Among other things, these valuable assets can help you establish a credible and professional image, showcase the results of your services, and clearly explain treatments to patients for better trust and transparency.  Below, we’ll explore some of the ways to use photography and videography to support your dentistry business.

Before-and-After Results

A popular use of dental photography is before-and-after progress photos. These images can be used for promotional purposes to market services like teeth whitening, veneers, and orthodontics. It gives people a good idea of the outcomes they can expect from the service, showcasing the dentist’s skills and expertise.

Before-and-after photos can also be used for internal records to track patient progress throughout their treatment plan. They offer transparency for dentists and patients by visually documenting changes at every treatment stage.   

Team Introductions

Consider filming team introductions or taking professional headshots to post on your website and social media pages. This can help put new patients at ease and familiarize them with your team before their first appointment.

It also gives staff members a chance to share their credentials and work experience, further strengthening your brand image as a trustworthy and credible practice.

Patient Education

Another powerful marketing tool is to produce educational videos that offer free value to both existing and potential patients. Maybe you make a short clip showing how to floss properly or a video reviewing the best electric toothbrushes.

Either way, such videos allow you to show off your expertise. Plus, distributing these videos across different platforms and marketing channels helps you stay top-of-mind with patients without appearing overly promotional.

Office Tour

New patients want to be confident that they’re walking into a dental office that’s clean, professional, and welcoming. However, this is hard to convey without quality images or videos of your office space to use in promotional materials.

If you don’t already have these assets prepared, consider working with a corporate video production team to make sure you create branded content that shows your office space in the best light. This way, you can highlight any unique features of your office that might attract new patients, such as a convenient location, state-of-the-art equipment, and friendly staff.

Patient Testimonials

Testimonial videos can be a great way to market your practice to new patients. It gives them a firsthand account of actual patients who have been treated in your office, helping to build your public perception as a trustworthy provider that delivers quality care and outcomes.

Surveys show that over 70% of consumers in the U.S. read patient reviews when searching for a new healthcare provider. So, incorporating patient testimonial videos in your marketing materials can drive a tangible ROI for your practice.

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Written by Bailey Schramm

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