Namely, taking high-quality and detailed product images for your website can help you stand out in a crowded marketplace. As you continue reading below, we’ll explore some of the creative ways to leverage product photography for medical equipment marketing while accounting for the industry’s unique considerations. 

The Power of Product Photography for Medical Equipment

When operating in a highly competitive market where products can seem rather similar, as with medical equipment, detailed product images help to differentiate sellers and position them favorably in the marketplace. 

With the right images, you can showcase the intricate detailing and features of your product, helping potential buyers understand why your equipment is unique. Plus, quality photos give off a sense of professionalism, which can reflect highly on the credibility and trustworthiness of your products. 

3 Tips for Medical Equipment Marketing Photography 

Once you decide to invest in product photography for your medical equipment, here are some expert tips and suggestions to help you get the most value: 

1. Understand Your Target Audience

Before a product shoot, make sure you have a clear understanding of who your target audience is. This way, you can tailor the shots to meet their unique expectations and specific use cases. In turn, the photos are more likely to resonate with potential customers, encouraging them to buy. 

For instance, let’s say you’re marketing a stethoscope with active noise-canceling features for those who work in loud or noisy settings. To showcase its unique capabilities, you may decide to stage a photo of an EMT using the stethoscope on the scene of an accident. This photo would be more effective than showcasing a practitioner using it in a quiet exam room. 

1. Complete a Competitive Analysis

It can also be helpful to review competitors’ photos and marketing materials before you complete your own product shoot. See how they’re marketing similar products, assessing what they do well, and where they miss the mark. Use these insights to inform your marketing strategy, attempting to fill in any gaps your competitors have left open for opportunity. 

1. Hire Professionals

Taking quality product photos requires the right camera equipment, shooting skills, and an artful eye. If you don’t have a professional photographer on staff, it’s worth it to hire an experienced team to get the job done. 

Professional photographers know how to use the proper lighting, shutter speed, and lenses to create high-resolution images of your medical equipment products. These photos can accurately capture your brand image and attract the right customers. 

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Written by Bailey Schramm

The post Medical Equipment Marketing Photography appeared first on COLDEA Productions, LLC.

In today’s digital age, one marketing tool that doctors are leveraging is to make curated videos as a way to bring in more patients and fill up their appointment schedules. 

Continue reading below as we provide you with some reasons why video can be a good tool for private practice doctors to use to expand their business. 

Build Trust

If you create a video that introduces yourself and establishes authority in your field, you can have a better chance of building trust and attracting new patients. 

Post this video on your social media pages and on your website so it can easily be accessed by people who have just discovered you. 

This is especially impactful if you operate in an area of practice with a lot of competition, as you can differentiate yourself from other doctors and come off as more personable to potential patients. 

Educate Patients

One great use of videos by private practice doctors is to provide free value to potential customers with educational content.  

Doctors can tailor these videos to conditions or treatments that are most relevant to their practice or their audience. Basically–you’ll want to create videos for the treatments or ailments that your potential patients are searching for the most. 

The goal here is that viewers will love the free content and find so much practical use from it that they book an appointment with you for more personalized treatment. 

Patient Testimonials

You can also boost business by recording patient testimonials after successful treatment to post on your social media pages and website. This helps build social proof to potential patients who haven’t received treatment from you yet. 

This is a great complement to the video introducing yourself with your credentials. Basically, it adds another layer to help build your credibility. So if they can’t take your word for it about how great you are, they can listen to the dozens of happy patients who have been treated by you. 

Overall, using videos to market your private practice is a good way to build up engagement with your audience with an eye-catching visual. Whether you post them on your website or social media pages, it’s a useful medium that can help you fill up your schedule and bring in more new patients. 

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Written by Bailey Schramm in partnership with medical equipment suppliers, Stethoscope.com

The post Using Video to Increase Business for Your Private Practice appeared first on COLDEA Productions, LLC.

From Facebook and Instagram to TikTok and YouTube, video is the next generation of content. As a dentist, incorporating video marketing strategies to increase brand awareness, explaining complex procedures, and generate engagement is paramount if you want to stay ahead of the curve. Let’s look at some of the most important things a video marketing campaign can do for your dentistry practice. 

The Importance of Branding

While you already have a logo and your practice’s color, video marketing can help engrave these much better in your patient’s minds. It’s easier for potential and existing patients to recognize your practice through your videos and imagery, just because humans make better connections to pictures and images than text. 

Increase Your Exposure

Making videos and sharing them on social media can also help dentists get discovered. Dentists can position themselves well by creating quality content that users want to share, comment on, and watch, thanks to search engines. 

Having that advantage will be important when local patients look up available dentists near their area. They will easily find dentists that dare to show their work through video marketing efforts.

Fun Videos Shed a Different Light on Dentists

If there’s a profession that needs to improve its PR, it’s dentists. Most people associate visiting their dentist with a scary affair. And it doesn’t have to be that way! Thanks to new platforms like Instagram’s Reels or Tik Tok’s popular trends, dentists can show a new side to their job where people can feel more comfortable or even enjoy going there.

While you don’t have to be dancing to prove that a dentist visit can be pleasurable, you can undoubtedly use these platforms to educate existing and new patients about dental hygiene. It’s also an excellent opportunity to talk about new services, new staff members, and the latest news around the practice. 

Showcase Authentic Reviews

Another common practice they can follow is creating testimonial videos where their patients can tell their experiences. That’s an excellent way for dentists to generate positive feedback and generate word-of-mouth popularity among social media users. Video testimonials are by far the most authentic form of testimony out there, mainly because potential customers can see first-hand what others have to say about your services. 

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Geraldine Orentas is a writer from Happy Writers, Co. in partnership with stethoscope distributor, Stethoscope.com

The post The Importance of Video Marketing for Dentists appeared first on COLDEA Productions, LLC.

Benefits of Video Patient Education

Adding video to patient education folders and resources can make it easier for providers to support their patients with different learning styles. Some of the benefits of health education videos include:

• Better communications: videos can help providers explain overly complex medical topics and procedures to patients. 

• Improve understanding: with videos, providers can increase patient knowledge and understanding of procedures and medical topics by 83%. 

• Help overcome low health literacy: about 43% of adults with low health literacy use written information. Medical videos can help overcome these barriers and even help share content and knowledge in various languages. 

• Prepare patients for surgery: showing patients pre-procedural medical videos can help reduce surgery anxiety by about 22%.

• Improve patient experience: the more patients can understand their condition, procedures, and medical options, the more satisfied they will be with the care and attention they receive.  

Tips for Using Medical Videos

Today, there are hundreds of companies offering medical video services. There are many more video resources available for practitioners to help their patients. But, it’s essential to keep in mind some tips for choosing the right videos:

• Make sure the videos are written to a 5th-grade reading level.
• If possible, only use videos with multiple titles and captions in various languages. 
• Make sure the videos have the ability to feature closed captioning to support the hearing impaired. 
• Videos should be shared via your practice’s portal, along with printed transcripts and images to support them.

The Rise of Video Content

When it comes to the type of content people consume online, video has been and will continue to be the most popular one. Today, video accounts for over 80% of online traffic. One in three people watches medical videos regularly. They use videos to learn more about their symptoms, see expectations about a procedure, and more. 

Before, patients are also more likely to book an appointment after watching a medical video about their symptoms or condition. Estimates state that about 60% of patients that watch medical videos will engage with their practitioners or reach out to a medical professional as a result. All of this makes it evident that medical videos are the future of medical practice.

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Geraldine Orentas is a writer from Happy Writers, Co. in partnership with occupational therapy services provider, Burger Physical Therapy.

The post Why Medical Videos Are Important and Effective appeared first on COLDEA Productions, LLC.