In the health and hospital industry, you might not consider the importance of quality video content. But the truth is that video production can be an important step to help with many aspects of maintaining the clinic and supporting both patients and staff members.

Some of the ways that video production can be beneficial in the health and hospital industry include:

• Patient education
• Marketing
• Community outreach
• Staff training

But the truth is that video production can cost a lot of money, which can be challenging to fit in a tight budget. If you need video content, then follow these tips and tricks to manage your budget without sacrificing the quality of your video production.

Planning Ahead to Reduce Costs

There are several things you can do in the planning phases to reduce your out-of-pocket expenses when it’s time to get started with filming.

• Design a Storyboard and Script:

  Have clarity about what you want in the video sequences and plan everything out ahead of time. When you are proactive about planning, then it reduces the risk of costly reshoots.

• Location Selection:

  There’s no reason to pay money for a rental space when you can use existing rooms and facilities in the hospital or clinic. Another option is to film outdoors or find community organizations that will allow you to use their spaces. If you are filming in sensitive areas, then make sure to maintain HIPAA compliance at all times.

• Talent Recruitment:

  While there are times when it might make sense to pay for professional actors, don’t overlook the value of using staff, patients (with their consent), or volunteers to be in the filming. Another way to reduce costs is by using stock footage or animated explainer videos for a portion or all of the video production.

DIY vs. Hiring a Professional Videographer

Is it better to attempt a DIY approach, or should you pay for professional videographer services? Keep in mind that DIY is more expensive than you think, especially when you consider how much money you will be spending on equipment and editing software.

The truth is that hiring an expert can be a great investment that saves you both time and money in the long run. Plus, these professional services ensure that you receive high-quality results. Remember that the quality of your video production will play a role in your branding. The content that people see has an impact on their first impressions and views of the company. So, make sure you don’t cut corners when it comes to quality.

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Written by Becki Andrus in partnership with wall corner guard manufacturer CAP Corner Guards.