The Power of Animated Explainer Videos

Animated explainer videos are designed to convey information quickly and clearly. They combine visuals, narration, and text to create a compelling story that resonates with viewers. Here are a few ways these videos can benefit your business:

• Simplify Complex Concepts: Whether you’re explaining a new product, a service, or a business model, animated videos can break down complex ideas into easily digestible content.
• Increase Engagement: Videos are more engaging than text alone. They can capture and hold the viewer’s attention, making it more likely that your message will be remembered.
• Boost Conversion Rates: By clearly explaining the benefits of your product or service, animated explainer videos can help convert viewers into customers.
• Enhance Brand Awareness: A well-crafted video can leave a lasting impression, helping to build brand recognition and loyalty.

Getting Started with Animated Explainer Videos

If you’re considering using animated explainer videos for your business, here are a few steps to get started:

• Define Your Message: Clearly outline what you want to communicate. Focus on the key points that will resonate with your audience.
• Choose the Right Style: There are various animation styles to choose from, such as whiteboard, 2D, and 3D animations. Select a style that aligns with your brand and message.
• Work with Professionals: Consider hiring a professional animation studio or freelancer to create high-quality videos that reflect your brand’s image.
• Promote Your Videos: Once your video is ready, share it across your marketing channels, including your website, social media, and email campaigns.

Felix Prehn’s Insights on Using Explainer Videos

Felix Prehn, a financial coach at Goat Academy, has seen firsthand how animated explainer videos can transform a business. According to Felix, “Explainer videos are a game-changer for businesses looking to communicate complex financial concepts. They allow us to reach a wider audience and make financial education accessible to everyone.”

At Goat Academy, Felix uses animated videos to demystify financial planning and investment strategies. These videos have not only helped in educating clients but also in establishing Goat Academy as a trusted authority in financial coaching.

Conclusion

Animated explainer videos are a versatile and effective tool for businesses looking to enhance their communication strategies. By simplifying complex ideas and engaging viewers, these videos can transform your business and drive growth. As Felix Prehn from Goat Academy demonstrates, the right video can make financial education accessible and engaging, ultimately leading to greater success.

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• Create trustworthy environments. Many times, long-distance communication issues arise when one person is being less than responsive. If you know that you are heading into business with communicative and reliable people, you won’t need to worry so much about your business relationship.

• Schedule periodic in-person meetups, if possible. Long-distance business relationships can become strained over time. As both parties settle into the routine of daily video calls, any creative spark can be worn down by the monotony. If you can, schedule in-person meetups to keep things fresh and trust levels high!

• Lean on communication tools that work best for you. Depending on your organizational needs as a company, there may be some conferencing tools that work better than others. Video conferencing isn’t always a tool that’s frequently necessary, especially with our ability to file share, email, and even send faxes online in today’s technological world. Skype remains the most commonly used video conferencing software internationally and is a viable option. Many companies since the pandemic have however moved over to platforms like Zoom and Google Meet, while Microsoft Teams is ever increasing in popularity. 

• Hire effective communicators. The ability to communicate via video calls is something to establish during your interview process. As well as core competencies for the role, evaluate how clearly candidates communicate. Can they hold your attention with their voice and explain things clearly? Do they smile and use humor to build trust?

• Be as flexible as possible. With teammates living across different time zones, encourage everyone to be flexible when scheduling meetings. If you strongly prefer to have meetings before lunchtime, be mindful that this could be too early in the morning for someone on the other side of the world.

• Be respectful of other people’s time. When someone is just a face on your screen, it can be easy to unwillingly dismiss their daily life and demand too many things from them. Everyone is dealing with their own personal stressors every day, so be sure to check in with them and make sure they are feeling fine before discussing work. 

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Written by Jack Vale

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