Collect customer data

No matter what marketing approach you take, collecting customer data is an essential step. You can do this process in a couple of different ways. Some of the more efficient ones are:

• Online surveys: This is the easiest way to collect customer data. You can create an online form that will be presented to the user while they are browsing your website. It can happen when they hit the home page, search for specific items, or make a purchase. You can also send survey forms via email one to two weeks after purchase to ask for feedback.
• In-person feedback: If you own a retail store, you can hand out feedback cards to your clients and ask if they can fill them in. Or, you can leave them throughout the store or at the checkout. This is a very personal approach, and it requires a lot more engagement on the employee side. They need to know how to approach customers properly without seeming too pushy or invasive.
• Website analytics: If you are running an eCommerce video marketing strategy, a good thing about online businesses is that every click your customers make gets recorded. You can analyze the most important metrics, like visited pages, clicks, views, and so on, to better understand your customers.

You should also do your best to record the name of the person leaving the feedback. That way, you have specific data tied to that customer, which will help you during the content creation process.

Once you have collected enough customer data, you can analyze it to outline the most important information. That is what you will use in your personalized video marketing campaign.

Segment the audience

While it is sometimes possible to target one specific customer, when we talk about creating a campaign for broader audiences, it is necessary to segment them into different groups based on the collected data. You can do customer segmentation based on the following:

• Demographics: Age, gender, education, income, etc.
• Geolocation: Country, city, region, neighbourhood, language, culture
• Purchase behaviour: Type of purchased products, money spent, type of viewed products, etc.

These are just a couple of examples. Segmenting customers into these groups is crucial because then you can create tailored content to match that group of customers. For example, if you are selling clothes, you will have to split your customers into different groups based on their years and create a unique marketing approach for each group.

Create personalized video content

All the steps we have covered are crucial for the video production process. If you do not know what your customers want, you cannot create engaging content. Now that the base is covered let’s see how to create engaging and personalized video content.

First, think about the type of video you want to use. Some types include product reviews, customer testimonials, tutorials, how-to guides, etc.

It is also important to consider the length of the video, which will directly depend on your audience. For example, if you are targeting a business person, you want shorter videos with relevant and valuable material. They do not have time to spend on long videos with a lot of fluff that only have 5 minutes of watching content.

If you want to target teenagers, it is a good idea to consider shorts of 5-10 seconds or minute-long videos. Their attention span is short, and they will quickly switch to something else if they are not entertained in the first few seconds.

When creating content, we must also mention that you want to use the best video editing software. This is necessary to ensure high quality. While there are many different tools to create quality content and a variety of some of the best video editing software, you need to consider the features you need and also the pricing.

The final step is to develop the type of content you want to present. This will substantially depend on your research and the segmented groups. Keep in mind that each group must feel that tailor-made touch. You will need to mention a specific location or a different segmentation factor, depending on the group you are talking to.

Optimize content for different platforms

This is another crucial step. Think about what you are trying to achieve with the video. While you are marketing your products, it is also important to think about how the audience will react to videos and whether they will share them or not.

For example, creating a 5-minute video for YouTube might not go for Instagram or TikTok video marketing. You will need to make it shorter to fit the format of that specific social media platform. This is where another segmentation group comes into place. You could do a survey to learn what social media apps your customers use the most. Based on the result, you will have to optimize your content for that many platforms.

Perform A/B testing and measure the results

The final step in any marketing campaign is testing and tweaking the ads. Once you have your videos made, you want to do A/B testing. That means you should post two similar videos with one small difference. Observe the reactions and see which one has the better result.

For example, today, creating short videos that loop is very popular so that you can watch them continuously. The first sentence in the video should be the continuation of the last sentence. A good idea would be to create a looped video and a non-looped video and see which one performs better.

Utilize a personalized video marketing strategy to grow your business

Once you develop a personalized video marketing strategy, you should build a template for future use. Remember the process, and try to improve it every time you create a new video. If you invest your resources into personalized video content, your business will have a high chance of success!

The post How to Use Personalized Video Marketing for Better Engagement appeared first on COLDEA Productions, LLC.

An important fact that most people ignore is that growing social media following offers you a group of potential customers. However, it doesn’t ensure sales unless they can convert into permanent clients. It is why businesses that fail to engage with their followers often collapse.

Since each platform presents a unique way to interact with audiences, it is crucial to have an in-depth knowledge of various digital and technical skills. You can do this by enrolling in a digital strategy course or availing the benefits of coding bootcamps in 2021 to further enhance your skill set.

This will help you overcome the challenges of accumulating a dedicated user base and further strengthen your marketing game.

Start a Conversation

One way of attracting and engaging followers is by starting an interactive dialogue. It will help you create a network and build healthy relationships with prospective clients. This network of followers will further boost sales by recommending and sharing your content with others.

While most people put pictures or videos to establish their brand online, it is recommended you directly communicate with the audience. So, next time you post a video of a product or service, ensure to ask questions and take consumer feedback.

You can ask questions related to their preferences, suggestions, and improvements. Make sure you take note of their replies and update your content accordingly. Furthermore, ensure to timely revert to the comments and reviews to build trust among your audience.

It is a fact that customer service and reviews are the groundbreaking factors behind the success of a business. Thus, ensure you keep an open channel for communication where your followers feel special and respected. It will gently nudge them into the category of potential clients and bring in consistent sales for you.

Know Your Audience and Keep Them Engaged

Before you start expanding your social media presence, it is vital to know who your audience is. This includes analyzing various aspects like the age group, gender, persona, preferences, and social media platform you need to target.

The easiest way to track your audience and performance is using various analytics tools. Once you have a clear understanding of the followers, you can start creating campaigns catering to their specific needs. However, it is essential to be creative and consistent with your marketing to keep potential clients engaged.

Knowledge of your followers’ preferences not only ensures higher conversion opportunities but also attracts new clients. While influencer marketing is a wonderful tactic to increase sales, one can also use their current clients as leverage to bring in more consumers.

All you need is to use your unique selling points to get testimonials from clients. Furthermore, make sure to post customer reviews to build a brand image and see your followers convert into clients in no time.

Get Creative With Marketing and Landing Pages

Did you know that social media campaigns are the strongest tool to monetize your current followers?

A creative advertisement can entice the audience to visit your landing page and take a specific action. It could include anything from downloading an app to making a purchase. Thus, an engaging landing page can help you generate more leads and convert followers into customers. It also strengthens your bond with prospective clients who can bring in massive sales in the future.

Also, note to direct the customers to landing pages and not the website’s homepage. Since a homepage allows a client to wander and explore, there is a slight chance of eventual purchase. However, a landing page with a helpful lead magnet holds followers’ engagement and gently nudges them into becoming long-term customers.

Thus, one must learn various digital skills to analyze your audience’s needs and ensure effective social media marketing. You can also avail the benefits of coding bootcamps in 2021 to notch up and better understand the technicalities of the advertising world.

Make Your Followers Feel Special

Isn’t everything on social media really about your followers?

Thus, ensure you convey it to them by going the extra mile to make them feel special.

The best way to do it is by offering timely discounts and incentives. While giving coupon codes, make sure they are exclusive and time-bound. This creates urgency among the followers and drives them to make a purchase.

Another great way to provide a personalized experience for followers is acknowledging them online. So, create polls, respond to comments, and organize live sessions to build a trustworthy relationship.

Your consistency and presence are two factors that will further help you with conversion opportunities. Therefore, ensure you post regularly and keep your followers updated on your status. When you are unable to post due to unfortunate circumstances, make an effort to inform your fans. This reflects the concern and respect that drives the followers to convert into customers.

Analyze Your Content and Track Competitors

Do you feel you are losing social media followers and potential clients despite posting great content?

Well, it’s time you stop everything and analyze your content. The performance of a post depends on several factors like age, location, and platform. Thus, it is vital to track various metrics before creating any content and campaigns.

For instance, a piece of content that’s a hit on Instagram might fail terribly on Twitter. Similarly, a post that goes viral for Gen-Z might not feel relatable to the millennials. Thus, it is advisable to consider analytics’ results to channelize marketing efforts in the correct direction.

While it is important to stay updated with the performance of your content, it is equally essential to track your competitors’ strengths. Observe what brings brownie points for your competitors and use it to convert the audience into clients.

To begin with, ensure you learn various technical and digital skills by seeking the benefits of coding bootcamps in 2021. It will keep you updated with new developments in the world of marketing and will enhance the chances of conversion.

The post How To Turn Followers Into Clients appeared first on COLDEA Productions, LLC.