It might seem trivial, but your choice of flatware can have a significant impact on your diners’ experience. Your dishes and cutlery should complement the rest of your restaurant’s decor. Do you have a sleek, modern vibe in your restaurant? Make sure you pick some simple flatware that fits the bill. However, if your place is more high-end and full of intricate designs, you would do well to pick a similarly ornate set of flatware.

Here are some other tips to think about when choosing the right flatware for your restaurant:

• How can you match the flatware to your expected clientele? If you have designed your restaurant to attract older guests who appreciate rustic charm and old-fashioned designs, you might want to choose heavier flatware with larger and more decorative handles. If you expect diners to be in and out of your restaurant without a second thought, pick some lighter, no-frills flatware.

• Ensure all necessary flatware is included. You don’t want to open your restaurant and discover that you are lacking soup spoons or butter knives! Carefully consider which utensils might be required for the items on your menu and create flatware placements accordingly.

• Calculate how much you will need. Once you have picked out your perfect flatware, you should decide how many dozens you need to order. Always go for more than you predict you will need! You’ll be surprised how much flatware gets accidentally discarded (or even taken home by diners)! For your most common pieces of flatware such as a fork, you should multiply the number of seats you are serving by four. Then, divide the result by 12 to work out how many dozens you should order.

Your restaurant’s flatware will have a bigger impact on your customers than you think! It will also be a part of your restaurant for years to come, so be sure to take your time picking a set that matches your restaurant perfectly.

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Written by Jack Vale

The post Choosing Flatware for Your Restaurant appeared first on COLDEA Productions, LLC.

Having quality images can be a deciding factor in whether or not customers will buy your product so it is important to take the time and resources to ensure that you have the best photos possible. With that in mind, here are a few tips for upgrading your product photography to boost your sales:

Have good equipment

While good pictures can certainly be taken on a cellphone, great photos are captured using quality equipment. Even beginner photographers know how having a tripod can help with stabilizing shots or how professional lighting fixtures ensure a clean and crisp image. Furthermore, having a good DSLR camera will allow you to take high-resolution photos that can entice customers to click on the product. A model like the Nikon D3500 comes with a 55-milimeter lens and can capture images at 24 megapixels, highlighting product details that you want people to see. Investing in good equipment will result in better quality photographs overall, boosting the chances that more people will be drawn to your product, which hopefully will result in more sales.

Get creative with light manipulation

Most people associate photo manipulation with the post-production process but having to heavily edit your pictures can be tiresome and labor-intensive. From the get-go, you should already plan your creative shots and simulate different effects practically, using editing to enhance them rather than add them to the photo. One way to do this is by utilizing different lighting tools that can cast an interesting effect on your picture. You can use diffusers to give a soft glow around your subject or a party light to emit different hues. Neon strips are also a popular option for textured and bright images. For instance, a sunset lamp from Tsrarey is great when taking photos of beachwear. In product photography, aesthetics is everything and light manipulation can be a great way to catch a customer’s eye and entice them to purchase your clothes.

Tell a story

At its core, fashion is a form of art and your product photography should reflect that as best as possible. You will mostly see curated photographs from designer brands. Many high-fashion photographers like Jingna Zhang and Annie Leibovitz are known for being able to take pictures that are gallery-worthy. If you are making premium clothes, or want to cater to a more discerning demographic, your product photography should reflect this. Try to tell a story through your images via small details like your model’s eyes, the way they’re positioned, or their facial expressions as well as the setting you put them in. Bustling streets and a fierce stare can emulate power while a small smile against a backdrop of flowers will portray softness. Use your ensembles to symbolize emotions like happiness, power, and love. Make viewers feel something so they remember your clothing. Good product photography will be able to sell not only clothes but the artistry that goes behind them.

Focusing on quality, creativity, and artistry are some of the ways you can use product photography to boost fashion sales. Giving customers an image that is eye-catching and makes them feel things will attract them to your pieces. When in doubt, you can also seek help from a professional product photographer to get the job done efficiently and effectively. 

By Celeste Dailyn

The post Product Photography Tips That Can Boost Fashion Sales appeared first on COLDEA Productions, LLC.