video
• More than half of social media users engage with brands after seeing a video

These types of interactions all constitute an engagement with your brand. Whether you’re using video marketing on TikTok or email, many marketing channels stand to benefit from it – and acquire more leads.

#5 Raising brand awareness 

Still, before all marketing optimization efforts can begin, your brand needs to become known. Through robust SEO, word-of-mouth marketing, and other means, all businesses’ first and most crucial goal is to generate awareness. Almost half of all marketers cite brand awareness as their campaigns’ primary goal.

There are two primary ways to generate brand awareness; SEO and social media marketing. And as we highlighted above, the benefits of video marketing for eCommerce make it a perfect fit for both:

• Pages with video rank higher in SERPs. They allure visitors to stay longer and often incite engagement. All of these factors reassure search engines of a page’s quality and boost its SEO score.
• Social media marketing thrives on video. Most platforms are strongly visual, and video attracts the eye; Facebook alone has more than 8 billion video views per day. Video incites engagement, often generating leads – which is why influencer marketing is thriving.
• On-site video content caters to both crowds. Whether visitors make it to your website through search engines or social media links, videos will keep them engaged and make their visit memorable.

No matter which way you go about it, video marketing can be an invaluable asset for your brand awareness campaigns.

#6 Building credibility and trust

Beyond first impressions and positive initial awareness, businesses need to establish themselves as credible. Search engines value credibility, and so do customers. Here, too, video marketing can help immensely.

Consider such types of trust-building and trust signals as:

• Showcasing your expertise on video. Use educational videos, as they best demonstrate that you’re an authority in your field, and customers appreciate them dearly.
• Offering customer testimonials as trust signals. Most customers read reviews, and customer testimonial videos are a highly digestible form of trust-building.
• Proving your professionalism through video production quality. No matter the type of video or its use, high production quality speaks volumes about a business all on its own.

Once you establish your credibility, customers and search engines alike will prefer you over the competition.

#7 Future-proofing for mCommerce

And finally, rounding up the benefits of video marketing for eCommerce, we can conclude with its affinity for mobile devices. After all, this is a highly notable perk for the eCommerce industry regarding future-proofing.

Indeed, mCommerce seems set to make a sizable impact on the industry. As increasingly more consumers use mobile devices to make purchases, in many ways, it already is:

• This year, it’s expected that 8% of all retail transactions will take place on mobile devices.
• Since 2017, mobile traffic has consistently surpassed desktop traffic, according to Statista.
• Shopify forecasts that social commerce will rise by 5.2% this year, reaching $101.1 billion.

In specific cases, this trend may be even more notable. In 2016, for example, Google outlined a shopper who saw 89% of all her e-commerce retail interactions occur on mobile devices. If this is indicative of where consumers are heading, mCommerce will indeed emerge shortly.

What this trend outlines is the need for businesses to better cater to mobile users. Thankfully, video marketing aligns itself perfectly with this need. More than 60% of YouTube’s views are on mobile devices, and studies show that users prefer to consume video on mobile devices. For them, video marketing produces higher view completion and engagement rates, driving brand awareness to success.

Conclusion

In summary, leaning into video marketing today is, arguably, the best way to future-proof eCommerce. It’s a powerful marketing tool with an inherent affinity for both SEO and social media marketing. The benefits of video marketing for eCommerce expand to brand awareness, lead acquisition, customer retention, and more. While brief, we hope you found this article informative and, hopefully, inspiring. If you have a video marketing project in mind that you’d need specific help with, please feel free to contact us today. Our teams are available seven days a week and will be more than happy to assist you.

Description: From higher engagement rates and credibility to enhanced SEO, discover the most vital benefits of video marketing for eCommerce.

The post Key Benefits of Video Marketing for Your eCommerce Business appeared first on COLDEA Productions, LLC.

A successful screen printing business could make over $100,000 per year. If you invest in an automatic t-shirt printer that is capable of printing up to 180 six-color shirts per hour, you would be able to make a profit on the $10,000+ investment if you sell over 200 shirts per month. Don’t panic! You might be able to secure a bank loan to help you purchase your printer and get started on your business.

What do you need to start a screen printing company?

Here’s a useful checklist of the most important things you’ll need to have when starting out with your screen printing company. It’s recommended to go the digital route. It’s much cheaper than purchasing traditional screen printing supplies which also often use highly flammable and toxic sprays and materials. 

• Consider purchasing high-quality digital screen burns (check out Arena Prints – one of the only companies in the US to sell these to the public.)
• A flash dryer or a heat gun to gel the ink.
• A heat press or conveyor dryer to cure your garments after printing. This will help keep the colors in top condition.
• A program like Adobe Illustrator or Photoshop to design your art and transfer it to your digital printer.

There are plenty of other things you’ll discover along the way, like emulsion, screen tape, and scoop coaters, but the checklist above will get you started.

Does it take a lot of effort to start?

One successful screen printing company owner stated that they only needed an hour or two extra per day to get started. The most important thing is actually deciding that you want to do it, and dedicating time to perfecting your screen printing skills. 

Arena Prints can help you easily print photographic quality (1200 DPI resolution) prints. Traditional screens only offer up to 300 DPI. With a digital screen, you can print a design in less than 15 minutes, so it is an accessible business in terms of time investment. 

–

Written by Jack Vale

The post Start A Screen Printing Company in Your Garage appeared first on COLDEA Productions, LLC.

It’s Secure

The first thing you need to know about WhatsApp marketing is that it is very secure. WhatsApp uses end-to-end encryption, which means that your messages are encrypted on your device and can only be read by the person who receives them. This makes WhatsApp a great choice for businesses that want to send sensitive information over the internet.

Whether you are using Whatsapp itself or third-party tools such as WhatsApp Web Sender or Whatsapp Marketing Chrome extension for bulk messaging, you can be sure that your data is safe from hackers and snoopers.

It Can’t Work if You Don’t Recruit Customers First

Whatsapp marketing can be a great way to reach out to potential customers, but it’s important to remember that you need to recruit them first. You can do this by adding a WhatsApp share button to your website or blog. This can go a long way in building a following and increasing your local SEO ranking.

You can also include your WhatsApp number in your email signature or use traditional marketing methods such as print ads or television commercials to get people to add your WhatsApp number to their contacts. Once you have a few customers, you can start sending them marketing messages.

Timing is Important

One thing you need to be careful with when using WhatsApp for marketing is timing. Because of the way WhatsApp works, it’s important to time your messages so that they are seen by as many people as possible.

The best times to send WhatsApp messages are weekday mornings and evenings, as well as weekends. Avoid sending messages during working hours, as most people will be busy with work and may not have time to read them.

Keep it Short and Sweet

When you’re sending marketing messages on WhatsApp, it’s important to keep them short and sweet. People are more likely to read short messages, and they may not have time to read long ones.

Make sure your messages are easy to understand and don’t contain too much information. You can always include a link to a longer article or website if you need to provide more information.

Whatsapp Marketing Demands Creativity

When it comes to WhatsApp marketing, it’s important to be creative. There are a lot of businesses out there that are already using WhatsApp for marketing, so you need to find ways to stand out from the crowd.

One way to be creative is to use WhatsApp features such as status updates, groups, and broadcast lists to your advantage. You can also create custom messages with images or videos to make your messages more appealing.

Keep an Eye on the Competition

As with any other form of marketing, it’s important to keep an eye on the competition when using WhatsApp. Make sure you research what other businesses are doing and find ways to differentiate yourself from them.

You can do this by offering unique services or products, or by targeting a different audience. Whatever you do, make sure you stay ahead of the competition!

Whatsapp Marketing Should be Interactive

Whatsapp marketing can be more interactive than other forms of marketing. It can be a great way for clients or customers to get in touch with you directly.

Make sure you encourage people to interact with you on WhatsApp by offering discounts or giveaways. You can also use polls and quizzes to make your messages more interactive.

Don’t create groups where only admins can post. This will make it difficult for people to interact with you and could lead to them leaving the group.

Consistency is Key

Finally, it’s important to be consistent with your WhatsApp marketing. Make sure you send out messages on a regular basis and stick to a schedule. This will help you build a loyal following and keep people interested in your business.

With these eight things in mind, you’ll be well on your way to success with WhatsApp marketing. Don’t forget to research your audience and segment them accordingly. Good luck!

The post 8 Things Every B2B Marketer Needs to Know About Whatsapp Marketing appeared first on COLDEA Productions, LLC.