Videos are an important form of media in our modern digital landscape. Not only is video content becoming more and more popular on social media websites, but videos can also be helpful in corporate training and more.

If you are putting in the time and effort to create videos in a corporate setting, make sure that the content is engaging and interesting. Many people have short attention spans, so you want to deliver a message that will capture and hold their attention. Here are a few tips to help you create engaging corporate videos:

Tell a Story

There is a real power in storytelling because you can capture people’s attention and even foster an emotional connection at the same time. Storytelling is a great way to not only get your message across, but also make it memorable for the viewers – helping people retain the information you are sharing.

When you are telling the story, make sure that it aligns with your company values and mission. The more you incorporate powerful storytelling in your messaging, the more effective your videos will be.

Visual Appeal

High quality visuals make the videos more interesting and will keep people watching until the end. This is one of the reasons why professional video production is worth the investment, because it’s difficult to get the same level of quality with a DIY approach.

Different types of visual storytelling techniques can be used to showcase your products, facilities, team members, and more. Structure the videos to contain various visual elements while striving to keep them concise and to the point.

Optimization for Different Platforms

Where will you be publishing these videos? It depends on the purpose of the video and the message you are sharing. Keep in mind that different platforms have unique video requirements, so you should share this information with your video production team. For example, the format for a video presentation will be quite different than a short-form video shared on Facebook, Instagram, YouTube, or TikTok.

Proper formatting ensures that the video fits the platform correctly. You need to know the aspect ratios for each of the platforms that will be hosting the video. Also, it’s recommended that you add captions to make it more accessible for everyone.

Track Your Results

Once your videos are live, watch the performance metrics to see which videos are performing the best. This information is essential to help you see how the audience is responding to your messages. Then, you can use these insights to improve video production in the future to match the messaging and style that resonates with your target demographic – increasing the overall effectiveness of your video marketing strategy over time.

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Written by Becki Andrus in partnership with leading stethoscope distributor Stethoscope.com