We have entered into a digitized era where social media is no longer just a place to connect with people around the world. It has become a powerful marketing tool to reach countless prospects, establish brand identity, and drive huge sales.

Today, social media offers valuable insight into your target audience’s behavior, interests, and preferences. However, there are so many social media channels, each offering different strategies and methods to reach target audiences. 

Here, many marketers get confused and choose the wrong channel to promote their offerings. As a result, they fail to attain their goals. 

When it comes to social media marketing, it is not about just working on your online presence. You must do it correctly to grow your business and attain your marketing goals.

In this post, we will equip you with the knowledge to navigate social media seamlessly. Let’s introduce you to workable steps to leverage social to the fullest potential. 

Get ready to turn your prospects into paying customers through the right social media marketing.

Getting Started With Social Media Marketing

To promote your profitable business ideas and attain specific goals, you need to understand the initial steps involved in using social media channels because it is the building block to develop a fruitful social media presence.

Define Your Goals

Before starting your social media marketing endeavor, you need to define your goals clearly. This provides you with a roadmap for your entire social media journey. This roadmap helps you figure out what you want to attain with your social media presence and how you will measure its success. Having clear goals helps you tailor your marketing activities and content strategy to achieve specific goals.

To define your goals clearly, you can follow the SMART Framework. SMART stands for ‘Specific, Measurable, Achievable, Relevant, and Time-bound. You can use this framework for determining your social media goals in the following way.

Specific: You need to be specific with your goals. For example, instead of aiming for ‘increasing your brand awareness’ you should set your goal for ‘increasing brand awareness among the X to Y age group within 6 months.

Measurable: Your marketing and sales efforts should be measurable to achieve a specific goal. You need to identify metrics to monitor your progress. Website traffic, conversion rates, follower growth, engagement rates (like, comment, share, save), etc. are key metrics to track your progress.

Achievable: Avoid setting impractical goals because they will not only be unattainable but also discourage you to the core. Set ambitious goals but keep in mind its achievability. You cannot aim to gain a million followers right after starting your social media journey. 

Relevant: Make sure your social media goals align with your business objectives. Are you aiming to increase sales, generate leads, or simply want to increase traffic on your website? 

Timebound: Come up with a timeline to achieve your goals. This not only keeps you motivated but also helps you stay on track.

Choosing the Right Platform

Selecting the right social media platform is crucial for your success. The choice of platform is vital for maximizing your reach and increasing engagement. To pick the right platform for your business, consider the following key factors.

• Target Audience: You need to have an in-depth understanding of your ideal customer’s demographics, preferences, interests, and online behavior. Identify which platform your target audience uses the most. For example, Instagram has a huge base of younger audience while LinkedIn is popular among professionals. 
• Suitability of Content: Understand the type of content suitable for different channels. For example, Pinterest and Instagram are more image and video-driven while Twitter is more short text-focussed. If you want to create videos for your target audience, YouTube, TikTok, and Instagram are better choices over other platforms.
• Industry Trends: Make sure you stay abreast with the latest trends in social media because it get updated now and then. Existing platforms keep evolving and new ones are emerging all the time. Consider mastering some platforms that have a high chance of building a robust online presence.

Setting Up Social Media Profiles

Once you have selected the right social media platform, it is time to create and optimize your profiles. Here is the step-by-step guide to setting up and optimizing your social media profiles.

• Create a Compelling Bio: Create a profile on your selected social media platforms. Fill out the needed information including business name, address, website URL, short description, and location. Make sure it is accurate, complete, and consistent across all the platforms.
• Optimize Profile and Cover Photo: Pick high-quality photos that reflect your brand identity. Your profile picture should be recognizable and clear. Once you have chosen a high-quality cover photo, use it for branding purposes.
• Personalized Links: Many social media platforms allow users to add links to your business site, web pages, or contact details. Leverage this opportunity strategically to drive traffic to any specific webpage. 
• Consistent Branding: Whatever you choose, make sure you maintain consistent branding across all the social media platforms by using the same colors, logos, and fonts. This makes your brand recognizable and professional. 

Creating a Social Media Marketing Calendar

Scheduling your content in advance is crucial for keeping users engaged. Many businesses opt for social media marketing services to deliver content consistently to their target audience. The following is a list of tips to build an effective social media calendar.

• Content Foundation: Identify topics or core themes relevant to your industry and target audience. This will form the pillars of your content strategy. 
• Content Formats: Offer variety in your content. Experiment with different content formats like videos, blog posts, images, infographics, and live streams to cater to a range of learning styles and preferences of your target audience.
• Post Frequency: Overposting can overwhelm your audience and posting less might make your brand forgetful. Therefore, find the right time and frequency of your post on each social media platform.
• Scheduling Tools: Most social media platforms offer content-scheduling tools. You can utilize these tools to schedule your content post in advance. This ensures you don’t skip posting and also saves you time.
• Plans for Specific Days: Creating a content calendar is specifically advantageous for special events, holidays, or trending topics. This ensures you provide relevant content and timely delivery.
• Engaging Presence: Planing your post ahead is important but you should provide real-time engagement as well. Participate in relevant conversations, respond to trending topics, and acknowledge user-generated content to build an engaging and dynamic presence. 

Creating Content and Strategy

Crafting compelling content that fuels engagement on different social media platforms is key to the success of your marketing efforts. Explore different content formats that cater to your audience’s preferences and interests. Use high-quality pictures, creative designs, or infographics that align with your business brand. Also, use highly engaging videos that showcase your products and services. 

Utilize short explainer videos, BTS (behind-the-scenes) glimpses, live streams, or customer testimonials. Share insightful content, thought leadership pieces, and industry news to increase engagement. To spark conversation, ask engaging questions to your audience. 

Whatever content format you choose, make sure it addresses your audience’s pain points and matches their interest. Focus on providing value in each post. Educate them, provide industry insights, and offer solutions to their problems. 

Make sure your content aligns with your business brand tone and voice. Keep it concise and easy to consume as the attention span on social media is very short. End every post with a compelling call to action to encourage the audience to do something. It can be signing up for a newsletter, visiting your website, or participating in a discussion. 

Social Media Advertising

Social media advertising is a paid form of advertising on different social media platforms that helps businesses reach their target audience. Most social media channels offer advanced targeting options. You can define your ideal customers by demographics and purchase history. This makes sure your message reaches people who are very likely to be interested in your offerings.

Showcasing your brand to your target audience through these ads on social media increases brand awareness and establishes your authority in your niche. By including a clear and compelling CTA in your social media ads, you encourage interested people to click it and learn more about your business. 

Social media ads also help you generate numerous leads. You can use lead capture forms to collect your prospect’s information. Offering special discounts and promotions in your social media ads encourages quick purchases. Make sure you create informative and engaging ads to build immediate connections with your prospects that cultivate long-term relationships, leading to repeated purchases.

Social media platforms also provide detailed analysis that enables you to monitor the performance of your ad campaigns. This way you can analyze what is working for your business and what is not. You can optimize your campaign to maximize your ROI and get better results. 

Advanced Social Media Techniques

Social media advanced techniques go beyond just increasing following and posting content. It delves into using these platforms strategically, analyzing data, and implementing creative approaches to expand your reach and increase engagement on social media.

• Audience Segmentation and Targeting: Segmenting and targeting audiences are powerful tools to reach the right kind of audience with the correct message at the right time. Audience segmentation involves dividing a large database of audiences into small groups based on demographics (age, location, gender, income, etc.), behavior, interest, personality traits, etc. 

Once the segmentation is done, you can use social media channels to deliver targeted ads and content to those groups who are most likely to make the purchase, ultimately leading to higher sales.

• Listening and Analytics: Most social media channels offer social listening and analytical tools to track online mentions and conversations about your business brand, industry, and competitors. This helps you understand the sentiments of your customers, identify trends, and make improvements in your strategy accordingly.

• Testing and Fine-tuning: Social media platforms allow you to test and fine-tune different versions of your content, visuals, or ad copies to analyze which one works better with your target audience. You can optimize your campaign to make it more impactful. 

• Influencer Marketing: You can partner with relevant influencers in your industry. This way you can leverage their credibility and audience reach to promote your business or offerings more authentically.

• Community Building: Social media is used by billions of people. Be present on the right platform and cultivate a community around your business brand by responding to each comment and message. This helps in building brand loyalty.

• Real-time Engagement: Leverage live video features on social media platforms to give behind-the-scenes glimpses and host Q&A sessions, and product demonstrations. This creates an engaging and interactive experience for your audience.

• Seamless Shopping: Utilize social media commerce features on Facebook and Instagram to help people discover and purchase products directly within the application. This creates a smooth shopping experience for your customers, leading to more purchases.

Parting Thoughts

Social media is not just limited to posting pictures and growing followers, it offers several tools to connect with your target audience, expand your reach, build brand awareness, and drive business growth.

By now, you have understood how to use social media marketing to grow your business. Define your goals clearly, pick the right platform, set up a compelling profile, create a social media calendar, come up with an impeccable content strategy, use the right advertising stools, and leverage advanced techniques to fuel your business growth.   

So, take the right step today, build a strong online presence, and unlock the massive potential of social media marketing for your business.

The post How to Use Social Media Marketing to Grow Your Business? appeared first on COLDEA Productions, LLC.

Understanding the Basics of Video SEO

Before exploring the matter deeper, we must stress that understanding video SEO basics is paramount. Learning about SEO will help you enhance your visibility, making your content more discoverable.

In addition, consider integrating video transcripts and closed captions to cater to a broader audience. These features will allow you to include those with accessibility needs and reinforce your content’s relevance in the eyes of search engines. These simple yet effective elements form the bedrock of video SEO, ensuring your content is seen and stands out in the competitive digital landscape.

Crafting SEO-Friendly Video Titles

Thinking up a catchy title for your videos helps reach your target audience. Compelling titles attract viewers, acting as the first point of contact between your content and potential audiences. To enhance discoverability, strategically infuse target keywords into your titles, aligning them with popular search queries.

Strike a balance between creativity and searchability, ensuring your titles are engaging and reflect the essence of your content. This straightforward approach ensures that your videos capture attention and align with the algorithms that drive search engine rankings and social media visibility.

Optimizing Video Descriptions for Search Engines

You’ll need to craft comprehensive, keyword-rich descriptions that succinctly outline your video’s content. Strategically include relevant links within your descriptions to drive increased traffic and provide additional resources for your audience. Recognize the influence of meta descriptions; these concise summaries inform viewers and contribute significantly to your video’s search engine optimization, making them a crucial component in the quest for enhanced online visibility.

Optimize Your Video Content for SEO and Social Media: Harnessing the Power of Video Tags

Harnessing the power of video tags is integral to optimizing your video content for SEO and social media. Choose tags judiciously by selecting relevant and trending keywords that align with your video’s theme. Recognize that tags are key in categorizing and recommending videos to users.

However, exercise caution to avoid overusing or misusing tags, as this can dilute the effectiveness of your SEO strategy. Thoughtful tag selection ensures that your videos are appropriately categorized and recommended, improving search engine rankings and overall visibility across social media platforms.

Filming and Editing for Social Media

The surge in popularity of social media apps, epitomized by the explosive growth of platforms like TikTok, has redefined content consumption patterns. Users on these platforms gravitate towards short-form, visually engaging content, making video content more pivotal than ever. Tailor your approach and create specialized videos for social media that suit the fast-paced nature of these platforms. Capture attention swiftly by focusing on concise storytelling, impactful visuals, and a format that aligns seamlessly with users’ swift scrolling behaviors.

Recognizing the importance of the vertical video format is essential. This format, pioneered by platforms like TikTok, has become a standard across various social media giants, including Facebook and YouTube. Embrace this trend to ensure your content seamlessly integrates with users’ scrolling habits, enhancing shareability and engagement across diverse social media channels.

Maximizing Your Presence on Search Engines

When you want to optimize your video content for SEO and social media, it’s crucial to recognize that video follows similar optimization rules as other forms of content for Search Engine Results Pages (SERPs). Therefore, as WP Full Care accentuates, you should regularly optimize your website and content. Since Google owns YouTube, the second-largest global search engine, videos frequently secure a prominent place in search results.

Consider establishing a dedicated YouTube channel for your video content to maximize your presence on search engines. That aligns with Google’s preferences and allows users to discover your content directly on YouTube. To enhance reach and user experience, strategically embed videos from your YouTube channel onto your website. That simplifies content management and capitalizes on YouTube’s robust infrastructure, saving bandwidth and ensuring smoother playback for your audience.

Leveraging Social Media Platforms for Video Promotion

Unfortunately, not all social networks are the same, and a tailored approach to each platform is imperative. Different social media platforms cater to diverse audience preferences, necessitating nuanced adjustments in your video content. Adapt your content to suit the distinctive traits of each platform, considering factors like video duration, tone, and style.

Also, adapting to the needs of the individual platforms will help you grow your audience. That ensures your content resonates seamlessly with users’ expectations on platforms ranging from Facebook and Instagram to Twitter and LinkedIn.

Moreover, leverage platform-specific features to maximize visibility. Each social media channel offers unique tools and algorithms to enhance your video’s reach. Explore these features and incorporate them strategically into your content, whether it’s Instagram Stories, Facebook Live, or Twitter Moments.

Finally, actively encourage audience engagement by fostering interactions through comments, likes, and shares. These user actions contribute to increased visibility within the platform’s algorithms and cultivate a sense of community around your content, amplifying its impact and reach across diverse social media landscapes.

The Final Cut

We’ve reviewed the critical steps to seamlessly integrate your video content with diverse user habits and enhance visibility. However, trends can change, so staying attuned to emerging innovations and customer behavior is essential. If you constantly adapt and optimize your video content for SEO and social media, you position yourself for both current success and a sustainable presence in the future. Stay agile, stay informed, and let the continuous optimization of your video content drive your brand forward.

The post How to Optimize Your Video Content for SEO and Social Media appeared first on COLDEA Productions, LLC.

It’s Secure

The first thing you need to know about WhatsApp marketing is that it is very secure. WhatsApp uses end-to-end encryption, which means that your messages are encrypted on your device and can only be read by the person who receives them. This makes WhatsApp a great choice for businesses that want to send sensitive information over the internet.

Whether you are using Whatsapp itself or third-party tools such as WhatsApp Web Sender or Whatsapp Marketing Chrome extension for bulk messaging, you can be sure that your data is safe from hackers and snoopers.

It Can’t Work if You Don’t Recruit Customers First

Whatsapp marketing can be a great way to reach out to potential customers, but it’s important to remember that you need to recruit them first. You can do this by adding a WhatsApp share button to your website or blog. This can go a long way in building a following and increasing your local SEO ranking.

You can also include your WhatsApp number in your email signature or use traditional marketing methods such as print ads or television commercials to get people to add your WhatsApp number to their contacts. Once you have a few customers, you can start sending them marketing messages.

Timing is Important

One thing you need to be careful with when using WhatsApp for marketing is timing. Because of the way WhatsApp works, it’s important to time your messages so that they are seen by as many people as possible.

The best times to send WhatsApp messages are weekday mornings and evenings, as well as weekends. Avoid sending messages during working hours, as most people will be busy with work and may not have time to read them.

Keep it Short and Sweet

When you’re sending marketing messages on WhatsApp, it’s important to keep them short and sweet. People are more likely to read short messages, and they may not have time to read long ones.

Make sure your messages are easy to understand and don’t contain too much information. You can always include a link to a longer article or website if you need to provide more information.

Whatsapp Marketing Demands Creativity

When it comes to WhatsApp marketing, it’s important to be creative. There are a lot of businesses out there that are already using WhatsApp for marketing, so you need to find ways to stand out from the crowd.

One way to be creative is to use WhatsApp features such as status updates, groups, and broadcast lists to your advantage. You can also create custom messages with images or videos to make your messages more appealing.

Keep an Eye on the Competition

As with any other form of marketing, it’s important to keep an eye on the competition when using WhatsApp. Make sure you research what other businesses are doing and find ways to differentiate yourself from them.

You can do this by offering unique services or products, or by targeting a different audience. Whatever you do, make sure you stay ahead of the competition!

Whatsapp Marketing Should be Interactive

Whatsapp marketing can be more interactive than other forms of marketing. It can be a great way for clients or customers to get in touch with you directly.

Make sure you encourage people to interact with you on WhatsApp by offering discounts or giveaways. You can also use polls and quizzes to make your messages more interactive.

Don’t create groups where only admins can post. This will make it difficult for people to interact with you and could lead to them leaving the group.

Consistency is Key

Finally, it’s important to be consistent with your WhatsApp marketing. Make sure you send out messages on a regular basis and stick to a schedule. This will help you build a loyal following and keep people interested in your business.

With these eight things in mind, you’ll be well on your way to success with WhatsApp marketing. Don’t forget to research your audience and segment them accordingly. Good luck!

The post 8 Things Every B2B Marketer Needs to Know About Whatsapp Marketing appeared first on COLDEA Productions, LLC.

Trying to keep up with everything can be overwhelming and time-consuming, which is why many business owners rely on experts to take care of their SEO needs. 

However, once you learn SEO in 2022, you’ll be able to understand your site’s traffic statistics, identify problems within your site’s structure, and know what questions to ask when hiring an expert. 

The best way to learn SEO is by taking an online course that is constantly updated to reflect the latest trends in the field.

Here are the goodies in store once you learn this gem.

Learn SEO Principles

When it comes to learning SEO principles, there’s a lot to cover: keyword research, backlink building, proper use of metadata, technical SEO, content creation and more. 

These are all essential skills that will help you optimize your website for search engines, but they can be overwhelming when taken individually.

Learn SEO Strategy

While learning SEO tools and tactics is important, it’s equally essential to know how to put those tools and tactics into practice. 

An online course will provide you with a framework for creating an effective strategy for optimizing your site for search engines.

 This strategy should provide insight into how your site can rank higher in the search engines and why you need to do so.

A great career choice

SEO or Search Engine Optimization is undoubtedly one of the best career choices you can make these days. With the advent of Social Media and the increase in online users, this field of expertise is growing.

The demand for quality content and its sharing is at an all-time high. More and more companies are coming forward to invest in quality content to compete with their competitors for a larger market share. 

This is also why it is important to know how search engines work and rank web pages in SERPs or Search Engine Results Pages.

The reason this field is attracting so much attention right now comes down to money and business. 

Companies will invest millions of dollars into creating a website that ranks higher than their competitors. And that’s why it is vital to learn SEO in 2022 if you want to secure a great career option for yourself.

An essential part Of Digital Marketing

Regardless of the industry you’re in, Search Engine Optimization (SEO) is an essential part of digital marketing. 

The importance of ranking high on search engine results pages (SERPs) cannot be overstated, as more than 90% of all online traffic comes from search engines. 

If your website isn’t listed on page one, you can kiss your chances of getting new business goodbye.

Keyword optimization is a complex process that requires mastery and constant effort to succeed. 

So, if you want to stay competitive in your industry and make the most out of your digital marketing campaign, you have no choice but to commit yourself to learning SEO.

Helps you understand SERPS and their operation

Learning how to rank higher in search results is essential because consumers are likely to be looking at the first couple of pages when they search. 

If your website is on page two or three, you’re not likely to get as much attention.

Title tags, meta descriptions, and keyword choice all play a role here. The better your SEO chops and the more intelligently you use keywords, the more traffic you’ll get from search engines.

Companies spend big bucks hiring SEO experts to make sure their websites are optimized for what people are looking for. 

Businesses use SEO strategies to make sure their site shows up in searches that pertain to their product or service. If you’re an SEO beginner, it’s best to start with some resources and tutorials to teach you about SEO basics. 

That way, you’ll have a good understanding of how search engines and users work together more thoroughly than if you were learning by trial and error.

It is a long term investment

There is always going to be a demand for SEO specialists. The Internet and search engines are expanding, so new sites will always be created that need to have their search engine rankings optimized. 

Stand Out From The Crowd

If other sites are misusing SEO or are not following the rules set by Google, they might get banned from Google, or their ranking might be lowered. 

This leaves room for you to stand out from the crowd and gain their trust over time. You will rank higher than them and get a lot of organic traffic over time.

It Builds Credibility

Whether you are a brick and mortar business or an online store, having an online presence that is easy to find is essential. 

For example, you might have a physical storefront in California selling handmade wooden furniture for $500-2000. 

Without a good SEO strategy, potential customers would have a hard time finding your site, even if they did a Google search for “handmade furniture.”

 An SEO strategy will help bring in more local traffic and improve your reputation within your community.

Therefore, if you want to build credibility with customers, the first thing you need to do is develop an effective SEO strategy so that people can find you easily and at their convenience. 

Additionally, this will help to convert sales leads into paying customers.

Bottom Line

As mentioned earlier, learning SEO would be crucial for businesses to extend their reach to the target audience. This will also help them to rank well on Google. 

So businesses must understand that up to now, content is the king. It plays a vital role in increasing conversions and sales. 

Therefore, if your content is not ranking high on search engines, you are losing a lot of your business. 

Obviously, if your content fails to reach the masses, there can’t be any conversion. But, with effective SEO training and practice, you can master the skill and become an expert.

The post Benefits of learning SEO in 2022 appeared first on COLDEA Productions, LLC.

While users have always been able to add their text to their images, Instagram recently released options that let users add text to their pictures and send stickers within Stories.

These new features are good for businesses since they invite users to comment and ask relevant questions about products, which increases engagement.

The stickers also provide an easy way for brands to interact with customers and showcase their expertise more than product photos. While engaging your audience, you can ask them in depth marketing questions like benefits of healthcare staffing professionals and many more.

Certain types of businesses should be highly interested in taking advantage of these new inventions. These companies are fashion and retail, beauty, and other brands that rely mostly on the feedback of their merchandise.

This article explores these new Instagram features and how entrepreneurs can utilize them to succeed in their respective businesses. Let’s dive in.

Instagram Story Stickers

Social media is an excellent place to showcase your brand and highlight your products and services. Instagram just announced that it now has over 700 million active users — so if you aren’t taking advantage of the site yet, it is time to utilize it.

It has interesting features like Instagram stories, reels, and camera options. Back to Instagram stories.

Instagram stories have become one of the most popular features for users and businesses alike. And with great reason — it allows you to share engaging content with users in an organic way.

However, as of to date, you can incorporate stickers with Instagram stories. This feature was recently added to the app, and it allows users to create interactive stories for their followers.

It’s a great way to get your audience involved in your content while gaining feedback on upcoming events.

For instance, tappable stickers help you get more information about your event or product. Users can tap the sticker to learn more.

This means they don’t have to leave your story to get more information about your product. They can tap the sticker and keep watching your story unfold.

You can even use the stickers as call-to-actions. To get users to take specific actions that will help them increase their reach on Instagram.

For instance, you can create a question within a sticker and ask viewers what they think about a particular topic.

This can help you generate valuable feedback from your customers while increasing your engagement on Instagram.

Save Your IG Live Posts

Instagram’s IGTV (Instagram TV) is a new platform, but it’s Instagram’s way of competing with other social media platforms like YouTube. Instagram users can record videos and post them on their profiles.

There are also options for live-streaming, which is pretty cool, especially if you’re new to the platform. The best part about IGTV is that it doesn’t have to be vertical like all the other videos in your feed.

It always comes in handy when you put up videos of your products that aren’t the same size as what’s suggested for your feed.

What can you do with IGTV?

If you want to save your posts from your IG Live feed, you can do some cool things with them. You can save it under the “all” section on your profile so that anyone who missed, can find it later.

You can also create an IGTV playlist of past live feeds so that people who may not have had the time can go back in time to see what they missed.

Posting Reels

Instagram has added a new feature that allows users to create videos, or reels, on their favorite app. Reels, in essence, cannot be longer than a minute video.

They are just short-second clips that may include your products or advertisements.

However, with the new feature, users can post longer content that viewers can view at their leisure.

Previously, Instagram allowed 60-second videos but cut them off if viewers wanted to continue watching.

Reels will only be shown on a user’s profile feed so that individuals won’t appear in the story section. This means that brands will have to utilize the reels as an advertisement for their business, or in some other way, to promote themselves.

The ability for brands and businesses to upload reels is helpful since it will allow them to post more information about their business or other information that they would like to get across to their audience.

Additionally, it gives them an additional opportunity for customers and followers to connect with the brand.

Although it is limited by time, it still provides an opportunity for businesses to get their message out there without having to worry about how long the video will last. And whether people can see all of it.

Creating Schedules

If you have a large following, you can post one image throughout the day and have it appear as if it was posted in real-time. All you need is to create a schedule for your posts.

Just go to your profile and select “Scheduled Posts” from the top right corner of your favorite Instagram app.

This will bring up a screen where you can select how often and what time you want the photo to be automatically posted. You can also select the date you would like the photo to be posted.

In the case of multiple images that you would like to post, you can create them all at once and add them to your schedule or add one image at a time as needed.

Having enabled scheduling on your app, any time or day of the week you want your images to appear, they will automatically be posted!

Even if nobody is online at that moment, they will still see your images when they log in later on.

Bottom Line

In summation, Instagram is a great secondary channel to reach out to new customers and increase your brand awareness.

Using the newly launched features above, your content will result in more likes, comments, and clicks on your content without saturating your feed.

Finally, if you do get the chance to reach out to a well-known influencer, remember that they are not likely to share your offer unless it truly matches with their audience.

The post Utilizing Instagram’s New Features to Increase Reach appeared first on COLDEA Productions, LLC.

Unlike youths who see social media as a networking tool, marketing enthusiasts have found a haven for generating leads. Seventy-two percent of chief marketing officers regard social media as an essential part of their marketing efforts.

For businesses of all sizes, social media presents a unique teach play learn opportunity for establishing rapport with audiences and generating brand awareness. However, it often appears that the most successful social media users only reap publicity benefits.

However, businesses can establish strong relationships with potential buyers with the right strategies and a plan of action.

While there are countless practices that you should be abiding by to ensure your social media marketing is on point, here are a few helpful tips you can maximize as well.

Hold Contests

Whether you’re trying to gain followers or increase engagement with your current audience, contests can be a great way to get new people to Like and follow your accounts. The idea behind running a contest is simple.

To offer something valuable in exchange for interaction. Although some businesses may use this tactic to drive traffic, their main goal should be to engage those interacting with the brand on social media.

Contests can be as easy as asking fans to post pictures with your product or any other action relevant to the brand.

These contests help build an audience by encouraging direct fan engagement and extending the reach of promotional posts.

Before running a contest on any platform, know your objectives. For instance, they may attract new followers, capture leads, or build trust with your audience. Base your contests in alignment with these objectives.

When choosing prizes for your contest, consider what will appeal to your target market.

Use Video More

Sharing more video content on social media is a great way to engage your audience. The key here is to ensure you’re creating truly shareable content.

Video length matters, too — shorter videos are typically more engaging, so keep them between two and five minutes in length.

Tailor each video to fit your audience. For instance, if you’re talking about what only affects foodies or people who like motorcycles, use that as inspiration for the theme of your video. Also, if you’re running a business that has an international clientele, include subtitles so that everyone can understand the content.

Finally, try to create multiple versions of your video — a teaser and a longer cut will help people find the right length for them.

Including Visual elements in every post

Today’s social media landscape is crowded, with millions of brands vying for attention. You need to stand out from the crowd to make sure your posts are seen.

Visuals are high-performers on social media, so be sure to include an eye-catching, colorful image or graphic with each post.

You can even add images to your Facebook updates without using a photo-sharing tool like Instagram. Just visit your page and click on the ‘Photo’ link beneath the status box in the update box.

A few other suggestions: Include a call to action in every post. Use tools like Crowdfire and Hootsuite to schedule posts in advance. Personalize your posts by including users’ names and photos.

Be Active- Change your profile and cover photos

One of the surest ways to grow your overall audience is to keep it up-to-date. Ensure that you’re updating your Facebook profile photo, Twitter background image, and LinkedIn profile photo regularly.

This will make your brand recognizable, keep you at the forefront of people’s minds and make it easy for them to connect with you. If a user is looking for something specific in your industry on any given day, they’ll be more likely to remember your account if it’s visually distinctive.

Change your cover photo every few months if possible. People are much less likely to notice an image change if there’s only a subtle shift from one major change every six months or so.

You’ll be able to update your cover photo more frequently with new content and current images of people using your product or service, which will help keep users engaged in your page and give them a reason to interact with you.

Encourage Tagging

To challenge your audience for engagement with your brand on social media, you need to make them feel comfortable.

Let your audience know that you’re listening by responding to their comments and tagging them where appropriate.

If you have a Facebook page, be sure to offer fans the opportunity to tag themselves in your photos and videos.

This will encourage engagement, as they’ll want to participate in what you’re doing and share it with their friends.

Also, be sure to ask for feedback on your products or services using social media surveys. While it may seem daunting, surveys are an excellent way to get valuable information from your audience without having to put pressure on them.

They can tell you whether they liked an article you posted or disliked it and how you should improve it.

Use Hashtags

In the beginning, use popular hashtags sparingly. You will not only avoid looking like a spammer but also help your content from being lost in the pool of other posts that may use similar hashtags.

Remember, the more you post on social media, the more likely your content will be shared. You’ll also want to be strategic when choosing what hashtags to use and when.

A general rule of thumb is that if you post something timely, then use hashtags related to what is happening at that particular time.

Bottom Line

While a strategy may seem difficult to develop initially, you don’t have to reinvent the wheel.

There are plenty of resources to help you with your goals and make it easier than ever to accomplish them. And don’t forget to take advantage of existing networks and connect with others who share similar interests and learn from each other.

Before you know it, you’ll have a strategy that will help you grow your audience on social media!

The post Tips For Growing Your Audience on Social Media appeared first on COLDEA Productions, LLC.

But, what’s the result for you? A filled-up DropBox, you might want to say aloud. Perhaps, long story short- this software is one of the best blessings of modern technology. Yes, most people’s digital activities centre around DropBox. Now that you have 2GB free DropBox space, you wonder what should be your way out. After all, your DropBox has a gazillion client promotional videos.

What if you hear that you can almost double your DropBox space? The claim is valid, and you can free up your DropBox space with some easy steps:

• Manually delete large files:

You read a lot about organizing your files by size. But are you finding out ways to declutter your system? Well, your piled up junk is much evidence of your answer. Deleting your large files manually can be your solution. Just figure out the files you wish to delete. If you’re using DropBox in your browser, follow these instructions to delete a file:

• Search for the file you want to remove
• Click on the ellipses towards your right.
• Choose to delete now.

• Install Mailbox for Android or iOS:

Last year saw the acquisition of a mobile startup, Mailbox by DropBox. Know that Mailbox is a very easy-to-use email application. Install the Mailbox app for Android or iOS for a free Gif of DropBox space. Now link your account with the app and wait for a magic spell to take place.

• Delete Duplicates:

Duplicate files can occupy gigantic storage space. Thus, the trick lies in using a trusted app for scanning and removing your local Mac files. Choose a specific folder and get going with scanning for duplicate files:

1. Download the app
2. Click + and choose a Custom Folder
3. Select a DropBox folder and click on Open
4. Now scan for duplicates and delete them with ease then.

• Get Rid of Shared Files:

Did you know that the files you share add to your storage quota? Well, then it’s pretty safe to say why your DropBox is running short of space. Promotional videos take all the credit, folks.

But, thanks to the software, users can see their shared files. All you’ve to do is sign in to your account by visiting DropBox .com and click on the Shared files tab present in the sidebar.

The Bottom Line- Clear your DropBox with Ease

You often forget to clear your DropBox storage space, which accumulates with time and increases to as much as 5GB of junk. Removing folders from your area helps you in freeing up your space in less than 10 minutes. Know that DropBox is an excellent way of saving and sharing your files. But, nobody wants a cluttered space that runs out of storage. Thus, freeing up is the only way out.

Hopefully, this article was capable of answering your questions related to getting rid of those gazillion promotional videos without parting away from your storage space.

The post Are Promotional Videos Taking your DropBox Space? It’s Time to Free Up! appeared first on COLDEA Productions, LLC.

The popularity of video has quickly bled into the marketing world, as statistics show that 92% of marketers appraise video as a crucial part of their marketing strategy. On average, videos posted on popular social media platforms are known to boast high traffic, engagement, and brand awareness for businesses from today’s digitized consumers.

What Are Short Form Videos?

A whopping 83% of marketers see lead generation directly from their video marketing efforts. However, in order to see these desirable results, it is critical to continuously stay on top of the current trends of the video marketing landscape. That way, you’re able to meet your audience’s entertainment needs. Perhaps the most revered video format dominating the internet in 2021 is short-form videos.

The name really says it all. As defined by Hubspot, short form videos are characterized as videos that remain under 2 minutes and 30 seconds in length. Depending on the platform you choose to post short forms on, they can range from as quick as 10 seconds to over 2 minutes.

Short form videos are the wave of the future, and here’s why:

What Are The Benefits Of Short Form Videos?

Let’s face it: people’s attention spans are dwindling… and for multiple reasons. One of the key factors that contribute to this decline is the constant flood of information and content that consumers are faced with on a daily basis. One study even found that the average time in which consumers lose concentration dropped to about 8 seconds. That’s it! This leaves you with less time to make an impact and stand out against the pack of fellow content creators.

This is where short-form videos come into play: Since short-form videos are quick and to the point, they allow consumers to connect with your brand without the pressure to commit too much time or energy into the viewing experience.

Along with the ability to make an impression fast, the major benefits of posting short-form videos include:

• Shareable: Short snippets and clips are easier for consumers to share and distribute across social media platforms, bringing you closer to new audiences and views.
• Memorable: Since short videos have such a small window of time to get your point across, there’s no time left for pandering or rambling. This makes your information easier for consumers to remember and retain.
• Creative: Storytelling within the confines of a short-form video is a difficult yet exciting challenge. Quickly sharing your brand’s story and identity forces you to think outside of the box and get your creative juices flowing.

Where To Distribute Videos?

While short-form videos can be placed in your email newsletters, websites, or landing pages, they shine the brightest when posted on your social media platforms. This is because short videos are optimal for on-the-go, mobile consumption, all of which is possible with social media.

With Youtube shorts, Instagram’s reels, Snapchat’s spotlights, and of course, the booming popularity of TikTok, there are numerous opportunities to reap the benefits of short-form videos. But not every social media platform looks and behaves quite the same.

A Guide To TikTok Videos

TikTok has very quickly risen to be one of the most influential platforms for connecting with Gen Z audiences, with 41% of its users between the ages of 16 and 24. As quite a new platform in comparison to the others discussed, there is tons of untapped potential for brands to make their mark and establish a solid TikTok presence.

What Is TikTok?

TikTok is a social platform entirely made up of videos, meaning that all of the content posted lies within a short-form video format. As opposed to Snapchat or Instagram stories that disappear after time, what you post to TikTok remains on your feed forever. Videos on tiktok are known to be bite-sized and easy to digest.

What Are The Features Of TikTok?

Some of the defining features and technicalities of a TikTok video include:

• Length: TikTok’s are up to 60 seconds in length.
• Size and Orientation: Since TikTok’s lend themselves well to a mobile-format, they are best when videos are vertically oriented and 1080 x 1920 in dimension.
• Audio: TikTok heavily relies upon audio features like music and sound effects as a backdrop to videos, with the ability to remix and create your own sounds.
• Effects: Within the TikTok app, there are a variety of filters, contrasts, and backgrounds to choose from. You can also speed up and slow down your videos as well.

What Videos Should You Post On TikTok?

When it comes to TikTok, the possibilities are truly endless. Two popular video ideas that brands have been known to use include:

• Paid Content Videos: If your budget has some wiggle room, there are a variety of paid advertising options that are quite successful. This includes native content, brand takeovers, promoted hashtags, and influencer marketing. Since large TikTok influencers are in many ways celebrity-status for Gen Z audiences using the platform, a partnership with one is an excellent way to establish social proof.
• Challenges: Jump on the bandwagon and try out a TikTok challenge! Trends on TikTok usually surround a popular dance, song, or hashtag. Putting a unique spin on an already-viral challenge is a great way to gain new traffic and followers. But with a short shelf life, always double check that the challenge is still popular before posting.

How To Make The Most Out Of TikTok?

At the end of the day, TikTok’s platform is a place for fun and youthful video concepts to come alive. The most successful videos come from brands that stay true to their brand identity and provide entertainment value to viewers. Ditch the overtly-salesy videos and pitches and get creative.

A Guide To Instagram Reels

Instagram is a visual-focused platform known for showcasing their products and services in a way that is unique to their brand aesthetic and style. In fact, 83% of consumers have found a new product or service from the platform.

What Are Instagram Reels?

Instagram reels are one of the newest content features of the platform. Reels allow users to post short form videos in a similar style to that of TikTok. They are different from traditional videos posted in feeds, since they are usually shorter and in a different tab for reel-specific videos.

What Are The Features of Instagram Reels?

Features to look out for with Instagram Reels include:

• Length: Instagram reels start at 15 seconds, with the chance to increase to 30 seconds in length.
• Size and Orientation: Like TikTok, 1080 x 1920 dimensions with a vertical landscape.
• Effects: Similar to TikTok, Instagram reels offer a variety of effects and audio choices including speed manipulation, filters, music and audio backgrounds, and fun stickers.
• Mobile: Instagram reels can only be viewed by users on mobile-devices, as opposed to stories and traditional video posts that are visible on desktops as well.

What Videos Should You Post On Instagram Reels?

You might be wondering, what videos should be posted on Instagram Reels versus IGTV versus your normal instagram video feed? In general, Instagram Reels videos are aimed to bring new traffic and consumers to your page more than the other instagram video formats. This is because they are automatically posted on the Reels explore page for those not following you to easily see.

Popular video ideas to build relationships with new followers on reels include:

• Quick how-to’s
• Challenges
• Product demonstrations
• Behind the scenes content
• Much more!

How To Make The Most Out Of Instagram Reels?

To make the most out of instagram reels, it is always important to stay on top of the latest trending challenges and hashtags. Furthermore, though TikTok and Instagram Reels aren’t interchangeable, an easy way to make the most out of the platform without the added effort is reposting your TikTok’s content. This will open it up to new audiences that aren’t already on TikTok. Since TikTok is more catered to the Gen Z audience, Instagram Reels might just be the platform you need to gain views from a slightly older target audience.

A Guide To Snapchat Spotlights

The biggest differentiator of Snapchat is that it doesn’t have the public engagement features of other popular social platforms. But that doesn’t stop it from getting over 200 million snapchats made per day.

What Are Snapchat Spotlights?

The relatively new ‘Snapchat spotlights’ are videos taken in the same way that traditional snapchats are filmed. Instead of sending the video to a specific person or your story, snapchat spotlights are sent to the “spotlight” feed in the hopes of the algorithm showcasing them to relevant audiences.

What Are The Features of Snapchat Spotlights?

Here are some of the key features of Snapchat Spotlights:

• Length: Up to 60 seconds long.
• Size and Orientation: Vertical landscape videos to appeal to the vertical-scroll feed.
• Effects: All of the effects found on traditional snapchats can also be used on spotlight.
• Screening Process: On Snapchat Spotlights, there is much more moderation than other platforms. Moderators sift through the videos to find the most valuable ones before approving them to be posted.

What Videos Should You Post On Snapchat Spotlights?

Overall, Snapchat Spotlight videos are best for clips that provide the highest level of entertainment for viewers. Algorithms and moderators want viral, gripping, and fun videos as opposed to overly professional pieces. So get creative with your spotlights and always be sure to add relevant hashtags.

How To Make The Most Out Of Snapchat Spotlights?

Unlike the other platforms discussed, there is no public space for viewers to comment, like, and publicly engage with creators of a Snapchat Spotlight. To ensure that you build a transparent two-way relationship with your audience, it is in your best interest to be active on other social media platforms in conjunction with Snapchat.

A Guide To Youtube Shorts

Youtube is in no way a new platform for video distribution. Since its creation in 2005, it has grown into an empire for housing video content for businesses and individuals alike, with 30 million visitors using the platform daily in 2021.

What Are Youtube Shorts?

You might already be familiar with traditional youtube content, but youtube shorts are yet another attempt at the style of TikTok videos. They are quick snippets found on a users home page within a curated “shorts shelf.”

What Are The Features of Youtube Shorts?

The current features of a Youtube Short include:

• Orientation and Size: Vertical landscape and up to 60 seconds in length, but Youtube recommends uploading under 15 seconds.
• Upload Process: Youtube has granted access to a “shorts camera” to a select group of creators to make shorts. This is because it’s still in the testing phase.
• Effects: Like other platforms, you can add music, speed/slow motion, and other features to your Youtube short.

What Videos Should You Post On Youtube Shorts?

Youtube Shorts are a great supplement to any Youtube channel for creators looking to grow outside of their already-loyal audience, and were designed with the intent of being made from mobile devices. Though this platform is just getting started in its success, creators have already found growth with these “shorts” by ensuring their videos are optimized with compelling titles, hashtags, and descriptions.

How To Make The Most Out Of Youtube Shorts?

If Youtube hasn’t granted you access to the shorts camera feature just yet, don’t you worry: those without the camera feature can upload videos with the hashtag #shorts for the same result.

Are Short Form Videos Worth The Effort?

Short form videos are a marketing game-changer. Don’t miss out on the chances to reach new consumers with the help of these social media platforms. With expertise in video content, animation, and photography, our team of content professionals here at Coldea are ready to elevate your social media videos to the next level!

The post Everything You Need to Know About YouTube Shorts, Instagram Reels, SnapChat Spotlights, and TikTok appeared first on COLDEA Productions, LLC.