Collect customer data

No matter what marketing approach you take, collecting customer data is an essential step. You can do this process in a couple of different ways. Some of the more efficient ones are:

• Online surveys: This is the easiest way to collect customer data. You can create an online form that will be presented to the user while they are browsing your website. It can happen when they hit the home page, search for specific items, or make a purchase. You can also send survey forms via email one to two weeks after purchase to ask for feedback.
• In-person feedback: If you own a retail store, you can hand out feedback cards to your clients and ask if they can fill them in. Or, you can leave them throughout the store or at the checkout. This is a very personal approach, and it requires a lot more engagement on the employee side. They need to know how to approach customers properly without seeming too pushy or invasive.
• Website analytics: If you are running an eCommerce video marketing strategy, a good thing about online businesses is that every click your customers make gets recorded. You can analyze the most important metrics, like visited pages, clicks, views, and so on, to better understand your customers.

You should also do your best to record the name of the person leaving the feedback. That way, you have specific data tied to that customer, which will help you during the content creation process.

Once you have collected enough customer data, you can analyze it to outline the most important information. That is what you will use in your personalized video marketing campaign.

Segment the audience

While it is sometimes possible to target one specific customer, when we talk about creating a campaign for broader audiences, it is necessary to segment them into different groups based on the collected data. You can do customer segmentation based on the following:

• Demographics: Age, gender, education, income, etc.
• Geolocation: Country, city, region, neighbourhood, language, culture
• Purchase behaviour: Type of purchased products, money spent, type of viewed products, etc.

These are just a couple of examples. Segmenting customers into these groups is crucial because then you can create tailored content to match that group of customers. For example, if you are selling clothes, you will have to split your customers into different groups based on their years and create a unique marketing approach for each group.

Create personalized video content

All the steps we have covered are crucial for the video production process. If you do not know what your customers want, you cannot create engaging content. Now that the base is covered let’s see how to create engaging and personalized video content.

First, think about the type of video you want to use. Some types include product reviews, customer testimonials, tutorials, how-to guides, etc.

It is also important to consider the length of the video, which will directly depend on your audience. For example, if you are targeting a business person, you want shorter videos with relevant and valuable material. They do not have time to spend on long videos with a lot of fluff that only have 5 minutes of watching content.

If you want to target teenagers, it is a good idea to consider shorts of 5-10 seconds or minute-long videos. Their attention span is short, and they will quickly switch to something else if they are not entertained in the first few seconds.

When creating content, we must also mention that you want to use the best video editing software. This is necessary to ensure high quality. While there are many different tools to create quality content and a variety of some of the best video editing software, you need to consider the features you need and also the pricing.

The final step is to develop the type of content you want to present. This will substantially depend on your research and the segmented groups. Keep in mind that each group must feel that tailor-made touch. You will need to mention a specific location or a different segmentation factor, depending on the group you are talking to.

Optimize content for different platforms

This is another crucial step. Think about what you are trying to achieve with the video. While you are marketing your products, it is also important to think about how the audience will react to videos and whether they will share them or not.

For example, creating a 5-minute video for YouTube might not go for Instagram or TikTok video marketing. You will need to make it shorter to fit the format of that specific social media platform. This is where another segmentation group comes into place. You could do a survey to learn what social media apps your customers use the most. Based on the result, you will have to optimize your content for that many platforms.

Perform A/B testing and measure the results

The final step in any marketing campaign is testing and tweaking the ads. Once you have your videos made, you want to do A/B testing. That means you should post two similar videos with one small difference. Observe the reactions and see which one has the better result.

For example, today, creating short videos that loop is very popular so that you can watch them continuously. The first sentence in the video should be the continuation of the last sentence. A good idea would be to create a looped video and a non-looped video and see which one performs better.

Utilize a personalized video marketing strategy to grow your business

Once you develop a personalized video marketing strategy, you should build a template for future use. Remember the process, and try to improve it every time you create a new video. If you invest your resources into personalized video content, your business will have a high chance of success!

The post How to Use Personalized Video Marketing for Better Engagement appeared first on COLDEA Productions, LLC.

It’s Secure

The first thing you need to know about WhatsApp marketing is that it is very secure. WhatsApp uses end-to-end encryption, which means that your messages are encrypted on your device and can only be read by the person who receives them. This makes WhatsApp a great choice for businesses that want to send sensitive information over the internet.

Whether you are using Whatsapp itself or third-party tools such as WhatsApp Web Sender or Whatsapp Marketing Chrome extension for bulk messaging, you can be sure that your data is safe from hackers and snoopers.

It Can’t Work if You Don’t Recruit Customers First

Whatsapp marketing can be a great way to reach out to potential customers, but it’s important to remember that you need to recruit them first. You can do this by adding a WhatsApp share button to your website or blog. This can go a long way in building a following and increasing your local SEO ranking.

You can also include your WhatsApp number in your email signature or use traditional marketing methods such as print ads or television commercials to get people to add your WhatsApp number to their contacts. Once you have a few customers, you can start sending them marketing messages.

Timing is Important

One thing you need to be careful with when using WhatsApp for marketing is timing. Because of the way WhatsApp works, it’s important to time your messages so that they are seen by as many people as possible.

The best times to send WhatsApp messages are weekday mornings and evenings, as well as weekends. Avoid sending messages during working hours, as most people will be busy with work and may not have time to read them.

Keep it Short and Sweet

When you’re sending marketing messages on WhatsApp, it’s important to keep them short and sweet. People are more likely to read short messages, and they may not have time to read long ones.

Make sure your messages are easy to understand and don’t contain too much information. You can always include a link to a longer article or website if you need to provide more information.

Whatsapp Marketing Demands Creativity

When it comes to WhatsApp marketing, it’s important to be creative. There are a lot of businesses out there that are already using WhatsApp for marketing, so you need to find ways to stand out from the crowd.

One way to be creative is to use WhatsApp features such as status updates, groups, and broadcast lists to your advantage. You can also create custom messages with images or videos to make your messages more appealing.

Keep an Eye on the Competition

As with any other form of marketing, it’s important to keep an eye on the competition when using WhatsApp. Make sure you research what other businesses are doing and find ways to differentiate yourself from them.

You can do this by offering unique services or products, or by targeting a different audience. Whatever you do, make sure you stay ahead of the competition!

Whatsapp Marketing Should be Interactive

Whatsapp marketing can be more interactive than other forms of marketing. It can be a great way for clients or customers to get in touch with you directly.

Make sure you encourage people to interact with you on WhatsApp by offering discounts or giveaways. You can also use polls and quizzes to make your messages more interactive.

Don’t create groups where only admins can post. This will make it difficult for people to interact with you and could lead to them leaving the group.

Consistency is Key

Finally, it’s important to be consistent with your WhatsApp marketing. Make sure you send out messages on a regular basis and stick to a schedule. This will help you build a loyal following and keep people interested in your business.

With these eight things in mind, you’ll be well on your way to success with WhatsApp marketing. Don’t forget to research your audience and segment them accordingly. Good luck!

The post 8 Things Every B2B Marketer Needs to Know About Whatsapp Marketing appeared first on COLDEA Productions, LLC.